KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. Moz’s 2013 Search Engine Ranking Factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Onalytica B2B

JANUARY 6, 2016

Also interesting there has been a 76% increase in Google searches for “influencer marketing” since April 2013 showing that the demand for solutions in this emerging category has increased dramatically: Here are our 5 predictions for influencer marketing in 2016: 1. Increased Demand for Authentic Influencers.

Paid Content 100

Paid Content Marketing Management Budget Programs Planning 100

ANNUITAS

JULY 14, 2015

When comparing these responses to the studies of 2013 and 2014, it is clear that B2B buying patterns are growing in sophistication and complexity. It’s a Multi-Channel World. Ensure you are utilizing the channels that your buyers are using and make your content available across all of them. Think multi-channel.

Rules 100

Rules Multi-Channel B2B Advertising Mediums 100

Marketing Insider Group

AUGUST 27, 2015

When comparing these responses to the studies of 2013 and 2014, it is clear that B2B buying patterns are growing in sophistication and complexity. It’s a Multi-Channel World. Ensure you are utilizing the channels that your buyers are using and make your content available across all of them. Think multi-channel.

Rules 100

Rules B2B Marketing Multi-Channel B2B 100

Tiecas

MARCH 21, 2024

By the way, I published that post in 2013, and it is still pulling in traffic. Multiple Touchpoints & Stakeholders: Today’s industrial buyers interact with your brand across various channels and engage with multiple decision-makers. It shows you the longevity of blogging.) Don’t expect your engineers to hand you polished content.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

SnapApp

JANUARY 6, 2014

If you didn’t do this in 2013, you have to do it now. My marketing will be multi-channel. A marketing campaign can’t be one dimensional, so why should you be limited to one channel? Twitter, events and landing pages also continue to demand cross-channel marketing messaging.

Content Marketing 48

Content Marketing Planning Multi-Channel Mobile Advertising 48

SugarCRM

FEBRUARY 18, 2016

Meanwhile, Content Marketing Institute reports steady growth in the use of video in B2B content marketing, with 76% of companies indicating that they used some form of video in 2015 (which is a 9% increase over 2013). What channels will you target? Why is Video Taking Off in B2B Marketing? Do they follow best practices?

B2B Marketing 50

B2B Marketing Video Marketing B2B Multi-Channel 50

Biznology

FEBRUARY 19, 2014

As a marketer, I’m drawn to three primary areas of interest: How to help online retailers keep pace with evolving sales channels, e.g. search landscape, social developments, mobile design, and optimization. 1) Keeping up with evolving sales channels by understanding business strengths. Don’t worry about every channel.

Top of Funnel 80

Top of Funnel SMB eCommerce Allocation 80

Vidyard

OCTOBER 19, 2016

As a freshman in film school, he started his YouTube channel where he started posting his film projects, such as Jedi Kittens , which quickly went viral generating millions of views. In September 2013, he opened a Vine account and challenged himself to create one Vine video a day for one month.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

As a freshman in film school, he started his YouTube channel where he started posting his film projects, such as Jedi Kittens , which quickly went viral generating millions of views. In September 2013, he opened a Vine account and challenged himself to create one Vine video a day for one month.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Hubspot

MARCH 15, 2016

Despite the clear benefits of lead nurturing, a study by MarketingSherpa indicates that only 36% of marketers actively nurture their sales leads (Source: 2013 Email Marketing Benchmark Report ). 2) Multi-channel lead nurturing – Four out of five marketers say their email open rates don’t exceed 20%. Tweet this stat ).

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

Hubspot

FEBRUARY 20, 2015

There''s even a gluten-free Girl Scout cookie , which received very high approval ratings during its pilot year in 2013-2014 and is now sold countrywide. Hain, an organic giant that is also Whole Foods'' biggest supplier , bought BluePrint for $25 million 2013. And the market for gluten-free products is only growing.

