Hubspot

APRIL 12, 2018

No one can guarantee that a video will go viral. Maybe it’s not feasible to aim for a viral video, but it is possible to create great content and use your money and efforts to market it to the right demographic. For instance, in 2013, Cards Against Humanity sold their product for $5 more on Black Friday, and sales went up.

eCommerce 76

eCommerce Brand Identity Branding Advertising Agencies 76

SnapApp

MAY 12, 2015

By now, you’ve probably heard some insane success stories about quizzes and assessments that have gone viral. One oft-cited example is a quiz from The New York Times , which was the newspaper’s most shared article in all of 2013. Demand Metric. And we’ve all taken a Buzzfeed quiz (or fifty), right? Holy cow, this stuff works!

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

LEADership

SEPTEMBER 5, 2013

– Hubspot’s 2013 Inbound Marketing Report. And if you are interested in accelerating your demand generation, feel free to download a free copy of The ALEA Demand Generation Playbook. Once you draw traffic to your company site, you can then design a conversion process aimed at delivering on your final conversion goal.

Lead Generation 40

Lead Generation B2B Thought Leadership Lead Ranking Generation 40

Vidyard

MARCH 25, 2014

According to a recent study, 71% of marketers failed to deliver the quantifiable business results expected by management in 2013 because they weren’t tracking metrics, merely experimenting with new media.

Video Marketing 50

Video Marketing Optimization Work Management Lead Scoring 50

Hubspot

MARCH 12, 2014

Still, Uber brought in non-permitted drivers from neighboring states to meet SXSW’s demand for ride, regardless of the city’s regulations making Uber rides a minimum of $55 and at least a 30 min. Mashable Brought Viral to Life. wait time from ordering a car to getting picked up. Airbnb Stole the Show.

Word of Mouth 28

Word of Mouth Viral Marketing Conference Buzz 28

Hubspot

FEBRUARY 19, 2018

The video of his speech went viral, encouraging McRaven to write a book based on those same principles, as well as additional stories from his naval career. You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life by Jen Sincero (2013).

Positioning 78

Positioning Work Management Viral Marketing Fulfillment 78

Hubspot

MAY 29, 2015

Virality isn’t born, it’s made. In his book, Berger fuses the concepts of virality, social influence, and interpersonal communication with research and stories around what makes an idea not only stick, but also spread. Between 2012-2013, 608 baby Kales were born. The Kale Campaign. No, not the vegetable.

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Content Marketing Today

APRIL 25, 2013

[caption id="attachment_3452" align="alignright" width="300"] Cyndee Woolley''s Upcoming June 2013 Book[/caption] 11 Steps to Creating a Successful Business Book. Their books are being published by Voyager Media Books, June 2013. Great business books do change the world. They change the world one discipline or market segment at a time.

Custom Publishing 40

Custom Publishing Rules Case Study Case Studies 40

Single Grain

OCTOBER 23, 2023

So, I started getting some demand to sell the detox teas. With SkinnyMe Tea, I learnt this actually because our Instagram got hacked and deleted when it got to 200K at the start of 2013. Vertical accounts are much easier to grow because you can do things like leverage viral trending content. That’s my marketing framework now.

Social Media 98

Social Media Media eCommerce Verticals 98

Adobe Experience Cloud Blog

JULY 11, 2017

With the unannounced launch of her 2013 eponymous album—BEYONCÉ—Beyoncé broke music industry barriers and pioneered the surprise album launch as a net new marketing tactic in the music industry. Ground Breaker.

Brand Identity 0

Brand Identity Branding Thought Leadership Barriers 0

Contently

APRIL 25, 2016

If Upworthy, the master of the curiosity gap, wanted to make the same story go viral, it would’ve rolled out something like “A Man Was Shot in a Topless Bar. In 2013, Upworthy surged to 90 million readers in November 2013 behind the appeal of conversational clickbait that took off thanks to Facebook’s algorithm.

Lead Scoring 60

Lead Scoring Lead Ranking Viral Marketing Facebook 60

SnapApp

MAY 2, 2018

In 2013, Maersk decided to send an employee from their Russian office out to capture stunning photographs of Maersk ships making their deliveries in harsh winter conditions. These campaigns are usually delivered on social media, with the goal of generating followers, engagement, and/or plain old impressions. Example: Maersk. .

Top of Funnel 98

Top of Funnel Marketing Funnels Enterprise Management Work Management 98

SnapApp

MAY 2, 2018

In 2013, Maersk decided to send an employee from their Russian office out to capture stunning photographs of Maersk ships making their deliveries in harsh winter conditions. These campaigns are usually delivered on social media, with the goal of generating followers, engagement, and/or plain old impressions. Example: Maersk. Spot the brand.

