Content Standard

SEPTEMBER 2, 2016

The 2016 season is the first year the league will live stream some of its games via social media. Instead, the company is sinking a big investment into what it sees as the future: live video streamed via social media. The question isn’t whether to invest in live video , it’s where to put your resources.

Video Marketing 70

Video Marketing Planning Best Practices Paid Search Agency 70

KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. Start planning how to create video for your company now. Informative.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Vidyard

OCTOBER 19, 2016

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. Video continues to be one of the fastest growing and most effective areas of modern digital marketing.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Convince & Convert

APRIL 25, 2016

I am a storytelling and comedy nerd, a marketer, and a comic improviser. the future of streaming video success belongs to leaders that embrace conversation, being human, and letting go. Brands that embrace preparation, trust, empower others, and then playfully ditch “the script” as needed will inherit the video streaming earth.

Video Marketing 144

Video Marketing Brand Identity Branding Storytelling 144

Vidyard

OCTOBER 19, 2016

YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders. Video continues to be one of the fastest growing and most effective areas of modern digital marketing.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Thinkers360

APRIL 18, 2024

At a Glance Aruna Ravichandran SVP & Chief Marketing and Customer Officer for Webex, Cisco Focus Areas : Marketing, Cloud, DevOps, IT Operations Thinkers360 In-Depth Profile & Portfolio: Aruna Ravichandran Social Media: LinkedIn | X Books: DevOps for Digital Leaders , The Kitty Hawk Venture.

B2B Thought Leadership 62

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 62

Content Standard

FEBRUARY 21, 2019

And in many ways, marketing has always played a game of catch-up throughout its development—with social media Stories being the latest step for marketers to learn and utilize in this long, complex dance. It’s a huge opportunity, for sure, but one in which most marketing teams simply aren’t built to handle.

Social Media 98

Social Media Storytelling Media Marketing & Strategy 98

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. ad campaigns and creator marketing activations.

B2B Marketing 115

B2B Marketing B2B Enterprise Management Paid Search Agency 115

Content Standard

DECEMBER 12, 2017

When I first started out in marketing, I was attracted to content marketing because there seemed to be something noble about it. The way content marketers talked about social media storytelling made it sound whimsical and impassioned. Storytelling is a practice nearly as old as mankind itself.

Storytelling 81

Storytelling Social Media Effectiveness Media 81

ClearVoice

JULY 27, 2023

Devised by 19th century German playwright Gustav Freytag, Freytag’s Pyramid is a paradigm of dramatic structure outlining the seven key steps in successful storytelling: exposition, inciting incident, rising action, climax, falling action, resolution, and denouement. Take a few minutes to watch this video before continuing to read on.

Examples 72

Examples Paid Search Agency Storytelling Advertising Agencies 72

Hubspot

APRIL 17, 2019

Nowadays, most marketers obsess over how they can amplify their content’s reach as much as possible. While this convention can be true, it’ll only pan out if you optimize your videos for humans before you optimize them for algorithms. Video Marketing Tips. Make your videos "sticky". Hook your audience.

Video Marketing 78

Video Marketing Tips Viral Marketing Lead Ranking 78

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Content Standard

APRIL 11, 2017

As a marketer—and, more fundamentally, as a human—that’s not news to you. You’ve been evangelizing the power of good brand storytelling for a long time. You know the importance of finding great storytellers and creatives to build a stronger relationship with your brand. The Evolution of Storytelling.

Storytelling 64

Storytelling Brand Identity Branding Paid Search Agency 64

Sprout Social

JULY 12, 2019

The situation is clear: you must create engaging video content on social media. It’s already hard to churn out videos, but it’s a lot harder to make sure your content resonates for the right reasons – you want to get customers excited about your brand. Posted by Shinola on Thursday, September 8, 2016.

