KoMarketing Associates

JULY 27, 2016

As a digital marketing agency providing international services, we often suggest our clients start with the search engine. Users are not only conducting personal searches, but search engines are also being used in business settings. percent) had invested in search engine marketing.

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120

KoMarketing Associates

MARCH 7, 2013

It’s no secret that social media is an important channel of digital marketing. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. Twitter is one solution.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

KoMarketing Associates

MAY 1, 2013

According to the research, software marketers are using an average of 14 content marketing tactics, most notably including: Social media (excluding blogs) (93%). As it pertains to tactic effectiveness, software marketers claim to get better results from webinars than their B2B peers do (71% vs. 61%). Videos (87%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

KoMarketing Associates

APRIL 11, 2013

Optify’s annual B2B Marketing Benchmark Report details the performance of the primary sources of traffic to B2B websites, extracted by analyzing over 62 million visits, 215 million pageviews and 350,000 leads from more than 600 small and medium-sized B2B websites. MarketingProfs 2013 B2B Content Marketing Report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. Advances in search engine algorithms bring social media in focus for link acquisition and as a potential signal of trust for engines. The Role of Social Media.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

KoMarketing Associates

SEPTEMBER 25, 2013

Danny Sullivan of Search Engine Land confirmed this shift with Google, as discussed in the recent article on SEL this week and highlighted in news coverage on our site as well. For B2B marketers, this adds an arguably unnecessary challenge to the lead analysis of search program execution and the measurement of the ROI of SEO programs.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

KoMarketing Associates

MARCH 30, 2012

How important is mobile marketing to your B2B strategy? According to MarketingSherpa’s 2012 B2B Marketing Benchmark report , mobile marketing has yet to hit even close to the top of the priorities list for B2B marketers. “Do you like typing URLs in your smartphone?” Track and Evaluate Over Time.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

KoMarketing Associates

AUGUST 29, 2013

Despite these encouraging points, the report doesn’t necessarily paint the rosiest of pictures for B2B online marketers. Only 35% of respondents indicated that they are satisfied (or very satisfied) with their online marketing efforts, including just 20% who are satisfied with social media efforts in particular.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Hubspot

APRIL 27, 2016

You’ve noticed a dip in website traffic. Your email marketing, social media and content strategy are all on target, so what’s causing a decrease in visits, and what do you do? I recommend you look at your larger traffic-driving keywords and overall pages to see if there has been a decline in placement across the board.

Traffic 28

Traffic Marketing Websites Marketing Automation Services Eye-Tracking 28

KoMarketing Associates

JANUARY 9, 2014

Here are four SEO-centric reasons we link out to credible external sites: Provide awareness via link: Hopefully, because of either the traffic you send or the diligence of the site owner on the other end (of the link), they realize you linked to them and make it a point to evaluate your content and organization.

SEO 120

SEO Search Engine Marketing Ad Exchange Paid Search Agency 120

KoMarketing Associates

NOVEMBER 14, 2012

KoMarketing’s Director of Online Marketing Casie Gillette will be participating in a free webinar Thursday, November 29th at 2pm EST. The webinar, featuring five industry thought leaders, will discuss SEO predictions for 2013. 2012 might have been the biggest year of change yet in the SEO industry. Webinar Summary.

Webinar Metrics 120

Webinar Metrics SEO Trends PPC 120

Webbiquity

MAY 3, 2012

Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • 34% of marketers have generated leads using Twitter. Click-through rates on search result ads are higher on mobile, according to a Marin Software study. Developing a Mobile Marketing Strategy is Essential.

Positioning 100

Positioning Business Mobile Marketing Stats 100

NuSpark Consulting

APRIL 13, 2012

If you were in marketing, you had media kits and circulations statements. SRDS probably fits in the first paragraph as well, but still is the best source for researching consumer and b2b media information, covering print, digital, and direct marketing/list research. Here’s the link to the digital media research tools.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Webbiquity

FEBRUARY 4, 2013

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. This proliferation of literature acknowledges the changes social media brings to marketing. Four Marketing Round Approaches.

Paid Content 100

Paid Content Enterprise Management Planning Work Management 100

KoMarketing Associates

JANUARY 16, 2013

But, with content the engine of search, social, outbound, and web marketing, establishing the right relationships and driving the best results comes down to showing up to the job every day and putting forth the effort. Argo : Argo is a nail-biting thriller about the rescue of six U.S.

Content Marketing 120

Content Marketing Planning Best Practices Content 120

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. Marketing Pilgrim ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

seo.co

JUNE 13, 2021

Around 90% of people use Google for searches made via desktop. At the same time, Google now rules 95% of the mobile search engine market. When it comes to driving traffic, Google offers a highly valuable tool known as Google Trends. What Makes Google Trend Popular For Driving Traffic? & How Does It Work?

Paid Content 111

Paid Content Trends Traffic Google 111

Adobe Experience Cloud Blog

JUNE 23, 2011

by Carol Fox MarketingSherpa just released its eighth annual 2012 Search Marketing Benchmark Report – SEO Edition. The 202-page report, which is organized by company size, primary market, industry sector, social media use and SEO maturity, examines the SEO habits and effectiveness of some 1,530 B2B and B2C marketers.

SEO 48

SEO Studies Marketing & Strategy Lead Scoring 48

LeadSquared

OCTOBER 24, 2013

Blogs need maintenance, regular posts but are a very effective way to drive traffic and earn revenue. Figure out which one has maximum searches and use that more prominently either in meta tags or H1 and the second phrase in the content. For example, will any negative comment on social media affect ranking? Question 6.

