Contently

FEBRUARY 28, 2017

In 2013, Cheerios released an innocuous commercial featuring an interracial family at the breakfast table. This demographic split goes beyond just advertising. Within a few days, YouTube disabled the comments section for the video after viewers made references to Nazis , “troglodytes,” and “racial genocide.”

Paid Search Agency 60

Paid Search Agency Ads Emarketing Advertising Agencies 60

Martech Advisor

MARCH 6, 2020

If you’re a Millennial, you may remember Vine—the platform that started it all in 2013. What was once a one size fits all strategy for video—create an ad and place it programmatically across the web—doesn’t apply in the short-form world where either traditional advertising placements might not ever exist.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Contently

SEPTEMBER 15, 2016

When Snapchat released 3V advertising, its core ad product, last June, founder and CEO Evan Spiegel was pretty clear about the philosophy behind it. — eMarketer (@eMarketer) September 15, 2016. — eMarketer (@eMarketer) September 15, 2016. facebook and @google offer similar #ad products.

Emarketing 60

Emarketing Mobile Advertising Advertising Agencies Privacy 60

Hubspot

SEPTEMBER 25, 2015

When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. As technology advanced, we started looking at display advertising -- digital advertising in general, really -- in a new light. What Is Display Advertising?

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

NuSpark Consulting

JANUARY 11, 2013

As we examine the direction that marketing is heading in 2013 and beyond, we have to look at where the influx of technology is taking consumers. US online ad spending, a $40 billion dollar market in 2012, is primarily made up of three formats: search, banner ads and video advertising.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Advertising Agencies Video Marketing 100

Hubspot

JUNE 5, 2013

Amazon is anticipated to generate $835 million in ad revenue this year, eMarketer reports. eMarketer just slashed its Microsoft ad revenue estimates in half. A lot has happened in the last 24 hours, and not all of it has to do with people being shocked by whatever is happening with Game of Thrones. 1) Amazon Ad Sales Surging.

Emarketing 28

Emarketing Amazon Blast Campaigns Forrester 28

QuanticMind

NOVEMBER 16, 2016

Welcome to Chapter 1 in our upcoming eBook, Digital Future: Predictive Advertising, which will provide broad strategic insights, executive interviews and key research for CMOs, VPs and other marketing leaders seeking to gain a competitive edge through marketing technology. You’ve probably struggled with this two-headed beast yourself.

Advertisements 40

Advertisements Advertising Trends Marketing Budget 40

Webbiquity

JUNE 16, 2015

42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. The most-trusted types of online promotional content include peer reviews, natural search results, and brand Web sites, while display advertising and push text messages are the least trusted. eMarketer ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013. This is set to reach 12% by 2013. Source : AMR International B2B Online Marketing Assessment and Forecast to 2013. Source : eMarketer. Source : eMarketer.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Biznology

JUNE 19, 2014

Mobility in advertising and media is going beyond mobile advertising, to adding mobile functionality and targeting. For perspective, that was roughly the entire size of the world’s e-commerce market in 2013. Data from eMarketer shows that mobile ad spend is on track to rise 75.1%, reaching $31.45

Mobile Advertising 80

Mobile Advertising Mobile Marketing Forecasting Emarketing 80

Adobe Experience Cloud Blog

JANUARY 16, 2014

TFM&A (Technology For Marketing & Advertising) (February 25-26) – London, UK. eMarketing Paris (April 8-10) – Paris, France. ADMA (Association for Data-Driven Marketing & Advertising) Data Day (April 7-10) – Melbourne & Sydney, Australia. What were your favourite events of 2013?

B2B Thought Leadership 48

B2B Thought Leadership Marketo Emarketing Mobile Advertising 48

Hubspot

JUNE 4, 2013

internet users, leaping past Twitter, eMarketer reports , drawing on a survey from Burst Media. Only drawback (but it’s a big one) is that advertisers want to place ads across all operating systems, and Apple doesn’t play well with others. We’ll see. 2) Google+ Surging. Google+ is now the second most popular social network among U.S.

