Lattice

MAY 31, 2016

I’ve talked before about how I think there needs to be a resurgence of storytelling in the B2B world. And SiriusDecisions agrees, Senior Research Director Kerry Cunningham has advocated that in a world of more advanced analytics we actually have to become better storytellers.

Storytelling 100

Storytelling Case Studies Buyer's Journey Analytics 100

KoMarketing Associates

MAY 16, 2018

Marketers continue to increase the amount of money they spend on digital video content, but how much of it is original? Statistics showed that marketers will spend upwards of $10 million on digital/mobile video advertising this year, and $4.7 This is a 68 percent year-over-year increase dating back to 2016.

Spending 194

Spending Studies Video Marketing Budget Programs 194

Content Standard

NOVEMBER 11, 2016

Marketers love their processes. From abstract creative thinking to nitty-gritty marketing budget balancing, we’re constantly searching for patterns to settle into. But when it comes to redefining any of those structures as a whole, procedural thinking can turn into a marketer’s worst enemy.

Marketing Budget 92

Marketing Budget Marketing Budget Creation Storytelling Budget Programs 92

Contently

JUNE 29, 2016

Content marketing is set to become a $50 billion industry by 2019, according to PQ Media’s Global Forecast. Yet even as marketers invest more in content than ever, they’re plagued by lingering questions. The keys to crafting a story that stands out in 2016. How do you win attention? How do you get concrete results?

Storytelling 65

Storytelling Webinar Metrics Content Marketing Forecasting 65

Marketing Insider Group

OCTOBER 1, 2019

What do you think is the key to successful marketing? In its essence, successful marketing boils down to understanding the mind of your customer and using psychology to influence them to perform the desired action. Smart marketers use psychology in a strategic way to both attract and engage consumers. Quick Takeaways.

Storytelling 252

Storytelling Marketing & Strategy Paid Search Agency Trust Marketing 252

Content Standard

FEBRUARY 21, 2019

And in many ways, marketing has always played a game of catch-up throughout its development—with social media Stories being the latest step for marketers to learn and utilize in this long, complex dance. It’s a huge opportunity, for sure, but one in which most marketing teams simply aren’t built to handle.

Social Media 98

Social Media Storytelling Media Marketing & Strategy 98

Thinkers360

APRIL 18, 2024

At a Glance Aruna Ravichandran SVP & Chief Marketing and Customer Officer for Webex, Cisco Focus Areas : Marketing, Cloud, DevOps, IT Operations Thinkers360 In-Depth Profile & Portfolio: Aruna Ravichandran Social Media: LinkedIn | X Books: DevOps for Digital Leaders , The Kitty Hawk Venture.

B2B Thought Leadership 65

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 65

Content Standard

MARCH 22, 2018

So those businesses brought in salespeople, and marketers, and advertisers, and eventually PR and communications teams as they grew and grew. And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born.

Storytelling 102

Storytelling Business Work Management Paid Search Agency 102

Webbiquity

AUGUST 13, 2019

Top-performing B2B content marketers put the information needs of their audiences ahead of the company’s sales and promotional message. That’s one of the key findings from the ninth annual report from the Content Marketing Institute and MarketingProfs: B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Contently

OCTOBER 18, 2021

Over the years, I’ve seen hundreds of companies poison their marketing, sales, and internal comms with jargon. The storytelling solution. Neanderthals were actually much stronger than humans and had bigger brains, but the reason we became the dominant human species is because we had an incredible storytelling superpower.

Storytelling 101

Storytelling Marketing Management Impressions Paid Search Agency 101

Content Standard

DECEMBER 12, 2017

When I first started out in marketing, I was attracted to content marketing because there seemed to be something noble about it. The way content marketers talked about social media storytelling made it sound whimsical and impassioned. Storytelling is a practice nearly as old as mankind itself.

Storytelling 81

Storytelling Social Media Effectiveness Media 81

Vidyard

NOVEMBER 14, 2016

Last week, hundreds of marketers, sales leaders, and video producers came together in San Francisco to challenge the status quo of video for business. If you weren’t able to make the trip to San Francisco (or didn’t tune into our Live Stream) here are some of the biggest lessons we took away from Viewtopia: Storytelling Isn’t Just a Buzzword.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Contently

JUNE 30, 2016

Content marketing is transforming. But many organizations are starting to leverage content in unforeseen ways even though marketing budgets make up only a fraction of the money spent on content by an organization in a given year. Content marketing poems, anyone?). No, it’s not turning from a robot into a gun like Megatron.

Top of Funnel 66

Top of Funnel Digital Marketing Funnels Content Storytelling 66

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Onalytica B2B

MAY 12, 2016

Whether you’re playing a VR game based on one of our books, or actually walking through the pages of a storytelling experience, VR is giving us revolutionary and unique ways to showcase and expand our properties.” The post Virtual Reality 2016: Top 100 Influencers and Brands appeared first on onalytica. TOPIC ANALYSIS.

Work Management 0

Work Management Brand Identity Branding Lead Scoring 0

Content Standard

APRIL 11, 2017

As a marketer—and, more fundamentally, as a human—that’s not news to you. You’ve been evangelizing the power of good brand storytelling for a long time. You know the importance of finding great storytellers and creatives to build a stronger relationship with your brand. The Evolution of Storytelling.

Storytelling 65

Storytelling Brand Identity Branding Paid Search Agency 65

ClearVoice

JULY 27, 2023

Devised by 19th century German playwright Gustav Freytag, Freytag’s Pyramid is a paradigm of dramatic structure outlining the seven key steps in successful storytelling: exposition, inciting incident, rising action, climax, falling action, resolution, and denouement. Envision your brand stories as extensions of marketing.

