Valasys

AUGUST 29, 2019

According to research by Boston Consulting Group, by the year 2020 B2B queries from the smartphones will amount to 70% of all the queries through several device platforms which according to Top Rank Marketing is currently at 50%. Frequent mobile audits for the website need to be done. They are often studded with words comprising WH-questions.

B2B Sales 40

B2B Sales Lead Ranking SEO Top of Funnel 40

KoMarketing Associates

MARCH 21, 2013

Value is the Currency. Think about what that means in B2B buying cycles, where multiple individuals are impacting the decision making process. Conversion Optimization: Test location and presentation of conversion actions to improve conversion rates, even if those actions are closer to top of funnel lead generation initiatives.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

Vidyard

SEPTEMBER 22, 2014

In a recent survey by marketing research firm Demand Metric, more than 70 percent of marketers reported that video performs better than other content at producing conversions, yet less than 10 percent are actually using it to identify, score and qualify their leads. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

In a recent survey by marketing research firm Demand Metric, more than 70 percent of marketers reported that video performs better than other content at producing conversions, yet less than 10 percent are actually using it to identify, score and qualify their leads. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

In a recent survey by marketing research firm Demand Metric, more than 70 percent of marketers reported that video performs better than other content at producing conversions, yet less than 10 percent are actually using it to identify, score and qualify their leads. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Proteus B2B Marketing

MAY 7, 2014

The session centered on results from ON24’s Annual Webinar Benchmark Report 2013 , a pretty extensive study of webinar utilization and performance metrics. Include on-demand post webinar access to increase registration, attendance and leads. The remaining registered more than a week out from the event date.

Webinar Metrics 48

Webinar Metrics B2B Peer-to-peer B2B Thought Leadership 48

LEADership

NOVEMBER 1, 2013

According to the Institute, 38% of B2B companies in 2012 created infographics; this percentage rose to 51% in 2013. The buying cycle – 43%. Brand recognition, gaining new customers and lead generation are top goals that encourage B2B marketers to succeed. Also, B2B marketers tend to use 6 social media platforms.

Trends 40

Trends Planning Content Marketing Case Studies 40

KoMarketing Associates

MARCH 15, 2013

WMT will give you search queries, impressions, clicks, and average ranking position. Assign Page Values. Duane Forrester ( @duaneforrester ) of Bing suggested you assign a value to each of your URLs. In an excel sheet, assign a value from 1-5 to each of your URLs based on their performance in driving leads and conversions.

Tools 120

Tools Tips CAN-SPAM Lead Scoring 120

The ROI Guy

APRIL 12, 2013

You’ve worked hard to produce new value-focused tools, empowering your sales team to meet the growing challenges of today’s more empowered, skeptical and frugal buyer. With such low adoption, it should not be a surprise that despite some good wins, your new value-focused sales tools might not be garnering the anticipated usage.

Tools 40

Tools Work Management Paid Search Agency Advertising Benchmark 40

Go Beyond SEO

AUGUST 31, 2018

Your non-brand campaigns might be organized by conversion action type, stages of the buying cycle, product or service type, geographic targeting and more. Also consider where they may be in the buying cycle and then group these into themes, which will then become your ad groups. Structure the campaign based on your goals.

PPC 87

PPC Cost Per Click Cost per Acquisition Advertisements 87

Martech

MARCH 29, 2023

Chat is also being embedded in things like lead forms. “In a lead form you can initiate a conversation or offer up the ability to book a sales meeting. “It’s a digitally native population now that is participating in — and often leading — these buying committees. “That was the primary use case.”

Enterprise Management 112

Enterprise Management Analytics Work Management Marketing Management 112

Go Beyond SEO

AUGUST 31, 2018

Your non-brand campaigns might be organized by conversion action type, stages of the buying cycle, product or service type, geographic targeting and more. Also consider where they may be in the buying cycle and then group these into themes, which will then become your ad groups. Structure the campaign based on your goals.

PPC 60

PPC Cost Per Click Cost per Acquisition Advertisements 60

Go Beyond SEO

AUGUST 31, 2018

Your non-brand campaigns might be organized by conversion action type, stages of the buying cycle, product or service type, geographic targeting and more. Also consider where they may be in the buying cycle and then group these into themes, which will then become your ad groups. Structure the campaign based on your goals.

PPC 60

PPC Cost Per Click Cost per Acquisition Advertisements 60

The Lead Agency

MARCH 27, 2018

LinkedIn continues to dominate the Australian business-to-business marketing space as the leading B2B social platform. If you want greater return on your marketing investments, you need to rank better in the search results. If you want to know more about SEO and how to improve your search engine rankings, have a go at this article. .

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

Valasys

AUGUST 9, 2019

The changes oftentimes are just minor tweaks, invisible enough to be predicted; however, when the rankings on the Search Engine Result Pages (SERPs) start getting impacted, the marketers need to scrutinize their SEO strategies to keep abreast with the latest updates. The algorithms are subject to minor changes almost daily.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

SnapApp

DECEMBER 4, 2017

Long-form blog posts generate 9x more leads than short-form blog posts. The takeaway: Long-form content tends to be more educational and in-depth, thus increasing the amount of value delivered to the reader. Takeaway : In the early days of blogging, 500 word posts were enough to get you ranking for a keyword. NewsCred Insights.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

EMagine B2B Blog

JANUARY 29, 2013

2013 is a new year, and a year to focus on the three keys to success; namely content development, SEO, and social media. And XYZ Solutions happens to get some leads. creating a search strategy that hits your prospects in each phrase of the buying cycle, and placing your content in all the places they search for the information.

