ViewPoint

JANUARY 22, 2016

This is the third in a series of three blogs about what experts feel companies did well in 2015 and what they would do better in 2016. The panelists include: Ardath Albee – Marketing Interactions. Matt Heinz – Heinz Marketing. Mike Weinberg – New Sales Coach. What They Can Do Better in 2016?

Top of Funnel 149

Top of Funnel Work Management PointClear B2B Thought Leadership 149

6sense

DECEMBER 10, 2021

Contents: What is lead qualification? Who is a qualified lead? An information qualified lead (IQL). A marketing qualified lead (MQL). A sales qualified lead (SQL). A product qualified lead (PQL). Unqualified leads. Lead disqualification.

Lead Qualification 62

Lead Qualification Lead Ranking Work Management Marketing Management 62

ViewPoint

AUGUST 11, 2016

While cost-per-lead measurement has been the de facto favorite for evaluating marketing programs, we are seeing radical and positive shifts in how marketing is evaluating qualified leads. Marketing must align its B2B lead generation activities and resources with deeper-in-the-funnel outcomes.

Cost per Lead 120

Cost per Lead Sales Qualified Leads Lead Generation Cost 120

KoMarketing Associates

JUNE 16, 2021

Video continues to grow as an asset for marketers, but new research suggests that not everyone has metrics in place to gauge the effectiveness of this form of content. The Continued Growth in Video Marketing. Back in 2016, approximately 61% of marketers said they use video as a marketing tool.

Video Marketing 156

Video Marketing Effectiveness Sales Qualified Leads Advertising Benchmark 156

ViewPoint

JULY 24, 2017

A competitor in the teleprospecting business recently published a list of B2B companies based on how easy or hard they were to work from a lead-generation standpoint. At the bottom of the list were what they called “uncloseables,” meaning these were companies that this competitor was not able to generated leads from. no email just vm.

Sales Qualified Leads 149

Sales Qualified Leads PointClear Lead Qualification High Quality Lead 149

Kaon

FEBRUARY 26, 2016

Visit us at ExhibitorLive 2016 booth #1672 February 29- March 2 in Las Vegas! According to “The Marketing Spend Decision,” the most important objective for companies investing in trade shows is lead acquisition. So now you ask, ‘Well how do we create higher lead conversion at trade shows and beyond?’.

Trade Show 100

Trade Show Sales Qualified Leads Interactive Marketing Sales Cycle 100

Contently

MAY 10, 2016

In 2016, financial companies understand that this strategy is not reserved for media giants. In both cases, creating a storytelling program to nurture a high-value audience enhances brand engagement and creates a lasting exchange. Today, it’s called content marketing.” ” Create a framework.

Sales Qualified Leads 60

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 60

Contently

MAY 10, 2016

In 2016, financial companies understand that this strategy is not reserved for media giants. In both cases, creating a storytelling program to nurture a high-value audience enhances brand engagement and creates a lasting exchange. Today, it’s called content marketing.” ” Create a framework.

Sales Qualified Leads 60

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 60

ViewPoint

MARCH 3, 2016

This is Part Two of a two-part blog (read part 1 here) about how to improve accuracy in lead/revenue projections in organizations with a complex sales process: To recap part one, simple lead generation calculators miss these four things: They don’t take critical metrics (like last year’s revenue) into account.

Lead Ranking 180

Lead Ranking Sales Qualified Leads ROI Lead Scoring 180

SmartBug Media

DECEMBER 4, 2019

At one point or another, every marketer, agency, business owner, and inbound enthusiast has asked this question: “How much of my organic traffic should really be converting into leads?” This question has good reason behind it: organic visit-to-lead conversion rate is a great benchmark of inbound success. So what’s the number?

Organic Leads 111

Organic Leads Paid Content Sales Qualified Leads Lead Ranking 111

Only B2B

JANUARY 12, 2018

All marketers agree that B2B Lead Generation is the biggest challenge that they face. One of the main reasons why this is the case is because companies tend to disregard Outbound Marketing tactics for generating qualified leads. The post How to Get Better at B2B Lead Generation appeared first on ONLY B2B.

Lead Generation 121

Lead Generation Sales Qualified Leads Generation Telemarketing 121

KoMarketing Associates

JANUARY 16, 2017

As customers utilize more types of technology, marketing professionals are turning to their own resources to keep pace. Marketo recently surveyed global marketers to learn more about which resources are becoming more valuable in 2017. B2B Marketing and Predictive Analytics Benefits. Approximately 57 percent of U.S.

