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How to map marketing science to the customer journey

Martech

If your audience anticipates that clicking on a link in your marketing e-mail will deliver an informative white paper with rewarding content, you’re likely to drive up your clickthrough rate. As part of the study , participants were administered oxytocin before watching public service advertisements.

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Do Pop-up Ads Actually Work?

SmartBug Media

When doing research on this article, I went through several dozen case studies, blog posts, polls, articles, and market research pages; all but 3 used some form of pop-up advertising. Pop-ups generally have decent clickthrough rates —often around 2%—higher than other kinds of ads. So what data is out there?

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16 Smart Resolutions for Better Marketing in 2013

Hubspot

This is your chance to reboot and decide what changes you'll make in 2013. We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. It’s worth the investment to take some time to figure out what will be different for you and your marketing in 2013. Not too shabby!)

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9 Best Social Media and Content Marketing Tips From Buffer

Convince & Convert

I’ve found that each tweet gets approximately the same amount of clickthroughs. — Buffer (@buffer) November 25, 2013. — Buffer (@buffer) November 25, 2013. Look at the below heatmap generated by eye-tracking studies. A recent study found that only 3.5% Authorship offers a competitive advantage.

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8 Companies Totally Rocking Their LinkedIn Company Pages

Hubspot

We see great clickthrough rates on story links that we publish on LinkedIn. The percentage of clickthroughs is markedly higher than it is on Facebook, and to a degree, Twitter.". Mashable made LinkedIn''s list of the Best LinkedIn Company Pages of 2013 (which was presented, of course, in a SlideShare) and it''s easy to see why.

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20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution

Hubspot

Display ad viewability rates did not budge between 2013 and 2014. The average clickthrough rate of display ads across all formats and placements is 0.06% (Source: Display Benchmarks Tool ). A 2013 study revealed that 28% of respondents admitted to hiding their activities from advertisers -- second only to criminals.

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Inbound Is for Closers: Busting 5 Common Bottom-of-the-Funnel Myths

Hubspot

According to our 2014 inbound ROI study , 69% of HubSpot customers saw an increase in sales revenue after implementing our inbound software. According to a 2013 study from the Direct Marketing Association , 66% of consumers have made an online purchase as a result of a marketing email. It still brings in business.