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10 Essential Reports and Research for B2B Marketers

KoMarketing Associates

While these opportunities are designed to help B2B marketers address common challenges like lead generation, lead nurturing, and improved brand awareness, choosing the appropriate tools and channels requires due consideration. Moz’s 2013 Search Engine Ranking Factors. Ad Age Survey: What Advertisers Really Think About Facebook.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

What’s the key to generating more inbound marketing leads? Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. Furthermore, half of all Google+ users are under 25 years old.

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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

By 2010, YouTube was generating more than two billion views each day. billion active users on YouTube. billion active monthly users logging into YouTube. YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. 4. Mobile devices dominate YouTube views, but TV is gaining.

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Short-Form Video Is Here to Stay. But Is The 30 Second Spot Out the Door?

Martech Advisor

Today, family members are more likely to binge-watch alone, in separate rooms and on mobile devices, or snack short social media video clips on their smartphones while waiting for class to start or in line at Starbucks. If you’re a Millennial, you may remember Vine—the platform that started it all in 2013.

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Do Pop-up Ads Actually Work?

SmartBug Media

When doing research on this article, I went through several dozen case studies, blog posts, polls, articles, and market research pages; all but 3 used some form of pop-up advertising. Pop-up ads are often employed by websites for lead generation by pushing ad content to the forefront of a visitor’s attention. That’s it, right?

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B2B Marketing: 3 reasons for adopting video content into your marketing mix

markempa

Tweet Using online video advertising as another channel to support your lead generation efforts can help you craft a global audience of potential leads. Internet users by age revealed video sharing was a top Internet activity among U.S. And, if users engage with your video, it helps to increase time on site,” Gaby explained.

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Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition

KoMarketing Associates

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. One of our client’s blogs was being particularly impacted by traffic losses on the weekends when users most commonly turn to their mobile devices.

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