Marketing Insider Group

MARCH 9, 2020

Outsource production and automate distribution to boost your ROI. Outsource and Automate Content Marketing Basics. We also help our clients automate their content distribution at a fraction of the cost they would pay any other agency or internal hire. Let’s say that during your audit, you discover a post you wrote back in 2013.

Marketing Budget Creation 266

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 266

Webbiquity

MAY 5, 2020

Modus Sales Hub is sales enablement software that helps salespeople have better conversations with their prospects and customers, resulting in increased sales and customer engagement. Orrin Broberg, CEO of Modus, and Scott Olson, the company’s CTO, spun the company out in 2013 with no capital. Year founded: 2013.

CMS Development 176

CMS Development Enterprise Management Work Management Marketing Automation Services 176

Customer Experience Matrix

OCTOBER 30, 2014

connects to any system with an open API, which includes most major software-as-a-service products. automation. has almost fully automated the data loading, variable selection, model building, and scoring processes. The company was launched in 2013 and has some modest venture funding (published figures range from $2.5

Lead Ranking 120

Lead Ranking Enterprise Management Marketing Automation Services Work Management 120

Customer Experience Matrix

FEBRUARY 4, 2014

I’ve just published the latest edition of our B2B Marketing Automation Vendor Selection Tool (VEST), with updated entries on all your favorites and several new entries to boot. But those that did provide information showed great growth in 2013, in most cases over the 50% I had predicted. lots of new vendors.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

Customer Experience Matrix

FEBRUARY 12, 2013

Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. What really got me thinking about this was prepping for a Webinar I’ll be giving next Wednesday on the future of marketing automation ( register here ). companies with $5 million or more revenue.**

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Customer Experience Matrix

JANUARY 22, 2014

I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones. Leadsius launched its first paid version around July 2013. I’ve written about this extensively in the past, so I won’t go into great detail here.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Webbiquity

FEBRUARY 26, 2013

Two common business terms combined describe the an increasingly popular outreach tool: marketing automation. According to marketing research firm Raab Associates , the marketing automation system industry will reach $750 million in 2013, growing 50 percent from 2012. What is Marketing Automation? How Does it Work?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Marketing Management 100

Customer Experience Matrix

JULY 30, 2013

Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. Room in the Middle: Marketo''s client count increased just 36% from mid-2012 to mid-2013 (although they’re projecting 54% revenue growth for 2013 vs. 2012).

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

Webbiquity

AUGUST 6, 2019

The “freemium” model for software marketing—giving away a limited version of an online software product in order to entice users into paying for a scaled-up or full-featured version—started gaining traction back in early 2013 and really took off over the next 18 months. Guest post by Ayush Trivedi.

Enterprise Management 172

Enterprise Management Marketing Management Budget Programs Buy 172

Customer Experience Matrix

MARCH 2, 2015

I wrote about Bislr in November 2013. The latest incarnation describes itself as “software for multi-channel marketing” but still provides core functions and connects with third party apps. It sees itself as filling the gap between simple email systems and enterprise marketing automation products.

Multi-Channel 120

Multi-Channel Marketing Automation Services Enterprise Management Marketing Management 120

Smashmouth Marketing

JUNE 1, 2022

Someone nudged me and said, “That’s Mike Farrell, he was on our board and he’s now a co-op student and has a great job in the software industry. 2013 Moved 100% of the company to a virtual, cloud based company. What the hell, a tie? They’re gonna hire him as a full-time sales guy when he graduates in a couple months.”.

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

Outbrain

SEPTEMBER 4, 2019

Automation is such an integral part of our everyday lives that we scarcely even notice it. From the dishwasher in your kitchen, to automatic monthly payment of your electricity bill, the majority of repetitive tasks are now done with some sort of automation. What are marketing automation platforms?

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

BenchmarkONE

OCTOBER 22, 2018

You know that marketing automation works. Marketing automation is one of those categories. Companies that grow using marketing automation increase their sales by 32 percent. The four levels of marketing automation (and number of companies) against percentage of revenue plan attainment. But does your boss? Credit: Marketo.

