Hubspot

APRIL 27, 2012

Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. Landing pages , that's what! Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers.

Landing Pages 28

Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28

markempa

OCTOBER 28, 2012

Kelly uses the feature as a sales tool. Sources: Hinge Marketing. Related Resources: Marketing Sherpa 2012 Inbound Marketing Handbook (free excerpt). Landing Page Optimization: 3 quick recommendations from the stage at Optimization Summit 2012.

Lead Scoring 120

Lead Scoring Lead Ranking RFP Advertising Agencies 120

Hubspot

JUNE 20, 2017

The site receives 159 million page views per month, and has more than 70 million users. And it’s one of the most underutilized lead generation tools we marketers have in our quiver. These are Relevance.com conversion rates since November of 2012 for social media channels. Easy, look at the conversion rates below.

Lead Generation 74

Lead Generation Top of Funnel Generation Leads 74

Customer Experience Matrix

MAY 21, 2015

These were solid and comprehensive, although Teradata continues to make an unfashionable distinction between “omni-channel” marketing, which is conventional relationship marketing across all channels, and “digital” marketing, which is Web and email marketing. Fair enough.

Resource Management 120

Resource Management Hubspot Marketing Automation Services Enterprise Management 120

Hubspot

OCTOBER 4, 2012

This week, Inc.com announced the 2012 Inc. 500|5000 Conference on "How to Grow by Leaps and Inbound." 500|5000 Conference on "How to Grow by Leaps and Inbound." This blog post will pull out some of the highlights (and yes, the lowlights, too) from these stellar companies' marketing presences. Let's dive in!

Lead Scoring 28

Lead Scoring Lead Ranking Top of Funnel Marketing Automation Services 28

B2B Marketing Traction

JANUARY 10, 2012

Looking at a list of popular blog posts by Hubspot (a well-known marketing software company), 15 of 24 of Hubspot’s most popular recent blog posts have headlines that include numbered lists, such as: 5 Awesome Landing Page Lessons From Real Life Examples. 5 Tools to Battle Social Media Content Overload.

Social Media 100

Social Media Hubspot Landing Pages Keywords 100

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Those top three are the key improvements that marketing automation provides over simple email or CRM systems, so this prioritization makes sense.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Hubspot

DECEMBER 29, 2011

With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

SendX

JUNE 3, 2020

Online marketing is how you leverage different web-based channels to transmit messages about a company’s product or service to potential buyers or target audiences. Kotler & Armstrong (2012 p. 508) stated that online marketing is “efforts to market products and services and build customer relationships over the Internet.”

Online Marketing 232

Online Marketing Work Management Marketing Management Tools 232

Hubspot

DECEMBER 31, 2012

Do you have a particular goal in mind that you weren't quite able to hit in 2012? Of course, these goals could pertain to your personal life, but what about some career and marketing-related goals , too? Maintaining an active, helpful social presence is a great tool for growing a reach that can be used to promote your best content.

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

JULY 29, 2012

Crispy bacon with a side of the most tantalizing marketing stories of the week? Start sipping your mimosa and join me in reviewing the most interesting inbound marketing stories of the week! B2B Marketers Have a Blind Spot: The Buyer's Journey From Forrester. What was the best inbound marketing story you found this week?

Top of Funnel 28

Top of Funnel B2B Marketing Planning Forrester 28

Hubspot

MARCH 19, 2012

When you think about inbound marketing, PPC isn't the first thing that pops into your head. But that doesn't mean there's no place for PPC in an inbound marketing strategy. But that doesn't mean there's no place for PPC in an inbound marketing strategy. And what marketer isn't?

PPC 28

PPC Paid Content Paid Search Agency Lead Ranking 28

Hubspot

AUGUST 21, 2013

Back in 2012, we were able to more than double our blog email subscribers in just 3 months'' time -- from 28,538 at the beginning of July to 65,036 by the end of September. All we did was add a new check box field to all our landing page forms so people could subscribe to our blog with just one click. Seems unreal, right?

Opt-out 28

Opt-out Opt-in Landing Pages Ad Frequency 28

Industrial Marketing Today

MAY 22, 2011

A total of 70% of the American workforce will be mobile by 2012. These are all important considerations in developing your mobile marketing strategy and tactics. Next, consider optimizing your site and landing pages for the mobile experience. In the United States, numbers are still higher.

