Navigate the Channel

DECEMBER 21, 2017

84% of millennial B2B decision-makers regard their mobile device as a critical tool – and 76% of older B2B buyers agree. 64% of senior employees make the final decision on B2B purchases – but 81% of non-senior employees influence their choices. In the B2B marketing space, LinkedIn is the most effective social media platform.

Stats 50

Stats Paid Search Agency Mobile Marketing Lead Scoring 50

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. 86 Revealing Charts From the 2013 State of Inbound Marketing Report.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Marketing Insider Group

MAY 19, 2014

Before Twitter. Twitter in 2006. National Library of Medicine, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013. Content on the internet tripled between 2010 and 2013. Social media sharing has doubled from 2011 to 2013. This was 1999. Before Facebook.

Social Media 100

Social Media Mobile Advertising Media Stats 100

Hubspot

APRIL 30, 2013

One day someone announces a boycott of Facebook, Twitter, or Pinterest -- the next day, the social network is growing exponentially. 18 Brand-Spanking New Social Media Marketing Stats. 18 Brand-Spanking New Social Media Marketing Stats. Source: Experian ) Tweet this stat! Source: Experian ) Tweet this stat!

Stats 28

Stats Social Media Social Marketing Media 28

Digital B2B Marketing

OCTOBER 29, 2013

Turn Stats Upside Down. I was in a recent meeting where a sales person claimed 46% of B2B buyers have purchased a product because of a video they watched. Put Stats Back in Context. In B2B marketing, B is probably the clear answer for many marketers. Let me know in the comments below or on Twitter ( @wittlake ).

Statistics 100

Statistics Banner Ads Stats Sample 100

Marketing Insider Group

NOVEMBER 19, 2014

” After 2013’s word of the year selfie , the 2014 word of the year is vape. I used some stats and research and graphs to show that content marketing is all the marketing that’s left. appeared first on B2B Marketing Insider. The word is short for vaporize and also comes in verb form (vaping).

Content Marketing 100

Content Marketing B2B Thought Leadership Paid Search Agency Content 100

Webbiquity

APRIL 16, 2014

.” Also, consider these stats from the compilation below: about half of all U.S. And mobile payments aren’t just for buying lattes—three-quarters of B2B vendors say they plan to offer mobile commerce by the end of 2014. ( Heidi Cohen ). Twitter has more than 500 million total users. Fast Company ). Heidi Cohen ).

Mobile Marketing 100

Mobile Marketing Statistics Mobile Advertising Planning 100

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Convince & Convert

SEPTEMBER 6, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Social Media Stat of the Week: Only 51% of B2B Marketers Say Marketing has Financial Value. Debbie joined more willingly; as a wine blogger she was already entrenched in the social media mentality when Twitter first came out.

Personalization 136

Personalization Social Media Skype Blogger 136

Digital B2B Marketing

SEPTEMBER 24, 2013

With two changes announced in the last week, Google is moving to control all online data, from the data used by today’s most innovative online advertising companies to the data B2B marketers need for simple microsites to work effectively. Share your view in the comments below or with me on Twitter ( @wittlake ). source ). .”

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Mobile Advertising 100

LEADership

NOVEMBER 1, 2013

Now that the year is wrapping up, it’s time to assess your business goals for 2014 – including your B2B marketing campaigns. Ninety-three percent of B2B marketers are still relying on content marketing; 30% of B2B marketing costs are relayed to content marketing and 58% of companies plan to up this budget in 2014.

Trends 40

Trends Planning Content Marketing Case Studies 40

Adobe Experience Cloud Blog

FEBRUARY 7, 2013

With physical mail being halted on Saturdays this got me thinking about the best times to send emails in the world of B2B marketing , and if weekends are indeed a good time to do so. The notion of whether or not to email on the weekend was top of mind for me as I recently debated the topic on Twitter. What’s the correct answer?

