KoMarketing Associates

MARCH 21, 2013

Optimization goes beyond keywords and broader design implications. Conversion Optimization: Test location and presentation of conversion actions to improve conversion rates, even if those actions are closer to top of funnel lead generation initiatives. Value is established through short term and long term metrics and benchmarks.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

Content Standard

AUGUST 9, 2018

Since voice searches are usually limited to early stage research, prioritize your optimization of top-of-funnel content that aims to inform. Mary Meeker’s 2018 Internet Trends Report found that the word accuracy of Google voice search is now at 95 percent—up from about 77 percent in 2013. Image attribution: Andres Urena.

Long Tail Marketing 47

Long Tail Marketing Digital Marketing Funnels Mobile Marketing Top of Funnel 47

Valasys

AUGUST 29, 2019

Consequently, the B2B marketers too, have started to optimize their SEO strategies to be featured in the voice searches of the prospects. As the impact of voice search on B2B SEO is foreseeable and also evidently profound enough, it’s time for the B2B brands to gear-up to optimize for voice searches.

B2B Sales 40

B2B Sales Lead Ranking SEO Top of Funnel 40

Moz

FEBRUARY 3, 2021

Check out the example below comparing Zola.com (a B2C brand) and Yiedify.com (B2B): These two sites were founded around the same time (2013) and have been publishing lots of content. It’s a long-tail keyword with only about 500 searches per month. So optimize your URLs to make them SEO-friendly. 5%, it’s still important.

Top of Funnel 66

Top of Funnel Lead Scoring Lead Ranking Advertising Channels 66

Content Standard

FEBRUARY 16, 2017

And with semantic search (more on this later), which was rolled out back in 2013 and has evolved since, even keyword strategy has become more of an art and less of a precise science. ” According to DeMers, Hummingbird—as well as their rarity and low competitive scores—has led to the rise in popularity of long-tail keywords. .”

Marketing AI 87

Marketing AI SEO Advertising Agencies Marketing & Strategy 87

Content Standard

JANUARY 8, 2015

Search engine optimization. Having an optimized keyword strategy remains vital to your content’s success. You should make sure each piece of content is optimized around a relevant, effective keyword. Search engine optimization is a moving target that can at times feel difficult to keep up with.

SEO 40

SEO Marketing & Strategy Adwords Long Tail Marketing 40

Hinge Marketing

OCTOBER 25, 2013

Google increasingly rewards specific, 'long-tail' content. Don't just write about 'business intelligence' – instead, explore 'how geospatial BI will affect retailers in 2013.' For more search engine optimization tips, check out our SEO Guide for Professional Services (it's free!).

Work Management 48

Work Management Marketing Management Service Lead Scoring 48

Content Standard

AUGUST 18, 2016

Marketers were already popularizing the importance of blogs, video was part of the conversation, and we were aware of the value of long-tail keywords. At that point, search engines were starting to respond to more conversational queries—or, in the words of a Search Engine Watch post circa 2013, “Google [was] becoming a person.”

Content Marketing 40

Content Marketing Advertorials Content Long Tail Marketing 40

Hubspot

DECEMBER 13, 2012

How Can I Optimize My Holiday Campaigns for Success? Once you've got the basics down, optimizing your campaign for the holidays is the next step. Once you've got the basics down, optimizing your campaign for the holidays is the next step. Once you've got relevancy down, you also need to optimize for the post-click experience.

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Redesign the blog pages to optimize it for search, as well as to merge the two preexisting onto the HubSpot platform.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

DECEMBER 12, 2013

If you''re new to the whole search engine optimization thing -- or, heck, even if you''re not -- it might be a little intimidating to think of all the factors you have to consider to have a rockin'' SEO strategy. A lot of marketers can get nervous about off-page optimization , because it feels totally out of their control.

SEO 28

SEO Planning Allocation Long Tail Marketing 28

Hubspot

SEPTEMBER 16, 2013

max cost per click (as of January 28th, 2013), and your ads will be shown below paying AdWords advertisers. Get a good mix of short- and long-tail keywords to help capitalize on both traffic that''s difficult to rank for, as well as highly qualified traffic that will help your conversions.