Top of Funnel 98

Top of Funnel Marketing Funnels Enterprise Management Work Management 98

Vidyard

OCTOBER 19, 2016

Color TV was introduced in the 1960s, and as VHS tapes were born in the late 1970s, TV became an on-demand medium. On-demand television was an exciting idea as early as the 1970s. One could argue that in addition to being the first live video streamed daily on the internet, it was also the first viral video. Enter: Moore’s Law.

Paid Content 50

Paid Content Video Marketing Television marketing Bandwidth 50

Outreach

JANUARY 14, 2018

From trending as a hashtag on twitter to being the substance of a bestselling book , grit has gone viral. Both coveted by bosses and touted as the key to sales, grit has never been more in-demand in the business world. It’s the late draftees, those told they’re almost good enough, who often prove the naysayers wrong. But what is grit?

Peer-to-peer 58

Peer-to-peer Viral Marketing Class Creativity 58

LeadSquared

JUNE 25, 2015

April 2013). This applies to both kinds – positives and negatives (this is Sept 2013). This means that Yelp’s algorithm (in 2013) filtered out 20-30% of all the posted reviews deeming them suspicious (while they get posted, they remain hidden, unless someone chooses to look at them.). Request, not demand reviews.

Work Management 52

Work Management Buy Marketing Management Landing Pages 52

nDash

NOVEMBER 10, 2020

He noted a few reasons why FUD is so addicting for cybersecurity pros—the viral attention, the fact that it’s easy to talk about, the focus on hard data, and more. Cyber attacks became a pillar in mainstream media following data breaches at companies like Target (2013), Home Depot (2014), and Anthem (2015). The long-term outcomes.

Work Management 52

Work Management Enterprise Management Marketing Management Content Marketing 52

Outreach

JANUARY 14, 2018

From trending as a hashtag on twitter to being the substance of a bestselling book , grit has gone viral. Both coveted by bosses and touted as the key to sales, grit has never been more in-demand in the business world. It’s the late draftees, those told they’re almost good enough, who often prove the naysayers wrong. But what is grit?

Peer-to-peer 40

Peer-to-peer Viral Marketing Class Creativity 40

Biznology

AUGUST 20, 2013

2013: The Year In Google SEO So Far (marketingland.com). ” What happens if and when your site is mentioned on the radio, TV, or print? Will it crash or slow to a crawl? If you’re going to spend time and energy doing all the work I am recommending here, you’d better make sure you don’t wilt under all the new attention.

Paid Content 80

Paid Content Google De-duplication Digg 80

Hubspot

DECEMBER 5, 2016

So why the sudden demand for four-legged brand ambassadors? Bodhi's big break came in the form of a viral Tumblr post , and soon brands were reaching out to Kim and Fung as if they were like any other human fashion blogger seeking promotions. It would be an understatement to call Lil Bub a viral social media celebrity.

Viral Marketing 28

Viral Marketing Advertising Agencies Social Media Paid Search Agency 28

Adobe Experience Cloud Blog

APRIL 14, 2014

For instance, at Salesforce’s Dreamforce 2013 conference, a competitor, SugarCRM, created a guerrilla campaign called “Escape Dreamforce”. Simply put, an internet meme is an idea that spreads virally online. It was fun and viral, and we got a ton of shares. Demand Generation' Using Memes and Custom Images. What is a meme?

Lead Generation 48

Lead Generation Generation Webinar Metrics Leads 48

Hubspot

JULY 2, 2013

And if you''re itching to see a TED-style talk in person, you can come to INBOUND 2013 and attend our version, INBOUND: Bold Talks. In each economic period of history, customers have demanded different things. 4) Kevin Allocca: "Why Videos Go Viral". Watch them. You''ll learn, laugh, and maybe even cry. or make it flop.

Viral Marketing 28

Viral Marketing Inbound Marketing Paid Search Agency Creativity 28

Hubspot

APRIL 5, 2017

When you think of viral marketing, your mind probably wanders to that Oreos "You can still dunk in the dark" tweet , which garnered an enviable 40,000 retweets and Facebook likes during 2013's Super Bowl power outage. When these global brands go viral, it's not a huge surprise. 12 Small Brands That Went Viral.

Viral Marketing 78

Viral Marketing Brand Identity Branding Paid Search Agency 78

Hubspot

JUNE 25, 2015

In each economic period of history, customers have demanded different things. 7) Kevin Allocca: "Why Videos Go Viral". One of the greatest mysteries of our generation is how certain content goes viral. Editor's Note: This post was originally published in July 2013 and has been updated for accuracy and comprehensiveness.