Ad Exchange 28

Ad Exchange Emarketing Marketing Proposals Viral Marketing 28

Porch Group Media

MAY 14, 2019

In a survey compiled by the National Center for Health Statistics shows between 2013 and 2016, more than 36 percent of adults – or more than 1 in 3 – consume fast food on a given day. According to eMarketer, 46% of consumers said that loyalty programs would entice them to visit restaurants more often. Around 17 percent of U.S.

Mobile Marketing 40

Mobile Marketing Service Planning Allocation 40

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Search still earns the bulk of online advertising fees because it's a gateway to other content, and perhaps because it's the easiest Web advertising to buy and optimize. This is a point worth considering.

Spending 120

Spending Media Mobile Advertising Forrester 120

Hubspot

JUNE 12, 2013

In 2014 apparently, eMarketer reports. billion -- which represents the bulk of overall digital advertising growth -- will be allocated to mobile ads. It''s supposed to help women achieve “electrolytenment" -- whatever that means. 2) When will desktop ad spending peak? Mobile ad spending is growing faster than expected.

Allocation 28

Allocation Mobile Advertising Emarketing Paid Search Agency 28

readwrite

SEPTEMBER 20, 2011

The diversification into different streams is really important, because it suggest that Web content consumption as a revenue driver is not going to be solely focused on display advertising. billion this year, eMarketer estimates. Overseas ad dollars is predicted to represent 50% of the pie next year and a slight majority by 2013.

Facebook 40

Facebook Paid Search Agency Ads Emarketing 40

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

Author: Ellen Gomes As digital technology continues to expand and mature, digital advertising strategies are evolving to keep up. Mobile Video Advertising. If mobile advertising is hot, then mobile video advertising is sizzling. billion—and is predicted to reach $6 billion by 2018, according to eMarketers.

Trends 48

Trends Marketing & Strategy Marketing Strategy Mobile Advertising 48

Hubspot

JULY 14, 2013

How Millennials Shop Online, From eMarketer. eMarketer released some interesting data on how millennials shop online, detailing things like how much time they spend shopping online and what types of products they prefer to purchase online versus in-store. Learn more about millennial shopping habits over at eMarketer.

Emarketing 28

Emarketing Google Social Networks Buyer Personas 28

Hubspot

FEBRUARY 10, 2017

They focused on the app's technological innovations more than branding and marketing to make the experience more organic and cool than traditional advertising. 2013-2014: Stories and Chat. In October 2013, Snapchat launched Stories -- an ephemeral narrative of snaps that users could post for their friends to view for 24 hours.

Paid Search Agency 28

Paid Search Agency Social Media User-Generated Content Emarketing 28

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 7 Online Advertising Stats. eMarketer ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Digilant

FEBRUARY 8, 2019

It is common to associate programmatic advertising tactics with visual display advertisements. For digital advertisers, it’s all about audio. million in 2013 to 48 million in 2018 , these podcast fans are profitable and spend a massive chunk of time “listening” via headphones, car radios, and voice-activated speakers.

Advertisements 84

Advertisements Advertising Planning Paid Search Agency 84

Webbiquity

DECEMBER 1, 2015

Those who can measure results directly have discovered social media is far less effective at driving direct purchases than email or search advertising. Advertising needs to be part of social media strategy. Many marketers get this: spending on social network advertising is expected to double in the next five years. eMarketer ).

Social Media 100

Social Media Stats Media Emarketing 100

RebelMouse

OCTOBER 23, 2018

We were very dependent on Facebook in 2013. Still, recent data indicates that video ad revenue now accounts for 25% of all digital advertising in the United States. report from eMarketer shows Facebook and Instagram's video ad revenue will make up around twice that of YouTube's, at $6.81 Chart from eMarketer.

CMS Development 56

CMS Development Enterprise Management Emarketing Content 56

Webbiquity

AUGUST 11, 2015

Consumer brands are noticing: 36% of Fortune 500 companies had a presence in 2014, up from 9% in 2013 and just 2% in 2012. eMarketer ). In the United States, average click-through rate (CTR) for Facebook advertising increased by better than 50% last year, from.09% . • … while Pinterest means shopping. TechCrunch ).

