KoMarketing Associates

JANUARY 21, 2014

of all online ad revenue in 2013 ($3.17 billion) according to eMarketer , with that number expected to grow in 2014. With a wide range of advertising options, and the announcement of Facebook video ads, 2014 looks to be another huge year for the site. eMarketer also reports we should expect to see a 27.2%

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

Contently

FEBRUARY 28, 2017

In 2013, Cheerios released an innocuous commercial featuring an interracial family at the breakfast table. Within a few days, YouTube disabled the comments section for the video after viewers made references to Nazis , “troglodytes,” and “racial genocide.”

Paid Search Agency 60

Paid Search Agency Ads Emarketing Advertising Agencies 60

Content Standard

DECEMBER 9, 2014

Nielsen recently announced plans to begin reporting on Netflix’s and Amazon’s video-on-demand services in an effort to better track consumption trends in video content. There’s no doubt this is a step closer to having an industry-wide measurement of how streaming video-on-demand actually performs.

Demand 40

Demand Video Marketing Webcast Paid Search Agency 40

Webbiquity

JUNE 16, 2015

And use video. Half of buyers say they are more likely to seek out more information about a product and more confident in making an online purchase after viewing related video. 42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. – Videos (63%).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

KoMarketing Associates

OCTOBER 20, 2015

According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. eMarketer forecasts that during 2016 mobile ad spend will top 100 billion worldwide, which translates to 51% of all projected digital ad expenditures.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Contently

SEPTEMBER 15, 2016

. “In the early days of internet advertising, marketers relied on things like targeting to help differentiate ad products that weren’t very engaging,” he said in a video promoting the release. “But today, with beautiful full-screen video on mobile, we can build ad products that respect our community and their privacy.

Emarketing 60

Emarketing Mobile Advertising Advertising Agencies Privacy 60

Hubspot

JUNE 5, 2013

Amazon is anticipated to generate $835 million in ad revenue this year, eMarketer reports. eMarketer just slashed its Microsoft ad revenue estimates in half. In this video, Head of Google’s Webspam Group Matt Cutts calls the tactic “deceptive" and promises to “keep taking strong action” against it. 1) Amazon Ad Sales Surging.

Emarketing 28

Emarketing Amazon Blast Campaigns Forrester 28

Hubspot

JUNE 6, 2013

1) Mobile Video Is Booming. As of January, 41% of people surveyed said they watched video on their smartphone at least once a month. Retailers are ramping up their digital ad spending and remain the top buyers of digital ads, eMarketer reports. Seth will be speaking at our INBOUND 2013 conference , August 19-22.

Bundling 28

Bundling Emarketing Conference Sample 28

SnapApp

MAY 5, 2016

In this post: Facebook Video Ads. Facebook Video Is Exploding – Here’s How to Leverage Facebook Video Ads Today. Video on Facebook continues to explode. During Facebook’s Q3 2015 earnings call, Mark Zuckerberg announced that Facebook now sees an average of 8 billion daily video views.

Account Based Marketing 48

Account Based Marketing Content Marketing Planning Paid Search Agency 48

Adobe Experience Cloud Blog

OCTOBER 20, 2016

According to eMarketer, this year alone, 69.8 Even as long ago as 2013, industry leaders like Marketo were touting the dangers of attention deficit in the digital era, and we are no doubt nearing the singularity of media saturation. million Americans will use an ad blocker—a jump of 34.4% over last year. million people.

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Paid Search Agency Thought Leadership 48

Hubspot

JUNE 18, 2013

Cheapskate Millennials won’t buy cars, but love to look at them, eMarketer reports. Also: Focus on mobile, social, and digital video, eMarketer advises. Supposedly Instagram is adding the ability for users to make and share short videos, which is the same thing you can do with Vine, the new app from Twitter.

Emarketing 28

Emarketing Mobile Marketing Broadcasting Viral Marketing 28

Hubspot

JUNE 4, 2013

Twitter''s short-form video app, Vine, is finally available on Android, Gizmodo reports with a hearty “Huzzah.” internet users, leaping past Twitter, eMarketer reports , drawing on a survey from Burst Media. If you don''t, well, we''ll just have to find something else to do in the wee hours of the morning. 1) Vine on Android.

