Marketing Insider Group

OCTOBER 21, 2015

Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. On the heels of our own investment announcement , we wanted to know how much investor money is actually in the content marketing industry?

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Content Standard

FEBRUARY 17, 2015

Growing up in the content marketing industry has been an eventful ride. No longer are we predicting game-changing content strategies: We’re watching them unfold all around us. We’re more than a month into 2015, and there’s no better time for an industry update. Transformation.

Enterprise Management 40

Enterprise Management Trends Marketing Budget Marketing Budget Creation 40

KoMarketing Associates

JUNE 19, 2018

As I was relaxing this weekend and watching a few of the matches on TV, I couldn’t help but to notice some striking similarities between the World Cup and something I am much more familiar with – B2B content marketing strategy. Qualifying. Qualifying. When the qualifying tournaments concluded, the 32-team field was set for competition.

B2B Marketing 129

B2B Marketing Content Marketing Planning B2B 129

Webbiquity

MARCH 8, 2016

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow. Content Marketer ).

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Marketing AI 356

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 356

Marketing Insider Group

OCTOBER 6, 2015

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week.

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

KoMarketing Associates

DECEMBER 9, 2014

With 2014 practically in the rear-view mirror, I thought I’d take a look back at some of the more shocking content statistics from this past year. Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). Curated content is one way to do just that.

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

Onalytica B2B

OCTOBER 11, 2017

Let’s take a leap back in time to 2015. A quick search for “influencer marketing” on Google Trends provides a clue. Since 2015, the number of searches on Google for that phrase has increased by 1,000%. The market has certainly moved forwards. ” Amanda Maksymiw, Content Marketing Director, Fuze.

Planning 196

Planning Budget Programs Work Management Marketing & Strategy 196

Marketing Insider Group

SEPTEMBER 3, 2015

Your content market strategy for 2015 needs to increase market traffic, respond faster and certainly be more aware of the trending and growing mobile device dynasty of consumers. Mobile marketing strategy is going to be one of the keys to your success. Is your content accessible 24/7? Photo Source.

Mobile Marketing 100

Mobile Marketing Marketing Budget Marketing Strategy Marketing & Strategy 100

LeadSquared

MAY 20, 2015

They just know their target audience, and provide content of real value to them. Let’s discuss a few content marketing tips that have proven successful for many businesses. But, how do you sell a dream on a small business’s marketing budget. b) If you lack the resources, source user generated content.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Marketing Insider Group

MARCH 16, 2015

One of the biggest questions we get from our customers is how to get the most value from their content marketing budget. So like any decent and respectable content marketer, we do our best to answer our customers’ top questions. My biggest secrets for SEO and your content marketing budget?

SEO 100

SEO Content Marketing Paid Social Agency Planning 100

Content Standard

JANUARY 21, 2015

Australian marketing teams, much like many American companies, are still on the way to fully committing to the practice of content marketing. Fortunately, most businesses are expected to increase content marketing budgets in 2015. Want more content marketing news?

Marketing Budget 40

Marketing Budget Marketing Strategy Marketing & Strategy Top of Funnel 40

Marketing Insider Group

OCTOBER 12, 2015

No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. I predicted that advertisers would throw good money after bad and that display media would make big budget gains.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

Marketing Insider Group

AUGUST 5, 2015

While Casper has always powered an on-brand, on-domain blog , the brand made a surprising move in June 2015, announcing its launch of Van Winkle’s , an off-brand, independent editorial venture. While the site is funded by Casper, Van Winkle’s maintains its independence in terms of its branding, online identity and budget.

Content Marketing 100

Content Marketing Brand Identity Branding Content 100

B2B Marketing Directions

JANUARY 18, 2015

So far this month, my posts have focused on what will happen in B2B marketing during 2015. In my first January post , I discussed a recent webinar by the Aberdeen Group regarding what best-in-class marketers are planning for this year. For example: Heidi Cohen believes that 2015 will be the year of video for two reasons.

