Moz

FEBRUARY 25, 2020

Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. I try to let the numbers speak for themselves, but before we dig into a lot of stats, here's one that legitimately shocked me. This is a slightly more conservative measure than our 2013 study.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Hubspot

MARCH 15, 2016

As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. In most cases only a relatively small percentage of your inbound leads will be ready to make an immediate purchase, leaving upwards of 90% of your inbound leads on the table.

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

Webbiquity

JANUARY 5, 2021

Second, this is an alphabetical list (by last name) rather than rank-order by number of followers. A Few Stats. For the data nerds out there, a few quick stats: The people on this list follow an average of 1,641 others on Twitter; the median is 891. 2013 Jake Wade Award. Live well, laugh often. ? Following: 180.

Twitter 261

Twitter Startups Work Management Marketing Management 261

Hubspot

JUNE 6, 2014

Social Media Examiner recently published their sixth annual report on the state of social media marketing and had a fascinating section on the ROI of social. So if you need some stats to prove to your boss that social media isn''t just a passing fad, keep on reading -- we''ve got 16 of them for you. Tweet this stat ).

Stats 28

Stats Social Media Media Lead Scoring 28

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. How can we improve on our content marketing ROI?

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

SendX

MAY 30, 2019

Not even their marketing leads! Whether you have a list or not, you’ll discover exactly how to use email to drive word of mouth marketing success for your brand leveraging email. You probably know the stats already and can throw them around without even thinking. 5,000%) more likely to lead to a purchase.

Word of Mouth 157

Word of Mouth Email Campaigns Campaigns Generation 157

Brightedge

MAY 16, 2021

This Is Marketing: You Can't Be Seen Until You Learn to See By Seth Godin, 2018. The latest from one of the great thought leaders in Marketing. Marketers make change by creating tension which leads to new choices. The rules of digital marketing are constantly changing. That is the central premise of the book.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. The 3 Most Important Facebook Updates of 2013. Comments and apps and pages, oh my!

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

DECEMBER 14, 2012

According to our 20 Marketing Trends & Predictions for 2013 , email will live on longer than you might think. Because email is alive and kicking, email marketing is still an incredibly important channel for most businesses. Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. from 45.9%

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Hubspot

MARCH 14, 2017

In this post, we're going to review the business value of video and walk you through a step-by-step guide for using Wistia -- a video hosting platform -- to create video content for all of your marketing and business needs. And w ith Wistia's automatic video SEO, your pages will rank higher in search engine results pages.

Marketing Automation Services 93

Marketing Automation Services Top of Funnel Click Rate Budget Programs 93

Vidyard

APRIL 14, 2014

Based on research by the Fournaise Marketing Group , over 70% of marketers failed to deliver quantifiable results for their marketing efforts in 2013. On a whole, you failed to prove any real value. On a whole, you failed to prove any real value. Some Stats to Share With Your Peeps!

ROI 51

ROI Video Marketing Stats Click Rate 51

nDash

MARCH 14, 2019

I’ve been saying this ad nauseam since 2013, when nDash first got started. Back then, OpenView had a marketing team of two, yet somehow managed to publish blockbuster pieces on a daily basis. We’re talking 1500+ word articles with research, stats, quotes, and deep insights. This is not a coincidence.

Communities 58

Communities Content Paid Search Agency Lead Ranking 58

SnapApp

AUGUST 29, 2013

This stat, along with many more business IT security questions are posed in Webroot’s “Are You Security Savvy?” The no-brainer incentive, being given a free 1-year subscription to Webroot SecureAnywhere ® AntiVirus 2013. I bet it would surprise you to know that an additional 11% spend more than 5 hours surfing non-business websites.

Work Management 48

Work Management Lead Scoring Lead Ranking Stats 48

Convince & Convert

MAY 17, 2013

” Social Media Stat of the Week: Every Facebook Fan is Worth $174.17. Everyone is always trying to put a dollar value on Facebook fans. The researchers over at Syncapse have put together a study for 2013 valuing the average Facebook fan at $174.17. via Syncapse.

