Marketing Insider Group

JANUARY 10, 2012

There are some prognosticators that would have you believe that 2012 is going to be a bleak year for business. I believe 2012 offers tremendous opportunity, especially for businesses to grow and for marketers to continue to play an increasingly important role in the transformation of our world economy. The Bad News.

Lead Scoring 100

Lead Scoring Lead Ranking Paid Search Agency Planning 100

Convince & Convert

OCTOBER 29, 2014

Google Trends can help answer those questions. Google Trends will tell you what gets searched the most and whether it’s growing, flatlined, or declining. What related terms are trending? Derek Jeter is trending most popular in baseball. Find out what’s trending relative to your business.

Trends 150

Trends Google Advertising Agencies Paid Search Agency 150

Contently

SEPTEMBER 19, 2016

In fact, over the past few years, you could track changes in media by following trends in gaming culture. For better or worse, gamers have led the charge into new types of content, from live streaming to virtual reality, changing how audiences interact with the media they consume. Influencer marketing. Live streaming.

Trends 60

Trends Media Youtube Advertising Mediums 60

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Bannerflow

APRIL 25, 2022

The best social media campaigns are those that stay with you long after you’ve scrolled beyond the advert. However, the best social media examples consist of several elements easily transferred to your own creative campaigns. Combined with the latest trends , your learnings can kickstart your strategy. Aldi UK “FreeCuthbert”.

Social Media 52

Social Media Advertisements Advertising Campaigns 52

NuSpark Consulting

JANUARY 11, 2013

As we examine the direction that marketing is heading in 2013 and beyond, we have to look at where the influx of technology is taking consumers. With the growth of mobile technology exploding, the majority of consumers have an Internet-capable video player in their pocket. There are staggering statistics to support these trends.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Advertising Agencies Video Marketing 100

Sprout Social

FEBRUARY 27, 2017

Right when you think you’re getting a grasp on your demographics, buyer habits and trends on social media , something new changes and turns your data into old news. That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Social Media Advertising Statistics.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

BenchmarkONE

SEPTEMBER 23, 2021

Trends come and go. If you want your small business to thrive during challenging times, having a finger on the pulse of emerging trends is the key to success. While many communities have attempted to encourage supporting local (and smaller) companies, businesses themselves have to follow trends if they want to keep up with the times.

Small Business Marketing 57

Small Business Marketing Trends Business Ethics 57

Sprout Social

FEBRUARY 16, 2022

Similar to other social media platforms, YouTube’s algorithm has changed as the site has evolved. In one internet minute, 694,000 hours are streamed by YouTube users. Read on to learn more about the algorithm and how to up your YouTube marketing strategy. 2012: Watch time. Home algorithm tips for marketers.

Youtube 123

Youtube Lead Scoring Lead Ranking Ad Frequency 123

Webbiquity

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. The number of worldwide social media users is projected to grow from 2.1 Here are four key takeaways (among the many possible) from the compilation of social media marketing facts and statistics below: Social is important today, but even more so tomorrow.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Webbiquity

JANUARY 28, 2013

Top SEO Tools for 2012 by Mark The Marketer. 78 Resources For Every Internet Marketer’s Toolkit by Search Engine Watch. * 78 Resources For Every Internet Marketer’s Toolkit by Search Engine Watch. * 40+ SEO Tools of the Trade by Search Engine Watch. Bing Offers Up a Free Link Graph by SEOBook.

Keywords 100

Keywords Research SEO Tools 100

Hubspot

JUNE 1, 2018

Each year, marketers, tech writers, and overall online enthusiasts await the release of the 2018 Internet Trends Report: an annual presentation by Kleiner Perkins Caufield & Byers partner Mary Meeker , covering the year's most pivotal statistics and trends in the online realm. According to Meeker's report, 2017 saw 3.6

Trends 75

Trends Peer-to-peer Paid Search Agency Privacy 75

Hubspot

SEPTEMBER 12, 2018

As the popularity of the Internet of Things (IoT) continues to rise across industries, it's important to take note of which trends could affect your business. While there are numerous trends emerging in the IoT world today, let's take a look at the seven we believe will most affect consumers and businesses in 2018. IoT Trends.

Trends 74

Trends Bandwidth Mobile Advertising Mobile Marketing 74

EveryoneSocial

MARCH 2, 2017

Digital video sharing takes over as this years’ top social media trends, and it has completely changed the socialscape for good. Statista says that from 2012 to 2020, the number of people watching online video will climb to 232.1 Here are this years’ top social media trends. million people.

Social Media 49

Social Media Trends Media Broadcasting 49

Unbounce

AUGUST 29, 2019

Now, many marketers are wondering—how did this happen? For example, Jimmy Daly, Marketing Director at Animalz , recently called out this design trend on Twitter. For example, Jimmy Daly, Marketing Director at Animalz , recently called out this design trend on Twitter. what gives?

Design 111

Design Trends Paid Search Agency Advertising Agencies 111

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior. Can we even?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Hubspot

JULY 22, 2019

On top of all that, internet usage itself has risen to over four billion users since last year. That number encompasses over half of the global population, with China, India and the United States ranking ahead of all other countries in terms of internet users. Digital media is cheaper. Image Source. Why the shift?

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

KoMarketing Associates

MAY 31, 2012

Leapfrogging isn’t just child’s play; the same concept can be applied to the B2B marketing space. With so many marketers finding social media stumbling blocks standing in their way, how can they effectively find ways to “leapfrog” over them? What kind of social media channels—i.e.,

Social Media 120

Social Media Media Work Management Marketing Management 120

Biznology

DECEMBER 7, 2012

Two new reports on the state of social media and the internet from Nielsen and Mary Meeker should be required reading for digital marketers. As you plan your digital media marketing strategy for 2013, you might want to consider some of these usage statistics. Photo credit: Great British Chefs. Mobile Apps.

