Adobe Experience Cloud Blog

DECEMBER 20, 2017

Gearing up for another fight with finance to spar over the funds you need to fuel next year’s programs and activities? Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% Your goal should be to focus on, “where should we spend our next dollar?”.

Marketing Budget 134

Marketing Budget Marketing Budget Creation Budget Programs Work Management 134

ANNUITAS

NOVEMBER 29, 2023

The way many CMOs (and the CEOs who hire them) define the scope of the role, how they rationalize their organization and programs and the skill set they seek out to fill the role … are all fundamentally flawed. It’s an approach to organizational design akin to taking the Pragmatic Marketing chart and just circling all of the functions.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

QuanticMind

MAY 8, 2019

Balancing your SEM budget is one of the major challenges of marketing management today. You put a lot of effort into PPC budget forecasting to secure the funds you need and so the last thing you want is to mismanage it through overspending or underspending. Numerous factors can contribute to poor SEM budget spend.

SEM 40

SEM Cost Per Click Budget Programs Adwords 40

KEO Marketing

AUGUST 24, 2016

Leading B2B Marketing Agency, KEO Marketing, Releases New Guide for Creating a Budget That Addresses Emerging Challenges. Leading business to business (B2B) marketing agency, KEO Marketing , understands that many businesses are beginning to plan their marketing budget for 2017.

Marketing Budget Creation 48

Marketing Budget Creation Marketing Budget Guidelines Budget Programs 48

KEO Marketing

JUNE 29, 2017

Digital marketing is a fast growing and evolving industry. digital marketing spend is predicted to reach almost $120 billion. In 2017, here are the digital marketing strategies successful companies are using to drive results: Hire A Digital Marketing Agency . Pursue Marketing Analytics .

Sales Management 48

Sales Management Account Based Marketing Paid Search Agency Allocation 48

Allocadia

DECEMBER 22, 2017

Gearing up for another fight with Finance to spar over the funds you need to fuel next year’s programs and activities? Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% ” Your goal should be to focus on “where should we spend our next dollar?”

Marketing Budget 56

Marketing Budget Marketing Budget Creation Budget Programs Work Management 56

Allocadia

APRIL 16, 2019

Gearing up for another fight with Finance to spar over the funds you need to fuel next year’s programs and activities? Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% Your goal should be to focus on “where should we spend our next dollar?”.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Work Management 40

Engagio

JULY 18, 2018

The research underscores where companies are at with their ABM programs and the key challenges they are facing. of companies are currently using a mix of ABM and traditional demand generation programs. We asked, “ What marketing strategies do you currently use? One question that remains is “where do you get the budget for ABM?”

Account Based Marketing 78

Account Based Marketing Budget Programs Planning ABM 78

KoMarketing Associates

SEPTEMBER 12, 2017

Why do marketers appear to be slow to automate data capture? From the results yielded by our recent survey, we’re seeing that the lag in automating data capture is due to a lack of tools, resourcing and capabilities, which the vast majority (89 percent) listed as the main reason for delayed follow ups.

Event Marketing 124

Event Marketing B2B Marketing Planning B2B 124

Adobe Experience Cloud Blog

DECEMBER 16, 2016

Author: Jessica Menden and Tim Wolfe Like many of you out there working on big initiatives with a small budget, marketers in the higher education industry are facing challenges right up your alley. However, most universities, along with marketers in other industries, have limited budget to do this.

Budget Programs 48

Budget Programs Education Brand Identity Branding 48

Marketing Insider Group

AUGUST 30, 2019

In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Have a Formal Marketing Plan. Partner with a Marketing Agency. Spend 10% of Revenue on Marketing.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Velocity Partners

JUNE 7, 2024

What’s happening today, though, makes me think we were onto something back in 2017 when we rejected this positioning option in favor of our current story. Content marketing is now but one arrow in the B2B marketer’s quiver. BTW, we agree: check out our new, sort-of B2B marketing manifesto here.) A new dawn?

Communities 81

Communities Paid Search Agency Lead Ranking Marketing Analytics Tools 81

ClickZ

AUGUST 26, 2020

30-second summary: With more marketing budgets being spent on marketing technology than on people, and with an increasing number of marketing technology there is a whirlwind of confusion around martech. With funding increasing every year since 2017, last year saw a record high.

