Onalytica B2B

OCTOBER 15, 2015

This October 2015 survey highlights findings from Onalytica’s focus groups and consultations with 100 Marketing Directors, Heads of Social Media, Communication & PR Professionals. Discussions were centred around the topic of Influencer Marketing, its use cases, opportunities, challenges and tools used.

Customer Surveys 100

Customer Surveys Marketing Management Marketing Proposals PR 100

Webbiquity

APRIL 6, 2021

Of course, when the global pandemic hit, Kipsu’s market was decimated. Along the way, in 2015 I wrote this blog post that I posted on LinkedIn titled, “How LinkedIn can become more valuable than Facebook.” Are you doing anything in content marketing? I got furloughed on the first Friday in April. Kris: Yes.

Marketing AI 247

Marketing AI Startups Paid Search Agency B2B Thought Leadership 247

Content Standard

SEPTEMBER 24, 2015

“I’m not a marketer,” said Darmesh Shah, co-founder and chief technology officer at HubSpot. He stood on stage in front of 14,000 marketing and sales people gathered at the company’s annual INBOUND marketing conference and pointed to a photograph of himself from twenty years ago.

Inbound Marketing 40

Inbound Marketing Tips Paid Search Agency Godaddy 40

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again. source ). >.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Adobe Experience Cloud Blog

FEBRUARY 27, 2015

Author: Raymond Coppinger What do you get if you cross a host of the most innovative marketing technology companies, a herd of Europe’s marketing thought leaders and a pack of knowledge-hungry marketers? Doug’s opening outlined how tone of voice is the most ignored and under-valued aspects of content marketing.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Marketing Proposals Storytelling 48

Martech

MAY 8, 2023

Is AI in marketing something new? It’s worth bearing in mind that AI has long had many, many applications in marketing other than creating content. And if I had Amazon’s market share, I’d have a deluge of user behavior that the rules could learn from. To recommend next-best-actions to marketers or sales reps. But wait.

Marketing AI 103

Marketing AI Enterprise Management Work Management Marketing Management 103

Marketing Insider Group

AUGUST 30, 2021

Are you using empathy in your marketing ? Because marketing isn’t something you do to people; it’s something you do with people. The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help.

Paid Search Agency 284

Paid Search Agency B2B Sales Marketing & Strategy CMO 284

Convert

NOVEMBER 9, 2022

It seems like yesterday when we were talking about Google Optimize being the hot new A/B testing platform… (2015… wow, we at Convert have always been kinda nosy). Here we are treading speculative waters, but can’t ignore Shiva Manjunath’s comment: Google is used to being the market leader… it is practically a verb. We get you.

Optimization 111

Optimization Google Paid Search Agency Marketing Proposals 111

KoMarketing Associates

MAY 7, 2015

When we begin a new online marketing program, the evaluation of the conversion actions on the website is one of the first places we turn our focus towards . Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard website performance metrics.

Marketing Analytics Tools 120

Marketing Analytics Tools Conversion Marketing Websites B2B 120

Biznology

MAY 12, 2014

Your social media marketing campaign may become a lot more expensive in 2015. In the early days of social media, brands rushed to market their products through the social networks because they could reach targeted audiences for free. Marketers may not feel this initially. Thank Tom Wheeler for that. Or so they thought.

Marketing Proposals 80

Marketing Proposals Marketing Budget Paid Search Agency Internet Marketing 80

Webbiquity

MAY 4, 2021

That’s the essential insight behind influencer marketing, which began to really take off in late 2015. Marketers started making efforts to identify the most influential people online in their market space, reach out to those individuals, and build business relationships. More will turn to Google. The Discussion.

Work Management 292

Work Management Marketing Management Paid Search Agency Peer-to-peer 292

Biznology

JULY 9, 2014

Most general online marketers still don’t understand the concept well enough to speak intelligently on it, and yet within a matter of seconds most SEO’s could rattle off five reasons why they need to be involved in every decision-making process. establish a content marketing and campaign management strategy.

Enterprise Management 80

Enterprise Management Buy SEO Marketing & Strategy 80

Brightedge

FEBRUARY 16, 2021

Like the mobile-friendly update in 2015, the interstitial penalty ideally boosts the user experience while also providing website owners with enough time to make the adjustments before their sites lose traffic or rank. Google announced that there would be an impending interstitial penalty for intrusive ads on websites.

