ViewPoint

JULY 19, 2012

Brian is Executive Director of Revenue Optimization at MECLABS where he leads business units that include Applied Research, Strategy Group, Conversion Group, Leads Group, Agency Group, Technology Group and Training Group. Brian is also CEO of InTouch and author of Lead Generation for the Complex Sale.

Lead Gen 120

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 120

Digital B2B Marketing

MARCH 7, 2012

Inbound marketing is a hot topic in B2B marketing. However, as more B2B marketers grab the inbound marketing flag, many will miss the two keys to making inbound marketing effective: Be found through the recommendation of others. Delight those that find you. Social media?

Inbound Marketing 100

Inbound Marketing Customer Satisfaction Curation Broadcasting 100

Marketing Insider Group

MAY 10, 2012

As promised, here is the second infographic addition to my 8 great marketing infographics to inspire you in 2012. The first one, 18 Stats on the Mobile Market You Need To Know , was posted earlier this week and hopefully caused you to consider your mobile strategy. The 6 Steps to Inbound Marketing Success.

Inbound Marketing 100

Inbound Marketing Cost per Lead Marketing & Strategy Stats 100

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Process: Set your lead generation campaign goals. How many qualified leads. Cost-per-lead.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Marketing Insider Group

DECEMBER 13, 2011

One of the reasons I was thrilled to be asked to join the Focus B2B Marketing Year In Review round table was that it would allow me an opportunity to discuss my annual predictions for the coming year. First, I did some research and identified some of the top 2012 marketing predictions posts, listed below.

B2B Sales 100

B2B Sales Work Management Marketing Management B2B Marketing 100

Hubspot

FEBRUARY 1, 2021

Our INBOUND marketers recommend highlighting the distinct difference between an early bird and regular ticket, making it irresistible for people to sign up. Isabella Kirsch, INBOUND Marketing Manager, says, “We like to create urgency with the pricing structure to engage our audience early on. Number of leads.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. What do buyers really want from social media marketers? Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

SmartBug Media

JULY 17, 2020

Generating leads is one of the hardest but most important tasks in business—it attracts interest, builds relationships, and helps you increase your revenue. Using authoritative content can help you generate leads, and there are some great content strategies that you can use to boost your chances of getting the leads you want.

Generation 99

Generation Lead Scoring Lead Ranking Leads 99

ViewPoint

AUGUST 14, 2012

This is the first in a series of four blogs about B2B Lead Generation marketing and sales metrics, and proverbs. Something else not well understood in many marketing and sales departments is the importance of certain metrics. In 2010 just over 40% of our dispositions or completed companies were from inbound responses.

Lead Generation 120

Lead Generation Sales Qualified Leads PointClear Generation 120

Tomorrow People

OCTOBER 7, 2011

An understanding of that market's core values, wants, needs and desires. With this data in hand, you can create marketing campaigns and materials and a business presence that speaks directly to your target market. Analysis creates opportunities to improve. Revenue performance management: adding it all up together.

Work Management 120

Work Management Marketing Management Paid Search Agency Inbound Marketing 120

LeanData

MARCH 14, 2023

A common refrain is being heard from revenue teams across the B2B space — Where have all the inbound leads gone? Inbound is usually the first of go-to-market (GTM) motions for a company, and it starts with a website. Arguably, the biggest weakness is the way revenue teams manage leads, contacts and accounts.

Lead Ranking 52

Lead Ranking Marketing Management Peer-to-peer Marketing Analytics Tools 52

ViewPoint

SEPTEMBER 29, 2015

This is the question I posed: According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. Click here for part 1 & part 2.). Less than 50 beds. 50-250 beds. 250-500 beds.

Account Based Marketing 120

Account Based Marketing Lead Generation Marketing Management ABM 120

Hubspot

FEBRUARY 27, 2012

HubSpot's 2012 State of Inbound Marketing Report is now available! The report is based on a survey conducted in January 2012 of 972 marketing professionals. The study includes data and insights about marketers' costs, budgets, lead quality, and priorities. Lead Quality and Sales Statistics.