Marketing Automation Services 50

Marketing Automation Services Stats Marketing Automation Paid Search Agency 50

SugarCRM

DECEMBER 11, 2013

Learn Marketing Automation. December 12, 2013 by Samantha Stallard. December 11, 2013 by Samantha Stallard. December 10, 2013 by Victor Martinez. Revamped User Interface and Powerful New Email Marketing Tools Improve Campaign Effectiveness ATLANTA, GA – December 10, 2013 – Salesfusion unveiled today version 8.3,

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

SocialPilot

FEBRUARY 9, 2024

George Stenitzer George was named the ‘Content Marketer of the Year’ by the Content Marketing Institute in 2013. Forbes listed him as one of the “Top 50 Social Media Power Influencers” in 2013. Jordie Van Rijn Jordie is an independent consultant on email marketing and automation. Why should you follow him?

Paid Content 92

Paid Content Paid Search Agency Social Media Social Marketing 92

Customer Experience Matrix

APRIL 9, 2014

I can think of several reasons for the discrepancy: GTCR isn’t a big software company looking to fill out an existing marketing suite; Vocus sells mostly to small business, not enterprises; Vocus hasn''t created enough buzz. But the main reason is probably that just 15% of Vocus'' 2013 revenue came from its marketing automation products.

Marketing Automation Services 120

Marketing Automation Services Salesforce.com Purchase Paid Search Agency 120

Zoominfo

OCTOBER 20, 2021

This debate picked up steam in 2013 when recruiting expert John Sullivan declared candidate sourcing a dying practice. Automated sourcing technology As more and more candidates build a strong presence on the web, new technologies have emerged that can streamline the sourcing process. However, fully-automated sourcing has its pitfalls.

Social Networks 100

Social Networks Case Studies Keywords Social Media 100

Zoominfo

APRIL 21, 2019

This debate picked up steam in 2013 when recruiting expert John Sullivan declared sourcing a dying practice. Automated sourcing technology: As more and more candidates build a strong presence on the web, new technologies have emerged that can streamline the sourcing process. Fully-automated sourcing has its pitfalls, however.

Zoominfo 162

Zoominfo Social Networks Case Studies Keywords 162

Kabbage

OCTOBER 18, 2016

In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency. The expectation of future executives will be that CRM, ERP, and Marketing Automation (MAT), will be linked and a true representation of their business.

Allocation 157

Allocation Budget Programs Marketing Automation Services Top of Funnel 157

The Point

JANUARY 14, 2014

Now comes a new study from the researchers at Software Advice that reinforces that point even further. Software Advice uses their study as a guide for how and when to staff an inside sales team, but I think the implications are just as important for when and how to deploy marketing automation.

Lead Ranking 100

Lead Ranking Marketing Automation Services Marketing Qualified Leads Sales Leads 100

KoMarketing Associates

APRIL 11, 2013

Optify’s 2013 B2B Marketing Benchmark Report. MarketingProfs 2013 B2B Content Marketing Report. The 2013 B2B Content Marketing report, created by MarketingProfs and the Content Marketing Institute takes an in-depth look at budgets, benchmarks, and trends to watch for with B2B content marketing. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Adobe Experience Cloud Blog

APRIL 2, 2013

by Jon Miller (@jonmiller) You are ready for marketing automation and are excited to get started. When building a business case for marketing automation , in addition to estimating the revenue growth and cost saving benefits, you’ll also need to understand the investment required to develop the other side of the business case.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Cost Automation 48

Customer Experience Matrix

NOVEMBER 5, 2015

One bit of evidence: the Aprimo brand was dropped in 2013. Well, Marketing Applications is still a $200 million business, which makes it a major player in B2C marketing automation. The Aprimo group was dominant in the years immediately following the acquisition but control shifted back to the older Teradata team more recently.

Enterprise Management 120

Enterprise Management Planning Marketing Management Marketing Automation Services 120

Valasys

APRIL 13, 2021

These campaigns rely on automation to guide buyers through their self-service journeys. The organization found in 2013 headquartered in Foster City, California. The company specializes in sales enablement software, sales acceleration software, effective content marketing, sales development software, and account-based marketing.

