Who Should Nurture B2B Leads with Social Media?
NuSpark Consulting
JULY 13, 2016
B2B marketers have always been more resistant to using social media than their B2C counterparts, which is in large part a mind-set issue. Only five years ago, almost half of B2B executives still thought social media was irrelevant to their company, and this attitude has definitely had an influence on slower adoption.
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