Biznology

DECEMBER 17, 2020

B2B marketing quickly adapted to the challenges of the global pandemic, thanks to the many talented people who have chosen business markets as their professional focus. This is my sixth annual list (see 2019 , 2018 , 2017 , 2016 , and 2015 ). We are lucky to have all these skilled B2B marketers in our camp.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Vidyard

NOVEMBER 7, 2019

For the sixth consecutive year, video investment is up and 94% of companies say videos are valuable in their daily marketing mix. The survey consists of 218 B2B sales and marketing leaders, all manager-level and above. Two-thirds of sales and marketing leaders plan to increase their investment in video.

Top of Funnel 55

Top of Funnel Video Marketing Lead Scoring Lead Ranking 55

Directive Agency

DECEMBER 19, 2018

Efficient and effective marketing strategies are one of the most sought out assets for every company. Terms like “ROI” and “marketing funnel” get thrown around, but truthfully, customers care about the end result: what is making them money? What is the Marketing Mix? The Traditional P’s of Marketing.

Marketing Mix 40

Marketing Mix Work Management Marketing Management Paid Search Agency 40

6sense

MARCH 19, 2020

6sense , the leading Account Engagement Platform, today announced the release of its 2020 State of Predictable Revenue Growth Report with Heinz Marketing. Bolstered by an unfathomable level of insights, sales and marketing teams can start meeting and beating their numbers predictably. Insufficient Demand Generation.

Demand Generation 62

Demand Generation Marketing Report Ideal Customer Profiles Account Based Marketing 62

Digilant

JULY 10, 2022

On the way back to the train station, they spy another digital outdoor advertising sign reminding them about a limited sale happening at a nearby store. One of the most appealing is that you can finally measure ROI, which used to be nearly impossible with OOH marketing. Launching a DOOH Omnichannel Marketing Strategy.

Examples 52

Examples Funnel Advertising Mobile Advertising Digital Marketing Funnels 52

NetLine

JANUARY 18, 2024

Prioritizing First-Party Data in Today’s Privacy-Conscious World What was written in 2019 still holds true today. Google’s actions affect millions of businesses and billions of consumers, but your marketing shouldn’t be limited by one organization’s decisions. From there, businesses have options for how to best carry forward.

Google 52

Google Privacy Lead Ranking Intent 52

B2B Marketing Analytics

OCTOBER 20, 2019

Marketing teams across the board are heads-down reviewing 2019 performance and coming up with strategy and budget for 2020. The topic of data quality is very broad in marketing analytics but for this discussion around marketing planning, we would like to. It’s about time for 2020 planing.

Planning 40

Planning Marketing Budget Creation Marketing Plans Analytics 40

Brightedge

JANUARY 10, 2020

Organic and paid dominated web traffic in 2019. Use these points to elevate the understanding and position of SEO in the marketing mix. Paid search owned 15% of web search in 2019. Market Consideration. That's 15 solid reasons why seo service should always have a prominent seat at the marketing mix table.

SEO 116

SEO Paid Search Agency Word of Mouth Marketing Mix 116

Sana Commerce

MAY 2, 2022

Top trends for marketers. A record 6 billion orders for B2B e-commerce were shipped in the United States alone in 2019. So how do businesses build web stores that stand out and what B2B e-commerce trends can marketers use to capitalize on these opportunities? Those are potential sales that businesses can’t afford to lose.

Trends 52

Trends B2B Marketing Planning B2B 52

Marketing Insider Group

AUGUST 30, 2019

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. Have a Formal Marketing Plan.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

B2B Marketing Directions

DECEMBER 6, 2020

In the 2020 Marketing Measurement and Attribution Benchmark Survey by Demand Gen Report, 54% of surveyed marketers said their ability to measure marketing performance and impact needs improvement or is poor/inadequate. The comparable percentage was 58% in the 2019 edition of the survey and 54% in the 2018 survey.

Google 93

Google Paper Validation Correlation 93

TaylorMadeIn KEW

DECEMBER 2, 2018

We execute tactics without quite understanding what we are supposed to achieve or why. We believe there is a difference between so-called ‘traditional’ and ‘digital’ marketing and we constantly rename what we’re doing so that it’s ‘new’ and thus will absolutely, positively deliver what was impossible when we called it something else.

