Martech

DECEMBER 14, 2021

If there’s one thing that 2021 has made evident to the B2B marketer, it’s that today’s B2B buyers are leveraging a digital-first approach. Use buyer and intent signals to your advantage. Go beyond ABM to activate and nurture across channels to boost buyer confidence and accelerate purchasing decisions. The solution?

Ideal Customer Profiles 111

Ideal Customer Profiles Top of Funnel Webinar Metrics Marketing & Strategy 111

Madison Logic

AUGUST 26, 2020

As B2B marketers enter planning season for 2021, they need to focus investment on programs that deliver the right results quickly. To make account-based programs even more successful, marketers should include the following three tools in their 2021 plans. Finally, maximize engagement with a multichannel digital ABM approach.

Budget Programs 52

Budget Programs Paid Search Agency Tools Top of Funnel 52

KoMarketing Associates

SEPTEMBER 23, 2020

You’ll want to apply each one of them into your 2021 plans in one way or another. Consider this: “68% of ABM programs use automation,” according to Salesforce’s 6 th State of Marketing report. In ABM, individual company buying committees may consume content and show different digital body language (aka intent).

Marketing Automation Services 296

Marketing Automation Services Marketing AI Marketing Automation Marketing Budget 296

6sense

AUGUST 27, 2021

While most ABM vendors didn’t start out with a foundation in predictive models, AI and machine learning have been a core part of the 6sense Account Engagement Platform since our inception. Some ABM vendors offer predictive models that focus solely on account fit and pipeline probability. Accounts, Contacts, and Products All Matter.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 48

NetLine

DECEMBER 20, 2022

Webinar registrations, however, represent the most significant purchase intent signal. . ON24’s Webinar Benchmarks Report 2022 states that, in 2021, 59% of Webinar registrants became attendees. ”Of In 2021, Live Webinars represented 3% of all content added by B2B marketers on the NetLine platform.

Webinar Metrics 52

Webinar Metrics Top of Funnel Peer-to-peer Intent Data 52

NetLine

APRIL 11, 2023

more likely …to state that they would invest within the next three months compared to respondents from 2021. Did we mention that Webinar registrations are a high-intent signal? more likely Reports were 4.6% more likely On-Demand Webinars were 43.4% less likely Live Webinars were 25.4% Even with being 10.4% more Webinars.

Demand 52

Demand B2B Webinar Metrics Intent 52

Zoominfo

MAY 5, 2021

In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. Trend #2: Leveraging real-time intent data. Real-time intent data is the competitive advantage every marketer needs in their 2021 strategy. Historically for intent signals, most of the data usually came at a one week delay.

Segmentation 246

Segmentation Lead Ranking Marketing Qualified Leads Trends 246

Madison Logic

AUGUST 10, 2022

As the convergence of demand and ABM continues, marketers must connect the dots between channels. We’ve rounded up the most important takeaways for marketers as they think through their multi-channel ABM strategies for the future: . Convergence of Demand and ABM Marketing . Sales and Marketing Alignment Matters .

Multi-Channel 52

Multi-Channel ABM Account Based Marketing Advertising Channels 52

Terminus

JANUARY 8, 2021

You might think your content is great for everyone but the golden rule in ABM is: if you’re marketing to everyone, you’re not really marketing to anyone. The ITSMA ABM pyramid can give you an idea of how to invest into different segments, which will help you tighten up your target account lists. Be ruthless in your appraisal!

Top of Funnel 55

Top of Funnel Account Based Marketing ABM Optimization 55

6sense

DECEMBER 10, 2021

FireEye: The Next Wave of ABM . Speed and agility are critical in the cybersecurity world, and FireEye has developed innovative ways to address this challenge at scale within its award-winning ABM program. 100 million ABM program using 1.5 50% of ABM customers have adopted SaaS in one quarter. Increase sales efficiency.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Engagio

SEPTEMBER 21, 2020

ABM Behind the Scenes, a Chat with Peter Isaacson and Jay Tuel. For this installment of our blog series ABM Behind the Scenes , Peter Isaacson, Chief Marketing Officer, and Jay Tuel, Vice President of Sales Development, came together to discuss the virtues of Sales and Marketing alignment and its trajectory in 2021.

Sales Management 62

Sales Management Top of Funnel Ideal Customer Profiles DemandBase 62

Zoominfo

MAY 21, 2021

When your prospects visit other websites, you have no visibility into their activity or implied intent. ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo How Do You Use B2B Intent Data? There are five main use cases for sales and marketing teams using intent data in 2021: Identify early buyer interest.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

TrustRadius Marketing

OCTOBER 3, 2022

This change in consumer behavior is a key takeaway from TrustRadius’ 2022 B2B Buying Disconnect Report: The Age of the Self-Serve Buyer , which found that virtually 100% of buyers want to self-serve part or all of the buying journey—up 13% from 2021. Scoring leads from intent data can be incredibly difficult without an ABM platform.

Intent Data 52

Intent Data Ideal Customer Profiles Top of Funnel Intent 52

Engagio

OCTOBER 31, 2021

ABM is Maturing. What is new(er) is the maturity of ABM technology that enables marketers to identify and target accounts with more efficiency and measurability. There is one caveat for ABM to succeed. Marketing leaders and sales leaders should meet regularly to monitor the current state of their ABM strategy.

B2B Marketing 63

B2B Marketing Account Based Marketing Lead Ranking Work Management 63

Engagio

JUNE 2, 2020

ABM is more important than ever before in this post-apocalyptic COVID-19 world. everything that ABM stands for). ABM programs have been shown to result in significant improvements in pipeline growth. Since choosing the right target accounts is the first step in ABM, it’s only natural to start here when reevaluating your GTM.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

DemandBase

JULY 21, 2020

ABM is more important than ever before in this post-apocalyptic COVID-19 world. everything that ABM stands for). ABM programs have been shown to result in significant improvements in pipeline growth. Since choosing the right target accounts is the first step in ABM, it’s only natural to start here when reevaluating your GTM.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Leadspace

NOVEMBER 5, 2020

Assist with timing engagement with prospects and accounts using intent signals and scoring. Start Optimizing Your Martech Stack for 2021 (and Beyond). Prioritize your best accounts using predictive scoring. Optimize lead routing using lead-to-account matching and hierarchies. Find new accounts based on look-alike modeling.

Ideal Customer Profiles 62

Ideal Customer Profiles Work Management Marketing Management Lead Ranking 62

Aberdeen

NOVEMBER 23, 2020

The combination of SWZD’s first-party data and Aberdeen’s third-party data gives customers access to the most actionable B2B tech intent data , enabling clients to make meaningful connections with the entire buying collective by providing unmatched visibility into businesses that are truly in-market for their products.

Intent Data 52

Intent Data Intent B2B Thought Leadership Demand Generation Agencies 52

Full Circle Insights

FEBRUARY 28, 2023

The first martech solution to give B2B marketers the power to measure campaign performance in an ABM funnel framework, Full Circle ABM now integrates with 6sense to enable the tracking of accounts from the detected stage, indicating when an account may be recognised as in-market based on intent signals, all the way to closed-won business.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52