Planning 80

Planning Social Media Marketing Plans Advertising Agencies 80

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. 2) Google Trends.

Planning 145

Planning Research Tools Best Practices 145

Content Standard

JUNE 9, 2015

Dubbed “The Internetest safety video on the Internet,” Delta’s new airline safety video is basically the Internet’s greatest viral hits compressed into a six-minute span. But like its sister real-time marketing , meme marketing can backfire, earning a brand the ire of the collective Web.

Internet Marketing 40

Internet Marketing Viral Marketing Blast Campaigns Guidelines 40

Hubspot

MAY 29, 2013

Mobile internet usage is soaring past desktop usage. And marketers are spending money in the wrong places. Those are among the findings in a new report on the state of the internet from Mary Meeker, a partner at Kleiner Perkins Caufield & Byers, a top Silicon Valley venture capital firm. At the end of 2012 there were 2.4

Internet Marketing 28

Internet Marketing Marketing Report Trends Paid Search Agency 28

Scoop.it

APRIL 13, 2023

The second largest search engine in the world, YouTube was believed to “eat” 82% of all consumer internet traffic by 2022. Think of video content when creating your small business marketing strategy and optimize it accordingly for higher rankings and maximum results. Do you aim at getting new markets with its help?

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Sprout Social

OCTOBER 9, 2018

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have been popular in the media since baseball’s big strike in the 80s. Let’s take a look at how social media helped make fantasy sports into the craze that they are.

Social Media 83

Social Media Media Television marketing eCommerce 83

Scoop.it

JANUARY 7, 2021

This was the issue that Death Wish Coffee, a company based in Saratoga Springs, NY, faced back in 2012. Next, develop a content marketing strategy for each of the channels you’ll be using for branding purposes. One of the approaches to online branding that helped Death Wish Company grow so fast was influencer marketing.

Ad Building 98

Ad Building Brand Identity Branding Business 98

markempa

JANUARY 11, 2011

Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. Her question, and too many of her 30-plus responses, illustrated the disconnection between the expectations of marketers who are out on the frontlines every day and marketing gurus proclaiming the wonders of social media.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

JANUARY 11, 2011

Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. Her question, and too many of her 30-plus responses, illustrated the disconnection between the expectations of marketers who are out on the frontlines every day and marketing gurus proclaiming the wonders of social media.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

Convince & Convert

JUNE 25, 2013

Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. By 2014 mobile is predicted to overtake desktop Internet usage. As of 2012, 116 million Americans owned smartphones.

Mobile Marketing 167

Mobile Marketing Stats Planning Marketing Management 167

Biznology

DECEMBER 16, 2011

If you’re like most businesses, your 2012 marketing plan relies heavily on search engine marketing. Should either of these happen, what happens to your marketing plan? Think in terms of “core and explore” when crafting your media strategy. Image via Wikipedia. Antitrust Forces Storm the Castle.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

B2B Marketing Directions

JULY 26, 2015

In May of this year, Mary Meeker, now an executive with the venture capital firm Kleiner Perkins Cauflield & Byers, published the twentieth edition of her Internet trends report. But are high-level media consumption statistics a reliable guide for how companies should spend their advertising and marketing dollars?

Statistics 40

Statistics Allocation Mobile Advertising Media 40

Biznology

FEBRUARY 26, 2020

Consumer consumption is picking up, inflation has been trending down since 2016, and economic and government reforms promise a higher growth trajectory in the near future, per Deloitte. The first Silicon Valley fund on the ground in Brazil— Redpoint eventures —opened shop in 2012, a few years before the crisis hit.

Lead Ranking 104

Lead Ranking Mobile Marketing Forecasting Wikipedia 104

Sprout Social

NOVEMBER 15, 2016

Once thought of as just a passing fad, social media has had a tremendous impact on business over the past decade. In fact, social media’s influence runs deeper than customer engagement. Departments like sales, human resources, product development and market research are launching successful campaigns. Measuring Social Media ROI.

Social Media 95

Social Media Media Business Social Networks 95

KoMarketing Associates

JANUARY 23, 2014

It had me thinking about the fact that while our job as B2B marketers is getting more challenging, so much more information is accessible to us for analysis and strategic development. Marketers’ New Priorities for 2014. Marketers’ New Priorities for 2014. The Science of B2B Online Marketing. Hope you enjoy!

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Biznology

OCTOBER 9, 2017

If you had told Google and Facebook when they went public in 2004 and 2012 that they would capture one-fifth of global advertising revenues in 2016 they would have thought you were crazy. Relentless tracking logs almost every action, then combines your and others’ data to program AIs and drive personalized marketing: Where are you?

Marketing Automation Services 130

Marketing Automation Services Work Management Advertising Agencies Marketing Management 130

Brandwatch Marketing

JANUARY 7, 2019

The network was bought by Facebook on 9 April 2012, for $1 billion. 32% of US internet users are now on Instagram. Instagram Marketing Statistics. Outside China, almost 50% of Instagram users conduct product research on social media. Instagram history statistics. Instagram launched on October 6, 2010.

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot! Mobile growth is hot. Summit Holy Cow!

Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

Marketing Insider Group

JULY 12, 2012

So how is your 2012 shaping up? The latest trends in marketing all center around hype and buzzwords like Social Media , Content Marketing , Mobile Marketing and the ubiquity of digital and customer experience. Prediction 3: Buzzwords Lead to New Marketing Roles. Big Mistake!

Marketing Management 100

Marketing Management B2B Thought Leadership Curation Paid Search Agency 100