B2B Marketing 61

B2B Marketing Planning B2B Tips 61

Martech Advisor

JANUARY 6, 2020

In this article, Wikitude Marketing Director, Paula Perrichot, outlines the necessary considerations for marketing professionals to successfully launch AR campaigns to increase brand loyalty and generate sales in 2020. The process of building an AR campaign follows the same footprint that we, marketers, are accustomed.

Planning 72

Planning Peer-to-peer Marketing Management Marketing Analytics Tools 72

NetLine

OCTOBER 30, 2023

But beyond leveraging first-party data from a platform like NetLine, how can sales and marketing teams action engagement data to create meaningful, personalized experiences for their buyers? Misalignment between sales and marketing. First-party data is the core of what we use to understand buyer engagements.

Intent Data 93

Intent Data Ideal Customer Profiles Lead Scoring Lead Ranking 93

Martech Advisor

JANUARY 6, 2020

In this article, Wikitude Marketing Director, Paula Perrichot, outlines the necessary considerations for marketing professionals to successfully launch AR campaigns to increase brand loyalty and generate sales in 2020. The process of building an AR campaign follows the same footprint that we, marketers, are accustomed.

Planning 66

Planning Peer-to-peer Marketing Management Marketing Analytics Tools 66

Valasys

OCTOBER 31, 2019

Over the years B2B marketing strategies have changing, in part because of the superfluous volumes of data being generated & employed by the business in their decision-making process & in part because of the evolution in the researching habits of the prospects. Retargeting helps in improving the reach of the marketing campaigns.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49

Choozle

NOVEMBER 13, 2020

Getting your ads on the big screen without the big price tag, reaching cord-cutters and highly-engaged views, and mixing up your marketing mix are just the tip of the iceberg when it comes to reasons why connected TV advertising is quickly growing in adoption. Connected TV is taking the digital advertising world by storm.

Advertisements 89

Advertisements Advertising Cost Per Thousand CPM 89

Moz

JANUARY 14, 2020

The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. These points of differentiation are likely to become the major shifts in the online marketing mix over the next 5 years. Let’s count down to the strongest correlation in the study: 4.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. This means working with one trusted advisor to build a holistic marketing solution that includes video.

Marketo 65

Marketo Lead Ranking Lead Scoring Analytics 65

PathFactory

JANUARY 3, 2020

The New Year stands before us like a blank Google Doc, waiting for its marketer to strategize and set goals. With the new year comes a new batch of exciting B2B marketing trends and challenges. But first, it’s worth reviewing which trends swept the industry in 2019. “B2B marketers will continue co-opting ideas from B2C.

Lead Ranking 98

Lead Ranking Lead Scoring B2B Marketing Work Management 98

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. This means working with one trusted advisor to build a holistic marketing solution that includes video.

Marketo 50

Marketo Lead Ranking Lead Scoring Analytics 50

LeadsRX

AUGUST 31, 2021

In 2020, Steel City Media recommended M&R Power Equipment Group add radio advertising on top of the digital and social advertising in its marketing mix. Overall, M&R Power Equipment Group experienced a significant increase in revenue in 2020 over what was achieved in 2019.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Attribution Work Management Paid Search Agency 52

Martech Advisor

FEBRUARY 11, 2020

According to an early 2019 Gartner study , two-thirds of B2C marketers said they would be expected to show results from personalization investments in less than a year. For easy asset management, don’t delay the organization. Learn More: A Marketplace Shift for B2B Leaders: Service is the New Sales.

Personalization 77

Personalization Work Management Marketing Management Amazon 77

Valasys

MAY 1, 2020

Email marketing is amongst the oldest and most profitable affairs of B2B digital marketing mix. According to a report by DMA , in 2019 for every $1 spent on email marketing, the average return is $42. The entire process of sending triggered emails is referred to as executing triggered email marketing campaigns.

Trigger Marketing 59

Trigger Marketing Email Marketing Campaigns Multivariate analysis 59

Convert

MAY 24, 2022

Traditional retailers whose sales have shifted to ecommerce during Covid-19 have been able to measure the impact online sales have had alongside their physical retail operations, and it’s not a great picture. Forecasts suggest online sales could account for nearly half of all retail revenues by 2024.However, from 45.5%

eCommerce 52

eCommerce Lead Ranking Bundling Paid Search Agency 52

Mass Analytics

NOVEMBER 22, 2021

Running a Marketing Mix Model project allows brands to go beyond acquiring a functional measurement system. This is why creating an insightful and actionable Marketing Mix Modeling is crucial to reaching the company’s goals. A time-efficient Marketing Mix Model. A robust system to reduce human error.