Google 120

Google Brand Identity Branding Banners 120

Onalytica B2B

DECEMBER 2, 2015

This emerging market has seen a burst of activity over the last 5 years, global investment in Fintech tripled to $12.21B in 2014. Through these unique market conditions, Fintech has become a big business generating well over £25bn a year in the UK alone through different guises. Click here to register! MAPPING THE FINTECH COMMUNITY.

Peer-to-peer 30

Peer-to-peer Lead Ranking Work Management Brand Identity 30

Salesforce Marketing Cloud

OCTOBER 28, 2022

Carbon markets and the carbon credit lifecycle. The ecopreneur can then sell the credits to anyone, including organizations, by using carbon markets. “We’re We’ve learned a lot since we made our first net zero commitment in 2015. Get articles selected just for you, in your inbox. Sign up now.

Planning 98

Planning Work Management Marketing Management High Quality Lead 98

Customer Experience Matrix

APRIL 13, 2018

Of course, I reached that conclusion quite some time ago (see this blog from late 2015 ) so I’m pleased to have the company. The chapter headings suggest she ends up proposing blockchain as the ultimate solution. In short, the government won't solve the trust problem for marketers, so they'll need to find their own solutions.

Ad Building 120

Ad Building Peer-to-peer Privacy Privacy Protection 120

Convince & Convert

APRIL 13, 2015

dorieclark Tweet This Stand Out or Be Left Out Dorie Clark ‘s latest book, “ Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It ,” is coming out April 21, 2015. In 2006, she launched her marketing strategy consulting business and by 2009 wanted to write a book. See you next week!

B2B Thought Leadership 143

B2B Thought Leadership Thought Leadership Marketing Proposals Skype 143

Martech Advisor

FEBRUARY 21, 2020

As the leader in the web browser market , Chrome’s decision to stop supporting third-party cookies will have a huge impact on how display and native advertising campaigns are run and measured. Web browsers: Back in 2015, Safari started allowing iOS users to install content blockers. Google Chrome’s Privacy Sandbox.

Display 91

Display Advertising Agencies Advertisements Advertising 91

LeadSquared

JANUARY 13, 2016

A good ad and awesome marketing are all well and good, but, ultimately it is up to your website to seduce the visitor to conversion. You see, according to a study by marketing sherpa, the consumers tend to follow the line of sight of the subject in the images they see. A big hoarding and flashy lights might capture his attention.

Marketing Websites 52

Marketing Websites Eye-Tracking Work Management Marketing Management 52

Marketing Insider Group

AUGUST 30, 2021

Are you using empathy in your marketing ? Because marketing isn’t something you do to people; it’s something you do with people. The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help.

Paid Search Agency 168

Paid Search Agency B2B Sales Marketing & Strategy CMO 168

Televerde

FEBRUARY 16, 2022

The impact investment market gives sustainability-focused businesses access to much-needed capital to address pressing environmental issues. However, there are still many opportunities within impact investing for investors to get above-market-rate returns. Add impact metrics prominently to your business plan and proposals.

Paid Search Agency 66

Paid Search Agency Lead Ranking Lead Scoring Marketing Proposals 66

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. It’s a massive market size to not be a part of, and definitely, the biggest reason why you should invest in digital marketing. It relies on solid market research to inform the next course of action. .

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Onalytica B2B

NOVEMBER 18, 2015

We were also keen to learn what topics this Mum community care about the most, so we analysed their conversations from 1st January – 16th November 2015 to discover what the key trending topics of conversations were. times higher in H1 2015 than the overall average in full-year 2014. TOPICS MUMS CARE ABOUT. lovedbyparents.

Communities 100

Communities Lead Scoring Lead Ranking PageRank 100

Convince & Convert

DECEMBER 28, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. Our newest addition is Content Pros , where the tips and tricks of the world’s best content marketers are revealed. We send a notification email to our producer, and provide her with a proposed title for the episode. Sure it does.

