Martech

DECEMBER 18, 2023

Salesforce launched its Einstein AI capabilities back in 2016, but a lot more has happened recently. AI in marketing platforms and CRMs There’s been a threefold increase in organizations piloting generative AI in the past year, per a recent Gartner survey of over 1,400 executive leaders. Where are companies using AI the most?

Marketing AI 120

Marketing AI Work Management Marketing Management Automation 120

SnapApp

JANUARY 10, 2016

Is interactive content one of the new tools you’re adding for 2016? . The modern B2B buyer invests in a huge amount of research during the purchase process. You’re probably planning to produce some long-form written content in 2016 – and you are probably planning for it to be a significant investment in time and resources. .

Top of Funnel 48

Top of Funnel Peer-to-peer Budget Programs Marketing Automation Services 48

KoMarketing Associates

MARCH 30, 2017

The “2017 Content Preferences Survey Report” from DemandGen recently discovered that 46 percent of B2B buyers have moved towards shorter formats of content in the past year. In terms of content preferences, most buyers (78 percent) stated that they have turned to case studies to research B2B purchasing decisions in the past 12 months.

Peer-to-peer 120

Peer-to-peer Buy B2B Marketing Process 120

The Point

FEBRUARY 18, 2020

Almost 5 years ago, our agency conducted a survey to determine whether B2B companies were getting maximum value from their investment in marketing automation. Not in the least, according to a recent UK survey , which reported, amongst other findings, that just 2% of B2B marketers use marketing automation to its full capacity.

Marketing Automation Services 147

Marketing Automation Services Marketing Management Marketing Automation Automation 147

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. The CMO Survey ). The CMO Survey ). The CMO Survey ). The CMO Survey ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Biznology

JULY 13, 2017

A recent survey of 200 retailers in the United States showed that online campaigns delivered better ROI than offline marketing initiatives for over 76% of the participants. According to an eMarketer report, American retailers spent nearly 80% of their marketing budget on offline campaigns in 2016.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing Strategy 132

Contently

OCTOBER 24, 2017

This “mobile-first” mindset gives consumers the ability to access information wherever they want to research and make purchases. Forrester found that only 20 percent of B2B web traffic originated from mobile devices, per the Internet Retailer Q2 2016 B2B Sell-Side Online Survey.

Emarketing 145

Emarketing B2B Forrester Mobile Marketing 145

ANNUITAS

NOVEMBER 3, 2016

Given that buyers’ accessibility to research and planning content has led to slightly longer purchasing cycles ( buyers are 57% through purchase decision before engaging with a vendor according to CEB ) it is no wonder that a long-term program-lead strategy is more effective than a predefined set of campaigns.

Enterprise Management 100

Enterprise Management B2B Marketing Campaigns Work Management 100

ANNUITAS

NOVEMBER 3, 2016

Given that buyers’ accessibility to research and planning content has led to slightly longer purchasing cycles ( buyers are 57% through purchase decision before engaging with a vendor according to CEB ) it is no wonder that a long-term program-lead strategy is more effective than a predefined set of campaigns.

Enterprise Management 100

Enterprise Management B2B Marketing Campaigns Work Management 100

ANNUITAS

NOVEMBER 3, 2016

Given that buyers’ accessibility to research and planning content has led to slightly longer purchasing cycles ( buyers are 57% through purchase decision before engaging with a vendor according to CEB ) it is no wonder that a long-term program-lead strategy is more effective than a predefined set of campaigns.

Enterprise Management 100

Enterprise Management B2B Marketing Campaigns Work Management 100

B2B Marketing Directions

NOVEMBER 28, 2021

In the latest content marketing survey by the Content Marketing Institute and MarketingProfs, 61% of the B2B respondents said they are using case studies in their content marketing programs. That was down from 72% in the 2016 edition of the survey.

Case Studies 98

Case Studies Case Study Studies B2B Sales 98

Content Standard

DECEMBER 2, 2015

It turns out B2B marketers are expecting 2016 to be consumer-centric, with data and technology bolstering efforts to connect those consumers with products and services they want. Expect that to change in 2016. That’s no longer the case, and 2016 will be the year digital marketing tech is finally put to the test.

B2B Marketing 40

B2B Marketing Marketing & Strategy Marketing Strategy Trends 40

Marketing Insider Group

JUNE 3, 2016

CMI’s 2016 Benchmarks, Budgets, and Trends Survey found that 88% of B2B companies are using content marketing. It can influence purchasing decisions. Because it works. Content improves customer and brand relations. It can rank in the search results and drive qualified traffic to your site.

