Martech Advisor

MARCH 6, 2020

Zoe Dowling, SVP Research, FocusVision in this article talks about how short-form video platforms permeate the mainstream, and why marketers need to adjust their strategies. Video consumption habits among consumers have undergone a radical and permanent shift. Learn More: YouTube Hashtags: The Secret to Video Marketing Success.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Delivra

FEBRUARY 26, 2021

In June 2014, a precocious teenage Black girl nicknamed Peaches Monroee hopped on the now-defunct video-sharing platform Vine to share a personal announcement. “We In December 2020, a car salesman named Durell Smylie, who goes by Relly B on social media, recorded himself comically stepping out of the trunk of an SUV.

Viral Marketing 52

Viral Marketing Opt-out Opt-in Paid Search Agency 52

LeadSquared

OCTOBER 23, 2016

Say what you will about social media, but it has become the metaphorical elephant in the room: hard to ignore. Emporio is a boutique marketing agency, which specializes in Social Media Marketing, Influencer marketing and Online Reputation Management. Social Media Marketing Strategy FAQ: 1.

Webinar Metrics 52

Webinar Metrics Paid Content FAQ Social Media 52

Convince & Convert

AUGUST 23, 2013

This week: From ExactTarget , a blog post called 45 Ways to Build Trust in Your Brand Using Social Media. They also have an amazing free report on the top 50 retail brands’ social media use in 2013. “It’s not about going viral; it’s about being useful.” Listen Now .

Inbound Marketing 132

Inbound Marketing Advertisements Advertising Paid Search Agency 132

Content Standard

SEPTEMBER 10, 2021

This practice can boost your SEO, increase social media engagement, and expand your brand reach to new audiences. One of the most famous examples of newsjacking dates back to 2013, when a sudden power outage during Super Bowl XLVII temporarily suspended the championship game.

Ad Building 140

Ad Building Brand Identity Branding Thought Leadership 140

Hinge Marketing

MARCH 24, 2015

While going viral may be the Holy Grail of social media marketing, it’s also elusive and unpredictable. Your technology firm needs to be in the social media race for the long run. That requires a game plan that’s achievable and, above all, avoids social media burnout.

Social Media 48

Social Media Planning Marketing Budget Creation Social Marketing 48

Vidyard

OCTOBER 19, 2016

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. Video continues to be one of the fastest growing and most effective areas of modern digital marketing.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders. YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Marketing Insider Group

OCTOBER 21, 2015

This now-blanket term includes visual marketing platforms, content creation agencies, video content platforms, and UGC software. respectively) but are considered “social media” players by the industry. Industry budget growth overall is estimated by PQ Media ‘s Global Content Marketing Forecast 2015-19 at $313B by 2019.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Hubspot

APRIL 12, 2018

This direct relationship can occur through methods like social media, YouTube, or podcasts, but not through TV, billboards, or magazine advertisements. and have leveraged Hollywood connections and social media influencers. No one can guarantee that a video will go viral. What is direct-to-consumer marketing?

eCommerce 77

eCommerce Brand Identity Branding Advertising Agencies 77

Crimson Marketing

OCTOBER 9, 2013

Standard videos. Micro-videos (ie, Vine). Social media posts. SlideShare has seen a rise from 23% usage in 2012 to 40% of B2B marketers using it for content distribution in 2013. As long as they stay on trend, they will continue to be a key player and necessity for your social content strategy. White papers.

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

Content Standard

JUNE 17, 2015

There are some brands that have mastered the art of engaging their audiences through video content campaigns. Lego may be one of the most unsuspecting companies to have dominated video with its unique approach to developing long-term video content campaigns. – iframe –> 3. – iframe –> 4.

Video Marketing 40

Video Marketing Campaigns Brand Identity Branding 40

Crimson Marketing

OCTOBER 8, 2013

Standard videos. Micro-videos (ie, Vine). Social media posts. SlideShare has seen a rise from 23% usage in 2012 to 40% of B2B marketers using it for content distribution in 2013. As long as they stay on trend, they will continue to be a key player and necessity for your social content strategy. White papers.