Social Media 104

Social Media Video Marketing Media Viral Marketing 104

Vidyard

JULY 4, 2019

For a financial services representative, video communication can be pivotal in establishing trust while meeting clients’ demands for a more personalized digital experience. Video can help bridge the gap, bringing the human element back to trusted advisors’ work in the midst of digital transformation.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

Onalytica B2B

MAY 12, 2016

Virtual reality can help replicate an environment through the use of specific hardware and software, these environments can be real, such as a shop floor, warehouse or combat zone, or completely imaginary like in a video games. The post Virtual Reality 2016: Top 100 Influencers and Brands appeared first on onalytica. TOPIC ANALYSIS.

Work Management 0

Work Management Brand Identity Branding Lead Scoring 0

Vidyard

NOVEMBER 10, 2015

The Space Camp video marketing summit, that is. In addition to helping host the event, I got to put on my modern marketing hat, attend some sessions, and learn from some the best in the universe. Hopefully they’ll inspire you as well with new ways to kick your marketing efforts into hyperdrive in 2016!

Demand Generation Agencies 50

Demand Generation Agencies Planning Advertising Agencies Paid Search Agency 50

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Paid Content 81

Paid Content Campaigns Examples Advertising Agencies 81

LeadSquared

FEBRUARY 10, 2016

Last week, we had a chance to discuss with our webinar audience, their challenges in content marketing, and the changing trends in 2016. Storytelling in Content Marketing. I think storytelling is important in each domain, B2C even more so. Content Marketing 2016 & SEO. View the Webinar Recording.

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52

Vidyard

JANUARY 19, 2017

It turns out, Vidyard has played a big role: Through video, they reach more and more people through the powerful medium, since it’s more engaging than other formats like text. But only a few years ago, video wasn’t even on ExamSoft’s radar. But only a few years ago, video wasn’t even on ExamSoft’s radar. So what happened?

Storytelling 50

Storytelling Marketing Automation Services Work Management Marketing Management 50

Content Standard

NOVEMBER 20, 2014

You could hear it echoing through the halls of marketing departments across America: “We need a blog!” ” The year was 2011, and marketing teams, more familiar with ad buying than sustained storytelling , scrambled to set up their first digital publishing experience. The Shift to Video Marketing.

Storytelling 40

Storytelling Video Marketing Allocation Television marketing 40

Contently

JULY 28, 2021

“SEO” may be the most ubiquitous marketing word out there—an OG term that sits alongside “engagement” and “cross-channel” in the pantheon of lexicon that’ll never die. One of the most impressive things about CarMax’s sophisticated content program is that it didn’t really exist until 2016.

SEO 179

SEO Content Paid Search Agency Youtube 179

Content Standard

NOVEMBER 26, 2016

From beers to BMWs, brands are getting more experimental and movie-like with their video marketing strategies. Thanks to the online video explosion, brands have a platform to experiment with longer formats instead of the traditional 30-second commercial. Expert Dr. James McQuivey estimated that one minute of video is equal to 1.8

Video Marketing 40

Video Marketing Brand Identity Branding Paid Search Agency 40

LeadSquared

DECEMBER 28, 2016

An amazing year comes to an end, with mobile numbers sky-rocketing, viral videos breaking the internet, organic reach nose-diving and content marketing becoming mainstream*. If 2016 saw the rise of online video, 2017 will see the explosion of video content on tiny mobile screens. perfectpullquote].

Video Marketing 52

Video Marketing Planning Viral Marketing Paid Search Agency 52

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. That’s exactly why we share a list of the top marketing blogs each year. MarketingProfs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Vidyard

JULY 9, 2019

For a financial services representative, video communication can be pivotal in establishing trust while meeting clients’ demands for a more personalized digital experience. Video can help bridge the gap, bringing the human element back to trusted advisors’ work in the midst of digital transformation.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Service 65

Leadspace

JUNE 24, 2016

40 demand gen marketers who are changing the game. How to future proof your marketing stack. ” Martech, Marketing and Sales Industry News and Ideas. Pretty much any change Facebook makes is big news, and their latest is being discussed under headlines dire enough to tear B2B demand-gen marketers away from the cat videos.

