LeanData

JANUARY 5, 2015

I’m so glad that another marketer has shed light on my abyss. Go outside with your mobile phone in one hand and open the Compass app (available here in the App Store if you need one). Just have each of your marketing managers line up in a circle holding a sign with the favorite marketing campaign. Eeny, meeny, miny, moe.

Webcast 40

Webcast Marketing Budget Paper Trade Show 40

LeanData

JANUARY 5, 2015

I’m so glad that another marketer has shed light on my abyss. Go outside with your mobile phone in one hand and open the Compass app (available here in the App Store if you need one). Just have each of your marketing managers line up in a circle holding a sign with the favorite marketing campaign. Eeny, meeny, miny, moe.

Webcast 40

Webcast Marketing Budget Paper Trade Show 40

LeadSquared

MAY 20, 2015

One search would give you 100,000 potential resources; but you lack the patience to go beyond page 1. Let’s discuss a few content marketing tips that have proven successful for many businesses. Strategy 1: Video Marketing. Video marketing can really help you cut through the clutter in that case. We are a lazy bunch.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Hubspot

JANUARY 1, 2014

Are any of your resolutions marketing-related? Maybe you''ve thought of ways to better manage your time or come up with fun ideas for team outings, but if you don''t have a list of resolutions to take your marketing to that next level , it''s time to start developing one -- and we can help. 1) Focus on mobile.

Planning 28

Planning Buyer Personas Work Management Mobile Marketing 28

Hubspot

AUGUST 21, 2013

Bonus: You may just learn a thing or two about marketing while you''re at it. ;). 20 of the Best SlideShares for Marketers. 4) Rethinking the Mobile Web, Bryan Rieger. Often when marketers think about the "mobile web," we think of iPhone vs. Android. Rethinking the Mobile Web by Yiibu from Bryan Rieger.

Marketing Management 28

Marketing Management Advertising Agencies Viral Marketing Stats 28

LeadSquared

FEBRUARY 2, 2016

Nothing is simple; not in digital marketing anyway. Presenting what I think are some ways in which you can plan well for 2016, some thoughts and perspectives which can help you shape your digital marketing strategies better for the year that lies ahead. Here are ’16 simple ways to become better at Digital Marketing in 2016? –.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hubspot

SEPTEMBER 7, 2013

The 2013 report was no exception. The 2013 Millennial Impact Report shows that "Millennials aren’t interested in structures, institutions, and organizations, but rather in the people they help and the issues they support.”. 7) Make sure its mobile friendly. If your website and emails are not mobile optimized, they should be.

Marketing Websites 28

Marketing Websites Paid Search Agency Mobile Marketing Cold Calling 28

Martech Advisor

NOVEMBER 6, 2019

Now, what differs across organizations is the amount of time and resources they can invest viz-a-viz returns and ROI. Another example is Google’s Android mobile OS UX change in 2013, which went through a massive design and aesthetics overhaul with Google introducing its new ‘material theme’ design language.

Tips 89

Tips Enterprise Management Customer Satisfaction Work Management 89

Martech Advisor

NOVEMBER 6, 2019

Now, what differs across organizations is the amount of time and resources they can invest viz-a-viz returns and ROI. Another example is Google’s Android mobile OS UX change in 2013, which went through a massive design and aesthetics overhaul with Google introducing its new ‘material theme’ design language.

Tips 75

Tips Enterprise Management Customer Satisfaction Work Management 75

Webbiquity

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How do social media marketing strategies in small businesses differ from those in larger enterprises? Social Media Facts and Stats.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Hubspot

AUGUST 27, 2012

The future of our beloved marketing industry is changing fast -- the good news is, we don't even need a crystal ball to see where it's headed! Little did he know when yearning for this marketing system that it was in the process of being built. Now, it's time to tap into the other dreams marketers are having.

Stats 28

Stats Allocation Marketing Automation Services Planning 28

Brightedge

JANUARY 13, 2020

In doing my research for this post, I found fewer digital marketing books than I expected on each of the topics I wanted to cover. However, if you are reading this post then you, like me, prefer good old books over digital marketing books for self-education. Digital Marketing for Dummies. rating on Amazon, #53 in web marketing.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

KoMarketing Associates

JANUARY 13, 2015

These three words are critical to the content marketing process from start to finish. Why this theme is effective : Content marketers need to stay on top of the latest happenings both within and outside of the industry they’re writing for. Examples: 5 Lessons Content Marketers Can Take Away from the 2014 World Cup.

B2B 120

B2B Marketing Management Ideal Customer Profiles Statistics 120

KoMarketing Associates

DECEMBER 22, 2015

In what’s become a tradition each year, I ask our team members to provide feedback on some of the resources they’ve discovered throughout the year, that have improved performance, help shape and refine tactics, and provided inspiration for professional development. 20 Experts Provide Their Content Marketing Predictions For 2016.

CTR 120

CTR Lead Scoring Lead Ranking SERP 120

Hubspot

AUGUST 6, 2014

Reading this headline, you might be thinking, “What is demand gen, and what does it have to do with what I’ve spent the last few years doing with my marketing strategy?” The marketing world is jam-packed with jargon, and yes, demand gen is yet another term to know. ” Don’t worry. 1) What Is Demand Gen?