Social Media 162

Social Media Media Viral Marketing Skype 162

Stevens & Tate

FEBRUARY 1, 2021

The company disclosed that the new privacy features in Apple’s iOS 14 update could lead to a slowdown in advertising revenue. NBCUniversal and Twitter have been working together since 2013, but they recently announced that they are deepening their partnership. More details here.

Trends 52

Trends Paid Search Agency Planning Marketing & Strategy 52

Digital B2B Marketing

SEPTEMBER 24, 2013

Online advertising companies that use big data in advertising are today’s market darlings. RocketFuel’s successful IPO last week underlines the value the market is putting on these companies. Here are my predictions: Google will follow Firefox’s lead and not allow pages to set third party cookies.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Mobile Advertising 100

Convince & Convert

AUGUST 23, 2013

They also have an amazing free report on the top 50 retail brands’ social media use in 2013. The intention isn’t for these videos to go viral; it’s just to create value for someone who is looking for an answer to a question. “It seems to payoff in huge dividends when it comes to views converting into leads.”

Inbound Marketing 132

Inbound Marketing Advertisements Advertising Paid Search Agency 132

Digital Marketing World Forum

JUNE 3, 2019

Here are our highlights from #DMWF Global 2019: One of the more eye-opening stats came on day one from Alessandra Alari, head of Google UK and Ireland’s search and mobile UX unit. Alari told attendees that the average human attention span in 2000 was 12 seconds; as of 2013, it had been calculated at eight seconds – less than a goldfish.

Brand Identity 40

Brand Identity Branding Marketing & Strategy Digital Transformation 40

LEADership

NOVEMBER 1, 2013

What’s more, 73% of B2B companies in the Content Marketing Institute study admit to increasing their content marketing from last year; 42% believe content marketing has been an effective route. 86% of companies hire someone to manage their content marketing. Also, B2B marketers tend to use 6 social media platforms.

Trends 40

Trends Planning Content Marketing Case Studies 40

KoMarketing Associates

DECEMBER 30, 2019

The first core value of our organization is to “acquire and share knowledge” We do this through a range of tactics including twice monthly team trainings, collaborative monthly planning for client programs, and group email distributions sharing articles and resources of value for both individual and organizational impact.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Proteus B2B Marketing

MAY 7, 2014

Director of Content Marketing at ON24, spoke at the hour-long interactive presentation that included quiz questions throughout the webinar to test attendees “webinar smarts.” The session centered on results from ON24’s Annual Webinar Benchmark Report 2013 , a pretty extensive study of webinar utilization and performance metrics.

Webinar Metrics 48

Webinar Metrics B2B Peer-to-peer B2B Thought Leadership 48

ClearVoice

JULY 7, 2020

It’s a “ramp up” model that finds the most in-demand people — available at that time — to fill all the roles necessary once a film or TV show gets green-lit into production. For context, the study points to a stat from Brookings Institution revealing that 50 percent of Americans worked from home during the pandemic.).

Lead Ranking 103

Lead Ranking Paid Search Agency Opt-out Opt-in 103

LeadSquared

MAY 20, 2015

They just know their target audience, and provide content of real value to them. Let’s discuss a few content marketing tips that have proven successful for many businesses. Video marketing can really help you cut through the clutter in that case. I am talking small little things of value.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hubspot

SEPTEMBER 6, 2013

Over the last twenty years, the way people work, live, shop, and buy has fundamentally changed, and consumers are armed with more tools than ever to block out interruptive marketing and sales messages. 1) Re-Evaluate Lead Generation. 5) Understand the "Everything-as-a-Service" Pricing Model. 4) Take Your Charm Online.

