Sprout Social

MAY 10, 2019

According to a 2017 YouTube Earnings Call , users watched more than 100 million hours of YouTube by way of their living room television, up 70% from the year prior. Past studies from the International Data Group state that 46% of B2B tech buyers purchase products after viewing videos. In 2018, video on YouTube generated around $3.36

Youtube 111

Youtube Stats Paid Content Marketing & Strategy 111

Hubspot

OCTOBER 17, 2018

After WWII, Frosted Flakes, Tony the Tiger, and television advertising further cemented their status as the favorite cereal brand. Debuting in 2012, Lyft became Uber’s most ferocious competitor. While Post and Quaker Oats created similar cereals, none of them could catch up to the brand affinity and popularity of Kellogg’s.

First-Mover Advantage 71

First-Mover Advantage Work Management Marketing Management Amazon 71

Content Standard

MAY 8, 2015

The eMarketer data paints a picture of increasing digital video views at the expense of traditional television. In 2012, US adults watched about 4 hours, 35 minutes of TV video programming, and this figure is set to decline to 4 hours, 15 minutes in 2015. Digital Video Mastery: Beyond the Product Video. The World on Video.

Video Marketing 40

Video Marketing Emarketing Brand Identity Branding 40

Convince & Convert

MARCH 15, 2013

Garmin mostly uses one handle for all of its social channels, which helps its fans learn about products in other industries that they may want to learn about or take advantage of. in 2012 for television, digital, mobile, print, magazines, and outdoor. The report shows that $6.7 billion was spent on mobile advertising.

Communities 138

Communities Mobile Advertising Emarketing Stats 138

Content Standard

OCTOBER 25, 2014

Marriott International is the latest brand to rev up its content marketing efforts with a new creative studio devoted to content development, production, and distribution. Marriott’s global content studio will share digital and filmed content across film, television, online, digital, and print platforms, according to a press release.

Microsite 40

Microsite Television marketing Content Social Networks 40

Vidyard

JULY 2, 2015

Gone are the days when video was only something that could be watched on a television screen from our La-Z-Boy or in a movie theater with popcorn (and Red Vines) in hand. According to Nielsen, digital video viewing among adult audiences has more than doubled—from 13 minutes per day in 2012 to 27 minutes per day in 2014.

Marketing Automation Services 51

Marketing Automation Services Marketing Automation Automation Video Marketing 51

Content Standard

MAY 22, 2016

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Rise of Television as Part of American Culture. The Backstory. But let’s start at the beginning.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

Content Standard

APRIL 9, 2018

there was product placement. Meanwhile, in the same year, writer Fay Weldon made history when she signed what is thought to be the first product placement deal in literature. What would it look like for brands to tackle novel writing and filmmaking, stage productions or musical albums?

Brand Identity 88

Brand Identity Branding Top of Funnel Content Marketing 88

NuSpark Consulting

APRIL 28, 2012

I still do when my clients ask me; radio, television, print, outdoor, etc. I do some research for a product and visit a website from a Google search. I’m a former Media Director at an ad agency. For years I planned and implemented media strategies for a multitude of clients. Then I perform a conversion.

Lead Ranking 100

Lead Ranking Social Media Paid Search Agency Lead Generation 100

Contently

MARCH 21, 2017

The contest’s winner, Colin “Quirky” Quirk, was featured in a national Budweiser spot on television when the contest concluded in May. Just a year after debuting, John Lewis Cook Edition had a 100 percent pick-up rate in-store, and sales of products featured in the magazine had risen by up to 118 percent.

Brand Identity 80

Brand Identity Branding Advertising Agencies Mobile Advertising 80

Content Standard

MAY 22, 2016

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Rise of Television as Part of American Culture. The Backstory. But let’s start at the beginning.

Enterprise Management 42

Enterprise Management Marketing & Strategy Marketing Strategy Paid Search Agency 42

Contently

MAY 11, 2016

.” From the get-go, Johnson’s plan was to eventually house some of this content on State Farm’s website and even publish content created in-house, striking the balance between promoting owned media that was fun and provided the necessary product information. They just want good content.”

Paid Search Agency 60

Paid Search Agency Companies Advertising Agencies Content Marketing 60

Parse.ly

DECEMBER 14, 2021

There was a lot of potential there that went untapped until 2011-2012, when some entrepreneurs carved the Backstage business out of one of these massive trade publishing conglomerates. It’s not about as much about creating one big-budget, 30 second commercial spot that you’re going to run on prime time television anymore.