Ad Exchange 28

Ad Exchange Emarketing Marketing Proposals Viral Marketing 28

Hubspot

JUNE 12, 2013

The product was launched along with a video of the following bizarre, over-the-top publicity stunt. In 2014 apparently, eMarketer reports. Because paying $5 a pop for a bottle of water just isn''t high end enough, Nestlé has introduced Resource , "premium" water meant for trendy, high-income women. Of the projected U.S.

Allocation 28

Allocation Mobile Advertising Emarketing Paid Search Agency 28

Hubspot

MAY 11, 2010

Research company eMarketer predicts that by the year 2013, 85% of Internet users (or 188 million people) will consume online video. Marketers can use video to generate traffic to their websites, build brand buzz, collect inbound links (which can help SEO), and build social media presence and reach.

Video Marketing 28

Video Marketing Emarketing Buzz Youtube 28

Customer Experience Matrix

SEPTEMBER 3, 2009

Entertainment (games, videos, and “accessing Web sites for fun”) dropped from 49% to 20% in the same period. Council for Research Excellence’s Video Consumer Mapping Study found more than five hours of TV watching per day (43% of total media time), vs. 80 minutes of Internet usage (10.7%). for TV and 10.2% for the Internet.

Spending 120

Spending Media Mobile Advertising Forrester 120

Hubspot

JULY 14, 2013

How Millennials Shop Online, From eMarketer. eMarketer released some interesting data on how millennials shop online, detailing things like how much time they spend shopping online and what types of products they prefer to purchase online versus in-store. Learn more about millennial shopping habits over at eMarketer.

Emarketing 28

Emarketing Google Social Networks Buyer Personas 28

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

Mobile Video Advertising. If mobile advertising is hot, then mobile video advertising is sizzling. In fact, mobile video ad spend in the United States more than doubled from 2013 to 2014—up to $1.5 billion—and is predicted to reach $6 billion by 2018, according to eMarketers. Add a strong call-to-action.

Trends 48

Trends Marketing & Strategy Marketing Strategy Mobile Advertising 48

Hubspot

FEBRUARY 10, 2017

Snapchat is a one-to-one and group messaging app that lets users send photo, video, and text messages that disappear after several seconds. Roughly 150 million people use Snapchat every day, and they consume around 800 hours of video per second. 2012: Video arrives. 2013-2014: Stories and Chat. The best part?

Paid Search Agency 28

Paid Search Agency Social Media User-Generated Content Emarketing 28

Hubspot

SEPTEMBER 25, 2015

In the simplest of terms, display advertising refers to the use of ads -- from text to video to audio -- on a website. Display ad viewability rates did not budge between 2013 and 2014. A 2013 study revealed that 28% of respondents admitted to hiding their activities from advertisers -- second only to criminals.

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

LEADership

OCTOBER 16, 2013

And email traffic over the Internet is more than four times that used by everything else viewed over the Web each day, including videos and images. An eMarketer survey shows 55% of B2B and 52% of B2C respondents citing content as the hardest tactic to execute. That’s nearly 3 billion users.

Social Media 40

Social Media Email Marketing Social Marketing Marketing Budget 40

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. eMarketer ). eMarketer ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Webbiquity

DECEMBER 1, 2015

Followers value images, videos, and case studies as the most valued content from brands on social media. 90% of companies now use social media for business purposes – up from 60% in 2013. eMarketer ). eMarketer ). eMarketer ). Posts with videos attract three times as many inbound links as plain text.

Social Media 100

Social Media Stats Media Emarketing 100

RebelMouse

OCTOBER 23, 2018

We were very dependent on Facebook in 2013. Video: The pivot to video created a shockwave throughout the publishing world. Nearly two years later, confidential information made public in October 2018 revealed that Facebook may have grossly overblown metrics when the rush to video first began. Chart from eMarketer.

CMS Development 56

CMS Development Enterprise Management Emarketing Content 56

Sprout Social

SEPTEMBER 22, 2016

For example, in 2013 DiGiorno Pizza live-Tweeted a highly-anticipated Sound of Music live television event with odd and somewhat-related Tweets. — DiGiorno Pizza (@DiGiornoPizza) December 6, 2013. According to eMarketer, roughly 66% of businesses use Twitter for marketing efforts. TheSoundOfMusicLive.

