NuSpark Consulting

JANUARY 11, 2013

As we examine the direction that marketing is heading in 2013 and beyond, we have to look at where the influx of technology is taking consumers. With the growth of mobile technology exploding, the majority of consumers have an Internet-capable video player in their pocket. Companies need to understand this paradigm shift and adapt.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Advertising Agencies Video Marketing 100

Hubspot

JUNE 29, 2012

Sick of hearing the same "the internet is changing marketing" speeches? Want hard data to reference so that you can properly forecast and adjust future marketing plans and budgets? 21 Internet Marketing Statistics That May Surprise You. Tweet This Stat! Tweet This Stat! Tweet This Stat!

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28

Contently

MAY 17, 2017

“There’s no doubt that online video marketing is on the rise. That’s a pretty impressive stat!” Every marketing and SEO blog is talking about online video marketing and every third company exec you talk to is planning to shift marketing dollars to an online video campaign.”

Customer Surveys 121

Customer Surveys Video Marketing Planning Work Management 121

Brandwatch Marketing

JANUARY 7, 2019

With many millions now using the app every day, there is no shortage of Instagram stats and facts that show how popular it is. We’ve trawled the net to find the most up to date, amazing stats around. The network was bought by Facebook on 9 April 2012, for $1 billion. 32% of US internet users are now on Instagram.

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

Convince & Convert

JANUARY 28, 2014

I just had the internet. As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story. Despite this negative online experience where I was unable to find a statistic, I learned something new about content marketing: the value of well-cited data online.

Statistics 133

Statistics Content Marketing Paid Search Agency Stats 133

EveryoneSocial

AUGUST 27, 2018

Below, you’ll find the very best stats that apply to marketing, sales, human resources, and internal communications. You probably have noticed more publications, companies, and even experts in marketing or sales talking more about the power of employee advocacy. Employee Advocacy Stats for Marketing. LinkedIn ).

Statistics 100

Statistics Paid Content Peer-to-peer Stats 100

Webbiquity

APRIL 16, 2014

According to CNN , “Americans used smartphone and tablet apps more than PCs to access the Internet (in January 2014) — the first time that has ever happened.” ” Also, consider these stats from the compilation below: about half of all U.S. Blackberry now accounts for just 3% of the market. ( Heidi Cohen ).

Mobile Marketing 100

Mobile Marketing Statistics Mobile Advertising Planning 100

Sprout Social

FEBRUARY 27, 2017

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. To help you out with your current marketing and social efforts, we’re going to get you up to date on the newest stats and trends within the social media world. Don’t believe us? billion users.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Hubspot

APRIL 30, 2013

So how should you, as a savvy inbound marketer , make sense of it all? So we’ve combed through some of the hottest new social media research -- including the new 2013 State of Inbound Marketing Report -- to highlight some of the freshest stats that reveal the truth about the current state of social media marketing.

Stats 28

Stats Social Media Social Marketing Media 28

Webbiquity

MAY 3, 2012

Internet users will access the web through smartphones than through PCs, according to technology site Mashable.com. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • 34% of marketers have generated leads using Twitter. Developing a Mobile Marketing Strategy is Essential.

Positioning 100

Positioning Business Mobile Marketing Stats 100

Outbrain

APRIL 9, 2019

There’s no doubt about the effectiveness of content marketing. In fact, research from Demand Metric shows that, while 62 percent less costly, content marketing generates about three times as many leads as traditional marketing. This isn’t because content marketing doesn’t work. Email marketing. Guest blogging.

Paid Content 55

Paid Content Content Marketing Paid Search Agency Distribution 55

Biznology

JUNE 17, 2013

Bill Gates, in 1996, predicted ”content is king,” Bill said content would revolutionize the internet because it “allows material to be duplicated at a low cost, no matter the size of the audience. When it comes to an interactive network such as the internet, the definition of ‘content’ becomes very wide.”

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Rain: The Growth Agency

DECEMBER 17, 2018

Two stats I found recently struck me as having far-reaching implications for marketers: Those aged 55+ have deep roots in their communities: Nearly 70% have lived in their homes for 10+ years. The number of reverse mortgages is expected to grow to 966,000 by 2020, nearly doubling from 563,700 in 2012.