Cold Calling 28

Cold Calling Lead Ranking Word of Mouth Skype 28

Convince & Convert

AUGUST 2, 2012

Read on for insights from Jay Baer plus Eric Boggs ‘s Social Media Stat of the Week ( This week : 76% of CMOs think that social has a measurable impact on sales and social data impacts decisions for 89% of CMOs.). Before that happens, do you have a social media stat of the week? What really is leading it? Listen Now.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Sprout Social

NOVEMBER 15, 2016

To really get an idea if your efforts are paying off, focus on things like leads, link clicks and impressions. Social media ROI is what your business gets back from the time, money and resources you’re putting toward social media marketing. With stats like those, it’s obvious that your business should be active on social media.

Social Media 93

Social Media Media Business Social Networks 93

Webbiquity

APRIL 14, 2014

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. 4 Marketing Management and Measurement Stats. B2B Marketing ). 4 B2B Marketing Stats.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Hubspot

MARCH 2, 2015

So, let’s throw some major brands into the Marketing Matchup Ring of Doom (trademark pending) and see how they stack up against their respective competition. We''ll look at stats and strategies from five pairs of rivals, and try to extract some marketing wisdom along the way. billion in 2013. February 3, 2015.

Paid Search Agency 28

Paid Search Agency Brand Identity Branding Companies 28

LeadSquared

FEBRUARY 2, 2016

If only we would start investing 10% of our marketing efforts in doing due research, analysing existing case studies, studying different models, our ROI of all sorts would naturally improve. 2013-2015 practically belonged to social media, but there seems to be a shift already. Digital Marketing is not free.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

Hubspot

JULY 9, 2013

Or is it that they don’t see the value in your product for the price that they have to pay? If it really is just sticker shock, you can explain about all the components that make up your product and emphasize how much value they''re receiving for the price they are paying.

B2B Sales 28

B2B Sales Budget Programs Allocation Inbound Marketing 28

markempa

APRIL 21, 2014

Take a look at Blue Pillar’s stats from the campaign: 100% of the targets received the package. MarketingSherpa Lead Gen Summit 2014 Call for Speakers. Multichannel Marketing: Direct mail, phone and email combine to lift executive briefing calls 50% [Case study]. 14 executive briefing calls scheduled. More from the blogs].

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

Martech Advisor

NOVEMBER 6, 2019

For example, this could include making small improvements to the website such that rate of conversion for existing traffic goes up significantly over the first 2 quarters of the financial year, or tweaking the customer service channels in a way to improve retention rates and lifetime value quarter on quarter.

Tips 89

Tips Enterprise Management Customer Satisfaction Work Management 89

Biznology

MARCH 26, 2014

While it’s easy in the world of PPC to focus on (and incessantly tweak) metrics such as CPC, CTR, and ad rank, another search vital sign to monitor is market visibility. It is essentially a simple calculation of your ads’ reach and frequency, adjusted for where the ad ranks on a page. Have you looked at this stat lately?

Paid Search Agency 80

Paid Search Agency PPC Search Marketing Cable 80

Biznology

MARCH 26, 2014

While it’s easy in the world of PPC to focus on (and incessantly tweak) metrics such as CPC, CTR, and ad rank, another search vital sign to monitor is market visibility. It is essentially a simple calculation of your ads’ reach and frequency, adjusted for where the ad ranks on a page. Way to go Cricket!

Paid Search Agency 80

Paid Search Agency PPC Search Marketing Cable 80

Hubspot

MARCH 3, 2015

I mean, there are a lot of them, but when marketers spend the time aligning the topic, content, and style of their infographics with the needs and preferences of their target audiences, they''re still finding success. Just right click on a graph, choose "Edit Data," and you''ll be able to customize the values in an Excel spreadsheet.).

Template 28

Template Budget Programs Banners Display 28

Hubspot

FEBRUARY 13, 2015

Coupons, daily deal sites, newsletters, password resets, lead nurturing emails , social media notifications, invitations to friends'' parties, and maybe even a few emails from your mom. This example shows that stat in action: It''s sent close to the recipient''s (my colleague Lindsay ) birthday, and addresses her by her first name.

Best Practices 28

Best Practices Click Rate Email Marketing Case Studies 28