B2B Marketing 40

B2B Marketing Planning B2B B2B Sales 40

Adobe Experience Cloud Blog

JANUARY 7, 2015

Author: Yoav Vilner All of this talk of New Years Resolutions, and what I’m going to do differently for 2015 has got me thinking about improvement. How can I work toward overcoming the biggest online marketing challenges? There is good news about your 2014 challenges; they can turn into your 2015 successes.

Paid Search Agency 48

Paid Search Agency Planning Marketing Analytics Tools Landing Pages 48

Webbiquity

FEBRUARY 2, 2016

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Yet marketers continue to spend heavily on online advertising.

Stats 100

Stats Paid Content Banner Ads Marketing Budget 100

Crimson Marketing

OCTOBER 29, 2015

Marketers hardly have the time to sort hype from reality when thinking about digital marketing solutions. . A new ebook by MDG Advertising helps to identify the biggest trends of 2015 and how to think about planning for 2016. . User-generated content: Consumers are creating more and more of their own content (e.g.

Trends 100

Trends Planning Mobile Advertising Verticals 100

6sense

NOVEMBER 9, 2015

What about best practices you didn’t have bandwidth for in 2015? With that in mind, we’ve compiled a list of top B2B marketing statistics you should be aware of, plus some questions to consider, as you plan and implement your marketing strategies and initiatives for 2016. Content Marketing. Source: Curata ).

Planning 48

Planning Allocation Budget Programs Marketing Budget Creation 48

seo.co

AUGUST 23, 2021

OpenAI is a non-profit artificial intelligence research company that was founded in 2015. It’s only designed to assist humans. With this information, GPT-3 can create accurate and high-quality content. This proves that GPT-3 isn’t designed to take human jobs. GPT-3 is produced by OpenAI.

Marketing AI 126

Marketing AI SEO Budget Programs Marketing Budget 126

Convince & Convert

DECEMBER 12, 2014

Jake Sorofman shares some highlights from the Gartner 2015 Marketing Spending Survey on the Gartner blog. Not only are marketing budgets expected to increase by over 10% in 2015 , but they also account for 10.2% With this increase in marketing spending comes an increase in the importance of customer experience. .

Automation 136

Automation Gartner Skype Marketing Budget Creation 136

ANNUITAS

OCTOBER 6, 2015

Modern marketers need to be agile as a rule, able to adjust and to tweak plans as necessary to optimize the performance of everything. If you aren’t sure, pass and stay focused on your existing plan as it is just a distraction from your strategy. That is more than one a month.

Demand Generation 100

Demand Generation Demand Marketing Budget Webinar Metrics 100

B2B Marketing Directions

SEPTEMBER 20, 2015

This summer, Starfleet Media published The 2015 Benchmark Report on B2B Content Marketing and Lead Generation. The Starfleet report is based on a survey of high- and mid-level marketing and sales professionals that was conducted in the second quarter of this year. new content assets over the past twelve months.

Research 45

Research B2B Marketing Allocation Content Marketing 45

Contently

MARCH 27, 2017

The team settles on a plan to shoot a video two days later with an influential 15-year-old power lifter. Take, for instance, Nestle’s brand newsroom, which The Columbia Journalism Review’s Michael Meyer captured in his deep dive into corporate studios, “ Should Journalism Worry About Content Marketing?

