The ROI Guy

APRIL 8, 2014

According to Gartner, worldwide IT spending is on pace to reach $3.8 increase from 2013 spending levels (and a 0.1% Although the forecast predicts healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. Examining their 2013 predictions, Gartner indicated IT spending would grow 4.2%

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

APRIL 14, 2015

Gartner has revised worldwide IT spending down for 2015, predicting a 1.3% This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4% This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4% YoY decline from 2014.

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40

The ROI Guy

NOVEMBER 14, 2012

According to Gartner , twelve years ago technology spending outside of IT was only 20 percent of total technology spending. In two years , Gartner Inc. Research Vice President Brian Prentice predicts, the percentage of technology spending by the business -- outside of the control of IT -- will reach 35 percent.

Gartner 40

Gartner Enterprise Management Spending Work Management 40

The ROI Guy

JANUARY 16, 2014

According to Gartner, the annual release of their New Year’s spending forecast predicts global IT spending growth of 3.1% Examining their 2013 predictions, Gartner indicated IT spending would rise 4.2% When the dust settled on 2013, the IT spending growth was a mere 0.4%. for the year. Click here to learn more. #3

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

FEBRUARY 5, 2013

An alarming 43% of today’s enterprise IT investments are not delivering on their business potential , this according to Gartner’s Executive Programs latest research. Perhaps as a result of the poor ROI, the Gartner study indicates that enterprise IT budgets have been flat to negative ever since the dot-com bust of 2002.

Gartner 40

Gartner Budget Programs Enterprise Management Marketing Proposals 40

ClearVoice

JUNE 19, 2023

Forbes ) 79% of surveyed businesses say AI has contributed to revenue increases in their marketing and sales departments. Gartner ) The AI market size value will reach $196.63 Grandview Research ) Local SEO statistics Local SEO is an essential aspect of content marketing, especially for businesses that rely on local customers.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Content Standard

SEPTEMBER 19, 2023

According to a recent Gartner poll of over 2,500 executives, 70% are actively investigating and exploring generative AI, while 19% are already in pilot or production mode. This paints a vivid picture of the business urgency that’s built up around generative AI this year alone.

Enterprise Management 100

Enterprise Management Generation Work Management Marketing Management 100

accelerate agency

FEBRUARY 14, 2023

It doesn’t matter how big or small your business is; creating a SaaS marketing budget takes a lot of time and effort. If you can take this understanding and combine it with an in-depth knowledge of the best SaaS marketing strategies, you’ll have all the tools you need to build a budget that suits your business down to the ground.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

accelerate agency

FEBRUARY 14, 2023

It doesn’t matter how big or small your business is; creating a SaaS marketing budget takes a lot of time and effort. If you can take this understanding and combine it with an in-depth knowledge of the best SaaS marketing strategies, you’ll have all the tools you need to build a budget that suits your business down to the ground.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Kabbage

OCTOBER 18, 2016

In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency. The expectation of future executives will be that CRM, ERP, and Marketing Automation (MAT), will be linked and a true representation of their business.

Allocation 157

Allocation Budget Programs Marketing Automation Services Top of Funnel 157

B2B Marketing Directions

SEPTEMBER 20, 2020

The CEB Research For example, a 2013 study by CEB (now part of Gartner) compared the behaviors of high brand consideration customers with those of no brand consideration customers. High brand consideration customers were those who gave brands high scores for trust, image, and industry leadership.

Lead Ranking 98

Lead Ranking Brand Identity Branding Allocation 98

Sword and the Script | B2B

NOVEMBER 23, 2021

For example, the report cites research by Gartner concluding, “83% of a typical B2B purchasing decision – researching solutions, ranking options and benchmarking pricing – happens before a buyer engages directly with a provider.”. 65% “understand the key trends currently affecting my business/organization.”.

