Martech Advisor

DECEMBER 19, 2019

Here is a compilation of five actionable SEO tips to adapt to these changes in 2020. Featured snippets enable users to get a gist of the required information on the go without clicking on a link, but this has impacted the click-through rate (CTR) of websites' organic results. Prioritize Mobile Experience in 2020.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Outbrain

DECEMBER 28, 2020

2020 was an interesting year for brands everywhere as the COVID-19 pandemic forced entire industries to rethink their digital and consumer interaction strategies. When was the last time you saw such a high CTR from a traditional banner ad? The post Outbrain’s Best of 2020: Case Study Edition appeared first on English (US).

Case Studies 29

Case Studies Case Study Studies Best Practices 29

Directive Agency

JUNE 12, 2020

Key Points: Search marketing is incredibly effective in driving traffic and leads with purchase intent. You must build a lead nurturing process to generate more revenue for those without purchase intent. Lead activation is the process of engaging with potential customers before they are at the point of purchase intent.

Activities 72

Activities Search Marketing Work Management Planning 72

Porch Group Media

MAY 11, 2021

2020 was a year like no other and on the marketing front, many brands were largely unprepared for the massive shift to online channels and massive ecommerce growth. Tactics such as SEO, paid search, web retargeting and online purchase intent identification are taking center stage. However, the pandemic pushed even more U.S.

Classified Ads 52

Classified Ads CTR eCommerce Marketing & Strategy 52

Huptech Web

JANUARY 13, 2023

Average Click-Through Rate (CTR) Across All Industries. The average CTR across all industries for Google Ads is 18%. In February 2020, Google was the most-visited domain, with 71.14 out of every 100 people who click on a search ad will take a desired action, such as purchasing a product or signing up for a service.

Paid Content 52

Paid Content Statistics Advertisements Advertising 52

Valasys

NOVEMBER 25, 2019

With the video being a big thing in 2019, the projections for B2B video marketing trends look promising for 2020. In fact, several B2B video marketing statistics imply that 2020 can be the year for B2B video production. The B2B video marketing tactics in 2020 will be driven by creative videos & data-driven videos.

B2B Marketing 52

B2B Marketing Video Marketing Practices B2B 52

Martech

MARCH 6, 2023

CTV advertising ad impressions increased by 31% quarter over quarter in Q4 2020, according to Conviva’s State of Streaming report. You can track viewer conversion rate or track brand awareness or purchase intent. Meanwhile, we’ve gotten 3-5% CTR on mobile devices streaming a very high-end TV spot we produced.

Paid Search Agency 82

Paid Search Agency Ads Campaigns Cable 82