Webinar Metrics 52

Webinar Metrics Creativity Classified Ads Content Marketing 52

ClearVoice

JULY 27, 2023

Then, the world receives them — and hopefully, they elevate public awareness of a brand or product in just a few powerful words. A slogan encapsulates how your brand or product differs from the rest and expresses your purpose. Slogan examples Take Miller Beer of the 1950s dubbing their product “ The Champagne of Bottled Beer.”

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

Hubspot

MAY 16, 2014

3) How much money (in billions) was spent on product placement in 2012? 4) What 2013 blockbuster film holds the record for having the most product placement? ban the advertisement of cigarettes on television and radio? Bubba Gump Shrimp Co. from Forrest Gump. Man of Steel. 5) In what year did the U.S.

Banner Ads 28

Banner Ads Paid Search Agency Television marketing Forrester 28

Hubspot

JANUARY 15, 2015

The commercial itself, which debuted during the Super Bowl, was a huge success, but Old Spice took their television success and moved it online with amazing results. Over the years Apple has taught us that you don’t need to be feature heavy, or even showcase your product at all in order to be successful. 3) Old Spice Smells Like a Man.

Paid Search Agency 28

Paid Search Agency Campaigns Advertising Agencies Viral Marketing 28

Hubspot

MARCH 9, 2017

television franchise called "The Real Housewives," in which the cast members have become notorious for doling out feigned apologies. From buying specialty products to scheduling meetings, so much can be accomplished and taken care of online. There are some people who just refuse to sincerely apologize. Source: National Hockey League.

Brand Identity 76

Brand Identity Branding Work Management Marketing Management 76

Hubspot

NOVEMBER 5, 2015

To see what I mean, just take a look at the following Google Trends chart: You'll notice a big spike during November 2012 for the search term "prepping" -- the month in which President Obama was elected to a second term. But it simply means we prepare for things -- known and unknown," explained Panteao Productions instructor, Kyle Harth.

Television marketing 28

Television marketing Education Training Class 28

Content Standard

JULY 13, 2016

Remember when we used to get news from a newspaper or a local television broadcast? That’s a big bump from 2012, when 49 percent of adults said they received news from social media. ” On the video side, GE offers a great content strategy example by essentially covering its own business and industry.

Marketing & Strategy 40

Marketing & Strategy Thought Leadership Content Amazon 40

ClearVoice

APRIL 17, 2019

Then, the world receives them — and hopefully they elevate public awareness of a brand or product in just a few powerful words. A slogan encapsulates how your brand or product differs from the rest. Take Miller Beer of the 1950s dubbing their product “ The Champagne of Bottled Beer ” — did it necessarily deserve the title?

Paid Search Agency 86

Paid Search Agency Companies Work Management Mobile Advertising 86

Contently

DECEMBER 8, 2016

Ratings dropped 15 percent from London 2012. ” Yet as Facebook continues to colonize most of the connected world under its blue banner, and digital giants like Snapchat and Netflix dominate millennial’s attention time, some think it’s only a matter of time before television’s dominance on ad spend comes to an end.

Paid Search Agency 60

Paid Search Agency Ads Advertising Agencies Cable 60

Content Marketing Institute

DECEMBER 31, 2018

Did you know that, according to the Bureau of Labor Statistics , the average American still watches three hours of television per day? Great media and product brands that have loyal audiences start by doing one thing amazingly well to one audience … a newspaper, a podcast , a blog , a video series , Instagram , an email newsletter.

Planning 101

Planning Paid Search Agency Advertising Agencies Terms and Conditions 101

Hubspot

FEBRUARY 1, 2017

It's the internet, and it allows for progressive changes to design, product, and the way they're marketed. Founder Jeff Bezos is said to have chosen books from his list of 20 products he thought would sell online, because they were the lowest-cost and most universally-demanded. Founded: 2012. But remember -- be strategic.

Blast Campaigns 28

Blast Campaigns Peer-to-peer Marketing Websites Amazon 28

Hubspot

AUGUST 1, 2013

billion in 2012. The real point seems to be about creating a new brand identity for Motorola, a stodgy Midwestern engineering company that has been manufacturing a wide range of products including radios, televisions, set-top boxes, semiconductors and cell phones since the 1930s. Google''s Influence.

Buyer Personas 28

Buyer Personas Television marketing Paid Search Agency Google 28

Hubspot

AUGUST 2, 2012

We're knee deep in 2012 Summer Olympics coverage, and billions of eyes from around the world are watching athletes attempt to break records and bring home the gold. As one of the less-than-hefty cars advertising at the 2012 Olympics, this was a relevant and effective way to stand out against other manufacturers. The way it works?

