Remove 2013 Remove Buying Cycle Remove Lead Scoring Remove Multi-Touch Attribution
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SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability

Valasys

The changes oftentimes are just minor tweaks, invisible enough to be predicted; however, when the rankings on the Search Engine Result Pages (SERPs) start getting impacted, the marketers need to scrutinize their SEO strategies to keep abreast with the latest updates. The algorithms are subject to minor changes almost daily.

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6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)

Hubspot

Whether your goal is to gain traffic, leads, or sales, effective content marketing tactics attract, entertain, captivate , teach, and build trust. Value can be translated into something that is educational, entertaining, helpful, unique, brilliant, visual, inspirational, informative, or even emotional. 1) Remove political barriers.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

Closed loop attribution and reporting. I do exactly that at my agency, Web Profits by creating content & videos about our core values, beliefs, process and inner workings which helps us show our human side and potential clients feel like they know us. Interactive content and visual storytelling. Personalization. Sales enablement.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation. Business blogging retains all the attributes of "regular" blogging, but adds a tasty layer of marketing strategy on top. 7) Business Blogging.