B2B Marketing 48

B2B Marketing Advertising Agencies B2B Acquisitions 48

Contently

JUNE 8, 2018

And one of them was content marketing. As far as content marketing goes, I’ve started noticing that the cleverest brands do a good job of mashing up different perspectives or industries or tactics—like Taco Bell’s video about fries that turns a thriller suspense movie trailer trope into a hilarious piece of branded content.

Studies 164

Studies Content Marketing Content Storytelling 164

Contently

MARCH 28, 2018

In October of 2016, I attended the Future of Storytelling Festival , a gathering of innovative storytelling formats, most of which dealt with virtual reality and augmented reality. What makes virtual and augmented reality so effective for storytelling is how they put multiple senses in the middle of the action.

Brand Identity 167

Brand Identity Branding Storytelling Sample 167

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. That’s exactly why we share a list of the top marketing blogs each year. MarketingProfs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Content Standard

JANUARY 14, 2016

Imagine just five years ago if someone told you that you could soon dispatch disappearing videos from smartphone to smartphone like the ease of sending a text. Or that videos in your News Feed would play without having to start them. Here’s the breakdown from the research of where marketers are currently investing in tech.

Paid Search Agency 40

Paid Search Agency Storytelling Budget Programs Content 40

Content Standard

JANUARY 14, 2016

Imagine just five years ago if someone told you that you could soon dispatch disappearing videos from smartphone to smartphone like the ease of sending a text. Or that videos in your News Feed would play without having to start them. Here’s the breakdown from the research of where marketers are currently investing in tech.

Paid Search Agency 40

Paid Search Agency Storytelling Budget Programs Content 40

Sprout Social

SEPTEMBER 2, 2016

In today’s digital landscape, video content is a must for any brand. Unlike other forms of social content, video can be extremely intimidating. This week at #SproutChat we welcomed video and social expert Margot Mazur , Partnership Coordinator at Wistia for a conversation on the social media video best practices.

Video Marketing 54

Video Marketing Effectiveness Eye-Tracking Click Rate 54

RebelMouse

APRIL 18, 2018

The Precarious Pivot to Video. Like many things on the internet, the value of social video has taken a few sharp turns in recent years. At the end of 2016, the digital publishing climate seemed to be weathering an all-in video strategy storm. all in on social video, the value of the visual format is not completely dead.

Video Marketing 42

Video Marketing Marketing & Strategy Industry CMS Television marketing 42

ClearVoice

APRIL 2, 2019

Devised by 19th century German playwright Gustav Freytag, Freytag’s Pyramid is a paradigm of dramatic structure outlining the seven key steps in successful storytelling: exposition, inciting incident, rising action, climax, falling action, resolution, and denouement. storytelling #contentmarketing #freelancewriting Click To Tweet.

Storytelling 97

Storytelling Examples Paid Search Agency Advertising Agencies 97

Salesforce Marketing Cloud

MARCH 22, 2022

There’s power in storytelling. This Women’s History Month , we’re telling the stories of two of Salesforce’s most dynamic storytellers, Leah McGowen-Hare , SVP Trailblazer Community, and Vatora Godwin , Social & Video Associate Manager. VATORA GODWIN , SOCIAL & VIDEO ASSOCIATE MANAGER. Through trials and triumphs.

Business 98

Business Peer-to-peer Storytelling Communities 98

Content Standard

JUNE 30, 2016

How is it that at the same time as marketers are looking for the next big thing to incorporate into their content strategies—virtual reality, 360-video, haptic technology—a simple image with a caption can be the most compelling story? Why HONY Works—and What Marketers Can Learn. A Simple Concept for a Simple Purpose.

Storytelling 64

Storytelling Marketing & Strategy Social Media Facebook 64