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

Magisto

JANUARY 13, 2020

The story format emerged on Snapchat in 2013. 32% of Americans listen to podcasts monthly (and the number keeps on rising), podcast listeners tend to be more educated than average and they are more likely to follow brands and businesses on social media. billion mobile internet users and 3 billion social media users.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Biznology

NOVEMBER 11, 2013

Did you know that in this decade, digital is the only media channel to grow every year? Or that in 2013, digital media spending surpassed all form of print media spending (e.g. Before 2018, digital media spending is expected to equal or exceed television. WANT VIRAL VIDEOS? magazines, newspapers)?

Course 80

Course Planning Work Management Peer-to-peer 80

Hubspot

MARCH 13, 2014

Videos were still called moving pictures when marketers started taking advantage of them. With Twitter acquiring Vine in 2012 and rolling it out in early 2013, and Instagram revealing its video feature only months ago, video has become a lot more than just black and white images on a fuzzy screen.

Trends 28

Trends Video Marketing Marketing & Strategy Content 28

Biznology

JANUARY 29, 2013

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. Be the catalyst of your natural social media success. All that is required is some basic prospecting.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Hubspot

DECEMBER 17, 2015

From scarcity marketing to viral marketing, there are a ton of different options for businesses to explore. ConAgra’s award-winning "Unleash the Joy" campaign was the 2013 predecessor to 2015’s "Share the Joy." Would a documentary-style video best convey your message of joy? 4) Reddi-wip: Unleash the Joy.

Examples 28

Examples Campaigns Planning Paid Search Agency 28

Scoop.it

OCTOBER 29, 2020

We have all been on the internet for most of our lives, and inevitably we had to ask ourselves a question – why is this viral and this is not. Why is this person with so much talent unnoticed but this simple video is getting so much attention? Virality is like alchemy. You can not treat it like a science. Be Genuine.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

Hubspot

NOVEMBER 17, 2016

Content marketing continues to dominate as a key component of a successful marketing strategy , but to see strong results, you need to regularly produce content -- specifically content with a high-viral potential. Who could forget the Ad Council’s incredibly successful “ Love Has No Labels ” video? 3) Offer a unique perspective.

Viral Marketing 28

Viral Marketing Content Paid Search Agency Ideal Customer Profiles 28

Hubspot

AUGUST 29, 2013

This obsession lead me to become an inbound evangelist, recently presenting at INBOUND 2013 on the topic, "Making Boring Industry Content Work for Your Business.". While viral and creative and “sexy” are all great on occasion, the main strategy that works well with long term inbound marketing is usefulness. 2) Current Events.

Work Management 28

Work Management Buyer Personas Marketing Management Cross-Selling 28

Hubspot

FEBRUARY 6, 2014

In 2013, 3 million people from 214 countries and territories (and all seven continents) pledged $480 million to Kickstarter projects. Here''s a timeline of our relatively rapid campaign approach: July 5, 2013: We got married! July 26, 2013: Three days post-honeymoon, John''s ring is misplaced. December 2013: We got really busy!

Campaigns 28

Campaigns Outreach Press Communities 28

Convince & Convert

AUGUST 2, 2012

This is Episode 27 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Jay Baer plus Eric Boggs ‘s Social Media Stat of the Week ( This week : 76% of CMOs think that social has a measurable impact on sales and social data impacts decisions for 89% of CMOs.).

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

LeadSquared

FEBRUARY 2, 2016

Creativity : Creativity doesn’t mean Photoshop , or that video editing software, or Canva for that matter. No matter if it is a campaign in Africa or a video that is doing really well in Australia, you can watch it all, and find it all on the internet. Think video. Research before you begin. Think visual. Capture data.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

Hubspot

AUGUST 21, 2013

In case anyone isn''t familiar with them, Upworthy is a BuzzFeed-esque website that revolves around circulating viral videos. so it''s kind of perfect that it has a SlideShare about how to go viral. 14) Design Your Career 2013, Slides That Rock. Design Your Career 2013 from Slides That Rock.