Analytics 120

Analytics Sales Qualified Leads Marketo Forrester 120

Vidyard

NOVEMBER 11, 2016

KITCHENER, Ontario – November 11, 2016 – Vidyard , the video platform for business, today announced the winners of the 2016 Video Marketing Awards (VMAs), recognizing innovative marketing and sales leaders at Viewtopia, the company’s annual video marketing summit. Winner: Lenovo with agency partner Traction.

Top of Funnel 78

Top of Funnel Sales Management Enterprise Management Video Marketing 78

Only B2B

AUGUST 14, 2017

All marketers agree that B2B Lead Generation is the biggest challenge that they face. One of the main reasons why this is the case is because companies tend to disregard Outbound Marketing tactics for generating qualified leads. The post How to Get Better at B2B Lead Generation appeared first on ONLY B2B.

Lead Generation 121

Lead Generation Sales Qualified Leads Generation Telemarketing 121

Webbiquity

OCTOBER 23, 2018

Being at the forefront of marketing sometimes requires shifting resources away from old practices. That’s why 52% of outbound marketers say their marketing efforts are “ineffective”. In fact, inbound marketing is starting to be used more than outbound marketing. What is Inbound Marketing?

Inbound Marketing 265

Inbound Marketing Paid Content Top of Funnel High Quality Lead 265

Sales Engine

OCTOBER 1, 2016

But when should the Marketing department's 2017 quota start? If your company has a 90 day sales cycle, Marketing had better be focused on the 2017 plan October 1st 2016! That's 25 leads per quarter. But, a 90-day sales cycle means a lead generated by Marketing in Q4 '17 likely won't close until Q1 '18.

Planning 179

Planning Sales Cycle Sales Qualified Leads Paid Search Agency 179

NuSpark Consulting

SEPTEMBER 7, 2016

As a technology marketer targeting CIOs, you’re likely aware that roadblocks stand in the way of communicating with them. Despite the challenge, your sales and leadership team continually ask you to produce qualified leads. Today, he must also lead the way in creating consumer apps and digital products.

Sales Qualified Leads 100

Sales Qualified Leads Gartner B2B Thought Leadership Barriers 100

KEO Marketing

DECEMBER 16, 2015

New Guide Predicts B2B & Inbound Marketing Trends for 2016. As marketers look to identify areas where they should be focusing their attention, it is helpful to learn about the latest industry trends and current best practices being used by leading marketers. About KEO Marketing. KEO Marketing Inc.,

Advertising Agencies 48

Advertising Agencies Paid Search Agency Ad Agencies Sales Qualified Leads 48

Only B2B

JANUARY 12, 2022

As a b2b marketer, relying on a marketing plan that incorporates a number of approaches can help you raise brand awareness, expand your reach, and generate more sales leads. It’s a marketing strategy that entails republishing material that you’ve created on your digital platforms on third-party websites.

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 118

PureB2B

NOVEMBER 13, 2017

It’s crucial for marketers nowadays to adopt multichannel strategies and be where their customers are. However, not all lead generation channels are created equally, and businesses need to focus on what works specifically for them to increase efficiency and maximize returns. A year later, email is still king. And why not?

Lead Generation 85

Lead Generation Sales Qualified Leads Advertising Channels Word of Mouth 85

Strategic-IC

MAY 8, 2018

How can you ensure your marketing campaigns will deliver ROI? To achieve lead generation and revenue targets, it's important to first map those targets back to clear, realistic goals. When planning a marketing campaign, it’s the Marketing Director’s responsibility to ensure the strategy will deliver on financial goals.

Lead Ranking 101

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 101

NuSpark Consulting

APRIL 29, 2017

For many years now, B2B marketers have spent time and effort carefully crafting buyer personas based on demographic profiles, needs analyses and former sales results, among other criteria. It requires a direct, highly personalized sales and marketing program that targets each organization individually. Implementing ABM.

Account Based Marketing 159

Account Based Marketing Ideal Customer Profiles Budget Programs Enterprise Management 159

KoMarketing Associates

JANUARY 17, 2017

Apple, and sales vs. marketing. Okay, so maybe the last item in the list is a bit of an exaggeration, but it’s a fact that many companies isolate their marketing and sales teams from one another. If marketing and sales can overcome these challenges, there’s a pot of gold at the end of the rainbow.

Sales Qualified Leads 120

Sales Qualified Leads Content Marketing Lead Ranking Content 120

Customer Experience Matrix

NOVEMBER 9, 2015

It’s clear that 2015 has been the breakout year for predictive analytics in marketing, with at least $242 million in new funding, compared with $366 million in all prior years combined. Maybe I shouldn't be surprised that predictive marketing vendors seem to have anticipated this. They are, after all, experts at seeing the future.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

KoMarketing Associates

FEBRUARY 1, 2018

Marketers continue to show an interest in account-based marketing (ABM), but research has indicated that they still face obstacles in achieving their key objectives with this tactic. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. What are the benefits? “In

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

PureB2B

NOVEMBER 13, 2017

It’s crucial for marketers nowadays to adopt multichannel strategies and be where their customers are. However, not all lead generation channels are created equally, and businesses need to focus on what works specifically for them to increase efficiency and maximize returns. A year later, email is still king. And why not?