Google 28

Google Adwords Landing Pages PPC 28

Hubspot

DECEMBER 29, 2011

A successfully optimized search campaign can help your business generate more leads and get found by potential customers. The key to successful SEO is concentrating on long-tail keywords, which are associated with more qualified traffic and users that are most likely further down their path of intent. Tweet this resolution! ).

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Webbiquity

APRIL 14, 2014

57% of B2B vendors say they are shifting their B2B commerce transactions from offline to online and self-service, and 44% agree “that B2B commerce is adopting B2C best practices in order to optimize the purchasing experience.” And furthermore, long-tail searches have higher overall organic click-through rates.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

seo.co

MARCH 25, 2022

Links are a big part of search engine optimization (SEO). Another study from Orbit Media Studios illustrated how internal link building (and a handful of other onsite tweaks) could take a page from rank 33 to rank 5 for the phrase “IT hiring trends 2013.”. Secondary and long-tail keywords.

SEO 98

SEO Ad Building Domain Long Tail Marketing 98

BuzzSumo

FEBRUARY 21, 2017

They now publish once a day which currently appears optimal. We can see that older content in 2013 and 2014 has gained many more links. For example, in 2013 just 14 posts drove 44,839 shares. On-Page SEO: Anatomy of a Perfectly Optimized Page (2016 Update). On-Page SEO: Anatomy of a Perfectly Optimized Page (2016 Update).

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Case Study Case Studies 111

Hubspot

OCTOBER 15, 2018

Google’s updates over the past 2-3 years have focused on understanding these types of queries better through natural language processing, most notably with the rollout of Hummingbird in 2013. Each cluster topic page for the pillar focuses on providing more detail for a specific long-tail keyword related to the main topic.

Lead Ranking 78

Lead Ranking Marketing & Strategy Content Long Tail Marketing 78

KoMarketing Associates

NOVEMBER 18, 2012

While it was unreasonable to expect a low percentage impact in the long-term, one year later I don’t know if B2B marketers were prepared for more than a third of their keyword data to be missing as 2013 projections and budgeting came into focus. This data may not appear in GWT reports.

Google 120

Google Marketing Management Long Tail Marketing Budget Programs 120

Hubspot

AUGUST 16, 2017

Over the last ten years or so, it feels like we've figured out a pretty standard content formula: publish a large volume of content to target long-tail keywords, and convert that organic traffic into leads via gated content offers. Source: Ahrefs long-tail keyword study. of English search queries impacted.

Long Tail Marketing 78

Long Tail Marketing Lead Ranking Content Keywords 78

Webbiquity

JULY 29, 2014

For nearly as long as there have been people working on search engine optimization, there have been SEO tools. Free and Useful On-Page Optimization Tools by Internet Marketing Ninjas. 21 Best FREE SEO Tools for On-Page Optimization by Search Engine Watch. ** 5 STARS. Expert SEO Tools Reviews and Guides.

Budget Programs 100

Budget Programs Tools SEO Adwords 100

The Lead Agency

MARCH 27, 2018

3: Search Engine Optimization (SEO). While there is many ways to rank better, the first step to consider with organic search optimization is your business website for SEO. Also, remember to optimize your email marketing for both web and mobile, as 64 % of decision-makers read their email via mobile devices.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

Single Grain

MAY 4, 2022

A WordPress SEO agency is an experienced digital marketing company that specializes in WordPress search engine optimization, including Yoast SEO, Mobile AMP and site speed. Here are the top reasons why you should hire a WordPress SEO company to help you better optimize your site: Knowledge and Expertise in WordPress.

Paid Search Agency 59

Paid Search Agency Advertising Agencies CMS Development Ad Agencies 59

Webbiquity

FEBRUARY 11, 2014

Guest author Jeremiah Smith notes that the old ways of link building are dead (at best, pointless), social sharing is critical, and conversion rate optimization (CRO) supports SEO efforts. He concludes the post with a five-step process for optimizing not just rankings, but also bottom-line business results. In Search of SEO?

Tactics 100

Tactics SEO Tips Keywords 100

Hubspot

JANUARY 11, 2013

Optimization! To get you started, below we’ll outline 10 great tips to optimize your business' Pinterest presence for search. 1) Choose an Optimized Company Username. The first thing you should do to optimize your Pinterest business account for search is to make sure your company name is straightforward.