Stats 28

Stats Demand Resources Demand Generation Agencies 28

Adobe Experience Cloud Blog

JUNE 24, 2013

It seems fitting to commemorate the occasion by revisiting our very first post, “ Modern B2B Marketing Defined ”, and commenting on what’s changed – and what hasn’t – since August 8, 2006. Meanwhile, social media encourages them to share and compare, while mobile devices add a wherever/whenever dimension to every aspect of the experience.

Resource Management 48

Resource Management Work Management Marketing Management Marketing Budget 48

Hubspot

JANUARY 24, 2017

When I first got into digital marketing as a career change a few years back (I had previously worked as a financial advisor and had a brief stint starting a study-abroad program for a Chinese government contracted company) I thought the term ‘growth driven design’ was a bit haughty. Should I feel guilty for knowing how to do this?

Design 28

Design Process Enterprise Management Work Management 28

Webbiquity

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? 59% are on Twitter, and 43% use a company blog for marketing.

Paid Content 100

Paid Content Social Media Statistics Research 100

Hubspot

MARCH 3, 2014

According to a 2013 study by Gartner , total spend on “digital marketing” by large companies is now over $500B annually [Tweet This Stat]. As an enterprise marketer and everyday consumer, I’ve seen my fair share of corporate websites. But as a marketer, I tend to appreciate and recognize a job well done.

Top of Funnel 28

Top of Funnel Marketing Websites Sales Qualified Leads Digital Marketing Funnels 28

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. Here are the top items based on social signals. How Is PR Changing? Want to talk?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Webbiquity

AUGUST 5, 2013

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. of all marketers love blog posts about marketing statistics. For example, 93% of marketers use social media for business. Marketers aren’t like ordinary people.

Statistics 100

Statistics Social Media Social Marketing Paid Search Agency 100

Webbiquity

MAY 14, 2013

more here in 30 of the best business blogging guides and resources of the past year. Jeff Bullas shares a wealth of fascinating blogging facts and stats here, such as that 27 of the top 100 blogs are built on WordPress, with 16 on TypePad. Five Tips to Make Company Blogs Worth Reading by Marketing Profs. 43% of U.S.

Resources 100

Resources Tips Blogger Social Media 100

Hubspot

DECEMBER 16, 2013

While that phrase might just be the most over-used marketing phrase of the last few years (sorry, but it is), there''s no denying just how important content is as the foundation to an enterprise''s marketing mix. Lack of integration across marketing (58%). Inability to measure content marketing effectiveness (42%).

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

The Lead Agency

AUGUST 18, 2019

B2B marketing is dramatically changing. To add to the complexity, the B2B marketing funnel has gotten longer with more decision makers involved in the final purchase. Inbound marketing is also expected to grow with Hubspot’s State of Inbound Report finding that 53% of marketers get a higher ROI with inbound marketing.

Trends 114

Trends B2B Marketing Advertising Agencies Paid Search Agency 114

The Lead Agency

AUGUST 18, 2019

B2B marketing is dramatically changing. To add to the complexity, the B2B marketing funnel has gotten longer with more decision makers involved in the final purchase. Inbound marketing is also expected to grow with Hubspot’s State of Inbound Report finding that 53% of marketers get a higher ROI with inbound marketing.

Trends 97

Trends B2B Marketing Advertising Agencies Paid Search Agency 97

Litmus

NOVEMBER 21, 2018

Email marketers are always trying to improve their campaigns—through the use of copy, design, and images. Many marketers are finding that adding animation is just the thing to increase subscriber engagement, and are increasingly turning to animated GIFs in email to provide that bit of extra interest. In 2018, 56.6% What is a GIF?

Paid Search Agency 110

Paid Search Agency Click Rate Mobile Marketing Design 110

Sprout Social

OCTOBER 3, 2018

To help make sense of it all, this guide demonstrates how any political candidate—whether it be local, state or national—can get the most out of social in their campaign strategy and display some impressive digital marketing for their audience and the nation as a whole. — Oreo Cookie (@Oreo) February 4, 2013.

Social Media 109

Social Media Paid Content Campaigns Media 109

Hubspot

FEBRUARY 4, 2013

In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. 39 Fantastic Inbound Marketing Blogs to Start Reading Today. A full service inbound marketing and branding agency, Adhere Creative's blog specializes in explaining branding and design from an inbound perspective. 1) Adhere Creative.

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Marketing Budget Creation 28

Hubspot

FEBRUARY 4, 2013

In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. 38 Fantastic Inbound Marketing Blogs to Start Reading Today. A full service inbound marketing and branding agency, Adhere Creative's blog specializes in explaining branding and design from an inbound perspective. 1) Adhere Creative.

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Marketing Budget Creation 28

Single Grain

JULY 21, 2020

Book My Free SaaS Marketing Consultation. Dive Deeper: * 8 SaaS Marketing Trends You Can’t Ignore in 2020. * 12 Best SaaS Marketing Tactics for Business Growth. SaaS Marketing Strategy: 12 Killer Ideas to Grow Your Company. * Top SaaS Stats, Trends and Forecasts. Book My Free SaaS Marketing Consultation.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94