Convince & Convert

JUNE 5, 2013

Lowe’s (@Lowes) May 30, 2013. The recently launched Lead Generation Cards , however, may change how you think about cards, and might even revolutionize the role of Twitter in your paid social advertising mix. Here’s an excellent post from Hubspot on the step-by-step. What do you think of Lead Generation Cards?

Lead Generation 138

Lead Generation Twitter Email Marketing Generation 138

Leading Results Rambings

DECEMBER 7, 2013

Inbound marketing is a discipline, when used correctly, can solve your sales lead shortage, but by itself, it doesn’t solve the lead generation issue. Specifically inbound marketing and what a lead is. Inbound marketing – Hubspot uses the graphic below to define the overall inbound marketing process.

Inbound Marketing 101

Inbound Marketing Lead Generation Sales Qualified Leads Generation 101

Marketing Insider Group

OCTOBER 21, 2015

Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. On the heels of our own investment announcement , we wanted to know how much investor money is actually in the content marketing industry?

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Sharpspring

JUNE 10, 2021

A law firm was struggling to generate awareness for the firm and its attorneys which in turn meant that lead/case generation was slow. The firm and its 3 attorneys were focused on caseloads, not generating leads. Even if the strapped team could get leads, who was left to handle follow up and additional case loads?

Paid Search Agency 79

Paid Search Agency Advertising Agencies Marketing Automation Services Paid Content 79

SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. She also posts valuable information on content marketing, social media marketing, inspirational quotes for budding marketers, and more. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Tiecas

MARCH 21, 2024

Probably the most common complaint that I hear from Sales is that “Marketing just doesn’t understand engineering problems, and they generate ‘crappy’ leads that are not ready to buy.” Sales & Marketing Alignment: As mentioned earlier about my conversations with manufacturers, the “more leads” cry is often a misdiagnosis.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Marketing Insider Group

FEBRUARY 26, 2014

I have to admit that I really geek out when I see a great piece of content. I really like to learn from my colleagues and peers around the world who I think are doing an amazing job of creating great content I wish I had a role in creating for my business. Content that people actually want, like, consume and share.

Examples 100

Examples Peer-to-peer Content Hubspot 100

Hubspot

MAY 21, 2020

When Larry Drebes, CEO of Janrain, set out to study online consumer experiences earlier this summer, he knew that relevant content would be at the forefront of consumer minds. In truth, nearly three-fourths of respondents in the national poll expressed frustration at content that does not recognize them and adapt to their interests.

Personalization 101

Personalization Paid Search Agency Ad Exchange Marketing & Strategy 101

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Similarly, it’s no surprise to see the biggest obstacles are budget, employee skills, data quality and content. Features Don''t Drive Decisions.or

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Optinmonster

JANUARY 13, 2020

What to do with all the new traffic your content brings in. Simply put, your editorial calendar is the way your team plans ahead and organizes content releases. When you know what types of content you’ll be producing and for what specific goals, you’re ready to build your editorial calendar. What Is an Editorial Calendar?

Conversion 97

Conversion Youtube Hubspot Planning 97

Customer Experience Matrix

FEBRUARY 4, 2014

But those that did provide information showed great growth in 2013, in most cases over the 50% I had predicted. Even more interesting, nearly everyone reported faster growth in revenue than in clients: to take one vendor that does provide statistics, HubSpot recently reported 50% revenue growth vs. 25% growth in number of clients.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

Hubspot

DECEMBER 19, 2013

It can be hard to focus on creating content at this time of year -- what with office chocolates in abundance, festive songs ringing out, and the general air of excitement for the season. If anyone asks what you''re up to, tell them it''s all part of your content planning process for 2014. The Content Marketing Deluge.

Brand Identity 28

Brand Identity Branding Marketing Analytics Tools Paid Search Agency 28

ClickZ

FEBRUARY 21, 2020

With February widely regarded as awards season in the realm of pop culture, we thought we’d get on the act as well and recognize some of the leading personalities in the marketing technology sector. Katrina Lake, Werner Vogels, Max Wessel, Jay Richman, Melanie Deziel and Erin Rowles also honored in the list. Tamara McCleary (Thulium).

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. It’s almost here -- the turn of the new year.

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

APRIL 23, 2020

Your website is where visitors and customers go when they want to ask questions, read content, or purchase products or services. Top-performing keywords in terms of rank, traffic, and lead generation. Total new leads and form submissions. To increase the total new leads and form submissions. Bounce rate. Time on site.

CMS Development 101

CMS Development Marketing Websites Work Management Ad Building 101

Hubspot

MARCH 19, 2020

Additionally, if you're a HubSpot customer, you can access an ROI calculator programmed with the same formula in our CRM. For example, if you have a blog post that drove a crazy number of leads in a month, you could include that example slide with a few bullet-point takeaways after the "Leads Generated by Marketing" slide.

Template 98

Template ROI Budget Programs Click Rate 98

The Point

MAY 14, 2013

In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% Guide] How to Master Internal Link Building for SEO.

Demand Generation Agencies 100

Demand Generation Agencies Reachforce Advertising Agencies Marketo 100

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We've compiled some of our most insightful predictions -- backed by several industry experts and thought leaders -- into our new guide, 20 Marketing Trends and Predictions for 2013 & Beyond.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. The 3 Most Important Facebook Updates of 2013. Comments and apps and pages, oh my!