Communities 40

Communities Broadcasting Television marketing Stats 40

Rain: The Growth Agency

DECEMBER 17, 2018

Two stats I found recently struck me as having far-reaching implications for marketers: Those aged 55+ have deep roots in their communities: Nearly 70% have lived in their homes for 10+ years. The number of reverse mortgages is expected to grow to 966,000 by 2020, nearly doubling from 563,700 in 2012.

Communities 40

Communities Broadcasting Television marketing Stats 40

Rain: The Growth Agency

DECEMBER 17, 2018

Two stats I found recently struck me as having far-reaching implications for marketers: Those aged 55+ have deep roots in their communities: Nearly 70% have lived in their homes for 10+ years. The number of reverse mortgages is expected to grow to 966,000 by 2020, nearly doubling from 563,700 in 2012.

Communities 40

Communities Broadcasting Television marketing Stats 40

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Social Media Stats and Demographics. Marketing Pilgrim ). Internet users and represent the majority of Americans’ time online. Internet users.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

JUNE 20, 2017

According to DMR Stats , SlideShare users add more than 400,000 new presentations per month. And it’s one of the most underutilized lead generation tools we marketers have in our quiver. As content marketers it is our duty to provide our content consumers with what to do next. How would I know this?

Lead Generation 75

Lead Generation Top of Funnel Generation Marketing Qualified Leads 75

Hubspot

MAY 29, 2015

This week, Mary Meeker, a partner at Kleiner Perkins Caufield and Byers, released her annual Internet Trends report. This year, internet growth rates are slowing down, but the re-invention of how we use the internet is accelerating. For example, the report reveals how much mobile has been changing internet usage.

Advertising Agencies 28

Advertising Agencies Mobile Advertising Paid Search Agency Verticals 28

Hubspot

NOVEMBER 11, 2011

Ever needed a compelling, reliable stat to help make a point, round out a blog post, or make your ebook even more data-driven? Think Insights with Google , Google's new information and resource hub for marketers, has got you covered! We've found some pretty awesome marketing stats you can use, for starters.

Paid Content 28

Paid Content Google Emarketing Paid Search Agency 28

Hubspot

AUGUST 21, 2013

Bonus: You may just learn a thing or two about marketing while you''re at it. ;). 20 of the Best SlideShares for Marketers. The internet has completely changed how customers and companies interact. Often when marketers think about the "mobile web," we think of iPhone vs. Android. 5) 10 Ways to Win the Internets, Upworthy.

Marketing Management 28

Marketing Management Advertising Agencies Viral Marketing Stats 28

Hubspot

FEBRUARY 12, 2019

As a video marketer, you already know how crucial building a YouTube presence is for boosting your videos’ and brand’s visibility. 51 YouTube Stats Every Video Marketer Should Know in 2019. 51 YouTube Stats Every Video Marketer Should Know in 2019. YouTube Mobile Stats. YouTube Demographics Stats.

Youtube 101

Youtube Stats Video Marketing Mobile Advertising 101

Adobe Experience Cloud Blog

JANUARY 22, 2013

by Jason Miller As a modern marketer it is vital to stay on top of current trends and brush up on forgotten or underutilized skills. I am constantly looking for new books to read and older classics I may have missed, so here’s a snapshot of the essential books that I believe every marketer should have in their reading arsenal.

Paid Search Agency 48

Paid Search Agency Trigger Marketing B2B Marketing Stats 48

Hubspot

MARCH 23, 2013

But sometimes you need something so insanely specific that a general keyword phrase doesn't really do it for you, especially for marketers on the hunt for a specific piece of content. This allows you to search just one domain -- not the entire internet -- for a particular search term. Enter the Google site:search. Search for data.

Google 28

Google Marketing Websites Tips Stats 28

Hubspot

JUNE 14, 2012

Well we think it's time to look into the question further; it's time to host an official marketing debate about whether Twitter is a dying social network. Predictions were put on the HubSpot marketing white board at the end of 2011!). 15% of adult internet users use Twitter. Where's the qualitative analysis? but they're not.

