Content Standard

OCTOBER 2, 2014

A majority reported that their companies are prioritizing social media marketing, and 78 percent of companies place the responsibility of social marketing under a high-level executive. Brands are also expanding their use of social tactics.

Social Media 40

Social Media Media Brand Identity Branding 40

Convince & Convert

NOVEMBER 15, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. From Janrain , a free guide to improve your conversion rates and your data quality. How did you get involved with social media?

Paid Search Agency 138

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 138

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. The 3 Most Important Facebook Updates of 2013. Comments and apps and pages, oh my!

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Convince & Convert

NOVEMBER 22, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. From Janrain , a free guide to improve your conversion rates and your data quality. How did you get involved with social media?

Skype 132

Skype Social Media Work Management CMO 132

Paul Gillin

JULY 19, 2013

Nora Ganim Barnes and her team at the Charlton College of Business Center for Marketing Research at the University of Massachusetts Dartmouth continue to produce some of the most consistent, rigorous and comprehensive research on social media adoption by both small and large businesses. Nora Ganim Barnes, Ph.D.,

Social Media 50

Social Media Social Networks Facebook Statistics 50

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Listen Now . via Syncapse.

Social Media 162

Social Media Media Viral Marketing Skype 162

Hubspot

APRIL 30, 2013

One day someone announces a boycott of Facebook, Twitter, or Pinterest -- the next day, the social network is growing exponentially. So how should you, as a savvy inbound marketer , make sense of it all? As a data-driven and social media-loving company, we’d like to set the record straight: Social media is here to stay.

Stats 28

Stats Social Media Social Marketing Media 28

Hubspot

OCTOBER 9, 2015

The story is no different when it comes to marketing on the internet. While many of us are familiar with “tried-and-true” ways to acquire and retain customers online -- paid search, email marketing, etc. -- there’s a whole new wave of exciting technologies that are emerging right now. billion in 2013. What are they?

Paid Content 28

Paid Content Paid Search Agency Mobile Advertising Ad Exchange 28

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Promote blog posts on other marketing channels, like social and email. Why start there?

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

ConvertKit

MARCH 25, 2020

It's no wonder, then, that so many online creators are turning to video content for their marketing. A recent survey found that 85% of businesses use video as a marketing tool, and 95% plan to increase (or maintain) their video investment in 2020. Video landing pages can help boost sales and conversions. Image via Autopilot.

Landing Pages 46

Landing Pages Video Marketing Conversion Marketing Automation Services 46

Optinmonster

NOVEMBER 27, 2023

As a marketing copywriter, there’s nothing worse than staring at a blank screen when a deadline’s looming. Coming up with new ideas every day is a challenge, whether you’re writing email campaigns, social media posts, website copy, or any other marketing copy. So how can you get some new ideas, fast?

Copywriting 110

Copywriting Template Work Management Marketing Management 110

Hubspot

SEPTEMBER 30, 2015

For even more reasons why you should blog for business and marketing -- and how to get started -- download our free ebook here. The Benefits of Business Blogs for Marketing. Let's move on to why you should use blogging as a marketing tactic. Blogging also helps you get discovered via social media. On the same page?

Business 28

Business Work Management Lead Scoring Lead Ranking 28

Convince & Convert

SEPTEMBER 13, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. From Janrain , a free guide to improve your conversion rates and your data quality. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. via Content Marketing World Blog. Listen Now .

SME 124

SME Social Media Skype Paid Search Agency 124

Webbiquity

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels?

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

NuSpark Consulting

JANUARY 3, 2015

Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling. Content Marketing. Search Marketing. Combine SEO with Conversions.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Paid Content Lead Generation 100

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Top. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Buffer

JANUARY 2, 2019

But in order to be able to capitalize on this and everything else social media has to offer, you have to know what’s coming! Which is exactly why today we’re covering 5 data-backed social media trends you need to know to make 2019 your best year yet with social media marketing. Let’s dive in!

Social Media 111

Social Media Trends Marketing AI Media 111

Hubspot

JULY 29, 2018

But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, "WTF?". For those head-scratching moments, we've created the ultimate glossary of social media marketing terms.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Outgrow

MARCH 4, 2020

Amazing Marketing Contests And Giveaways Examples . Amazing Marketing Contests And Giveaways ExamplesWe’re always looking for the ‘golden ticket’. Well, years before now, marketers realized the same thing. Contests and giveaways have a conversion rate of almost 34% , which is higher than other content types.