Brand Identity 60

Brand Identity Branding Content Marketing Work Management 60

Webbiquity

FEBRUARY 16, 2016

These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. B2B marketing budgets are shifting to digital and social. Overall, B2B marketing budgets are expected to increase, on average, by about 5% in the coming year.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

ANNUITAS

DECEMBER 9, 2014

However, if there isn’t a focus on marketing skills or ongoing training from an organizational prospective for our marketing teams, these numbers sadly, make sense. According to the recent Gartner report, CMO Spend 2015 – Eye on the Buyer , marketing controls a fair amount of budget, approximately 10.2%

Planning 100

Planning Gartner Demand Generation Budget Programs 100

Crimson Marketing

DECEMBER 18, 2013

Internet advertising will account for 25% of the entire ad market by 2015. Trends in the marketing mix. Social media: Social marketing marketing budgets will double over the next 5 years. Content: Nearly 50% of companies now have content marketing strategies.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Content Standard

FEBRUARY 10, 2015

The demand for candidates to fill content marketing roles may be growing, but a new study indicates the talent pool for marketing careers has plenty of room to improve. SkilledUp , an online educational resource, recently conducted a study to gauge how managers are approaching content marketing.

Paid Search Agency 40

Paid Search Agency Planning Content Marketing Marketing Budget 40

Convince & Convert

DECEMBER 12, 2014

Jake Sorofman shares some highlights from the Gartner 2015 Marketing Spending Survey on the Gartner blog. Not only are marketing budgets expected to increase by over 10% in 2015 , but they also account for 10.2% With this increase in marketing spending comes an increase in the importance of customer experience. .

Automation 88

Automation Gartner Skype Marketing Budget Creation 88

B2B Marketing Directions

DECEMBER 18, 2016

By this point, most B2B marketers are well into their planning for 2017, and it appears that many marketers will have healthy marketing budgets in the coming year. Several research studies have found that a majority of marketers are expecting their budgets to increase in 2017.

Budget Management 40

Budget Management Spending Account Based Marketing Planning 40

Content Standard

JUNE 2, 2015

What a difference a year makes: A new study shows marketers are now aggressively leaning on content to build a branded reputation and, through that, increase the volume and quality of their leads. content assets per month—a nearly 20 percent increase over content production from the prior year.

Lead Generation 40

Lead Generation Sales Qualified Leads Top of Funnel Lead Scoring 40

Vidyard

APRIL 12, 2016

The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. Many companies have marketing mixes that are fairly set in stone. In-person events such as conferences have existed pretty much ever since the term marketing was invented. But has spending? Get the Report.

Forrester 50

Forrester Planning Budget Programs Work Management 50

Contently

MARCH 21, 2017

With New York City trying to hold on to its reputation as the media capital of the world, and Silicon Valley dominating headlines, it’s easy to overlook the content contributions from the rest of the world. The content is organized into four sections: Trends, Places, Economy, and Industry. But it’s time for that to change.

Brand Identity 120

Brand Identity Branding Advertising Agencies Mobile Advertising 120

Content Standard

AUGUST 14, 2015

It’s no surprise that original content creation remains a top-five service requested by marketers, since content marketing budgets are increasing, and content production continues to grow. Can Algorithms Produce Original Content? What Science Says.

Demand 40

Demand Marketing Budget Marketing Budget Creation Content 40

Contently

APRIL 28, 2016

brands may not see eye to eye on the proper use of the term “football,” whether one puts jam or jelly on toast, or the true definition of the word “pants,” companies from both countries can agree on the benefits of content marketing. According to The Content Marketing Institute , 88 percent of U.K.

Class 60

Class Paid Search Agency Companies Allocation 60

Golden Spiral

DECEMBER 6, 2018

The evidence and statistics are overwhelming: it is the most important content tool for inbound marketing. 91% of B2B marketers say their company has a blog ( Content Marketing Institute ). 55% of companies say blog content creation is one of their top marketing priorities for 2018 onward.

Paid Content 81

Paid Content Ad Frequency Marketing Budget Creation Budget Programs 81

B2B Marketing Directions

MARCH 1, 2015

Salesforce.com recently published the results of its 2015 State of Marketing survey. The 2015 survey was conducted online in October and November of 2014 and generated over 5,000 responses. Both B2B and B2C participants in the survey were optimistic about marketing budgets for 2015.

B2B Marketing 40

B2B Marketing Salesforce.com Planning B2B 40