Advertising Agencies 52

Advertising Agencies Marketing AI Account Based Marketing Digital Transformation 52

Webbiquity

JANUARY 2, 2013

More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. The financial services (75%), insurance (50%) and software (50%) industries are the most advanced when it comes to having separate content marketing strategies for each channel through which they distribute content. eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples and shareholder equity.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Brandpoint

JANUARY 23, 2020

Larry Kim is the founder of WordStream, a developer of PPC management software and provider of online marketing services, and currently the CEO at MobileMonkey , a Facebook Messenger Marketing Platform. Larry was named Search Marketer of the Year in 2013, 2014, 2015 and 2017 by PPC Hero, and is the #8 most popular author on Medium.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

LEADership

MAY 26, 2015

“Should we or should we not automate?” There are small start-ups that have seen early and rapid results with automation. There are some large corporations that are still not automating their lead generation campaigns. So what are the most common reasons your marketing automation may be failing to deliver? Fathom , 2013).

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Work Management Marketing Management 40

Customer Experience Matrix

SEPTEMBER 15, 2016

Figures for 2013 and later are almost surely understated because many firms started during those years have not yet been included in the data.) But the share of marketing automation and operations have been surprisingly consistent throughout the period covered. This shows growth of around 12% per year from 2000 through 2012.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Acquisitions 120

SnapApp

MAY 22, 2015

A 2013 report by Gleanster found that 79% of top-performing companies use marketing automation. If your company hasn't already invested in marketing automation, it's probably on the horizon – so knowing how to get the most out of the marketing automation solution you have (or the one you will have down the road) is crucial.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Eloqua 48

markempa

MAY 12, 2014

Tweet At Lead Gen Summit 2013, Keith Lincoln, Vice President, SmartBear Software, discussed the importance of speaking the language of your customers, and, more importantly, when to say nothing at all. “If Keith explained that they already captured the lead, and the lead was using a free trial version of the software.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

MARCH 11, 2013

Tweet According to MarketingSherpa’s just-released 2013 Analytics Benchmark Report , only 37% of respondents said they routinely used analytics for their marketing planning. They would be wise to follow the lead of Aimee Miller, Vice President of Marketing, AppFolio , a property management software company.

Top of Funnel 120

Top of Funnel Analytics Marketing Management Planning 120

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We've compiled some of our most insightful predictions -- backed by several industry experts and thought leaders -- into our new guide, 20 Marketing Trends and Predictions for 2013 & Beyond.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Martech

JULY 29, 2021

We automate it for them, basically. “We’re focused on building the software platform that enables companies to build their own branded, customized customer education programs,” said Steve Cornwell, founder and CEO at Northpass. “Our software provides a suite of tools and delivery mediums to make that possible.

Education 126

Education Advertising Agencies Paid Search Agency Work Management 126

ViewPoint

SEPTEMBER 29, 2015

Instead of companies with 100 prospects world-wide using it, the IP-based targeting can, through software and a little manual labor, be applied to companies with a much larger total available marketplace (TAM). As technology continues to be simplified and automated, 1-1 selling through ABM will become commonplace. Number of U.S.

Account Based Marketing 120

Account Based Marketing Lead Generation Marketing Management ABM 120

Kabbage

OCTOBER 18, 2016

In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency. The expectation of future executives will be that CRM, ERP, and Marketing Automation (MAT), will be linked and a true representation of their business.

Allocation 100

Allocation Budget Programs Marketing Automation Services Top of Funnel 100

Customer Experience Matrix

NOVEMBER 5, 2015

This means users must rely on third party software to create forms and landing pages. Nearly all B2B marketing automation systems do have form and page builders, but Iterative is targeted primarily at mid-tier B2C marketers, who are less likely to expect them. So where does this leave us?

Marketing Analytics Tools 120

Marketing Analytics Tools Advertising Channels Marketing Automation Services Work Management 120