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The Keywee Facebook CPC Tracker: January 2019 Update

Anyword

In the wake of ongoing Facebook changes, we launched The Keywee Facebook CPC Tracker last January to provide publishers with monthly updates on Facebook CPCs and industry trends, based on analysis of data from over 500 publishers. Each month, we release new data, along with relevant insights on content distribution.

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The Google monopoly verdict: More industry reactions

Martech

Chris Ridley, head of paid media at integrated digital agency Evoluted, predicts a resolution similar to that of Google shopping in 2017: “What I do see happening is an echo of what we saw happen to Google Shopping in 2017. and the answer is: because this is a competitive market, and others could pay, too.”

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Paid Search Platforms: Are Bing and Yahoo (Oath Platform) Worth it?

NuSpark Consulting

While Google Ads struggled to regain the 11% that search clicks were down in 2017 over 2016, Yahoo grew by 10% in paid clicks and Bing grew by 19.7% Firstly, it’s not an “either/or” scenario when it comes to distribution, but an “and” one. This makes clicks cheaper, with an average CPC of $7.99

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10 Content Marketing Trends for 2017

KEO Marketing

Your documented strategy should define the entire content marketing process, including selecting your content team, creating workflows, understanding the user experience, incorporating technology, determining global requirements, securing executive buy-in, producing and distributing content, and measuring results.

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Ask a Content Guy: How Do I Scale My Content Marketing Program?

Contently

2017 is approaching, so it’s time to plan how we’re going to kick ass next year. I got a ton of questions about scaling a content marketing program in 2017, so this week, we’re sticking to just one topic. But as you finalize your growth plan for 2017, keep a few key principles in mind: 1.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Madalyn Sklar She was among the ‘50 Must-Follow Women Entrepreneurs’ by The Huffington Post in 2017. Michael Brenner Michael was recognized as ‘Top Business Speaker’ by The Huffington Post and ‘Top CMO Influencer’ by Forbes in 2017. Madalyn is ranked No. 1 in ‘Social Media Power Influencer’ in Houston, Texas. Why should you follow her?

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9 Ways to Use Inventory and Lead Capacity for More Efficient SEM

QuanticMind

Think beyond cost-per-click. Cost-per-click (CPC) offers a unique opportunity for advertisers to drive ROI because you’re not just paying for exposure like traditional advertising. Instead, you only pay when someone clicks on your ad and visits your site. Use call bid adjustments.

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