Customer Experience Matrix

APRIL 30, 2015

A recent piece in TechCrunch quoted me as saying that “almost 70 percent of marketers are either unhappy or only marginally happy with their marketing automation software.” Answers came from 159 marketing automation users. See my posts for October 13, 2013 and October 22, 2013 for a several other surveys.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Salesforce.com 120

KoMarketing Associates

JUNE 6, 2013

The conference roadmap is one of those planning initiatives and as I have been reviewing the conference opportunities in the second half of 2013, there is no shortage of impressive events to attend for B2B marketers. This event is being held in multiple locations in the US and Europe throughout 2013. eMetrics Summit Boston 2013.

Conference 120

Conference B2B Marketing Planning B2B 120

Martech

MARCH 25, 2024

Lately, I’ve been feeling as if I’m living in 2013 again. No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary tab, which was the big burning issue that year. That didn’t happen in 2013.

Burn Rate 74

Burn Rate Opt-out Opt-in Ad Frequency 74

NuSpark Consulting

DECEMBER 30, 2012

It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . Let’s get more granular, and review some internet marketing 2013 resolutions that you can optimize now: . . Stop the automated link building schemes. Let’s grow in 2013. Search Engine Optimization.

Paid Content 100

Paid Content Marketing Analytics Tools Planning B2B Marketing 100

Valasys

MARCH 13, 2023

That’s where email marketing automation comes in as a powerful tool to build strong customer relationships and drive organic revenue growth. By utilizing email marketing automation, businesses can create personalized email campaigns triggered at various touchpoints along the customer journey. (The

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Email Marketing Automation 52

Everything Technology Marketing

FEBRUARY 26, 2013

Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. The results are in.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

markempa

JUNE 23, 2014

Tweet Marketing automation can help you manage lead nurturing efforts in a complex marketplace. So where do you even begin in terms of an automation strategy? Automating a sales nurturing track is significantly different from a content nurturing track as it turns up the dial on complexity. You can’t automate trust.

Lead Nurturing 120

Lead Nurturing Email Marketing Automation Marketing Management 120

Customer Experience Matrix

FEBRUARY 13, 2014

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. The reason is selection bias: most surveys are answered by people who are actively engaged in marketing automation.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

OCTOBER 15, 2013

As I mentioned in last week''s post , I’m writing a paper on stages of marketing automation deployment. The premise of the paper and Webinar is marketing automation has a problem: clients who don’t move beyond basic email functions are unhappy. The paper itself will be available to Webinar attendees.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation BtoB 120

Anything Goes Marketing

OCTOBER 30, 2013

Marketing automation + advocate marketing = delicious! 2013 has been a year of transition for me. Advocate Marketing content marketing lead nurturing lead qualification lead scoring marketing automation user-generated content' This post was originally posted here. My wife and I will be. moving startup. My wife and I will be.

Marketing Automation 100

Marketing Automation Automation Lead Qualification Lead Scoring 100

Customer Experience Matrix

OCTOBER 30, 2014

automation. has almost fully automated the data loading, variable selection, model building, and scoring processes. A new self-service edition is limited to specific marketing automation, customer support, and CRM systems and costs somewhat less. Data is stored on Amazon S3 and Postgres, allowing Wise.io million to $3.5

Lead Ranking 120

Lead Ranking Enterprise Management Marketing Automation Services Work Management 120

Customer Experience Matrix

MAY 24, 2014

See my 2013 post on Adometry for details.) The particular not-ness that I have in mind is not being a marketing automation system. After years of big marketing automation acquisitions, these transactions show industry giants investing in a different type of marketing technology. This brings us to what all these systems are not.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Acquisitions 120

Customer Experience Matrix

FEBRUARY 12, 2013

Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. What really got me thinking about this was prepping for a Webinar I’ll be giving next Wednesday on the future of marketing automation ( register here ). companies with $5 million or more revenue.**

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

SmartBug Media

NOVEMBER 7, 2019

Marketers are all about efficiency, whether it's setting up a repeatable blogging strategy, automating social promotions, or letting websites do a lot of the legwork. Email marketing is no different — and the ability to automate follow-up and nurturing is a crucial part of that success and taking stress off day-to-day.