Cost per Lead 28

Cost per Lead Inbound Marketing Allocation Stats 28

ViewPoint

JUNE 15, 2012

Jim is the founder of the Sales Lead Management Association. SLMA is the sponsor of the yearly Sales Lead Management week and initiatives to identify both the Top 50 Most Influential People in Sales Lead Management and 20 Women to Watch in Sales Lead Management. My PowerViews guest today is James Obermayer.

Lead Management 120

Lead Management Work Management Marketing Management Direct Marketing 120

ViewPoint

OCTOBER 2, 2012

Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

ViewPoint

MARCH 13, 2014

Nick Stein, SVP of Marketing at Vision Critical Vision Critical is the world''s leading provider of insight communities, currently supporting over 650 brands worldwide. Matt Heinz, Heinz Marketing, The Quality of Sales Leads is Abysmal. The quality of leads being generated nowadays is abysmal. percent were quality.

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Leads 120

markempa

APRIL 15, 2012

Tweet Confession: I wish I could flash this across every marketer’s computer screen the moment it powered up: A universal lead definition (ULD) clarifies what a lead is to everyone in your organization. Spells out the responsibilities and accountabilities of Sales and Marketing. Are these truly leads?

Sales Qualified Leads 120

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Resources 120

Industrial Marketing Today

JULY 24, 2012

Summer is a good time to look back at what has worked for lead generation and compare yourself with your peers as you plan for the second half of the year. You could use some of these findings to validate your own industrial marketing strategy and/or find some new ideas to fine-tune it for the remainder of 2012.

Lead Generation 60

Lead Generation Tactics Peer-to-peer Generation 60

Tomorrow People

AUGUST 8, 2012

Date: 14th August 2012 (Tuesday). 2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers. Many of the conferences and events I attend seem to be dominated by the topic, with particular reference to the holy grail for marketers.

Webinar Metrics 120

Webinar Metrics Content Marketing Advertising Agencies Content 120

Tomorrow People

JULY 25, 2012

Date: 31st July 2012 (Tuesday). 2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers. Many of the conferences and events I attend seem to be dominated by the topic, with particular reference to the holy grail for marketers.

Webinar Metrics 120

Webinar Metrics Content Marketing Advertising Agencies Content 120

Marketing Insider Group

MAY 31, 2012

Last week I attended the 2012 Sirius Decisions Summit for the first time. The event gathered together more than 1,000 sales and marketing professionals from companies of every shape, size and location. RT @ HeinzMarketing : attention is marketings currency. e6e6e6 ;'> May 22, 2012 4:53 pm via TweetChat Reply Retweet Favorite.

B2B Thought Leadership 100

B2B Thought Leadership Work Management Inbound Marketing Peer-to-peer 100

Tomorrow People

JULY 30, 2012

Date: 6th August 2012 (Monday). 2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers. Many of the conferences and events I attend seem to be dominated by the topic, with particular reference to the holy grail for marketers.

Content Marketing 120

Content Marketing Advertising Agencies Content Case Study 120

Tomorrow People

DECEMBER 30, 2011

Why inbound marketing is your marketing strategy’s new best friend. You want your marketing strategy to get you better results. You want more from marketing budget - and that makes perfect sense. But what’s the missing ingredient that can transform your marketing into something truly effective?

Marketing Budget 120

Marketing Budget Marketing Strategy Marketing & Strategy Marketing Budget Creation 120

NuSpark Consulting

APRIL 26, 2012

Content drives leads into the funnel; content nurtures leads into sales opportunities. Marketing and Sales alignment is essential to a well-oiled lead funnel. I understand the importance of a sound media, social media, conversion and content strategy that generates quality leads until they are sales-accepted.

Top of Funnel 100

Top of Funnel Marketing Funnels Work Management Sales Qualified Leads 100

Tomorrow People

OCTOBER 10, 2012

Alistair is well-placed to share key insight on how organisations can leverage the power of social media marketing. As well as having more than 15 years of marketing experience under his belt, he holds the key role of Marketing Manager at Tomorrow People , Birmingham’s specialist inbound marketing agency.