Thought Leadership 95

Thought Leadership B2B Thought Leadership B2B Sales Gartner 95

The ROI Guy

OCTOBER 20, 2010

In the latest research from Gartner and Forrester, both IT research firms revised their annual spending projections over the next few years, predicting lower budgets and slower growth. Gartner's View: Timid Growth for Next Five Years According to Gartner's latest projections, global enterprise spending on IT should increase 3.1%in

Gartner 40

Gartner Forrester Spending Budget Programs 40

Marketing Insider Group

OCTOBER 28, 2015

On the flip side, other disciplines – finance, operations, IT, HR – are all about driving costs out of the business. In 2012 Gartner predicted that by 2017 marketing would have a bigger IT budget than IT. In fact, a Gartner analyst pointed out that that the reporting structure for IT determined its focus. And then there’s IT.

CMO 100

CMO Gartner Case Studies Paid Search Agency 100

Kabbage

OCTOBER 18, 2016

In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency. The expectation of future executives will be that CRM, ERP, and Marketing Automation (MAT), will be linked and a true representation of their business.

Allocation 100

Allocation Budget Programs Marketing Automation Services Top of Funnel 100

B2B Marketing Directions

APRIL 18, 2021

Reliability and Understanding are superpowers that deliver "business" value directly to the customer organization, while Enrichment and Preeminence provide "personal" value to individual buyers, influencers, and users. The idea that companies must provide both "business" and "personal" value isn't new.

B2B 52

B2B Work Management Class Marketing Management 52

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We've compiled some of our most insightful predictions -- backed by several industry experts and thought leaders -- into our new guide, 20 Marketing Trends and Predictions for 2013 & Beyond.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Marketing Insider Group

JANUARY 26, 2015

I did a curated list of best marketing events in 2013 based on inputs from people I asked across a few social networks. Gartner Digital Marketing Conference May 5-7 in San Diego, CA is definitely targeting more senior marketers too who are looking for help in the digital marketing and technology landscape.

Conference 100

Conference Planning Best Practices B2B Thought Leadership 100

Marketing Insider Group

MARCH 5, 2014

Almost 2 years ago, Gartner’s Craig Roth brought up the idea of Big Content. Business Insider used 21,000 words on an in-depth profile of Yahoo CEO Marissa Mayer. Is your business looking into Big Content? And if you are looking for more examples, here are Unbounce’s Top 10 Big Content Resources of 2013.

Content 100

Content Gartner Barriers Paid Search Agency 100

Webbiquity

JUNE 16, 2015

42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. 57% of purchase decisions are made before a customer ever talks to a supplier, and Gartner predicts that by 2020, customers will manage 85% of their relationship with an enterprise without interacting with a human.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

The ROI Guy

JULY 11, 2012

In their just released outlook, Gartner raised annual IT spending growth predictions, from a cool 2.5 Even with weak business confidence and consumer sentiment in the past quarter, eurozone crisis, weaker than expected U.S. growth in 2012, and continued underperformance comparatively into 2013. trillion in 2011.

Forecasting 40

Forecasting Spending Gartner Marketing Proposals 40

ViewPoint

APRIL 30, 2013

In the last 12 months we’ve seen small to mid-size businesses adopting mobile. Gartner predicts that by the end of 2013 more users will access the internet through a mobile device than their desktop. Get a Head Start on Your Competition in the Mobile Arena. That means you need to be there!

Mobile Marketing 120

Mobile Marketing Lead Scoring Lead Ranking Marketing Leads 120

Content Standard

DECEMBER 4, 2017

The OED calls thought leadership “innovative or pioneering thinking,” a definition that clearly predates its application in the business world, or else we’d never have the hubris to call “The Ultimate Guide to SEO” and the like thought leadership. Take ADP’s Thrive , a blog for small-business owners.

Thought Leadership 101

Thought Leadership B2B Thought Leadership Paid Search Agency Work Management 101

LeanData

MAY 12, 2014

Since, the customer will likely already by educated on the product, be prepared with an understanding of their business and role in the organization to heighten the conversation and make the most out of your personal interaction. Your next move. Lindsey Meredith is a Sales Evangelist writing on emerging trends in high tech sales at LeanData.