Social Networks 100

Social Networks Stats CTR Network Marketing 100

Sprout Social

SEPTEMBER 22, 2016

For example, in 2013 DiGiorno Pizza live-Tweeted a highly-anticipated Sound of Music live television event with odd and somewhat-related Tweets. — DiGiorno Pizza (@DiGiornoPizza) December 6, 2013. Over the past few years, Twitter continues to improve its analytic features for advertisers, marketers and the general public.

Twitter 89

Twitter Ideal Customer Profiles Impressions Profiling 89

Hubspot

JULY 24, 2013

Historically speaking, the media industry created the advertising industry. As newspaper and magazine readers flipped through pages to read the day''s events, it made sense that they’d also be able to turn to their media outlet of choice to learn about new products via advertising. in 2012, according to research published by eMarketer.

Paid Content 28

Paid Content Paid Search Agency Companies Media 28

SnapApp

DECEMBER 4, 2017

The top three paid advertising methods used by B2B marketers are SEM (66%); print or other offline promotion (57%), and traditional online banner ads (55%) - Content Marketing Institute/MarketingProfs. . . Compared to statistics from 2013, marketers now consider brand awareness to be more important than customer acquisition.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Online Marketing Institute

NOVEMBER 1, 2010

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Webbiquity

NOVEMBER 12, 2013

eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). Small business marketers are most likely to outsource TV/radio advertising (40%) and SEO (35%); they are least likely to outsource email newsletter and social media marketing management (less than 5% each).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). Small business marketers are most likely to outsource TV/radio advertising (40%) and SEO (35%); they are least likely to outsource email newsletter and social media marketing management (less than 5% each).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

AUGUST 5, 2013

Find the answers to these questions and many, many more here in 101 vital social and digital marketing stats for (the rest of) 2013. eMarketer ). Social media…to engage or to advertise? 21% of small businesses plan to increase spending on social media advertising this year. ( eMarketer ). Coincidence?

Statistics 100

Statistics Social Media Social Marketing Paid Search Agency 100

Hubspot

AUGUST 7, 2013

Download our free ebook to learn about the type of content you should promote, how to leverage paid advertising, and different ways to measure your success on Facebook. According to The 2013 State of Inbound Marketing Report , 52% of all marketers sourced a lead from Facebook in 2013.

Facebook 28

Facebook Generation Landing Pages Leads 28

Webbiquity

JANUARY 17, 2011

by eMarketer. At that point, social media will be a bigger channel than email or mobile, though still far smaller than search or display advertising. Social Media Is Greater Marketing Priority for Small Businesses by eMarketer. Marketers Put More Lead Gen Budgets Online by eMarketer. Yes—sort of. billion by 2014.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Hubspot

JUNE 17, 2015

According to a 2013 study by Bizrate Insights , more than a quarter of American women own a pair of UGG boots. The chef-driven, all-inclusive event started in 2013 and has helped build a community around the sauce by providing people from all over with an opportunity to indulge in Sriracha-inspired dishes and desserts. 1) UGG Boots.

Work Management 28

Work Management Marketing Management Trends Paid Search Agency 28

Content Standard

AUGUST 26, 2015

As of 2014, the series ranked as the most popular among The Atlantic ‘s 10 original series, and since 2013 it has accounted for 17 percent of the site’s total video streams alone, according to Capital New York. A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Webbiquity

MARCH 3, 2015

” He walks through how to use tools like justunfollow , manageflitter, and socialbro (as well as Twitter advertising) to help quickly build a targeted Twitter following ( with some work). No touchy-feely gobbly-gook – just some straightforward tools (bookended with some cynicism) to help you grow your Twitter followers.”

Twitter 100

Twitter Paid Content Tips Ideal Customer Profiles 100

Webbiquity

MARCH 11, 2013

Online advertising doesn’t directly affect organic search, but it is a vital component of online visibility and can support social and content marketing efforts. Simply, there is no epicenter to your marketing any more — not the advertising, not the website, not the store, not the social channel.”

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Paid Content Paid Search Agency Optimization Advertising Agencies 100