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7 Tips to Leverage the Power of SMS Marketing

Convince & Convert

Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015.

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How Iron Mountain implements conversational AI to drive engagement and revenue

Martech

Under the new name, Conversica, the company expanded to other industries in 2015.) It’s email, it’s SMS, it’s even search marketing. It began selling automated digital assistants in 2010, still with a focus on the automotive industry. Marketing automation is powerful,” said Kaskade. It’s got all these capabilities with landing pages.

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MarTech Momentum Continues into 2015

Adobe Experience Cloud Blog

My answer—not yet, and I don’t think we should expect it to in 2015. of new venture capital and private equity invested in marketing technology companies in the first three quarters of 2015 (excluding M&A activity). 2014 was exciting and full of innovation, and in 2015 I look forward to more of the same exponential growth.

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MarTech’s email marketing experts to follow

Martech

From there she went on to be CMO at Help Scout, the Email Experience Council’s 2015 Email Marketer Thought Leader of the Year, VP of Marketing at Litmus and now head of marketing at Wildbit. Today he is founder and CMO of Alchemy Worx, an audience management agency specializing in email marketing, SMS marketing, and paid social.

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dotdigital partners with Adobe to power enhanced customer engagement across all touchpoints

DotDigital

dotdigital first collaborated with Magento in August 2013 and ultimately became a Premier Technology Partner for email marketing in 2015, helping retailers and brands increase consumer interaction and drive long-term loyalty and customer lifetime value (CLV). release, dotdigital launched transactional SMS capabilities for Magento Commerce.

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18 Ways To Build Trust Within Your Online Network

KoMarketing Associates

One of the key takeaways uncovered in our 2015 B2B Web Usability Report was that trust and credibility were significant attributes required in the B2B website experience. Make yourself more accessible, via instant message or SMS as example, to answer a question or provide advice. ASK someone how you can help them today.

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Vizury Combines Web Page Personalization with a Customer Data Platform

Customer Experience Matrix

As it developed, the company expanded its product and, in 2015, released its current flagship, Vizury Engage, an omnichannel personalization system sold primarily to banks and insurance companies. Outbound options include email, SMS, Facebook ads, and programmatic display ads.