Buzz 120

Buzz Social Media Brand Identity Branding 120

Tomorrow People

OCTOBER 10, 2012

Alistair is well-placed to share key insight on how organisations can leverage the power of social media marketing. As well as having more than 15 years of marketing experience under his belt, he holds the key role of Marketing Manager at Tomorrow People , Birmingham’s specialist inbound marketing agency.

Buzz 120

Buzz Social Media Brand Identity Branding 120

markempa

SEPTEMBER 16, 2012

Tweet The week before Labor Day, hundreds of marketers descended upon Orlando, Fla., for MarketingSherpa’s B2B Summit 2012. She works with Research Partners to develop teleprospecting programs where precisely the right people are given the right message to quickly convert them to leads. Solution #3: Define your lead.

Work Management 120

Work Management Marketing Management B2B Marketing SIC 120

Tomorrow People

OCTOBER 4, 2012

Advertising media firm GroupM forecasts that by the close of 2012, UK print media will have seen a fall of 6.3% billion in 2011, a 16% rise from 2010, and is predicted to have reached £63 billion by the end of 2012, an almost 16% increase once again. You probably don't even notice the ads these days. but not anymore.

Advertisements 120

Advertisements Advertising Word of Mouth Banner Ads 120

Hubspot

JUNE 20, 2017

And it’s one of the most underutilized lead generation tools we marketers have in our quiver. Sure, it has a paid lead capture form, but even without it, organic calls-to-action (CTA) work beautifully. These are Relevance.com conversion rates since November of 2012 for social media channels. How would I know this?

Lead Generation 72

Lead Generation Top of Funnel Generation Leads 72

Hubspot

DECEMBER 20, 2011

Having trouble wrapping your head all the way around inbound marketing? The links below will give you access to the best HubSpot ebooks of the last 18 months -- and they're organized in a way that makes it clear how they fit into the core inbound marketing methodology. Inbound Marketing Ebooks. 2) Convert.

Inbound Marketing 28

Inbound Marketing Landing Pages Marketing Automation Services Hubspot 28

Tomorrow People

AUGUST 30, 2012

2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers. Many of the conferences and events I attend seem to be dominated by the topic, with particular reference to the holy grail for marketers. marketing return on investment (ROI).

Webinar Metrics 120

Webinar Metrics Content Marketing Advertising Agencies Content 120

Tomorrow People

AUGUST 15, 2012

2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers. Many of the conferences and events I attend seem to be dominated by the topic, with particular reference to the holy grail for marketers. marketing return on investment (ROI).

Webinar Metrics 120

Webinar Metrics Content Marketing Advertising Agencies Content 120

Hubspot

MAY 7, 2012

Visual content has taken 2012 by storm, and leading the pack is the much beloved (and sometimes bemoaned) infographic. What has 2012 delivered marketers in the way of awesome infographics? Take a look at our favorite marketing infographics so far in 2012! Seriously Awesome 2012 Marketing Infographics.

Best Practices 28

Best Practices Hubspot Mobile Marketing Social Networks 28

Hubspot

DECEMBER 21, 2011

A lot of wonderful things happened in the world of marketing in 2011 , but in the fast-paced world of inbound marketing, it doesn't behoove us to dwell on the past. and asked them what they think is in store for inbound marketing and its 'Get Found,' 'Convert,' 'Analyze' methodology. did I get everyone?)

Dwell 28

Dwell PR Inbound Marketing Twitter 28

Zoominfo

AUGUST 9, 2018

B2B marketers say the #1 benefit of marketing automation is the ability to generate more and better leads ( source ). Marketers using automation software generate 2X the number of leads than those using blast email software and are perceived by their peers to be 2X as effective at communicating ( source ).

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Tomorrow People

SEPTEMBER 11, 2012

Without the complex marketing analytics tools HubSpot software gives Tomorrow People and our clients, the inbound marketing and content marketing campaigns we carry out would be impossible. The software, which has been in development for a year, is a ‘ completely rebuilt version ’.

Hubspot 120

Hubspot Advertising Agencies Marketing Management Inbound Marketing 120

Tomorrow People

JUNE 18, 2012

2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers. Many of the conferences and events I attend seem to be dominated by the topic, with particular reference paid to the holy grail for marketers.

Content Marketing 120

Content Marketing Content Case Studies Case Study 120