Lead Generation 62

Lead Generation Sales Qualified Leads Webinar Metrics Word of Mouth 62

Paul Gillin

JANUARY 26, 2016

I was delighted when B2B Marketing Zone – a website and newsletter that I devour – asked me to be one of 25 contributors to its “ B2B Marketing Trends for 2016 ” e-book. I love this content concept, and it’s an idea more B2B marketers could adopt. I picked a few quotes from the e-book that I really like.

Peer-to-peer 50

Peer-to-peer B2B Marketing Trends Sales Qualified Leads 50

SnapApp

OCTOBER 27, 2016

There’s been a lot of activity in the marketing events world this past October. SnapApp’s 2016 October events include: CEB Sales and Marketing Summit in Las Vegas, NV. Marketers Who Lunch , SnapApps very own lunch series in New York, NY (this time). 2016 CEB Sales and Marketing Summit Recap.

B2B Marketing 48

B2B Marketing Peer-to-peer B2B Top of Funnel 48

Hinge Marketing

JANUARY 8, 2016

It’s 2016 already! Online marketing in 2015 gave us a glimpse of what’s going to be important in the coming year. Online marketing trends will focus around a few key areas. Here are the top four trends for online marketing in 2016. Interactive content will play an increased role in 2016.

Online Marketing 48

Online Marketing Webinar Metrics Trends Planning 48

Sales Engine

OCTOBER 1, 2016

But when should the Marketing department's 2017 quota start? If your company has a 90 day sales cycle, Marketing had better be focused on the 2017 plan October 1st 2016! That's 25 leads per quarter. But, a 90-day sales cycle means a lead generated by Marketing in Q4 '17 likely won't close until Q1 '18.

Planning 120

Planning Sales Cycle Sales Qualified Leads Paid Search Agency 120

Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. In other words, solid marketing practices tend to produce solid marketing results. The team at CoSchedule asked marketers 10 questions.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing & Strategy Marketing Strategy 262

The Point

FEBRUARY 18, 2020

Almost 5 years ago, our agency conducted a survey to determine whether B2B companies were getting maximum value from their investment in marketing automation. You’d assume, therefore, that marketing automation maturity – the level of sophistication at which companies employ the technology – has improved.

Marketing Automation Services 147

Marketing Automation Services Marketing Management Marketing Automation Automation 147

Marketing Insider Group

NOVEMBER 20, 2019

All too often, company culture becomes an excuse for not hiring a diverse range of otherwise qualified candidates. Never is this misuse more evident than in its marketing results. Too often, when a company’s culture excludes other perspectives, that shows in their marketing efforts. How can you ask the right questions?

Paid Search Agency 242

Paid Search Agency Companies Demographics Marketing & Strategy 242

ClearVoice

AUGUST 16, 2023

In this article, we’ll explore its importance in your content strategy and discuss how partnering with a content marketing agency can help your business achieve personalization at scale. The Power of Personalization in Content Marketing Personalized content goes beyond addressing a customer by their first and last name.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98

Hinge Marketing

DECEMBER 3, 2015

As digital marketing efforts become more sophisticated, email marketing is often seen as being outdated and unappealing. Everyone wants to adopt the latest, and what is perceived to be the greatest, marketing tactics. As we are on the cusp of 2016, here are 5 tips to take to help revamp your email strategy in the coming year.

Email Marketing 48

Email Marketing Marketing & Strategy Marketing Management Marketing Strategy 48

PureB2B

FEBRUARY 22, 2016

Pure Incubation creates, nurtures and launches marketing technology companies that drive sales growth for businesses across a variety of industries. The Topsfield, MA-based company is continually developing new strategies and technologies to amplify the marketing capabilities of the world’s leading businesses.

Lead Scoring 62

Lead Scoring Lead Ranking Demand Generation Agencies Marketing Management 62

PureB2B

FEBRUARY 22, 2016

Pure Incubation creates, nurtures and launches marketing technology companies that drive sales growth for businesses across a variety of industries. The Topsfield, MA-based company is continually developing new strategies and technologies to amplify the marketing capabilities of the world’s leading businesses.

Lead Scoring 62

Lead Scoring Lead Ranking Demand Generation Agencies Marketing Management 62