Marketing Automation Services 71

Marketing Automation Services Marketing Automation Email Marketing Automation 71

Customer Experience Matrix

JANUARY 22, 2014

I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones. Leadsius launched its first paid version around July 2013. I’ve written about this extensively in the past, so I won’t go into great detail here.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Customer Experience Matrix

DECEMBER 4, 2012

One easily predictable trend in B2B marketing automation is that vendors will tailor their systems to specific industries. The reason may be that B2B marketing automation products have a narrower scope than B2C systems, meaning there’s less advantage in creating vertical editions. Mindmatrix does a good job with these features.

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 120

SendinBlue

OCTOBER 30, 2018

Launched in 2013, Rhinov is an online interior design firm aimed at making the interior design […]. The post Marketing Automation Case Study: How Rhinov is automating prospect follow-ups with SendinBlue appeared first on SendinBlue Blog. Discover how this French startup is using SendinBlue to boost sales!

Case Study 40

Case Study Case Studies Marketing Prospects Automation 40

Customer Experience Matrix

FEBRUARY 4, 2014

I’ve just published the latest edition of our B2B Marketing Automation Vendor Selection Tool (VEST), with updated entries on all your favorites and several new entries to boot. But those that did provide information showed great growth in 2013, in most cases over the 50% I had predicted. lots of new vendors.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

Customer Experience Matrix

JUNE 27, 2013

Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). Neolane announced $58 million revenue in 2012 and has been growing around 40% per year, which would yield about $80 million 2013 revenue.)

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120

Webbiquity

FEBRUARY 26, 2013

Two common business terms combined describe the an increasingly popular outreach tool: marketing automation. According to marketing research firm Raab Associates , the marketing automation system industry will reach $750 million in 2013, growing 50 percent from 2012. What is Marketing Automation? How Does it Work?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Marketing Management 100

SendinBlue

OCTOBER 30, 2018

Launched in 2013, Rhinov is an online interior design firm aimed at making the interior design process more accessible and pain-free. The post Marketing Automation Case Study: How Rhinov is automating prospect follow-ups with SendinBlue appeared first on SendinBlue Blog. What’s the concept?

Case Study 40

Case Study Case Studies Marketing Prospects Automation 40

Customer Experience Matrix

APRIL 1, 2013

All these changes confirm what was already obvious: that Infusionsoft’s entrepreneurial customers are a separate breed from the professional marketers who use traditional marketing automation systems.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Conference Marketing Management 120

Customer Experience Matrix

JULY 30, 2013

Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. Room in the Middle: Marketo''s client count increased just 36% from mid-2012 to mid-2013 (although they’re projecting 54% revenue growth for 2013 vs. 2012).

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

Marketing Insider Group

MARCH 9, 2020

Outsource production and automate distribution to boost your ROI. Outsource and Automate Content Marketing Basics. We also help our clients automate their content distribution at a fraction of the cost they would pay any other agency or internal hire. Let’s say that during your audit, you discover a post you wrote back in 2013.

Marketing Budget Creation 268

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 268

SnapApp

OCTOBER 29, 2013

Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! Time to start another countdown… We're you at Eloqua Experience 2013? We’re sure they’ll all be back in contention next year.

Eloqua 48

Eloqua Allocation Top of Funnel Advertising Funnels 48

Lead Liaison

SEPTEMBER 19, 2023

Lead Liaison, LLC Celebrates a Decade of Innovation in Sales and Marketing Lead Liaison, LLC proudly commemorates its 10-year anniversary, reflecting on a remarkable journey that has established the company as a global leader in sales enablement, marketing automation, and event management solutions.

Lead Liaison 62

Lead Liaison Enterprise Management Work Management Marketing Automation Services 62

Webbiquity

MAY 5, 2020

The company offers a superior solution to its competitors through white-labeling the solution, plus ready integrations with CMS, CRM, and marketing automation systems. Orrin Broberg, CEO of Modus, and Scott Olson, the company’s CTO, spun the company out in 2013 with no capital. Year founded: 2013. ” The Company.