Paid Content 28

Paid Content SEO Long Tail Marketing Planning 28

Single Grain

APRIL 25, 2022

When paired with an optimized post-click landing page , ads reach their full potential. Here are some of the top reasons why you should work with an experienced PPC management agency: Regular Monitoring and Optimization of Your PPC Campaigns. Creation and optimization of relevant ad campaigns and ad copy.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Hubspot

DECEMBER 28, 2012

This means that whatever content you’re creating now should not only take into account your current campaigns and goals; it should also be optimized to generate leads months and years into the future. By optimizing it for search engines. You guessed it! Don’t include your company’s name in every single page title.

Landing Pages 28

Landing Pages Lead Generation Lead Scoring Lead Ranking 28

DAGMAR Marketing

DECEMBER 30, 2019

Over the past six years, the percentage of organic search hits to websites coming from mobile devices has skyrocketed, from 27% in 2013 to more than 60% in 2019. Search engine optimization (SEO) is key for any business that hopes to use its website to draw in prospects and generate revenues. SEO Friendliness.

Paid Content 52

Paid Content Marketing Websites Work Management Marketing Management 52

seo.co

SEPTEMBER 28, 2020

Search engine optimization (SEO) and content go hand-in-hand. Hummingbird , from 2013, introduced semantic search, which practically eliminated exact match keyword consideration in favor of considering context and meaning. This article covers all the important aspects of onsite optimization, from a somewhat high level.

Long Tail Marketing 111

Long Tail Marketing SEO Lead Ranking Lead Scoring 111

Webbiquity

NOVEMBER 12, 2013

Visibility is vital, so every brand needs a comprehensive strategy for optimizing their overall web presence. To optimize not just online visibility but also trust with buyers, vendors need to focus on their industry presence. Another source puts the share of B2B marketers using blogs at 39% in 2013, down from 48% in 2012.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

Visibility is vital, so every brand needs a comprehensive strategy for optimizing their overall web presence. To optimize not just online visibility but also trust with buyers, vendors need to focus on their industry presence. Another source puts the share of B2B marketers using blogs at 39% in 2013, down from 48% in 2012.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

JANUARY 17, 2011

B2B advertising spending on social media is forecasted to grow at an annualized rate of 21% through 2013. Google Instant is bad for long-tail searches, but good overall for AdWords advertisers: overall impressions for paid search ads have increased by more than 9%, while clicks are up more than 5%.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Single Grain

OCTOBER 25, 2019

This is what Oreo did, back in 2013 when the Super Bowl blackout happened. Dive Deeper: How to Optimize Your Brand for Search Engines. The same-sex marriage bill was passed on February 5, 2013 in the UK and it was a hot topic that had people discussing it, since it was a such a historic decision for the people of the United Kingdom.

Content Marketing 97

Content Marketing Planning Paid Search Agency Advertising Agencies 97

Webbiquity

FEBRUARY 7, 2012

And nearly half of consumers “combine social media and search engines in their buying process” (which is why web presence optimization is critical). Laurie Sullivan reports Forrester research discovering that three-quarters of technology vendors have embraced SEO; less than 10% don’t use search optimization at all.

Paid Content 100

Paid Content Social Media Statistics Research 100

Hubspot

MARCH 10, 2016

We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. It helps marketers drive traffic to their website, convert that traffic into leads, establish authority on certain topics, and drive long-term results. 20) Content Optimization System (COS).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

chiefmartech

JANUARY 21, 2019

Nearly half of the previous martech landscape was venture-funded, launching in the 2013-2017 martech funding heyday. I think of those respectively as the “torso” and the “head” of the martech long tail. But in sheer volume and variety of martech capabilities, the tail will be what’s revolutionary.

Work Management 94

Work Management Marketing Management CMS Development Trends 94

Single Grain

SEPTEMBER 3, 2019

Then create other, more detailed pieces (or “spokes”) related to the hub’s long-tail keywords and link them all together through the hub. They publish high-performing SEO-driven content, and each blog post is optimized for conversions. Dive Deeper: Overlooked SEO: Optimizing Images and Video For Search. Takeaway Tip.

Paid Search Agency 106

Paid Search Agency Paid Content Content Marketing Companies 106