Mobile Marketing 60

Mobile Marketing Paid Search Agency Marketing Analytics Tools Planning 60

Hubspot

MARCH 1, 2012

The quest to become completely reliant on inbound marketing is easier said than done. The truth is, not everything can always be perfected online alone -- but you should still make an effort to fuse your online and offline marketing to get the most out of all your marketing campaigns. Let Offline Lead to Online.

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

Hubspot

MAY 8, 2012

In the HubSpot blog's subscriber call-to-action, for example, we explain what the HubSpot blog covers -- "all of inbound marketing - SEO, blogging, social media, lead generation, email marketing, lead nurturing & management, and analytics" -- so visitors have a clear understanding of what they'll get from subscribing.

Top of Funnel 28

Top of Funnel RSS Landing Pages Opt-out 28

Hubspot

DECEMBER 28, 2011

Marketers are really starting to understand the impact social media can have on their businesses. A recent survey conducted at the Pivot Conference revealed that 37% of marketers plan to move beyond just experimentation in social media in 2012. The reason for this shift? We're pulling out the big guns. and even customers.

Social Media 28

Social Media Media Social Networks Paid Search Agency 28

Hubspot

JUNE 16, 2016

Non-HubSpot customers can use a free tool like BuzzSumo to identify your top posts. 2) Add opt-in checkboxes your landing pages. Back in 2012, we were able to boost our newsletter subscribers by 128% in just three months' time. This could be especially lucrative if you have a lot of landing pages to add this to.

Opt-out 28

Opt-out Landing Pages Lead Gen Opt-in 28

Hubspot

JANUARY 14, 2013

Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. Just recognizing that you need to invest in inbound marketing is step one.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

MAY 14, 2012

How to Inject Problem Solving Into Your Marketing. As most inbound marketers know, success starts with content; so begin by writing blog posts that solve peoples' problems! Want your Twitter username FT'd on the greatest list of marketing pet peeves? — HubSpot (@HubSpot) May 14, 2012.

Marketing Prospects 28

Marketing Prospects Long Tail Marketing Planning Lead Gen 28

Hubspot

DECEMBER 11, 2013

Along with the acquisition of Instagram in 2012, this change in Facebook’s EdgeRank algorithm is but a piece of the shift Facebook has been making toward promoting more visual content. Marketers can’t afford, anymore, to leave visuals out of social media. Landing Pages? Need some help getting visual?

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

NOVEMBER 11, 2020

A blog is a critical component of your inbound marketing strategy — it's the vehicle for driving traffic, generating leads, and establishing authority and trust. How to measure them (Hint: With tools!). With that in mind, if no one is clicking through from your blog to your landing pages, you'll never generate any leads.

Analytics 101

Analytics Click Rate Lead Scoring Lead Ranking 101

Hubspot

JUNE 29, 2012

Make sure that your email marketing message displays properly on mobile devices to maximize the results of your sends. 7) 27% of TV sets shipped worldwide in Q1 of 2012 had internet connectivity. Source: Pew Internet ) The cell phone is the dominant communication tool in the United States, but information consumption is fragmented.

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28

Hubspot

FEBRUARY 3, 2012

Email is a powerful marketing channel, but it's also one that presents many questions and difficulties. In its 2012 Email Marketing Benchmark Report , MarketingSherpa surveyed 2,735 companies and asked them to rank the significance of 12 common email marketing challenges.

Email Marketing 28

Email Marketing Marketing Management Top of Funnel Deliverability 28

Hubspot

FEBRUARY 7, 2012

In marketing, offers are the gateways to lead generation. They are also a critical tool for nurturing existing leads into a position that makes them more sales-ready. What the heck is a marketing offer, and what are the qualities of a good one? Free Tools. Always place your offers on landing pages, gated by forms.

Work Management 28

Work Management Marketing Management Top of Funnel Buyer Personas 28

Hubspot

JANUARY 3, 2012

But with the prevalence of preview panes and the emergence of tools like Priority Inbox, the metric that gets email marketers salivating most is email click-through rate (CTR). If you've been running your email marketing campaign for even a few months, you're probably able to anticipate the click-through rate of each campaign.