Examples 72

Examples Paid Search Agency Storytelling Advertising Agencies 72

Content Standard

SEPTEMBER 2, 2016

The 2016 season is the first year the league will live stream some of its games via social media. With that comes incredible opportunities for video marketing through social networks, assuming efforts to expand live video production and consumption work as planned. But that seems all but given nowadays. Let’s review the options.

Video Marketing 71

Video Marketing Planning Best Practices Paid Search Agency 71

Vidyard

OCTOBER 19, 2016

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. Video continues to be one of the fastest growing and most effective areas of modern digital marketing.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

LeadSquared

FEBRUARY 10, 2016

Last week, we had a chance to discuss with our webinar audience, their challenges in content marketing, and the changing trends in 2016. Storytelling in Content Marketing. I think storytelling is important in each domain, B2C even more so. Content Marketing 2016 & SEO. View the Webinar Recording.

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52

Vidyard

NOVEMBER 10, 2015

The Space Camp video marketing summit, that is. In addition to helping host the event, I got to put on my modern marketing hat, attend some sessions, and learn from some the best in the universe. Hopefully they’ll inspire you as well with new ways to kick your marketing efforts into hyperdrive in 2016!

Demand Generation Agencies 50

Demand Generation Agencies Planning Advertising Agencies Paid Search Agency 50

Vidyard

JANUARY 8, 2016

And Forrester is taking notice, predicting massive shifts in marketing in the coming year. The result: a dramatic shift in the role and focus of B2B marketing organizations. The best marketers, they say, will act differently in 2016. The best marketers, they say, will act differently in 2016. Get the Report.

Forrester 50

Forrester B2B Marketing Top of Funnel B2B 50

Vidyard

OCTOBER 19, 2016

YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders. YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Leadspace

JUNE 24, 2016

40 demand gen marketers who are changing the game. How to future proof your marketing stack. ” Martech, Marketing and Sales Industry News and Ideas. Pretty much any change Facebook makes is big news, and their latest is being discussed under headlines dire enough to tear B2B demand-gen marketers away from the cat videos.

B2B Marketing 48

B2B Marketing Advertising Agencies B2B Acquisitions 48

Webbiquity

AUGUST 20, 2019

Content marketing has become pretty much…just marketing. But the combination of information (text) overload, shorter attention spans, and greater use of mobile devices has led marketers to turn to visual content to make an impact on their audience. Here’s why you still need infographics in your content marketing.

Content Marketing 216

Content Marketing Content High Quality Lead Mobile Marketing 216

Vidyard

JANUARY 19, 2017

I quickly discovered that Stephanie and I shared a passion: storytelling. Stephanie told me she’s always considered herself a storyteller. Writing and storytelling was never just a pastime or hobby. It helped Stephanie shape her career as a content marketer: “One of the things that struck me about J.K. Sound a bit crazy?

Storytelling 50

Storytelling Marketing Automation Services Work Management Marketing Management 50

Contently

AUGUST 11, 2022

When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. How content marketing leads to meaningful ROI. It turns out that advice is dead wrong.

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. ad campaigns and creator marketing activations. are 50 and up.

B2B Marketing 109

B2B Marketing B2B Enterprise Management Paid Search Agency 109

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Content Standard

AUGUST 19, 2016

The digital world is at war these days, and content marketing trends suggest marketers are caught in the middle. And all the while, poorly made content continues to ruin content marketing for everyone. Is the market moving too quickly for professionals to keep up? Content and storytelling. The Dilemma.

Top of Funnel 40

Top of Funnel Trends Content Marketing Brand Identity 40

Content Standard

JUNE 30, 2016

How is it that at the same time as marketers are looking for the next big thing to incorporate into their content strategies—virtual reality, 360-video, haptic technology—a simple image with a caption can be the most compelling story? Why HONY Works—and What Marketers Can Learn. A Simple Concept for a Simple Purpose.

Storytelling 64

Storytelling Marketing & Strategy Social Media Facebook 64

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Author: Ellen Gomes Beyond its iconic Hollywood sign, the very on-trend, high-end shops of Rodeo Drive, and the allure of its celebrities, Los Angeles is gearing up for an awesome marketing conference—2016 &THEN, the Direct Marketing Association’s (DMA) annual event. Marketing Presentations.

Marketing AI 48

Marketing AI Marketo Work Management Thought Leadership 48

Integrated B2B

JANUARY 17, 2020

The world has made a fundamental shift in the way it views sustainability since the United Nations Framework Convention on Climate Change’s (UNFCCC) Paris Agreement was signed by 195 countries in 2016. This is where the art and science of storytelling comes in. The significance of storytelling.

Paid Search Agency 96

Paid Search Agency Storytelling Companies Tips 96

Convince & Convert

FEBRUARY 5, 2018

Innovative brands are activating employees to be storytellers. ” I call it participation marketing, and the reason is clear. While the data paints the perfect picture, activating employee storytellers just because your competitors are doing it isn’t a smart strategy. Employees tell better stories than you do.

Social Media 145

Social Media Social Marketing Marketing & Strategy Peer-to-peer 145

Content Standard

AUGUST 26, 2016

When I think about digital storytelling, there are a few images that come to mind. But in all that, it’s easy to forget one key element of a comprehensive storytelling strategy that’s too important to leave behind: email marketing. I picture crisp, vivid photography that draws my eye to a publication. ” 2. .”

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Convince & Convert

FEBRUARY 1, 2018

The 2016 Summer Olympic Games presented an amazing opportunity for the school; we had over 15 student athletes competing. Posted by Indiana University on Tuesday, August 9, 2016. During the 2016 Olympic Games, I watched as Lilly King’s Twitter following grow from a few hundred to tens of thousands. Let the games begin!

Cable 115

Cable Social Media Paid Search Agency Eye-Tracking 115

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93