Gartner 98

Gartner Marketing Budget Budget Programs Spending 98

ANNUITAS

OCTOBER 18, 2016

This year Content Marketing Institute and MarketingProfs published their 7 th B2B Content Marketing Benchmarks, Budgets and Trends – North America study. When asked, “Is it clear what an effective or successful content marketing program looks like?” ” only 41% responded yes.

B2B Marketing 100

B2B Marketing Content Marketing B2B Content 100

ANNUITAS

OCTOBER 18, 2016

This year Content Marketing Institute and MarketingProfs published their 7 th B2B Content Marketing Benchmarks, Budgets and Trends – North America study. When asked, “Is it clear what an effective or successful content marketing program looks like?” ” only 41% responded yes.

B2B Marketing 100

B2B Marketing Content Marketing B2B Content 100

ANNUITAS

OCTOBER 18, 2016

This year Content Marketing Institute and MarketingProfs published their 7 th B2B Content Marketing Benchmarks, Budgets and Trends – North America study. When asked, “Is it clear what an effective or successful content marketing program looks like?” ” only 41% responded yes.

B2B Marketing 100

B2B Marketing Content Marketing B2B Content 100

Adobe Experience Cloud Blog

JANUARY 5, 2018

The Marketing team at Marketo asked marketers in the Marketing Nation a series of questions regarding their marketing plans for 2018. Question #1: In 2018, I expect my Marketing budget to…. Key takeaways: It’s good for everyone in Marketing when investment goes up, especially for half of all respondents.

Customer Surveys 134

Customer Surveys Account Based Marketing Marketo Thought Leadership 134

Bound360

NOVEMBER 16, 2017

‘Tis the season for marketing self reflection. The annual budgeting season is a right of passage for marketing leaders, a time to assess what worked this year and what did not. One of my old managers used to say, “a budget is the most tangible representation of a strategy.” How much is marketing driving pipeline?

Planning 45

Planning Marketing Plans Budget Programs Account Based Marketing 45

KEO Marketing

OCTOBER 10, 2017

Digital marketing plans for 2018 will consume a large portion of most B2B companies’ entire marketing budgets. The ease of tracking and adjusting mid-campaign, the extensive reach, and the preference by consumers for digital communications, make digital marketing a high priority for 2018.

Marketing Budget Creation 54

Marketing Budget Creation Planning Marketing Plans Marketing Budget 54

SnapApp

JULY 26, 2018

You’d be spending a lot of time and money on efforts that may not be producing the results you need to reach your goals. This free tool can be one of the most powerful sources of information for driving content development, campaign decisions, ABM initiatives, lead nurturing, and more. Trick question — you can’t!

Demand 92

Demand Marketing Analytics Tools Marketing Automation Services Planning 92

seo.co

MAY 10, 2021

The answer is to outsource your content marketing. Outsourced content marketing gives you the ability to generate however much content you want, provided you have the budget to pay for the services. Outsourced marketing has earned a positive reputation. Create and stick to your budget.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Martech Advisor

DECEMBER 10, 2019

Influencer marketing and social commerce have shown the potential to grow and evolve beyond what many might have expected. And the massive reach of Facebook and Instagram continues to dominate marketing spend. That’s an amazing feat for an offering that debuted in the international market in September 2017.

Social Media 118

Social Media Social Marketing Paid Search Agency Media 118

ClickZ

JULY 12, 2019

It found that companies which are leading the charge on personalization are seeing ‘5 to 15 percent increases in revenue and 10 to 30 percent increases in marketing-spend efficiency.’. Leading retailers are already trialing much of these latter AI-enabled tools – especially paired with mobile devices. Protect customer privacy.

Marketing AI 111

Marketing AI Personalization Paid Search Agency Touchpoints 111

Engagio

JANUARY 7, 2019

For the third year in a row, we bring you the “prophets of profit” where we ask some of the top thinkers in B2B marketing what they believe the future holds for Account Based Marketing. These trailblazers offer their predictions of trends in the B2B marketing world for 2019. Matt Heinz , President, Heinz Marketing.

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

Allocadia

APRIL 16, 2019

Plan and budget strategically and predict revenue performance. When your CMO sits at the boardroom table, they need to answer tough questions about marketing investments and returns, ROI and impact on revenue. Marketing’s alliance with Finance and the CFO is just as important as its relationship with Sales.

