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Reward-Based vs. Discount-Based Promotions: Which Drives Greater ROMI?

Aberdeen

Have an idea of which promotions lead to greater return on marketing investments (ROMI)? Between February and March of 2018, Aberdeen surveyed 212 businesses about their promotions strategies. The post Reward-Based vs. Discount-Based Promotions: Which Drives Greater ROMI? Do you know what kind of promotions hook your customers?

ROMI 63
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The Return of the “Marketing Mix”

Buzz Marketing for Technology

Of late, Marketers have suffered from a deep alienation from the real essences of their profession and we hope that 2018 will usher in a return to sanity. We predict that 2018 will be the year in which Marketers re-embrace the notion of managing a portfolio of bets, of which some are measurable and others are not.

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How to Define Social ROI for B2B marketing

Valasys

Hence, it is important for marketers to measure the Return on Marketing Investment (ROMI) as well as the Return on Investment (ROI) of the social campaigns. Businesses on Twitter generate twice as much leads as businesses on other platforms (Source: HubSpot, 2018). Source: HubSpot).

ROI 56
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Account-Based Analytics: 8 Ways to Report Account-Based Marketing (ABM)

Valasys

Video Views: A study by HubSpot in 2018, deduced that prospects on a website give priority to videos on a page over content, to learn about a product or service. We, at Valasys Media, leverage tailored ABM campaigns to best suit the needs of our clients, to help them optimize their ROMI & overall revenue.

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Engagio Tops the List of Account-Based Marketing Vendors

Valasys

The research compiled more than 45,000 data points collected in Q4 2018 & Q1 2019 from 1,500 businesses & IT managers & was conducted via telephone & online surveys. In a press release by Research In Action GmbH, Engagio ranked first on the matrix & outlasted the other Top 19 global vendors.

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Top 3 Excuses from ABM Naysayers

DemandBase

Is it still even 2018? Here are a few sample categories where they saw improved results: initial contract value, customer lifetime value, upsell / cross-sell revenue, close rates, and ROMI (return on marketing investment). But there’s more to the story.

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How to Define & Measure Social Media KPIs Part V

Valasys

87% of the marketers use videos as a marketing tool (Source: Wzyowl, 2019) & 85% of all internet users in the United States watch online video content (Source: Statista, 2018). Videos are an impactful way of advertising.