Lead Ranking 40

Lead Ranking Sales Qualified Leads Lead Scoring Leads 40

LeanData

MAY 12, 2014

Since, the customer will likely already by educated on the product, be prepared with an understanding of their business and role in the organization to heighten the conversation and make the most out of your personal interaction. Your next move. Lindsey Meredith is a Sales Evangelist writing on emerging trends in high tech sales at LeanData.

Lead Ranking 40

Lead Ranking Sales Qualified Leads Lead Scoring Leads 40

ViewPoint

OCTOBER 11, 2012

He describes an engagement with a current client in which they jointly built the SLAs and the business rules. Click to start video at this point — I ask Carlos for his advice on what marketing and sales should be looking at to achieve greater success in 2013, and he talks about two priorities.

Demand 120

Demand Process Work Management Marketing Management 120

Paul Gillin

AUGUST 30, 2013

Consider that the Fortune list of the world’s 10 most admired companies in 2013 includes seven that are renowned for excellence in that area: Apple, Google, Amazon, Starbucks, Southwest, Disney and FedEx. How much does the market reward companies that deliver excellent customer experience? That’s gonna be a tall order.

Churn Rate 50

Churn Rate Social Networks Gartner Network Marketing 50

Hubspot

JUNE 11, 2013

According to Mark McDonald of Gartner, CMOs should be looking out over the next decade and asking, “How will technology support growth?" Twitter and Chase are offering $1 million in Twitter ad credits to qualified small businesses that do business with Chase. And that''s just what''s generally happening in the world today.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Gartner Twitter 28

Adobe Experience Cloud Blog

JANUARY 16, 2014

Regardless of where you live (or do business), these events are worth traveling for. Gartner Customer Strategies & Technologies Summit (April 28-29) – London, UK. What were your favourite events of 2013? Author: Aine Dundas Last month, we published a list of 2014′s Must-Attend Marketing Events in the United States.

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Marketo Mobile Advertising 48

SnapApp

DECEMBER 18, 2012

There are more ways than ever to bring your business to consumers over their mobile devices. The mobile boom has begun to change the way that certain industries do business in order to better cater to the customer-on-the-go. While the mobile marketing industry is still new, there are a number of options for your business.

Mobile Marketing 48

Mobile Marketing SMS Mobile Advertising Gartner 48

Integrated B2B

NOVEMBER 1, 2012

Meaning that it probably will be safe to accept 2010 research from Gartner forecasting the number of global mobile connections to swell to 6.5 Unlike consumers, business people must stay connected to their communication devices in order to stay updated on breaking developments, read emails and share timely information. billion by 2014.

Marketing & Strategy 40

Marketing & Strategy B2B Gartner Forecasting 40

Industrial Marketing Today

MAY 22, 2011

Gartner predicts mobile phones will overtake PCs as the most common Web access device worldwide by 2013. Forbes reports, 82% of executives have some kind of smartphone and nearly two-thirds indicated they’re comfortable making a business purchase on their mobile device.

Mobile Marketing 60

Mobile Marketing Paid Search Agency Marketing Analytics Tools Planning 60

The ROI Guy

DECEMBER 23, 2010

As private sector CIOs begin to consider growth and innovation, state CIO brethren will not have that luxury until at least 2013, according to our projections. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998). Tom then served Gartner as a Managing VP.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

Valasys

AUGUST 29, 2019

By the year 2020, 50% of all the online searches will be voice searches (Source: ComScore) & according to Gartner, by the year 2020, 30% of all the searches will be done without a screen. Furthermore, a survey by GeoMarketing.com revealed that 42% of respondents considered voice-activated devices as essential components of their lives.

B2B Sales 40

B2B Sales Lead Ranking SEO Top of Funnel 40

Hubspot

AUGUST 13, 2014

It still brings in business. According to a 2013 study from the Direct Marketing Association , 66% of consumers have made an online purchase as a result of a marketing email. Marketing automation is impossible to master. Where there''s a will, there''s a way.

Top of Funnel 28

Top of Funnel Marketing Automation Services Inbound Marketing Clickthrough 28