Paid Content 52

Paid Content FAQ Webinar Metrics SEO 52

Hubspot

JANUARY 14, 2013

And feel free to adapt, modify, and use them in your own search for your next all-star marketing team members. 1) Social Media Manager. I f you aren't one of those businesses, it's time to ramp up your social media efforts. Job Description: Do you tweet, share, and post to social media in your sleep?

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

ClickZ

JUNE 17, 2020

Acquisio launched an AI product, Acquisio Turing, in 2012 to simplify the time-consuming process of cross-channel PPC management. Industry case study : Philly Search Engine Marketing needed an automated solution to help reach their clients PPC goals, while spending less time on campaign management and optimization.

Enterprise Management 137

Enterprise Management Digital Asset Management Marketing AI Marketing Management 137

Single Grain

FEBRUARY 19, 2020

The digital marketing space is facing fundamental strategic changes due to revolutionary new intelligent technologies. It shouldn't be difficult, however, as this dynamic industry has already been effective at adapting to new changes in technology as regards to social media, SEO and content marketing. Mobile accounts for 52.6%

Marketing AI 142

Marketing AI SEO Long Tail Marketing Paid Search Agency 142

KoMarketing Associates

FEBRUARY 29, 2012

That said, it is important to realize that internet marketing, search engine marketing, and social media marketing, are moving rapidly to browsers and applications on the mobile device. Last month I illustrated how mobile device usage was increasing in our clients’ web traffic reports.

Internet Marketing 120

Internet Marketing Mobile Marketing Statistics B2B Marketing 120

QuanticMind

AUGUST 31, 2018

As a search engine marketer, you don’t have to be the best marketer on the internet in order to be successful. You might not know all of the key phrases that are generating traffic for each competitor, though. Naturally, this is a point where you can take action as a search engine marketer.

SEM 40

SEM Paid Content Tactics Cost Per Click 40

seo.co

FEBRUARY 8, 2023

Using lots of internal links to a target page and the right content , using the anchor text of your target keyword, shows its importance to you and helps to drive search engine traffic. These can be affiliate links from sales, social media accounts, other webpages you own that link to yours, and other sources.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content Ad Building 98

Valasys

AUGUST 9, 2019

It was a time for a renaissance in the SEO world when the SEO strategists had already started thinking of integrating with Social Media strategists & working on the optimization of video-based content vis-à-vis the text-based ones for keyword mining & targeting. Before that, the role of content was viewed as secondary.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Single Grain

APRIL 25, 2022

Ready to Hire a Paid Search Marketing Agency? What Is Paid Search Marketing? Paid search marketing – a.k.a. The success of pay-per-click marketing campaigns largely depends on the selected keyword. They use a customer-led approach to drive qualified traffic and increase brand awareness and sales.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Webbiquity

FEBRUARY 7, 2012

How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics. The Growth of Social Media: An Infographic by Search Engine Journal.

Paid Content 100

Paid Content Social Media Statistics Research 100

Marketing Insider Group

JUNE 7, 2012

Common inbound marketing tactics include both paid and organic content placements on the company’s or other’s website, blogs, click-to-call and click-to-chat, search engine marketing techniques and social sharing. Market Forces Driving The Need For Change.

Inbound Marketing 100

Inbound Marketing Cost Paid Search Agency Lead Ranking 100

EMagine B2B Blog

MARCH 28, 2013

Local SEO and Social Media. While any business will benefit from optimizing their site for local traffic, this is particularly vital for mobile traffic. Google’s search page results are becoming increasingly complex for the average user to decipher.

SEO 40

SEO Long Tail Marketing Mobile Marketing Marketing Analytics Tools 40

Adobe Experience Cloud Blog

OCTOBER 22, 2012

But the power of content marketing can be broken into a number of different areas, from attracting natural visitors through Google & Social Media, to generating leads for your business and turning those leads into paying customers. One of the the areas where content marketing is making it’s biggest impact is in SEO.

SEO 48

SEO Advertising Agencies Work Management Top of Funnel 48

Hubspot

JUNE 5, 2012

In fact, they announced 40 algorithm updates in February 2012 alone, followed by another 50 in March. For example, this tool not only gives you an overall link grade, but even tells you which links are sending traffic your way -- because inbound links are important for both SEO and lead generation ! 6) HubSpot's Marketing Grader.

Budget Programs 28

Budget Programs Top of Funnel SEO Google 28

Webbiquity

APRIL 29, 2014

It needs to be part of a larger, coordinated strategy encompassing owned, earned and paid media: web presence optimization (WPO). ” As indicated by the posts from Search Engine Watch and All Twitter highlighted below, that is starting to change, but only just. email marketing.

Paid Content 100

Paid Content Branding Brand Identity Multi-Channel 100

KoMarketing Associates

NOVEMBER 10, 2013

As a business, you have an opportunity, and an obligation to your business, to be where the people are searching. Shareaholic recently released their social media report and the biggest takeaway was the increase in Facebook mobile referrals to publisher sites. Search Engine Marketing Blog Social Media Strategies'

Stats 120

Stats Facebook B2B Marketing B2B 120

Webbiquity

FEBRUARY 24, 2015

The practice of SEO has (of course) changed considerably over the past few years, and Courtney Seiter recognizes those changes in this noteworthy guide explaining what exactly SEO is today, how search engines rank content, and what SEO professionals do now to optimize websites for search. SEO is social media.

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

Webbiquity

JUNE 4, 2013

Considering that the average b2b website gets about 40% of traffic from organic search , with some sites getting as much as two-thirds of all visits via search engines, effective search engine optimization (SEO) remains a vital strategy. 4 Enterprise SEO Trends to Watch in 2012 by ClickZ.

Paid Content 100

Paid Content Tactics SEO Tips 100