Open Rate 48

Open Rate Marketo Stats Class 48

Marketing Insider Group

JANUARY 28, 2015

Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. A stat from Sirius Decisions said that 50-60% of the content a company creates is never used. Twitter, Facebook, Linkedin, etc. So what can you do? Content Marketing'

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

KoMarketing Associates

DECEMBER 30, 2019

It includes a couple of stats and visuals about how site speed negatively impacts site conversions that are great for client presentations, too. 5 Essential Daily SEO Tasks for B2B Marketing in 2019. B2B Social Media Strategies for 2019. 5 Types of Social Media Content that Drives B2B Results. Derek Edmond. Related Posts.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Webbiquity

AUGUST 11, 2015

And with Google+ being deprecated , social networking now primarily means the “big three” of Facebook, Twitter and LinkedIn, plus Pinterest now at #4. Here are a few highlights from the social networks stats and facts below: • Everyone’s on Facebook–except CEOs? 8 Twitter Facts and Stats.

Social Networks 100

Social Networks Stats CTR Network Marketing 100

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 4 Marketing Management and Measurement Stats.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Hubspot

DECEMBER 12, 2013

A lot of SEO agencies have wisely pivoted their business model in 2013 away from link building and towards content, as well. — simon penson (@simonpenson) November 27, 2013. One of the more interesting stats was that outsourcing of content dropped from 56% to 40% with more and more companies taking content in-house.

Paid Search Agency 28

Paid Search Agency Planning Content Marketing Marketing Budget Creation 28

LeadSquared

MAY 20, 2015

To reiterate the fact that a good video (movie, in this case) can get even the laziest of people interested in what you have to say, take a look at what the release of The Great Gatsby movie in 2013 did to the sale of Fitzgerald’s masterpiece. YouTube data , over 895K hours of some of the top B2B videos from brands were watched in 2014.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Webbiquity

DECEMBER 1, 2015

It’s never been great on Twitter, and recent changes LinkedIn made to Groups functionality reduces their value. Find these and more actionable takeaways in this collection of three dozen social media marketing stats and facts. Stats and Facts About Social Media Strategy and Tactics. Social Content Stats and Facts.

Social Media 100

Social Media Stats Media Emarketing 100

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category). MassPlanner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

JULY 21, 2015

Just 4% said the same for social networking sites like Twitter, Facebook and LinkedIn. • Open your wallet. Though half of B2B buyers are comfortable using smartphones for business buying, and 40% of purchases are directly influenced by smartphones, only 3% of digital marketing is allocated to mobile. The Wonder of Tech ). V3B Blog ).

Stats 100

Stats Mobile Marketing Allocation Email Marketing 100

Hubspot

OCTOBER 16, 2013

After the idea was first raised by an Uber user on Twitter, the company began offering free rides to Boston Public School students stranded by the strike. Also, after the 2013 Boston Marathon bombing, Uber provided free rides to area hospitals. In March 2013, Google announced plans to shut down its beloved RSS reader, Google Reader.

Brand Identity 28

Brand Identity Branding Top of Funnel Practices 28

Webbiquity

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Most effectively use Twitter advertising?

Twitter 100

Twitter Tips Tools Tactics 100

Hubspot

JUNE 9, 2016

Read on to uncover more Instagram stats that'll help you get ideas and improve your own Instagram posting strategy. 48 Instagram Stats. Click on a category below to jump to the stats for that category: Instagram's Growth. Tweet this stat! Tweet this stat! Tweet this stat! Tweet this stat! in the U.S.)

Stats 28

Stats Marketing & Strategy Emarketing Social Networks 28

Webbiquity

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. Social Media Facts and Stats. by eMarketer. Yes—sort of.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Digital B2B Marketing

JANUARY 22, 2014

60% said Facebook delivers the best ROI, 25% picked LinkedIn and just 5% chose Twitter. Sell Twitter. They expect Twitter’s stock price to fall to $32 (it closed at $62.53 And Twitter will be just fine. Why Media Buyers Don’t Like Twitter. Twitter Has High Minimum Spends. My conclusion?