Examples 52

Examples Outgrow Advertising Agencies Microsite 52

Marketing Insider Group

JANUARY 2, 2015

Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. This year we’re taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well. Coull ).

Content Marketing 100

Content Marketing Banner Ads Paid Search Agency Banners 100

Hubspot

JANUARY 7, 2015

Pretty much all marketers are pressured to do more. Get on more social networks, write more blog posts, send more emails, run more reports, generate more sales. Adding more and more and more to your plate can stretch you thin and make your marketing activities less effective. 1) Over-Fixating on Real-Time Marketing.

Marketing Budget Creation 28

Marketing Budget Creation Marketing Budget Planning Paid Search Agency 28

NuSpark Consulting

MARCH 1, 2016

For a couple of years now, B2B marketers have been hearing the “social selling” buzzword, and there are some convincing social media statistics regarding sales through social channels. However, creating and delivering social content is a big challenge for many B2Bs. The Right Content in the Right Channel.

Top of Funnel 100

Top of Funnel Leads Lead Marketing Qualified Leads 100

Webbiquity

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Hubspot

OCTOBER 1, 2015

But in the marketing world, they’re like the Grimms' fairy tales. We’re going to regale you with true tales of marketing triumph. Its marketing approach is inimitable because … it doesn’t have one. Customers do all the marketing work. The characters. The page-turning twists of fate. The surprise endings. You heard right.

Paid Search Agency 28

Paid Search Agency Paid Content Work Management Marketing Management 28

Webbiquity

AUGUST 5, 2013

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. of all marketers love blog posts about marketing statistics. For example, 93% of marketers use social media for business. How do top executives use social media?

Statistics 100

Statistics Social Media Social Marketing Paid Search Agency 100

Hubspot

AUGUST 6, 2014

Reading this headline, you might be thinking, “What is demand gen, and what does it have to do with what I’ve spent the last few years doing with my marketing strategy?” The marketing world is jam-packed with jargon, and yes, demand gen is yet another term to know. ” Don’t worry. 1) What Is Demand Gen?

Stats 28

Stats Demand Resources Demand Generation Agencies 28

Hubspot

JANUARY 22, 2015

Each year in mid-January, when all of last year’s research has been published, we like to read through some of the major reports on inbound marketing, content marketing, social media and online behavior. 7) Visual content is a key component in each of the top 5 most effective B2B marketing tactics. year-over-year.

Stats 28

Stats Planning Content Marketing Inbound Marketing 28

Webbiquity

MARCH 11, 2013

Online advertising doesn’t directly affect organic search, but it is a vital component of online visibility and can support social and content marketing efforts. How is the role of social media evolving in online visibility? Influencer Marketing – What it is, and Why YOU Need to be Doing it by The Daily SEO Blog.

Paid Content 100

Paid Content Paid Search Agency Optimization Advertising Agencies 100

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. 1) A/B Testing. 2) Analytics.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Single Grain

APRIL 28, 2020

This post about the best digital marketing campaigns you can learn from has been updated with fresh examples for 2020. Bonus Material : Discover the unorthodox digital marketing campaigns we use to generate predictable traffic, leads, clients and revenue (even during uncertain times). 31 Top Digital Marketing Campaign Examples.

Marketing Budget 141

Marketing Budget Campaigns Paid Search Agency Work Management 141

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. Here is a quick snapshot of the most common trends mentioned: Video marketing (live streaming).

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Webbiquity

AUGUST 19, 2014

Despite repeated pronouncements of its demise, email marketing is definitely not dead (just as SEO is not dead ). According to recent research : • For every $1 spent on email marketing, the average return is $44.25. • What are the best practices to maximize open and click-through rates? Email List Building Guides.

Email Marketing 100

Email Marketing Opt-out Opt-in Paid Search Agency 100

seo.co

DECEMBER 8, 2020

Online Marketing Guide – Table of Contents. Introduction to Online Marketing & SEO. Content Marketing for Online Marketing. + Social Media Marketing. Local SEO for Enhanced Online Marketing. Your Online Marketing “Getting Started” Checklist. Structural On-site SEO.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Hubspot

DECEMBER 9, 2013

Whether you''re in a brand new gig and trying to hit the ground running or you''re a longtime veteran looking to stay at the tippy-top of your marketing game, we''re all working to keep up with the latest and greatest trends in marketing. 1) Why aren''t you on [insert random social media network here]?

Marketing Automation Services 28

Marketing Automation Services Lead Scoring Lead Ranking Top of Funnel 28