Social Networks 28

Social Networks Twitter Stats Churn Rate 28

Marketing Insider Group

FEBRUARY 17, 2021

Most people think marketing is just people buying ads. The truth is, most marketers are simply lining the pockets of big ad tech execs, paying for bot traffic, and delivering no measurable revenue from ad spend. Our clients spend just 5% of their ad budget on Content marketing but see 7x ROI on average. That’s creepy!

Paid Content 363

Paid Content Paid Search Agency Ads Banner Ads 363

Sprout Social

NOVEMBER 15, 2016

Departments like sales, human resources, product development and market research are launching successful campaigns. But while the Internet is littered with success stories, there are still many social media challenges we’re figuring out. These objectives should align with your broader marketing strategy and business goals.

Social Media 95

Social Media Media Business Social Networks 95

Hubspot

SEPTEMBER 16, 2012

Happy Sunday, marketers! Since Monday’s right around the corner, we’ve compiled the top marketing stories of the week to help you catch up on what’s happening in the world of inbound marketing. Want to see more stats from this study? Did you have an exciting, action-packed weekend? Read the full story here.

Ad Exchange 28

Ad Exchange Case Studies Case Study Paid Search Agency 28

Hubspot

MAY 29, 2014

Every year, Mary Meeker releases her annual Internet Trends Report. KPCB Internet trends 2014 from Kleiner Perkins Caufield & Byers. 4) Internet use was up 9% in 2013 compared to 11% in 2012. 4) Internet use was up 9% in 2013 compared to 11% in 2012. Mary Meeker''s Most Important Insights for Marketers.

Allocation 28

Allocation Trends Mobile Advertising Youtube 28

Hubspot

NOVEMBER 25, 2011

As retailers prep their brick and mortar presence with lights and glitter, smart inbound marketers are also taking to the internet in order to cash in on their online sales. Take a look at some mind-blowing statistics and predictions around the use of mobile devices, online coupons, and email marketing this holiday shopping weekend.

Statistics 28

Statistics Stats Mobile Advertising Marketing Budget 28

Martech

JUNE 21, 2023

On July 1st, nine days from now, Google will shut down the standard version of Universal Analytics (UA) — the most widely used marketing analytics tool in internet history. Current user stats suggest the answer is no. Current user stats suggest the answer is no. Everyone’s ready for that, right? page tag.

Marketing Analytics Tools 145

Marketing Analytics Tools Stats Tagging Analytics 145

Webbiquity

JULY 14, 2015

Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year.

Stats 80

Stats PR Social Media Social Marketing 80

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). People joke about marketing ninjas and developer ninjas. What is your social media stat of the week?

Enterprise Management 121

Enterprise Management Work Management Marketing Management B2B Thought Leadership 121

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). People joke about marketing ninjas and developer ninjas. What is your social media stat of the week?

Enterprise Management 121

Enterprise Management Work Management Marketing Management B2B Thought Leadership 121

Hubspot

APRIL 17, 2012

In this post, we'll lay out exactly what social proof is, discuss the various types, and explain the ways you can leverage it in your business' marketing efforts. Building and providing better visibility for your business' social proof can be a powerful addition to your marketing strategy. 10 Types of Social Proof for Marketing.

Social Marketing 28

Social Marketing Case Studies Case Study Classified Ads 28

Hubspot

JULY 22, 2013

His growth into a media powerhouse shows how radically the media business has been transformed by the internet, in two main ways: The rise of the “free agent” journalist. The power of inbound marketing. News goddess Arianna Huffington, marketing guru Seth Godin, and Scott Harrison of charity: water will be among the speakers.

Inbound Marketing 28

Inbound Marketing Conference Statistics Blogger 28

Hubspot

OCTOBER 19, 2012

As the former dark horse of the marketing world (I think we're past those days though, right?), Myths some marketers have held onto because, well, it's just kind of hard to keep up to date on what's really going on with social media. It is totally awesome for B2C marketers, to be sure. That's alright! 3) Google+ is dumb.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Webbiquity

APRIL 14, 2014

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. No, not that.)

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100