B2B Marketing 40

B2B Marketing Marketing Analytics Tools B2B Paid Search Agency 40

KoMarketing Associates

APRIL 10, 2014

Today’s internet has become a competitive gauntlet for content marketers that have high hopes of having their content appear on the screen (or desk) of a decision-maker, hoping to increase brand awareness or even lead to a future sale. B2B Content Marketing Trends 2013. 50 Awesome Content Marketing Stats.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy B2B Marketing Video Marketing 120

Buzz Marketing for Technology

OCTOBER 10, 2013

A better experience leads to higher loyalty. Not only can you dramatically enhance and personalize their experience with your brand, but increased retention, loyalty and customer lifetime values also result from a truly connected multichannel experience. Remember, personalization isn’t just marketing hype.

eCommerce 100

eCommerce Cross-Selling Loyalty Top of Funnel 100

Marketing Insider Group

JANUARY 2, 2015

The following SlideShare will demonstrate the value of Content Marketing and how it can help build your business. The best content marketers prove the value of their efforts, showing how content drives brand awareness, lead generation, engagement, and sales. Blogs produce low-cost leads for 24% of the marketing community.

Content Marketing 100

Content Marketing Banner Ads Paid Search Agency Banners 100

LEADership

AUGUST 26, 2014

Sim refers to this as the “commerce anywhere” approach but truly, it is much more than commerce; it is accompanying the buyers on their journey only to add value at every stage, in every interaction, whether direct or indirect. She says it was also “a branding victory” for the company and calls it “the best hospitality experience”.

CMO 40

CMO Demand Generation Agencies Buying Cycle Multi-Channel 40

Hubspot

AUGUST 28, 2013

That might be why, according to internal data from our upcoming 2013 Website Redesign Report (stay tuned!), While the majority of the responsibility of a redesign is on the marketing team, our 2013 State of Website Redesign Report found that in 58% of the companies surveyed, the executive team has the final vote. Why This Is Awful.

Marketing Websites 28

Marketing Websites Lead Scoring Lead Ranking Banner Ads 28

B2B Marketing Zone Posts

OCTOBER 5, 2010

B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013. This is set to reach 12% by 2013. Perhaps that’s one crazy basketball game, but with your website, it’s one score after another; visits become leads, and leads become sales.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. Most businesses will be looking for SEO, content marketing, lead generation, and CRO. Sales qualified leads (SQL) SQLs are willing to consider a purchase.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. Most businesses will be looking for SEO, content marketing, lead generation, and CRO. Sales qualified leads (SQL) SQLs are willing to consider a purchase.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. Most businesses will be looking for SEO, content marketing, lead generation, and CRO. Sales qualified leads (SQL) SQLs are willing to consider a purchase.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Hubspot

MARCH 3, 2014

According to a 2013 study by Gartner , total spend on “digital marketing” by large companies is now over $500B annually [Tweet This Stat]. You see, despite more than $130B being invested in our websites each year, shockingly, 72% of websites graded through MarketingGrader receive a failing score of 59 or lower. What gives?

Top of Funnel 28

Top of Funnel Marketing Websites Sales Qualified Leads Digital Marketing Funnels 28

Webbiquity

FEBRUARY 7, 2012

And most B2B buying cycles are 70%-80% complete before the salesperson is even aware of the buyer. ” Although 95% of B2B marketers report using social networks to reach prospects, “nearly 30% are not tracking the impact of such campaigns on lead generation and sales. 10 Stats to Justify SEO by Search Engine Journal.

Paid Content 100

Paid Content Social Media Statistics Research 100

Hubspot

DECEMBER 16, 2013

Whether your goal is to gain traffic, leads, or sales, effective content marketing tactics attract, entertain, captivate , teach, and build trust. Value can be translated into something that is educational, entertaining, helpful, unique, brilliant, visual, inspirational, informative, or even emotional. 1) Remove political barriers.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Hubspot

MAY 15, 2013

Press releases and pitches were tailored specifically toward the end readers (assignment editors, producers, and reporters) versus a wider net of prospects, customers, and leads who could benefit from the news as well. Customizing calls-to-action based on where an individual is in the buying cycle to optimize for results.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

SnapApp

DECEMBER 14, 2016

I do exactly that at my agency, Web Profits by creating content & videos about our core values, beliefs, process and inner workings which helps us show our human side and potential clients feel like they know us. If you can't get leads through your mobile website, you'll miss out on a lot of business opportunities.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Hubspot

MARCH 10, 2016

Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation. It helps marketers drive traffic to their website, convert that traffic into leads, establish authority on certain topics, and drive long-term results.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

FEBRUARY 4, 2013

So read through this list -- keeping in mind these are not ranked in order of awesomeness, but in order of alphabeticalness -- and let me know if there are some other amazing blogs we should consider for next year's list! Understanding the Customer Buying Cycle and Triggers. 4 Steps to Better Lead Nurturing Campaigns.

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Marketing Budget Creation 28

Hubspot

FEBRUARY 4, 2013

So read through this list -- keeping in mind these are not ranked in order of awesomeness, but in order of alphabeticalness -- and let me know if there are some other amazing blogs we should consider for next year's list! Understanding the Customer Buying Cycle and Triggers. 4 Steps to Better Lead Nurturing Campaigns.

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Marketing Budget Creation 28

LEADership

AUGUST 20, 2013

9 Search Marketing Tips for Effective B2B Lead Generation. Their digital marketing agency was in the room and so were the key team members who managed their lead automation system and CRM. I asked him how long it would take the prospect to lead the headline of the blog post. One or maybe 2 seconds”, he replied.

Lead Generation 40

Lead Generation Search Marketing Lead Scoring Lead Ranking 40