Best Practices 28

Best Practices Work Management Viral Marketing Marketing Management 28

Hubspot

AUGUST 12, 2014

And for those of you inbound marketers plagued by the incessant demands of content creation, maybe also a little comforting? That aggregated list of funny viral videos may very well be funny, but if you''re not in the business of humor or marketing, it might not belong on your blog. Mind-blowing, right?

Curation 28

Curation Template Stats Aggregators 28

accelerate agency

FEBRUARY 26, 2023

Digital marketing Digital marketing tools enable you to raise awareness and create demand at scale. Demand generation Demand generation focuses on content that generates awareness but also engages prospective customers by educating them about your product and its importance.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

Digital marketing Digital marketing tools enable you to raise awareness and create demand at scale. Demand generation Demand generation focuses on content that generates awareness but also engages prospective customers by educating them about your product and its importance.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

Digital marketing Digital marketing tools enable you to raise awareness and create demand at scale. Demand generation Demand generation focuses on content that generates awareness but also engages prospective customers by educating them about your product and its importance.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Hubspot

OCTOBER 10, 2014

Not only because of the changing marketing landscape but also changing demands of the client/brand." -- Scott Stratten. You can’t build a huge email list in a day, you can’t make things go viral, and five tweets do not build you an empire." -- Scott Stratten. I’ll let them take it away. 1) Adaptability.

Effectiveness 28

Effectiveness Planning Paid Search Agency Work Management 28

Vidyard

FEBRUARY 27, 2020

Not only did networks like Facebook double-down on their investments in video (in the form of algorithm updates and big bets on live streaming), but there was also a proliferation of new visual-first social networks tailor-made for video: Pinterest ( 2010 ), Instagram ( 2010 ), Snapchat ( 2011 ), Vine ( 2013 ), TikTok ( 2016 ), just to name a few.

Trends 149

Trends Video Marketing Top of Funnel Best Practices 149

Single Grain

APRIL 28, 2020

Create demand around your product or service by finding a topic related to your business that’s interesting. Just take a look at one of their recent ads which generated nearly 800 comments : Not only is the engagement practically viral, but people love him! In fact, as they began to sell out, it drove the demand through the roof.

Marketing Budget 141

Marketing Budget Campaigns Paid Search Agency Work Management 141

SnapApp

APRIL 3, 2017

Interactive marketing seeks to change this one-sided dynamic, not just for change’s sake but precisely because consumers are demanding it. To introduce the 2013 Lexus ES, magazine readers place their iPad beneath the ad page to deliver an immersive experience that makes the ad come alive with animations on the magazine page.

Interactive Marketing 85

Interactive Marketing Planning Paid Search Agency Top of Funnel 85

seo.co

DECEMBER 8, 2020

How Reader Demand For Content Is Shifting. But the applications and vehicles through which this content is developed, syndicated, and consumed are always changing, and as a result, users today have different demands than the users of, say, 2012. People Are Demanding More. Content is no exception.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

SnapApp

MARCH 18, 2013

It's official, according to our Content Marketing Madness bracket, infographics are now your 2013 champions when it comes to content. Based on years running Cool Infographics and watching some cool designs go viral where other great designs fell flat has fine-tuned my appreciation for what makes a successful infographic design online.

B2B Thought Leadership 48

B2B Thought Leadership Eloqua Viral Marketing Thought Leadership 48

Hubspot

MARCH 10, 2016

It's a Canadian law passed in 2013 that covers the sending of "commercial electronic messages" that may be accessed by a computer in Canada. It's like when you see a really long line outside a nightclub and assume that club is really good because it's in such high demand. 93) Viral Content. Learn more of the details here.).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Contently

MAY 23, 2019

A particularly clever pun will go viral. The company hired the agency Erwin Penland to take over its social media in 2013, which helped move the marketing away from what everyone expected brands to do. Followers jumped almost 133 percent within a year, to 95,000, back in 2013. do you ever yearn for the soft touch of a pancake.

Twitter 131

Twitter Cross-Selling Paid Search Agency Social Media 131

LEADership

AUGUST 20, 2013

Here is a good summary of recent changes to Google’s Panda and Penguin Updates in 2013. When a whitepaper campaign is geared towards thought leadership and brand awareness, on the other hand, then a suitable KPI would be to measure the volume and quality of viral sharing across multiple channels including email and social networks.

Lead Generation 40

Lead Generation Search Marketing Lead Scoring Lead Ranking 40