Twitter 90

Twitter Ideal Customer Profiles Impressions Profiling 90

Biznology

FEBRUARY 21, 2013

In just a little over two weeks, Vine – the new video app acquired by the company in October 2012 and launched on January 24 – has captured the imagination of many social media and marketing specialists. Within a week of launch, porn video clips started to appear. Just six seconds in length, Vine videos must tell a story quickly.

Video Marketing 80

Video Marketing Emarketing Social Networks Network Marketing 80

Marketing Insider Group

JANUARY 2, 2015

Emarketer ). 52% of marketers generated a lead from Facebook in 2013. 43% of marketers generated a customer from LinkedIn in 2013. Subscriber to lead conversion rates increase 51% when video is included in email marketing campaigns. 80% of your online visitors will watch a video, while only 20% will actually read content.

Content Marketing 100

Content Marketing Banner Ads Paid Search Agency Banners 100

Digilant

FEBRUARY 8, 2019

Whether it be a targeted ad on a billboard, a television screen, or a social media app, we have grown accustomed to seeing positioned photo or video campaigns that speak volumes about who we are as consumers and where our interests lie. It is common to associate programmatic advertising tactics with visual display advertisements.

Advertisements 84

Advertisements Advertising Planning Paid Search Agency 84

NuSpark Consulting

MARCH 1, 2016

The users of one platform like to read and others prefer video. Information from eMarketer indicates that Facebook posts from brands that included images earned 87 percent of all engagements in 2014. Don’t Overlook Video! Conversion rates for video content are quite high. Statistics bear this out.

Top of Funnel 100

Top of Funnel Leads Lead Marketing Qualified Leads 100

Hubspot

JUNE 9, 2016

1) The Instagram community has grown from 90 million active users in January 2013 to more than 400 million active users in September 2015. 5) Between 2016 and 2020, eMarketer predicts Instagram will add 26.9 Image Credit: eMarketer. 27) Despite more brands posting videos than ever before (13.2% Brand Adoption. in the U.S.)

Stats 28

Stats Marketing & Strategy Emarketing Social Networks 28

SnapApp

AUGUST 9, 2017

In 2013, 84% of all email was spam. Tactic 7: Educate With Explainer Videos. Studies pulled from an eMarketer report found that video is one of the top 3 most useful types of content for B2B buyers – and Unbounce has shown that an explainer video on a homepage can increase conversion rates by 20%.

Tactics 48

Tactics B2B Marketing Microsite B2B 48

SnapApp

DECEMBER 4, 2017

Keeping a reader hooked the whole way through a blog post or a video makes it easier to bring them round to your narrative or way of thinking when it comes to the call to action. . Compared to statistics from 2013, marketers now consider brand awareness to be more important than customer acquisition. Ascend2. . . Top. . . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

NOVEMBER 12, 2013

There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). Deloitte University Press ). Marketing Pilgrim ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). Deloitte University Press ). Marketing Pilgrim ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Hubspot

JULY 24, 2013

in 2012, according to research published by eMarketer. According to eMarketer, 57% of people use Smartphones, 67% use PC’s, 75% use tablets, and 77% use TV’s while also using another device. billion from 2012 to 2013 according to Borrell Associates 2013 Local Advertising Outlook. 1) Lack of Warm Leads for Sales.

Paid Content 28

Paid Content Paid Search Agency Companies Media 28

Online Marketing Institute

NOVEMBER 1, 2010

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Content Standard

AUGUST 26, 2015

In media, clear leaders like The New York Times ‘ T-Brand Studio have introduced to the world a new form of digital storytelling, using a mixed-media approach of quality editorial, amazing photography, audio clips, and stunning video content. More, those same professionals ranked photography and video as critical to their success.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Hubspot

JUNE 17, 2015

According to a 2013 study by Bizrate Insights , more than a quarter of American women own a pair of UGG boots. The chef-driven, all-inclusive event started in 2013 and has helped build a community around the sauce by providing people from all over with an opportunity to indulge in Sriracha-inspired dishes and desserts. 1) UGG Boots.

Work Management 28

Work Management Marketing Management Trends Paid Search Agency 28