Marketing Mix 52

Marketing Mix Planning Budget Programs Paid Search Agency 52

Terminus

APRIL 22, 2019

In this early iteration of account-based marketing strategy, teams focus on the basics: account identification, marketing mix, and lead-based metrics. the faster, wiser, and more sophisticated older brother to foundational account-based marketing strategy. But sometimes it’s not so easy to work with sales.”.

Account Based Marketing 22

Account Based Marketing ABM Cost per Lead Marketing & Strategy 22

ClearVoice

APRIL 24, 2019

Seems like we have more channels than we know what to do with, a massive bouquet of messaging tactics we lug around every day as we woo our audience. Marketers are creating content left and right to reach people. Marketers mix up brand positioning statements quite often. We offer self-service and fully managed solutions.

Positioning 79

Positioning Examples Brand Identity Branding 79

Hubspot

MARCH 15, 2019

They can guide the creation of your market research, marketing plan, and customer personas, and serve as a fantastic jumping-off point if you're not sure where to begin. The 4 Ps of the marketing mix are evolving, and you might want to explore the 8 Ps that more accurately reflect modern marketing. Look online.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

Martech Advisor

OCTOBER 16, 2019

Chairman, Archie Norman said, “ Although we are in the hard yards of fixing the basics and arresting decline, we remain ambitious for the business ,” as he outlined the progress of Marks & Spencer’s turnaround program in the Strategic Report, 2019. Learn More: How Can Relationship Marketing Impact Customer Experience?

Planning 43

Planning Paid Search Agency Ideal Customer Profiles Classified Ads 43

Outbrain

MAY 1, 2019

Word of mouth will always drive sales, and brands can now accomplish this through influencer partnerships and podcast marketing. Outbrain was lucky enough to attend Digiday’s Retail Conference in Austin, Texas, where top executives from around the country shed some light on their approach and challenges to a modern marketing mix.

Marketing Budget 24

Marketing Budget Dwell Word of Mouth Marketing Mix 24

Full Circle Insights

FEBRUARY 28, 2021

A Single Source of Truth for Marketing and Sales. Whatever the industry, marketing and sales departments that don’t share a single source of data truth tend to be misaligned because they aren’t operating from the same set of facts. Velocity & Shortening Your Sales Cycle. Get Everyone on the Same Page.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Heinz Marketing

OCTOBER 15, 2018

By Matt Heinz, President of Heinz Marketing. Late in 2015 we started producing a weekly radio program called Sales Pipeline Radio , which is live every Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 64

Top of Funnel Enterprise Management Budget Programs CMO 64

Heinz Marketing

NOVEMBER 26, 2019

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. Video has exploded in the B2B landscape over the past few years, becoming a staple in today’s modern marketing and sales toolkit. When it comes to B2B video marketing myths, this one just doesn’t seem to want to die. It shouldn’t.

Top of Funnel 88

Top of Funnel Video Marketing B2B Marketing Marketing Budget 88

NetLine

JANUARY 23, 2020

Closing the Experience Gap: How Succession Management and Employee Development Can Prepare Your Workforce for the Future. How has content marketing evolved over the past few years? It used to be solely focused on bringing new companies into the top of the funnel. Any words of wisdom to share with your marketing peers?

Enterprise Management 10

Enterprise Management Top of Funnel Lead Ranking Work Management 10

Vidyard

NOVEMBER 7, 2019

Video has exploded in the B2B landscape over the past few years, becoming a staple in today’s modern marketing and sales toolkit. However, there are some common misconceptions and video marketing myths that keep businesses from reaching their full video potential. Create, host, manage, and share your videos. It shouldn’t.

Top of Funnel 70

Top of Funnel Video Marketing B2B Marketing Marketing Budget 70

ClickZ

DECEMBER 8, 2022

It can display close to the point of sale when a customer is actively searching or shopping, creating a customized target approach. . According to Forbes , retail media is expected to grow 5 times in five years, with a $48 billion increase in spend from 2019 to 2024. The value of an omni-channel marketing tool .

Advertising Agencies 107

Advertising Agencies Paid Search Agency Work Management Planning 107