Marketing Management 28

Marketing Management Advertising Agencies Viral Marketing Stats 28

Hubspot

MARCH 12, 2014

Mashable Brought Viral to Life. I thought 2013 was the year of the selfie, but scanning my Twitter feed this past week confirmed that iPhone self portraits made a comeback this year at SXSW thanks to the Mashable House. It didn’t take long for media and even potential investors to take notice of the edgy app.

Word of Mouth 28

Word of Mouth Viral Marketing Conference Buzz 28

Hubspot

FEBRUARY 19, 2018

The video of his speech went viral, encouraging McRaven to write a book based on those same principles, as well as additional stories from his naval career. His book provides useful and tangible advice on how to excel on social media platforms to establish and sustain a powerful personal brand -- no matter who you are.

Positioning 78

Positioning Work Management Viral Marketing Fulfillment 78

Hubspot

NOVEMBER 14, 2016

In 2013, Content Marketing Institute founder Joe Pulizzi had committed to publishing another book, Epic Content Marketing , but he struggled to find time to write it. 2) Jay Baer: Short Videos into Multiple Content Pieces. Some of his content went viral on Medium, generating a massive surge in traffic back to his site.

Examples 28

Examples Lead Scoring Lead Ranking Content 28

Webbiquity

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. Social Media Marketing Guides.

Social Media 100

Social Media Social Marketing Work Management Media 100

Hubspot

JANUARY 17, 2014

If you read this blog, you know you''ll frequently hear us talking about remarkable campaigns that have both inspired and impressed us: from Old Spice going viral with personalized videos, to Elf Yourself entertaining us for yet another holiday season. 3) WestJet Christmas Miracle Video. What made this campaign remarkable?

Paid Search Agency 28

Paid Search Agency Campaigns Advertising Agencies Planning 28

Content Marketing Today

APRIL 25, 2013

[caption id="attachment_3452" align="alignright" width="300"] Cyndee Woolley''s Upcoming June 2013 Book[/caption] 11 Steps to Creating a Successful Business Book. Their books are being published by Voyager Media Books, June 2013. Great business books do change the world. You can see their book covers here.

Custom Publishing 40

Custom Publishing Rules Case Study Case Studies 40

Hubspot

JULY 29, 2018

But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, "WTF?". For those head-scratching moments, we've created the ultimate glossary of social media marketing terms.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Martech Advisor

JANUARY 9, 2020

A 2013 Walker study predicted that by the year 2020, customer experience will outdo price and product as the key brand differentiator. Most people nowadays, share their good, bad and unfortunately, even ugly experiences with other people through word of mouth or on social media. Enhances customer lifetime value (CLV).

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Word of Mouth Touchpoints 111

seo.co

DECEMBER 8, 2021

If you’re looking to make some casual friends at a digital marketing conference, you’ll want to bring up some safe, casual topics like social media or video content. Around 2013, the rise of organic content marketing further complicated matters. Building Links With Video is Hard. It’s also hard to build links with.

Link Building 98

Link Building Campaigns Ad Building Lead Scoring 98

Biznology

APRIL 9, 2013

If you want to build your brand online circa 2013 from scratch, you need to kiss your own personal shame on the lips through the protective glass that is the line in the sand that you and your employer have decided are grounds for termination. What do I mean? “Goose, it’s time to buzz the tower.”

Social Media 80

Social Media Viral Marketing Media Youtube 80

Content Standard

FEBRUARY 7, 2015

In the social and mobile world, content is king—and viral content is the holy grail. Bathroom spray Poo-Pourri became a viral sensation by embracing toilet humor in the YouTube video “ Girls Don’t Poop.” Thanks to the video, Poo-Pourri’s Facebook followers ballooned 354 percent.

Viral Marketing 40

Viral Marketing Mobile Marketing Content Barriers 40

Biznology

JANUARY 1, 2013

I am in the midst of setting up my New Year’s resolutions for 2013. If you’re one of them and you can’t come up with some digital markeing resolutions for 2013, I have some suggested resolutions for you. I know not everyone does the resolution thing, but almost half of all Americans do.

Paid Search Agency 80

Paid Search Agency Facebook Twitter Viral Marketing 80