Startups 100

Startups Paid Search Agency B2B Marketing Content Marketing 100

Biznology

SEPTEMBER 6, 2019

In September 2016, Verizon was in talks with Yahoo! In a recent survey, we asked our clients why they purchased an innovation management system, expecting that they would tell us that they needed more ideas or better quality ideas. But neither of those were the top reasons our customers purchased an idea management system.

Work Management 132

Work Management PR Acquisitions Act-On 132

Webbiquity

JANUARY 19, 2016

Image credit: The CMO Survey. And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 84% of CEOs and VPs say they use social media to help make purchasing decisions. The CMO Survey ). The CMO Survey ). billion in 2016. The CMO Survey ).

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Content Standard

JANUARY 14, 2016

Brand marketers have sensed the need for effective technology and are purchasing solutions faster than ever. On top of this, 78 percent of those surveyed indicated that they work with three or more technology providers, with more than 20 percent working with more than 11 technology providers.

Paid Search Agency 40

Paid Search Agency Storytelling Budget Programs Content 40

Content Standard

JANUARY 14, 2016

Brand marketers have sensed the need for effective technology and are purchasing solutions faster than ever. On top of this, 78 percent of those surveyed indicated that they work with three or more technology providers, with more than 20 percent working with more than 11 technology providers.

Paid Search Agency 40

Paid Search Agency Storytelling Budget Programs Content 40

Engagio

FEBRUARY 6, 2020

A Demand Gen Report’s survey on ABM in the year 2016 had only 47% of respondents having an ABM strategy in place. The 2019 ABM Benchmark Survey Report says only 6% do not use ABM as a marketing strategy. Also, from 2016 to 2019, B2B influencer marketing has grown steadily, and the number of platforms has more than doubled.

Account Based Marketing 119

Account Based Marketing B2B Marketing Trends Paid Search Agency 119

SocialPilot

JANUARY 15, 2024

Since 2016, the number of businesses using video content for marketing has increased by 41%. A survey by Verizon & Publicis found that 92% of the participants watched videos with the sound off , and about 50% relied on captions. According to Think with Google, 40% of people have purchased a product that they discovered on YouTube.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

The ROI Guy

MARCH 1, 2016

Economically Focused – today’s IT buyer is more frugal, with over 95% of technology purchase decisions now requiring a formal business case, with quantifiable ROI and fast payback (IDC). 3 - Seal the Deal – Delivering a CFO-ready Business Case CFOs are large and in charge of many IT purchase approvals.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Content Standard

DECEMBER 23, 2015

To help out, KoMarketing has pulled together recent research that gives insight into the various trends, surveys, reports, and practices that have dominated the B2B market in 2015. The post New Study Suggests Top B2B Marketing Strategies for 2016 appeared first on The Content Standard by Skyword.

Studies 40

Studies B2B Marketing Marketing Strategy Marketing & Strategy 40

ClearVoice

JULY 9, 2021

You can also purchase multiple touch-points: say, a video, an image post, a story, or a mix of all three, to widen your reach. Since 2018, it’s gradually lost the interest of marketers looking to purchase sponsored content. ( In 2016 influencer market size was $1.7 In some ways, this may make consumers more likely to convert.

Statistics 122

Statistics Paid Search Agency Advertising Agencies Click Rate 122

Biznology

MAY 17, 2017

The sales growth of big brands were flat in 2016, versus smaller brands which grew 2.4%. A worldwide survey by the law firm, Freshfields Bruckhaus Deringer , reported that 28% of reports on such brand-crisis issues spreads internationally within an hour, and 69% go global within a day. declined 2.5%

Brand Identity 138

Brand Identity Branding Paid Search Agency Loyalty 138

NetLine

APRIL 14, 2022

Since 2016, we’ve published our annual content consumption report with a few core pieces of information with the goal of improving upon the prior year’s efforts. Here are a few key highlights from this volume: Professionals registering for webinars are 29% more likely to make a purchase decision within 6 months. Survey Report.

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

Buffer

MAY 23, 2022

The promising data on email marketing Email is likely to drive more sales than social media marketing, as 60 percent of consumers claimed to have made a purchase because of an email.  An Adobe survey found that 50 percent of users prefer receiving emails from businesses they follow.