Click Rate 28

Click Rate CTR Urgency Marketing Mobile Marketing 28

Hubspot

JULY 28, 2017

You see, social media marketing has changed, but most social media marketers haven’t. A modern social strategy is light-years away from the definition we used in 2012 and it’s time to adapt. Adapt to new tactics that take advantage of new tools. Flash back to 2012 with me for a moment. New York Times.

Social Media 78

Social Media Marketing AI Trends Media 78

Hubspot

MAY 26, 2017

We've found there's no better combination than having an SLA and doing inbound marketing. According to this year's report, inbound organizations with SLAs are 3X more likely to rate their marketing strategy as effective compared to outbound organizations with misaligned marketing and sales teams. ( What Can You Do?

Work Management 101

Work Management Marketing Management Marketing Automation Services Budget Programs 101

NuSpark Consulting

MARCH 10, 2012

Landing pages and microsites are designed to generate leads. You can certainly utilize tools that provide code on your site that identifies website visitors, but you’ll have to do some digging to find the specific prospect; and even if you do, that prospect may not be ready to engage with you. A website is a sales tool.

Work Management 100

Work Management Enterprise Management Lead Generation Marketing Management 100

Hubspot

FEBRUARY 18, 2013

According to a 2012 report by Adobe , a whopping 52% of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration in social media marketing. I would like to try and alleviate some of that pain, at least when it comes to marketing on Twitter. 1) Select an Analytics Tool.

Twitter 28

Twitter ROI Work Management Marketing Management 28

Customer Experience Matrix

OCTOBER 9, 2013

Of course they differed in the precise categories used and their audiences, but they generally covered the major B2B marketing automation features: email, Web behavior tracking, landing pages, nurture campaigns, lead scoring, analytics, and social media marketing. Note that not everyone is a marketing automation user.

Lead Ranking 120

Lead Ranking Marketing Automation Services Marketing Automation Lead Scoring 120

Hubspot

JULY 31, 2020

An email marketing campaign is a series of emails a business uses to communicate with current and potentials customers. Email campaigns are an important part of inbound marketing. Inbound marketing is an ongoing process as marketers meet buyers in whatever stage of the journey they're in.

Email Marketing 69

Email Marketing Campaigns Work Management Planning 69

Hubspot

SEPTEMBER 4, 2012

Didn't make it to Boston last week for INBOUND 2012 ? The entire presentation -- Brian's discussion about inbound marketing, Dharmesh's tour of HubSpot 3 , and lots more -- is in the video below. INBOUND 2012 Keynote Address: Announcing HubSpot 3. Well, you're in luck!

Hubspot 28

Hubspot Video Marketing Landing Pages Inbound Marketing 28

Valasys

AUGUST 9, 2019

At a time when the inbound marketing & content marketing strategies were intermingling, to assist the marketers in their bottom-line objective of optimizing the website conversions; other digital realms also started aiding to the standard practices of SEO.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Hubspot

AUGUST 13, 2012

But if you're looking for a job in marketing -- specifically inbound marketing -- there's some light at the end of the tunnel. According to Monster.com , "In 2012, leading-edge internet technologies will again be a leading generator of marketing jobs." 8 Tips to Get Hired as an Inbound Marketer.

Inbound Marketing 28

Inbound Marketing Work Management CMS Development Paid Search Agency 28

Online Marketing Institute

JANUARY 16, 2013

OMI Blog - Internet Marketing Training Courses & Certification Programs. 26 Content Marketing Tools to Use in 2013. On 01.09.13, In Content Marketing , by Kari Rippetoe. Content marketing is so hot right now. Storify – I love this tool. Pinterest is the ultimate visual content curation tool!

Marketing Automation Services 40

Marketing Automation Services Tools Planning Content Marketing 40

Hubspot

AUGUST 21, 2017

If you're a business on LinkedIn, it can also be a fantastic marketing tool. Back in 2012, LinkedIn launched a feature called Endorsements , which enables users to endorse their connections for skills they’ve listed in the Skills section of their profile -- or recommend ones they haven’t yet listed. Let's get our hands dirty.

Network Marketing 101

Network Marketing Linkedin Tips Paid Search Agency 101