Planning 40

Planning Work Management Marketing Management Buy 40

ActiveDEMAND

MAY 16, 2017

According to the RWS/US 2017 Outlook Survey Report, while Marketers and Agencies share a common business and often work together, their concerns about trends for 2017 differ. Whether working together or independently, marketing automation provides the tools both agencies and marketers can use to reach their goals.

Advertising Agencies 41

Advertising Agencies Paid Search Agency Ad Agencies Marketing Automation Services 41

Content4Demand

NOVEMBER 13, 2018

Every year, the marketing technology landscape continues to grow and expand with new solutions and technologies designed to help B2B marketers do their jobs better. In 2018, Scott Brinker’s Martech Landscape “Supergraphic” showed 6,829 marketing technologies on the market — 27% growth compared to 2017.

Enterprise Management 54

Enterprise Management Work Management Marketing Management Marketing Automation Services 54

Content Standard

JANUARY 25, 2018

I would have conversations with directors of marketing and marketing managers around social media strategy, but there was always a disconnect between social and their overall digital marketing plan. Marketing executives need to start paying attention and realize that social media continues to evolve.

Social Media 78

Social Media Social Marketing Work Management Marketing Management 78

Content Marketing Institute

JULY 11, 2018

Every retail brand must continue to be highly strategic when it comes to its marketing spend – including how to allocate your content marketing budget and team resources. Contentmarketing’s cost efficiency makes it an accessible technique for #retail at any budget level. joderama Click To Tweet. Click To Tweet.

Top of Funnel 83

Top of Funnel Marketing Budget Merchandising Paid Search Agency 83

Adobe Experience Cloud Blog

APRIL 17, 2018

It would seem that marketing budgets are the first to go on the chopping block when performance isn’t what’s expected in Q1. After marketing budgets saw a modest increase in 2017, Unilever announced for 2018 that it was cutting its ads by 30% and that it was slashing the number of agencies it works with by half.

Marketing Budget 134

Marketing Budget Budget Programs Paid Search Agency Advertising Agencies 134

Marketing Insider Group

AUGUST 30, 2019

In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Have a Formal Marketing Plan. Partner with a Marketing Agency. Spend 10% of Revenue on Marketing.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Adobe Experience Cloud Blog

MARCH 29, 2017

As an event marketer , swag can be a decent ticket item on your budget, but unlike, say, the upgrade to the carpet in your booth, it has greater potential to provide dividends after the conference ends. For those coming to the event as a sponsor or partner, remember that you are marketing to marketers. I can’t wait!

Advertising Agencies 48

Advertising Agencies Planning Marketo Conference 48

SWZD

NOVEMBER 6, 2017

If you’re like most marketers, you are probably busily putting together your 2018 demand generation budget right about now. Demand generation spending is one of the easier marketing items to connect to ROI (compared with branding and other initiatives). Establish Your MBR (Marketing Budget Ratio).

Demand Generation Agencies 76

Demand Generation Agencies Demand Generation Budget Programs Demand 76

Hubspot

MAY 26, 2017

Here are some of the most common challenges marketers reported struggling with. The Most Common Marketing Problems We Face, According to the 2017 State of Inbound Report. According to our report , generating traffic and leads and p roving ROI are the leading challenges marketers face. No ROI, no budget.

Work Management 101

Work Management Marketing Management Marketing Automation Services Budget Programs 101

Kapost

MARCH 27, 2017

The latest report by Marketo reveals that 65% of marketers publish content at least once a month. According to Gartner’s CMO Spend Study , marketing spend is on the rise for the third consecutive year. times more likely to receive higher budgets. Align Sales and Marketing. Customization is Key.

Top of Funnel 48

Top of Funnel Lead Ranking B2B Marketing Planning 48

Marketing Graham

SEPTEMBER 13, 2019

For many years I’ve used 2% of company turnover as a guide for marketing spend. But it now seems that figure may be out of date – it’s time to rethink my budget benchmarking. I find marketing budget benchmarking really useful – especially when I’m pleading with the CEO for more money.

Budget Programs 40

Budget Programs Spending Allocation Marketing Budget Creation 40

Content Standard

SEPTEMBER 28, 2017

It’s that time of year—88 days until Christmas, the start of Q4, and days, or (if you are lucky) weeks, away from 2018 budget planning. The start of a new year is always exciting—new goals, a gym membership that will go unused in three weeks, and of course new funds to spend on marketing efforts. Removing Obstacles.

Marketing Budget Creation 82

Marketing Budget Creation Marketing Budget Allocation Planning 82