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

SmartBug Media

AUGUST 19, 2019

Content was updated August 19, 2019. Pop-up ads are often employed by websites for lead generation by pushing ad content to the forefront of a visitor’s attention. A lightbox ad opens in the center of the page, obscuring the actual page content. Originally written on June 10, 2016. So what data is out there?

Paid Content 91

Paid Content Ads Mobile Advertising Clickthrough 91

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. 86 Revealing Charts From the 2013 State of Inbound Marketing Report.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Hubspot

OCTOBER 20, 2013

At HubSpot, we strive to provide a top-notch paid product , but we also like to throw in some things that are -- you guessed it -- free! today to check out some free, in-depth content that''ll make your life easier. Writing Code and Content Your Customers Love. Delight" is a term used all the time at HubSpot.

Hubspot 28

Hubspot eCommerce Inbound Marketing Content 28

Buffer

FEBRUARY 3, 2019

Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. “On average we get 400-600 leads per week from social media, with half coming from Instagram,” Jay told me over email. Key takeaway: User-generated content.

Top of Funnel 103

Top of Funnel Generation Marketing & Strategy Landing Pages 103

PureB2B

JANUARY 23, 2017

An essential aspect of nurturing new sales leads is email marketing. It’s a strategy that allows you to reach out to your prospects on a more personal level with relevant content. Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%.

Email Marketing 106

Email Marketing Planning Brand Identity Branding 106

Valasys

MARCH 13, 2023

With 72% of consumers stating that they only interact with customized content, it’s clear that personalization is key to driving engagement. Gleanster’s “Q3 2013) These leads tend to make larger purchases than non- nurtured leads , resulting in increased revenue. higher and click-through rates 100.9%

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Email Marketing Automation 52

The Lead Agency

AUGUST 6, 2018

According to research at HubSpot , ‘86% of business professionals prefer to use email when communicating for business purposes.’. Below we have highlighted six strategies we employ at The Lead Agency to make sure we get the most out of our email marketing campaigns. Why Email Marketing?

Email Marketing 83

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 83

Hubspot

AUGUST 21, 2013

We founded HubSpot with a basic observation -- that people navigate to content, products, and companies they find interesting. We made a major stride last year when HubSpot introduced the first version of its Inbound Database, which included detailed contact profiles. The Inbound Database is the class historian of HubSpot.

Inbound Marketing 28

Inbound Marketing Hubspot Enterprise Management Work Management 28

SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. The best way to find inspiration is to look at other content that is performing well on the platforms you intend to use. A video sitemap helps Google find new or changed content. Determine Your Goal.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Hubspot

JUNE 13, 2018

You’ve been spearheading your organization’s content marketing efforts for a while now, and your team’s performance has convinced your boss to fully adopt content marketing. There’s one small problem, though: your boss wants you to write and present a content marketing plan to her, but you’ve never done something like that before.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

Outbrain

SEPTEMBER 4, 2019

Marketing automation platforms typically provide tools spanning content and campaign creation, personalization, distribution, customer journey funnels, analytics and reporting to enable efficient, streamlined execution of digital marketing processes, and – ultimately – to boost ROI of marketing activities.

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

PureB2B

JANUARY 23, 2017

An essential aspect of nurturing new sales leads is email marketing. It’s a strategy that allows you to reach out to your prospects on a more personal level with relevant content. Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%.

Email Marketing 62

Email Marketing Brand Identity Branding Planning 62

Hubspot

OCTOBER 7, 2019

The podcasting industry has continuously grown since 2013. Use podcasting for brand awareness, not lead generation. Here are the key takeaways: Rather than being a tool for lead generation, podcast advertising is a tool for gaining exposure and brand awareness. If so, I'm guessing you've listened to a podcast or two.

Cost Per Thousand 75

Cost Per Thousand Advertising Agencies Cost per Acquisition Advertisements 75

Hubspot

NOVEMBER 3, 2013

Thus, we recognize you may miss out on some content from time to time. Free Holiday Ecard Templates to Customize for Your Leads and Customers. While you plan what presents to buy for family and friends, we decided to help you create a gift for your leads and customers: holiday ecard templates ! Fun stuff, am I right?

Advertising Benchmark 28

Advertising Benchmark Template Planning Hubspot 28

Buffer

FEBRUARY 3, 2019

Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. “On average we get 400-600 leads per week from social media, with half coming from Instagram,” Jay told me over email. Key takeaway: User-generated content.

Top of Funnel 66

Top of Funnel Generation Marketing & Strategy Landing Pages 66

Hubspot

JUNE 15, 2020

And while you might think you have a solid email strategy, a huge portion of your audience might be missing out on your lead-generating content if your emails aren't mobile optimized. 2013, but was updated to reflect the current mobile email landscape and research in June 2020. General Email Marketing Stats to Know in 2020.

Stats 101

Stats Mobile Marketing Email Marketing Planning 101

Hubspot

DECEMBER 11, 2018

Typically, these are other bloggers or content creators operating in the industry of the product they are creating. They help promote the product or service by creating content like blog posts, videos or other media. They are the ones who purchase the product or submit the lead form in order for the affiliate to gain the commission.

Paid Content 76

Paid Content Work Management Planning Marketing Management 76

Hubspot

APRIL 1, 2018

It's a visual piece of content that sits at the top of your Page. Whether you're using Facebook to generate leads, close your next sale, or create a customer community, knowing how to make and optimize your cover photo is very important. Back in 2013 , Facebook removed any reference to the 20% rule on text in cover photos.

Template 101

Template Facebook Guidelines Banners 101