Webbiquity

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

EveryoneSocial

MARCH 6, 2017

However, like most social networks, it will be some time before it becomes clear if Snap is going to turn out to be more of a Facebook, or a Twitter. As of today they have more daily active users than Twitter did when it went public in 2013, however they have far less than Facebook did when it went public in 2011.

Twitter 59

Twitter Facebook Mobile Advertising Advertising Agencies 59

KoMarketing Associates

DECEMBER 9, 2013

Moz’s 2013 Search Engine Ranking Factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. Ad Age Survey: What Advertisers Really Think About Facebook. Janrain’s Social Login Trends across the Web for Q3 2013. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Marketing Insider Group

MAY 19, 2014

Before Twitter. Twitter in 2006. According to the National Center for Biotechnology Information , at the U.S. National Library of Medicine, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013. Content on the internet tripled between 2010 and 2013. This was 1999.

Social Media 100

Social Media Mobile Advertising Media Stats 100

SpotMe Blog

MAY 11, 2023

And 30+ of them use our fully compliant life science event platform and mobile event app to help pharma companies deliver engaging events. How can they best help with planning and execution? We’ve worked with 50+ MedComms agencies in the 20+ years we’ve been in the event tech industry.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Convince & Convert

FEBRUARY 24, 2013

If you’re going to try to capitalize on televised American water cooler moments you either need to be truly, inherently nimble and FAST like Audi and Oreo at the Super Bowl, or provide information that further the knowledge or entertainment of stream junkies. — New York Life (@NewYorkLife) February 25, 2013.

Branding 165

Branding Brand Identity Paid Search Agency Advertising Agencies 165

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., According to the U.S.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Martech Advisor

MARCH 6, 2020

Today, family members are more likely to binge-watch alone, in separate rooms and on mobile devices, or snack short social media video clips on their smartphones while waiting for class to start or in line at Starbucks. If you’re a Millennial, you may remember Vine—the platform that started it all in 2013.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Marketing Insider Group

DECEMBER 22, 2014

My 2013 Marketing Predictions included bets that content marketing conversations would mature. Content and data are the important components flowing across the digital, social and mobile web. Branding, advertising, PR, demand generation – all will begin to dissolve into three areas: data, technology, and content.

Paid Search Agency 100

Paid Search Agency Budget Programs Mobile Advertising Banner Ads 100

Digital B2B Marketing

DECEMBER 22, 2011

I was recently informed that every marketing blogger must publish their predictions for the year ahead. In addition, video will move beyond the website and social outlets and will be used to add depth to advertising messages. Social advertising. Brand advertising will shift towards demand. Content Marketing 1.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Marketing Insider Group

JUNE 11, 2013

Mary claimed that Mobile accessibility was driving rapid changes in the way we advertise, sell and innovate. In 2012 , Mary talked about the rapid adoption of tablets, the increase of mobile commerce and the massive shift in the advertising market with the prevalence of web visits from mobile devices.

Trends 100

Trends Mobile Advertising Planning Internet Marketing 100

Digital B2B Marketing

DECEMBER 2, 2011

I was recently informed that every marketing blogger must publish their predictions for the year ahead. In addition, video will move beyond the website and social outlets and will be used to add depth to advertising messages. Social advertising. Brand advertising will shift towards demand. Content Marketing 1.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Marketing Insider Group

OCTOBER 9, 2013

Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. By the end of 2013, there will be more mobile-connected devices than there are people on earth. Newspapers have lost $40 Billion in advertising revenue since 2000.

Enterprise Management 100

Enterprise Management Business Work Management Click Rate 100

Digital B2B Marketing

SEPTEMBER 24, 2013

Long-term, these could change the face of online marketing and advertising for almost every company. When it comes to online advertising revenue, no one is bigger than Google. Online advertising companies that use big data in advertising are today’s market darlings. Not even Facebook comes close.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Mobile Advertising 100

Marketing Insider Group

NOVEMBER 19, 2014

” After 2013’s word of the year selfie , the 2014 word of the year is vape. Native advertising. If you know that marketing is more than just promotion and advertising. I talked about how we are becoming a much more visual society, scanning information for the details we need in less than a second. Consumable.

Content Marketing 100

Content Marketing B2B Thought Leadership Paid Search Agency Content 100

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Amerifirst has done away with advertising and relies entirely on inbound marketing.

Inbound Marketing 130

Inbound Marketing Advertisements Advertising Paid Search Agency 130

KoMarketing Associates

JUNE 12, 2018

Samantha Noble , Managing Director and Founder of Biddable Moments, shared just how much digital advertising has changed over the last 10 years (and a ton of paid media options) in her presentation, “Beyond the Reach of Keyword Targeting: The Evolution of Paid Media.” Paid Media is Evolving – Fast. Final Thoughts.

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We've compiled some of our most insightful predictions -- backed by several industry experts and thought leaders -- into our new guide, 20 Marketing Trends and Predictions for 2013 & Beyond.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Convince & Convert

JANUARY 10, 2014

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Kelly Clarkson , Mariah Carey , and Michael Buble created Christmas playlists over the holiday, then shared those playlists on Twitter and asked for feedback. Jelly’s whole stance is that knowledge is different from information.

Curation 129

Curation Television marketing Content Skype 129

Webbiquity

JUNE 16, 2015

Half of buyers say they are more likely to seek out more information about a product and more confident in making an online purchase after viewing related video. 42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. And use video. TopRank ). TopRank ). TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Hubspot

APRIL 28, 2013

On top of that, HubSpot came out with its annual research report about the state of inbound marketing , and we''ve been seeing some helpful new feature updates from the likes of Twitter, LinkedIn, and Foursquare. Twitter Is Reportedly Testing Two-Factor Authentication Following Multiple Hacks on User Accounts, From The Next Web.