Skype 167

Skype Ad Exchange Guidelines Advertising Agencies 167

Customer Experience Matrix

NOVEMBER 9, 2015

It’s clear that 2015 has been the breakout year for predictive analytics in marketing, with at least $242 million in new funding, compared with $366 million in all prior years combined. Maybe I shouldn't be surprised that predictive marketing vendors seem to have anticipated this.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

Sprout Social

JANUARY 5, 2017

In 2015, some of our projects included initial versions of Landscape, a free social media image resizing tool , Twitter Suggested Replies using machine learning and a Slack integration for Bambu , our employee advocacy platform. In 2015 we had 13 Hack Week teams who gave three full hours of presentations.

Wiki 64

Wiki Marketing Proposals Communities Social Media 64

The ROI Guy

SEPTEMBER 22, 2015

If you are in IT sales and marketing, there are three significant challenges of which you should be well aware when setting up your budgets and plans for 2016. A predicted anemic increase in IT spending at the beginning of 2015 has now been replaced with a 5.5% IT Spending on the Decline? decline (compared to a paltry 1.6% The risks?

Planning 40

Planning Gartner Marketing Plans Marketing Proposals 40

The ROI Guy

APRIL 14, 2015

Gartner has revised worldwide IT spending down for 2015, predicting a 1.3% We think there is a more systemic issue in the predictions: a major "sea change" in technology spending and purchase decision-making – one that could put a significant chill in your organizations‘ sales and marketing strategy. YoY decline from 2014.

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40

Content Marketing Institute

DECEMBER 28, 2017

Week after week since January 2015, CMI has sent a Content Strategy for Marketers e-newsletter written by CMI Chief Strategy Advisor Robert Rose. In this newsletter, Robert delivers marketing insights through a zen sensibility, leaving many of us inspired as businesspeople and as people. Take the long view of your job.

Planning 99

Planning Content Marketing Marketing Proposals Content 99

The ROI Guy

MARCH 1, 2016

YoY increase from 2015. If you’re marketing or selling technology, this decline could have a significant impact, with buyers becoming even more cautious and economic focused. You need to factor Frugalnomics prominently into your sales and marketing strategies and investments. 2) Central IT is Irrelevant?

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Hubspot

JANUARY 4, 2021

The ongoing shift in Google's algorithm over the past decade indicates a new market focus on meeting user expectations. In 2015, Google announced that mobile optimization would become a contributing factor to SEO rankings. Many marketers fear that video content will slow down their pages and cause the bounce rate to skyrocket.

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

Onalytica B2B

MARCH 23, 2016

In September 2015, 15% of consumers indicated celebrities had influenced their decision in the purchase of a beauty product and some 20% of consumers suggested that it had been bloggers who were the influence. times higher in H1 2015 than the overall average in full-year 2014. WHAT ARE THE EXPERTS SAYING? Lex Talonted.

Blogger 100

Blogger Brand Identity Branding Lead Scoring 100

The ROI Guy

NOVEMBER 10, 2014

Gartner predicts modest go forward growth into 2015 and beyond, between 3-4% annually through 2018, a far cry from the double-digit growth in the tech-booming 90s. Moreover, a major "sea change" has occurred in technology spending and purchase decision-making - with significant implications for your organizations sales and marketing strategy.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Content Marketing Institute

MARCH 30, 2018

On the surface, author Rohit Bhargava’s observation in the keynote talk of CMI’s virtual ContentTECH this year doesn’t bode well for content marketing. Here are three trends (and suggestions for what to do about them) Rohit predicts will have a big impact on content marketing this year and possibly in years to come.

Curation 108

Curation Content Marketing Proposals Dwell 108

Exo B2B

MARCH 8, 2018

We start March with our Top 30 marketing influencers of 2018. So, with much enthusiasm, we skimmed through blogs, B2C and B2B marketing sites. One of them, Lee Odden : marketing star, did a great job covering the topic with a blog that is an absolute must-read. These influencers are all over the place.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Exo B2B

APRIL 11, 2019

We’re returning to a familiar theme just as Spring arrives: our top 30 marketing influencers for 2019. With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites. One of them, Lee Odden , the undisputed marketing expert, did a great job of talking about the subject with a post that must absolutely be read.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

The ROI Guy

JULY 11, 2017

According to the research, here's two important investments you can make today: 1) Interactive and Prescriptive Content Marketing – As buyers prefer to do on-line research on their own, investing more in digital content marketing is tops on Forrester’s advice list.

Forrester 66

Forrester B2B Sales Disintermediation B2B 66