CMS Development 175

CMS Development Enterprise Management Work Management Marketing Automation Services 175

Outbrain

SEPTEMBER 4, 2019

Automation is such an integral part of our everyday lives that we scarcely even notice it. From the dishwasher in your kitchen, to automatic monthly payment of your electricity bill, the majority of repetitive tasks are now done with some sort of automation. What are marketing automation platforms?

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

Zoominfo

OCTOBER 13, 2022

Founded in 2013, AGL began as an exporter of goods for manufacturers in the forest products sector. Shortly after AGL was established in 2013, the US forest products industry experienced a period of sustained growth. But these questions keep Steve Zambo, founder of Ally Global Logistics (AGL), up at night. billion to about $40.9

Ideal Customer Profiles 100

Ideal Customer Profiles Zoominfo Business Paper 100

SugarCRM

DECEMBER 11, 2013

Learn Marketing Automation. December 12, 2013 by Samantha Stallard. December 11, 2013 by Samantha Stallard. December 10, 2013 by Victor Martinez. Revamped User Interface and Powerful New Email Marketing Tools Improve Campaign Effectiveness ATLANTA, GA – December 10, 2013 – Salesfusion unveiled today version 8.3,

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

BenchmarkONE

OCTOBER 22, 2018

You know that marketing automation works. Marketing automation is one of those categories. Companies that grow using marketing automation increase their sales by 32 percent. The four levels of marketing automation (and number of companies) against percentage of revenue plan attainment. But does your boss? Credit: Marketo.

Marketing Automation Services 50

Marketing Automation Services Stats Marketing Automation Paid Search Agency 50

Smashmouth Marketing

JUNE 1, 2022

I bumped into Mike while walking through the Sales Force Automation conference in Boston, I turned a corner and almost walked into him – I hadn’t seen him for years but we reconnected and ended up doing business together at his company, CIC. 2013 Moved 100% of the company to a virtual, cloud based company.

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

KoMarketing Associates

OCTOBER 20, 2013

— Keely Saye (@KeelySaye) October 10, 2013. — Holly Chessman (@HollyChessman) October 11, 2013. — Sam Fiorella (@samfiorella) October 11, 2013. — KiteDesk (@KiteDesk) October 11, 2013. — Lee Odden (@leeodden) October 10, 2013. "Seek — Lee Odden (@leeodden) October 11, 2013.

B2B Marketing 120

B2B Marketing B2B Wikipedia Search Engine Marketing 120

SocialPilot

FEBRUARY 9, 2024

George Stenitzer George was named the ‘Content Marketer of the Year’ by the Content Marketing Institute in 2013. Forbes listed him as one of the “Top 50 Social Media Power Influencers” in 2013. Jordie Van Rijn Jordie is an independent consultant on email marketing and automation. Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Customer Experience Matrix

MARCH 2, 2015

I wrote about Bislr in November 2013. If there’s a substantive difference between the earlier Autopilot vision and the latest edition, it’s that the vendor spoke in 2013 of making it easy to build custom apps for Autopilot, while today they speak of integrating with existing best-of-breed systems.

Multi-Channel 120

Multi-Channel Marketing Automation Services Enterprise Management Marketing Management 120

Litmus

FEBRUARY 3, 2022

First things first: Gmail’s prefetch is in addition to (and different from) Google Image Cache opens, which has been reality since 2013 and occurs when the user opens the email. Don’t rely on opens to trigger email campaigns and automations. In what circumstances is Gmail prefetching?

Email Marketing 106

Email Marketing Privacy Protection Open Rate Trigger Marketing 106

Webbiquity

JANUARY 2, 2013

More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. While 45% of all B2B businesses have now implemented some type of marketing automation software, less than 20% of SMBs have done so. eMarketer ). Marketing Charts ). iMedia Connection ). iMedia Connection ). MediaPost ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100