Small Business Marketing 106

Small Business Marketing Email Marketing Business Paid Search Agency 106

Hubspot

DECEMBER 19, 2016

2016 was a year of unprecedented creative opportunities for advertisers. The following four marketing tactics left a big mark on 2016, and they show no signs of slowing down as we head into the new year. 4 of the Biggest Advertising Trends of 2016. billion in 2016. 1) Experiential Marketing.

Advertising Agencies 28

Advertising Agencies Advertisements Advertising Trends 28

B2B Marketing Directions

SEPTEMBER 25, 2022

In the latest content marketing survey by the Content Marketing Institute and Marketing Profs, 61% of the B2B respondents said they are using case studies in their content marketing program. That was down from 72% of the respondents in the 2016 edition of the survey. There are, I would argue, two main reasons for this decline.

Case Study 52

Case Study Case Studies Studies Marketing Management 52

PureB2B

MAY 28, 2017

According to the 2016 Content Preferences Survey by Demand Gen Report , 96% of B2B buyers want more information and input from industry thought leaders. The aforementioned Demand Gen Report survey found that 51% of B2B buyers rely on content published online for before they make a purchase decision.

Top of Funnel 89

Top of Funnel Case Study Case Studies Funnel Advertising 89

ClearVoice

AUGUST 16, 2023

When customers feel heard, understood, and valued, they are more likely to engage and make purchasing decisions. A survey by Salesforce revealed that 84% of customers say being treated like a person and not a number is crucial to winning their business. In 2016, Snapchat launched Bitmoji with personalization top of mind.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98

DiscoverOrg

NOVEMBER 17, 2016

Due to a growing wave of marketing and sales technology now sweeping into B2B sales organizations, the B2b Technology Marketing Group – together with select sales tech vendors – have created a survey that aims to explore the growth of technology stacks for sales and to provide insight on tools peers are using to generate revenue.

Marketing Automation Services 120

Marketing Automation Services Blast Campaigns Work Management Marketing Management 120

Content Standard

OCTOBER 26, 2015

Yes, this monologue is a self-reflection on my own purchasing habits. 5 to watch in 2016: The advancement and sophistication of influencer marketing. This makes influencer strategy easily one of the fastest-growing practices (22 percent rated it the fastest, according to Tomoson, the highest in the survey).

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Content Standard

OCTOBER 26, 2015

Yes, this monologue is a self-reflection on my own purchasing habits. 5 to watch in 2016: The advancement and sophistication of influencer marketing. This makes influencer strategy easily one of the fastest-growing practices (22 percent rated it the fastest, according to Tomoson, the highest in the survey).

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

KoMarketing Associates

DECEMBER 8, 2015

Based what we’ve seen, experienced, and reported on, here are insights from over 50 surveys and benchmark reports, organized by overarching theme, we recommend for review, in preparation for developing B2B marketing budgets and program goals for the new year and beyond. Demand Generation. source ). >. Demand Generation. source ). >.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Biznology

JUNE 29, 2020

Any site you visit where you see recommendations based on previous activity—be it purchases on Amazon or viewing on Netflix—an AI algorithm is behind the scenes, offering suggestions based on the compiled data generated by you and other customers in order to tailor content to what likely are your preferences. Personalized Recommendations.

Marketing AI 104

Marketing AI Top of Funnel Customer Satisfaction Amazon 104

The Lead Agency

MARCH 24, 2017

Whilst it comes as no surprise that the B2B marketing ecosphere is changing, there have been some noteworthy shifts in how B2B purchasing decisions are happening, but also who is responsible for influencing them. This trend has continued with millennials accounting for about 75% of researchers in 2016.

B2B Marketing 69

B2B Marketing Planning B2B Paid Search Agency 69

Adobe Experience Cloud Blog

APRIL 20, 2020

In 2016, Jerry Yang, an early investor in the pioneering AI web design startup Grid, properly summed up what AI web development and design is meant to achieve. Wix ADI: Wix, the website builder service, introduced Wix ADI in 2016. That last part is now seeing Artificial Design Intelligence (ADI) embraced in web design. .

Marketing AI 169

Marketing AI Marketing Websites Ad Building Process 169

Buffer

SEPTEMBER 26, 2018

Facebook first introduced the format to one of its properties in 2016 with the launch of Instagram Stories and has since launched similar updates across Whatsapp, Messenger and Facebook itself. More than 300 million people use Facebook Stories and Messenger Stories every day. And the format is still growing across the board.

Paid Search Agency 99

Paid Search Agency Facebook Advertising Agencies Ads 99