Campaigns 28

Campaigns Paid Search Agency Mobile Advertising Work Management 28

Hubspot

JANUARY 20, 2011

growth in Q2 2012. There are only so many local listings, television spots, etc. HubSpot's product offers a great analytics application for both your website and your blog so you can see exactly what people are looking at, what's working, and what's not. Although the growth looks to be relatively low this quarter at.2%

Advertisements 28

Advertisements Advertising Emarketing Television marketing 28

Hubspot

FEBRUARY 3, 2012

In 2012, marketing is publishing, so let's learn how to be a great publisher in an industry under constant disruption. One core barrier that is too frequently ignored is the user experience of watching online video compared to watching television. Find Your Niche - Your niche isn't the product you sell.

Cable 28

Cable Media Planning Amazon 28

Hubspot

JUNE 24, 2011

It’s estimated that there will be more than 84 million by 2012 and over 100 million by 2014. They are influenced by many other things, whether that be word of mouth, online or television ads, or products on a shelf. According to eMarketer , there will be 73.3 million smartphone users in the U.S.

Mobile Marketing 28

Mobile Marketing Paid Search Agency Urgency Marketing Advertising Agencies 28

Hubspot

JULY 12, 2014

Above all it was a real step up from the simple (but highly effective and memorable) product placement on the heads of famous athletes we saw in London 2012. Aside from the stellar production quality, there are two other standout results. Todd Drake | Chief Technology Officer, Organic.

Brand Identity 28

Brand Identity Branding Paid Search Agency Advertising Agencies 28

Convince & Convert

AUGUST 24, 2012

It really does for Echofon and all these other third-party products that are basically going to get wiped off the face of the Earth. ” This is the talk radioization of television, right? I think that there is a model for high-mind type commentary on live television. Jay : So you did all the content production yourself?

Social Media 115

Social Media Media API Twitter 115

Hubspot

MAY 24, 2012

2) London 2012 Olympic Games Mascots. As one blogger put it , "the logo looks like it was dropped on the floor and I think the mascots look like rejects from a kids television show." The Pillsbury Doughboy is non-offensive, non-obnoxious, relevant to the product, charming, and has withstood the test of time.

Brand Identity 28

Brand Identity Branding Best Practices Television marketing 28

Hubspot

MAY 29, 2014

4) Internet use was up 9% in 2013 compared to 11% in 2012. 4) Internet use was up 9% in 2013 compared to 11% in 2012. Jerome McCarthy’s framework for marketing espoused the value of the four Ps: product, price, promotion, and place. 2) Google''s average revenue per user is 6X that of Facebook. 1) 3 Cs > 4 Ps.

Allocation 28

Allocation Trends Mobile Advertising Youtube 28

Hubspot

SEPTEMBER 11, 2013

So in October 2012, LinkedIn launched the Influencer program, allowing selected “thought leaders” (their term) to share original content directly with LinkedIn users. TechCrunch provides info on new internet products and breaking tech news; broader social issues, not so much. But the users aren’t the only people who benefit.

Linkedin 28

Linkedin Clickthrough Thought Leadership Aggregators 28

Salesforce Marketing Cloud

NOVEMBER 16, 2021

The company’s video streaming service not only proved to be hugely popular, it also changed how we consume television and movies altogether. Read “Your Guide To Customer-Focused Technology” Is your IT focused on products or customers? Check for direct mentions and hashtags featuring your brand and products.

Marketing AI 98

Marketing AI Tips Marketing & Strategy Customer Satisfaction 98

KoMarketing Associates

DECEMBER 21, 2012

As a kid, I got all dressed up and went to see the local theater’s production of “A Christmas Carol” every year with my family. In 1982, Hasbro partnered with Marvel to introduce the GI Joe Action Soldier , which eventually led to comic books, video games, and even an animated television miniseries. You get the idea.

Planning 120

Planning Content Marketing Television marketing Advertising Agencies 120

Ambal's Amusings

FEBRUARY 22, 2012

2012-02-22T06:16:00Z. 2012-02-22T06:17:00Z. Using the latest in entertainment post-production technologies, Animoto is designed to bridge the gap between the high production value of film and television, and the more "amateur" feeling of most user-created videos and photo albums. MicrosoftInternetExplorer4.

Tools 100

Tools Planning Content Marketing Television marketing 100

ClearVoice

NOVEMBER 30, 2021

Clicking on an email can lead them to an educational landing page on your website, which encourages signing up for a product demo. Writer, director, and producer of film and television, Steve Stockman, shows you how to think like a director by focusing on story first and foremost. Not all marketing copy goes in front of the customer.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122