Marketing Report 28

Marketing Report Twitter Marketing Management Planning 28

Hinge Marketing

JANUARY 14, 2015

Has an email appeared fine when you opened it on your desktop computer, but when you opened it on your mobile device, it didn’t look right? Dynamic content, also referred to as "adaptive," “personalized,” or “smart” content, are elements of an email that change based on information about the recipient.

Email Marketing 48

Email Marketing B2B Marketing Planning Mobile Advertising 48

SnapApp

DECEMBER 18, 2012

Mobile marketing is expanding over leaps and bounds with smartphone capabilities continually improving. There are more ways than ever to bring your business to consumers over their mobile devices. billion mobile users in the world, according to Smart Insights Statistics , this could be a huge potential customer pool.

Mobile Marketing 48

Mobile Marketing SMS Mobile Advertising Gartner 48

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. The Twitter figures are surely much higher by now.) Search still earns the bulk of online advertising fees because it's a gateway to other content, and perhaps because it's the easiest Web advertising to buy and optimize.

Spending 120

Spending Media Mobile Advertising Forrester 120

Content Standard

OCTOBER 31, 2014

Display advertising was the most common channel where retargeting was used, with search ads serving as the second most popular medium. Social, mobile, and video retargeting were also used among a good percentage of marketers. . This trend persists despite a 76-percent increase in content production since 2013.

Paid Content 40

Paid Content Tools Content Marketing Planning 40

Hubspot

DECEMBER 23, 2012

That's why we compiled this list of stories you definitely shouldn't miss (especially if you're diligently planning for a killer 2013 when you return from your holiday vacation). This week, Instagram updated its privacy policy, officially allowing Facebook to share information with Instagram, and vice versa. So Come All Ye Bloggers !

Privacy Policies 28

Privacy Policies Paid Content Privacy Mobile Advertising 28

Hubspot

MARCH 1, 2015

Facebook, Twitter, Tumblr, Pinterest, and a multitude of other social networks don’t hold their attention for long: the amount that people are accessing social networking sites is falling. They are looking to advertisers to fund this growth. while in South Africa, the share of mobile internet users who are active on WhatsApp is 78%.

Mobile Marketing 28

Mobile Marketing Advertising Agencies Paid Search Agency Mobile Advertising 28

Content Standard

JULY 13, 2016

But the rise of social media and mobile devices have shifted this somewhat. Sixty-six percent of Facebook users get news on the social network, compared to 59 percent of Twitter users and 70 percent of Reddit users who get news on the respective platforms. Newsy content can go a long way on social media. Native Ads.

Marketing & Strategy 40

Marketing & Strategy Thought Leadership Content Amazon 40

Hubspot

SEPTEMBER 25, 2015

When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. As technology advanced, we started looking at display advertising -- digital advertising in general, really -- in a new light. What Is Display Advertising?

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Onalytica B2B

SEPTEMBER 16, 2015

What were once standalone websites and online chat services; are now advertising spaces and business opportunities. billion active users , and 700 million using the Facebook mobile messaging app alone. It is also become more mobile centric with the sharing and content being driven more by smartphones. jeffbullas.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Hubspot

APRIL 4, 2018

In 2013, the company launched Amazon Smile, which lets users pick a charity that will receive 0.5% But with the introduction of this Alexa skill, it allows users to make more spontaneous or impromptu donations just through an Alexa command -- without reaching for their wallets or filling in several information fields. Source: Amazon.

Amazon 66

Amazon Ideal Customer Profiles Advertising Agencies Paid Search Agency 66

Hubspot

DECEMBER 22, 2015

AOL may have scaled back its Patch.com presence in 2013, but the market opportunity for regional publications is still alive and strong. You can sell tickets to local events, sponsor your own events, and work with local advertisers. Chances are that your company attracts awesome advertisers who have great local promotions to share.

Mobile Advertising 28

Mobile Advertising Psychographics Ideal Customer Profiles Cross-Selling 28

LeadSquared

MAY 20, 2015

Once upon a time information was scarce, and communication sacred. Time warp, snap, cut to today, and we are in the age of information deluge, and perpetual distraction. And, if finding information was tough then, it’s way beyond tough now. You don’t have access to the same advertising resources as say “British Airways.”.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Hubspot

MAY 29, 2014

This year, Meeker talked about messaging, mobile, phone books, Pinterest, Yelp, Yammer, YouTube, and more. For those of you without the patience to read the full deck or the full blog post, here are some tweetable stats that might interest you: 1) 20% of consumer time in media is spent on mobile, but only 4% of ad spend is for mobile.

Allocation 28

Allocation Trends Mobile Advertising Youtube 28

Hubspot

NOVEMBER 27, 2012

2) Mobile-Only Facebook Ads. For the first time, they allowed marketers to pay for ads only in the Facebook mobile app , as opposed to the mobile app and desktop app combined. However, they had to pay for both advertising placements to have the chance to reach mobile users. The Biggest Twitter Updates of 2012.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Sprout Social

SEPTEMBER 22, 2016

With a 140-character limit, it’s easy to think of Twitter as a basic platform. But the fact of the matter is numerous marketers see success in their social media marketing strategies by paying closer attention to Twitter data. A common problem for companies is they don’t know the best route to take when analyzing Twitter data.

Twitter 92

Twitter Ideal Customer Profiles Impressions Analytics 92

Hubspot

AUGUST 14, 2014

Shop windows, food labels, band fliers, magazine advertisements -- those distinct little black-and-white squares were everywhere, vying for our attention. A 2013 survey found only 21% of American smartphone owners say they''ve ever scanned a QR code, and just 2% say they scan a QR code at least once per day. of the total U.S.

Mobile Advertising 28

Mobile Advertising Mobile Marketing Landing Pages Lock-In 28