Remove Open Access and Publishers
article thumbnail

Website Accessibility: Is Your Website ADA Compliant?

Marketing Insider Group

So it needs to be accessible to everyone, including those that are differently-abled. The Americans with Disabilities Act (ADA) protects disabled people from discrimination and it has released guidelines to help you create a website that is easily accessible to all communities. Who Needs ADA Compliant Websites?

article thumbnail

Antitrust trial over Google search set to open

Martech

In January, the DOJ filed an antitrust case against it concerning Google’s role as an advertising broker, publisher and auctioneer. The company argues that users can easily set a new default search engine and that their contracts do not limit access to other search options. Why we care. Get MarTech! In your inbox.

Google 118
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How data clean rooms might help keep the internet open

Martech

. “Everyone’s talking about first-party data, and it is very valuable,” he explained, “but most publishers who don’t have sign-on, they have about 3 to 10% of their readership’s first-party data.” Matching profiles with a publisher’s behavioral data provides enrichment. Why we care.

article thumbnail

Video accessibility: How to add YouTube subtitles to your videos

Sprout Social

This is why adding subtitles to videos is such an important step when publishing your content on YouTube. Improve video accessibility. Social media accessibility in general is important to be aware of, in all use cases, not just video. It needs to be noted though that closed captions can be indexed, not open captions.

Youtube 142
article thumbnail

The cost of ignoring website accessibility

Martech

Search engine optimization and optimizing for accessibility are about doing what’s right for the user. While that is a shared objective, the business case for investing in SEO may be easier to understand than the case for improving your site’s accessibility. Law firms may be preying on sites with poor accessibility.

Cost 104
article thumbnail

FlatPlan and RebelMouse Automate Apple News Publishing

RebelMouse

FlatPlan helps RebelMouse publishers deliver content to Apple News with a stable, automated integration. This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. What is Apple News?

article thumbnail

Amazing Web Accessibility Testing Toolkit for 2022

TrustRadius Marketing

Web Accessibility has become an important agent for equality on the internet. Website accessibility is simply part of doing good business by your consumers. If you’re completely new to this and have a small budget and a small team making your web platform accessible will look daunting. What is Web Accessibility?