Marketing Strategy 28

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 28

Hubspot

MARCH 3, 2014

You don’t need statistics to prove the value of personalized messages, multi-channel marketing, and high quality content. If you''re struggling to fill the top of your funnel, stop reading this, and read this guide to corporate inbound marketing instead to help address your demand generation needs. 1) Your Timing Is Off.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Top of Funnel 28

NetLine

JANUARY 23, 2020

Nick was kind enough to share some of his most effective marketing strategies to help B2B marketers like you tackle demand generation. For example, we pioneered a program back in 2013 called Autism at Work. Read on as we pick Nick’s brain and explore what’s working and what’s next for B2B marketing.

Enterprise Management 10

Enterprise Management Top of Funnel Lead Ranking Work Management 10

Hubspot

JULY 17, 2013

In 2013 , CD sales dropped 13%, while digital formats increased 9.1%. They want it on-demand. Considering the nature of your product or service, shift your budget away from physical media as much as possible in order to attract a more digital, multi-screen generation of buyers. Consider how Millennials prefer to view video.

Advertising Agencies 28

Advertising Agencies Tactics PPC CAN-SPAM 28

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Founded in 2013, the company has 90 employees. Target customers.

Marketing Attribution 111

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 111

SnapApp

AUGUST 1, 2017

he demands. . . So what does the movie Back to the Future have to do with demand generation? . Demand generation strategies and teen dramas both want the same thing; to help you to stand out from the crowd and be noticed for who you are and the value you provide. . Savvy marketers use demand gen to skip the growing pains.

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74

Engagio

OCTOBER 13, 2020

In fact, Gartner research found that 83% of customers accessed digital channels even in the late purchasing stages.). Need for multi-channel orchestration. CHANGE #6: Orchestrate Plays Across Channels. No marketing channel alone is effective enough to get your message through. B2B match rates can be as low as 20%.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Single Grain

OCTOBER 23, 2023

The Australian ecommerce business owner is one of the biggest names in influencer marketing, with 16 million fans spread across her social channels! So, I started getting some demand to sell the detox teas. With SkinnyMe Tea, I learnt this actually because our Instagram got hacked and deleted when it got to 200K at the start of 2013.

Social Media 98

Social Media Media eCommerce Verticals 98

Martech Advisor

MARCH 11, 2020

First appearing in 2013, CDPs have become a popular go-to technology for marketers. Demand has turned the CDP market into a $1 billion business with more than 100 vendors today. Some now include analytics like predictive modeling or machine learning; others integrate channel delivery applications.

Enterprise Management 53

Enterprise Management Marketing Management Ideal Customer Profiles POS 53

Customer Experience Matrix

JANUARY 31, 2014

The approach is organized around events, such as an email open or click: there are different events for different channels, and each event can be assigned points for lead scoring, goals for behavior tracking, and costs for reporting.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Martech Advisor

NOVEMBER 8, 2019

Omnichannel customer experience is the outcome of a customer-centric approach through which a company aims to provide a seamless, unified and contextual customer experience, irrespective of the device, channel or platform used for customer interaction. Channels today encompass online, in-store and telephonic.

Examples 66

Examples Amazon Touchpoints Multi-Channel 66

LEADership

AUGUST 26, 2014

In this next edition of the CMO Spotlight, I have summarized Sim’s viewpoint on the changing industry landscape and key takeaways from a demand generation perspective. On-the-go customers want on demand service. What brand message are you communicating across all these channels? Commerce Anywhere” Approach . Connect and Engage.

CMO 40

CMO Demand Generation Agencies Buying Cycle Multi-Channel 40

PureB2B

NOVEMBER 29, 2016

As a result, they are becoming more demanding and highly discerning of what material you put out there for them to consume. According to Kapost , “Successful lead nurturing breeds educated, gratified customers who channel their satisfaction into their purchase sizes, making 47% larger purchases than non-nurtured leads.”.