Paid Search Agency 100

Paid Search Agency Ads Advertising Agencies Ad Exchange 100

KoMarketing Associates

JANUARY 13, 2015

After mining through our clients’ Google Analytics data, I’ve put together a list (in no particular order) of ten blog post “themes” that have driven an abundance of traffic to their B2B websites. Sochi 2014 Winter Olympics: What’s In It for B2B Content Marketers? 10 of the Best B2B Facebook Pages. Topical/Current Events.

B2B 120

B2B Marketing Management Ideal Customer Profiles Statistics 120

Martech Advisor

NOVEMBER 6, 2019

Another example is Google’s Android mobile OS UX change in 2013, which went through a massive design and aesthetics overhaul with Google introducing its new ‘material theme’ design language. In today’s complex marketing environment, CX could mean many different things in both the B2B and B2C context.

Tips 89

Tips Enterprise Management Customer Satisfaction Work Management 89

Martech Advisor

NOVEMBER 6, 2019

Another example is Google’s Android mobile OS UX change in 2013, which went through a massive design and aesthetics overhaul with Google introducing its new ‘material theme’ design language. In today’s complex marketing environment, CX could mean many different things in both the B2B and B2C context.

Tips 75

Tips Enterprise Management Customer Satisfaction Work Management 75

Marketing Insider Group

JANUARY 2, 2015

Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. Last year we created 50 Stats You Need to Know About Content Marketing, which garnered over 200,000 views. Where Are We Coming From? Marketing Profs ).

Content Marketing 100

Content Marketing Banner Ads Paid Search Agency Banners 100

Content Marketing Institute

OCTOBER 8, 2017

SurveyMonkey found something similar in 2013, uncovering the fact that 70% of consumers first click on search results from “known retailers.”. Receive more backlinks (and that stat’s from Moz , Rand). Here a few suggestions of companies doing interesting things you may want to consider in the B2B and SaaS space: Buffer.

Top of Funnel 104

Top of Funnel Lead Ranking Advertising Funnels Funnel Advertising 104

KoMarketing Associates

DECEMBER 22, 2015

How emotion influence B2B buying. Not an article per say but a Twitter update that inspired me. It is surprising that in the B2B space emotions instead of pure rational thinking, could drive business to business decisions. Our Favorite Posts & Articles from 2013. From Ryan Young. Here’s Why Nobody Reads Your Content.

CTR 120

CTR Lead Scoring Lead Ranking SERP 120

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. Should Investor Relations Teams Use Twitter? - The Results.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

LeadSquared

JUNE 25, 2015

Let’s look at some stats though, and make a case both for and against (well, not against, but about folks questioning the authenticity of) online reviews. If you are more of a visual reader, check out this infographic by folks over at CustomCreatives making a case (with stats) for the importance of online reviews. April 2013).

Work Management 52

Work Management Buy Marketing Management Landing Pages 52

KoMarketing Associates

JULY 6, 2017

By looking at the data and actionable advice these guides give you, you’ll be able to better distribute, brainstorm, develop, and promote your B2B marketing content. In past annual surveys, many B2B marketers have reported struggling most with having a documented content marketing strategy and realistically plotting goals and ROI.

Resources 124

Resources Top of Funnel Content Paper 124

Hubspot

OCTOBER 11, 2012

We've had 8 years to get to know Facebook, and 6 to wrap our heads around Twitter. 1) 84% of B2B marketers use social media in some form. Source: Aberdeen ) Tweet This Stat. Source: Social Media Examiner ) Tweet This Stat. Source: Social Media Examiner ) Tweet This Stat. Tweet This Stat. Tweet This Stat.

Stats 28

Stats Social Media ROI Social Marketing 28

Hubspot

JANUARY 22, 2015

Over the last 12 months almost every major social network, including Facebook, Twitter, LinkedIn and Instagram have increased the prominence and importance of visual content. Tweet this stat! Tweet this stat! Tweet this stat! 4) In 2014, 39% of B2B buyers identified that they share infographics on social media frequently.

Stats 28

Stats Planning Content Marketing Inbound Marketing 28