Marketing Automation Services 67

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 67

PureB2B

NOVEMBER 29, 2016

As a result, they are becoming more demanding and highly discerning of what material you put out there for them to consume. According to Kapost , “Successful lead nurturing breeds educated, gratified customers who channel their satisfaction into their purchase sizes, making 47% larger purchases than non-nurtured leads.”.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

SpotMe Blog

MAY 4, 2021

Some event planners still worry that it’s too difficult to keep virtual attendees engaged, especially when it comes to holding a multi-day conference. This is especially important in the hybrid event world, where your goals must be clearly executed across two types of channels: in-person and virtual. Description.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

Single Grain

APRIL 25, 2022

Paid search campaigns have several aspects that demand careful handling. Key Services: Launching multi-channel paid marketing campaigns. They launch multi-channel campaigns to increase brand awareness at a bigger scale, reach high-intent conversions, scale brand advertising, and lower your customer acquisition costs.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

SnapApp

MAY 2, 2018

In 2013, Maersk decided to send an employee from their Russian office out to capture stunning photographs of Maersk ships making their deliveries in harsh winter conditions. Spanning Facebook, Instagram, and Twitter, Maersk netted 150 new leads , which is huge in an industry with average multi-million dollar contracts. .

Top of Funnel 98

Top of Funnel Marketing Funnels Enterprise Management Work Management 98

SnapApp

MAY 2, 2018

In 2013, Maersk decided to send an employee from their Russian office out to capture stunning photographs of Maersk ships making their deliveries in harsh winter conditions. Spanning Facebook, Instagram, and Twitter, Maersk netted 150 new leads , which is huge in an industry with average multi-million dollar contracts. Example: Maersk.

Top of Funnel 98

Top of Funnel Marketing Funnels Enterprise Management Work Management 98

Adobe Experience Cloud Blog

JUNE 24, 2013

As McKinsey wrote in The Coming Era of On-Demand Marketing, “Building on the vast increase in consumer power brought on by the digital age, marketing is headed toward being on-demand —not just always ‘on,’ but also always relevant, responsive to the consumer’s desire for marketing that cuts through the noise with pinpoint delivery.”.

Resource Management 48

Resource Management Work Management Marketing Management Marketing Budget 48

Contently

JULY 29, 2016

Accenture’s shift toward digital content marketing began several years ago with the launch of Accenture Digital in 2013. The company acquired London-based design firm Fjord in 2013, followed by Austin-based creative studio Chaotic Moon last year. “The content [we] create is driven by the brand and not the channel.

Advertising Agencies 60

Advertising Agencies Advertisements Advertising Paid Search Agency 60

chiefmartech

JANUARY 3, 2017

I published my first Q&A with him in January 2013 as he took on the role of global head of marketing technology at Kimberly-Clark — essentially one of the world’s first chief marketing technologists. I then profiled him in the summer of 2014 for the Harvard Business Review article, Rise of the Chief Marketing Technologist.

Work Management 83

Work Management Marketing Management Digital Transformation Lead Ranking 83

Hubspot

APRIL 1, 2014

Last year, research from Aberdeen''s Trip Kucera projected 2013 to be the year of personalized content. A 2013 Monetate/eConsultancy Study found that in-house marketers who are personalizing their web experiences (and able to quantify the improvement) see on average a 19% uplift in sales. Tweet This Stat. Tweet This Stat.

Website Personalization 28

Website Personalization Marketing Websites Examples Personalization 28

Valasys

AUGUST 9, 2019

Comparing KPIs across several social channels after benchmarking the competitors online for their social endeavors, also aids in improving the rankings on the SERPs. Care must be taken that content should be relevant & diversified. Not only the quantity of traffic on the website is important but the quality is also vital.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Hubspot

DECEMBER 16, 2013

According to " B2B Enterprise Content Marketing: 2013 Benchmarks, Budgets, and Trends ," a report by t he Content Marketing Institute, the top content challenges enterprise marketers face are: Producing content that engages (58%). Email, Social, Demand Generation, etc.) Yet, many enterprise marketers go right for the kill.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Single Grain

APRIL 28, 2020

If you’re looking to decrease your marketing costs, think about how you can lower the cost of your leads through untapped channels like Messenger. Eric has a daily bite-size marketing podcast (co-hosted with Neil Patel) called Marketing School , as well as the weekly Leveling Up podcast and a YouTube channel. The Lesson.

Marketing Budget 141

Marketing Budget Campaigns Paid Search Agency Work Management 141

SnapApp

DECEMBER 14, 2016

Tell your story using all available multi-media. Content marketer with a penchant for demand gen & french fries. Your audience is spread across so many channels and it's so expensive to build an good sized audience on these channels. Completing high quality SEO is still one of the best performing channels for B2B.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62