B2B Marketing Traction

APRIL 17, 2013

A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. As usual, I have to provide information about the source of the survey, which few bloggers ever do.

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ViewPoint

SEPTEMBER 6, 2012

2012 Surprise: Slow Adoption of Technology Like Sales Intelligence Tools. She also says many companies have not adjusted to the fact that the role of the salesperson is not to convey information. Social Media: Know Where Your Customers Are & Use LinkedIn. Using Inbound to Get Online Bumps & Support Sales Initiatives.

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Hubspot

AUGUST 20, 2019

According to Performics' 2012 Life on Demand Survey , 40% of people feel more comfortable engaging with people online than in person. Great -- now look up the guest's LinkedIn profile to learn a little bit more about them so you can seek them out at the event. Would you change your inbound marketing approach if you were me?"

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Marketing Insider Group

OCTOBER 25, 2011

In my last post, I talked about using math to build the business case for changing from an outbound to an inbound marketing strategy. Some people are scared of marketing mix models. However, they are a great place to start with a scientific approach to the question “how much should I spend in each marketing tactic?”

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Hubspot

OCTOBER 31, 2012

In Q2 2012, Google racked up a 42% year-over-year increase in paid clicks. For B2B companies, increasingly, that means shifting some ad dollars to LinkedIn , the networking site for professionals that has garnered 175 million users (40 million in the U.S.) Why You Might Benefit From Using LinkedIn PPC Ads. How LinkedIn Ads Work.

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Hubspot

SEPTEMBER 11, 2013

This article originally appeared on LinkedIn Today. It’s not a fantasy if you’re Bill Gates , you wrote this post , and you’re a LinkedIn Influencer. David Kerpen, and entrepreneur and author, has the most popular article on LinkedIn -- " 11 Simple Concepts to Become a Better Leader " -- which has been viewed 1.8 You post it.

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Webbiquity

FEBRUARY 16, 2012

In this age of inbound marketing, content is king. ” But without a blog—a core place to create, store and curate in-depth thought leadership content—what exactly will these companies be tweeting about or sharing on Facebook or with LinkedIn groups? ” 5 Ways to Become a Better Writer in 2012 by TMG.

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ViewPoint

OCTOBER 11, 2012

He is a frequent speaker, blogger and contributor to many B2B marketing publications. 2012 Trending: Marketing Is Ahead of Sales in Understanding Buyer 2.0. Inbound, Focus on an Integrated, Buyer-Centric Approach. I can collect as much information as possible.”.

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Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Those top three are the key improvements that marketing automation provides over simple email or CRM systems, so this prioritization makes sense.

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Hubspot

MAY 24, 2012

So our new edition of 120 Awesome Marketing Stats, Charts & Graphs was in a way a demonstration of our passion, and an opportunity to share some insightful stats with fellow marketers. 2) 89% of marketers are maintaining or increasing their inbound marketing budgets. Social media use in the U.S.

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Hubspot

MARCH 20, 2013

But the latest addition to our marketing team is: the remarkable Dan Lyons. The writer and editor formerly known as "The Fake Steve Jobs" will be joining our inbound marketing team from his current role as Editor-in-Chief of ReadWrite. How consumers digest information is changing, too. Provide value to your customers.

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Integrated B2B

SEPTEMBER 18, 2012

That’s what LinkedIn is for.”. Can B2B marketing really be that easy? If B2B marketing is easy, why are plenty of good companies losing market share to savvy newcomers or not realizing their full potential? I wonder if today’s B2B marketers really do know their target. It really is a goldmine of information.

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B2B Marketing Peer-to-peer B2B Thought Leadership B2B 40

Hubspot

AUGUST 13, 2012

But you may have heard that we're in the heat of planning the biggest inbound marketing conference ever (at which Cyndi Lauper is indeed performing) -- INBOUND 2012. Oh, P.S., do you have your tickets to INBOUND 2012 yet ? ;-). 6) Use LinkedIn for promotions targeted to your industry. Just kidding.

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Hubspot

DECEMBER 29, 2011

With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever.

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Hubspot

NOVEMBER 16, 2012

Could David Bowie's 70s hit be a marketer's theme song, or what? On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. Inbound Marketing Strategist.

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Hubspot

DECEMBER 11, 2013

Along with the acquisition of Instagram in 2012, this change in Facebook’s EdgeRank algorithm is but a piece of the shift Facebook has been making toward promoting more visual content. We believe in giving marketers more context through product features , too.). The 3 Most Important LinkedIn Updates of 2013.

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Hubspot

JANUARY 29, 2014

Perhaps the number-one social media platform for B2B industries is LinkedIn. As the "professional-only" site (you won’t see pictures of lattes or comments about cats), millions of people use LinkedIn, as do numerous brands -- many of which take advantage of the site''s Company Pages. How to Respond.

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Hubspot

JANUARY 15, 2014

2) LinkedIn. Likely on many of your mobile devices already, the LinkedIn app is well-regarded for a reason. The app seems built for people who consume information on the run. Neither Facebook nor Twitter have reviews as strong as LinkedIn for their latest versions, but new versions come out all the time with improvements.

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Hubspot

DECEMBER 28, 2011

A recent survey conducted at the Pivot Conference revealed that 37% of marketers plan to move beyond just experimentation in social media in 2012. 68% of marketers said that an increased understanding of the benefits of social media is the factor that most influenced them to flip the switch. The reason for this shift?

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Hubspot

JANUARY 14, 2013

Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. Just recognizing that you need to invest in inbound marketing is step one.

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Hubspot

FEBRUARY 17, 2013

As inbound marketers, we know the potential of targeted advertisements and how effective they can be when positioned correctly. It's essential to marketers to be able to effectively target, deliver, and track the variety of ads we use over all our different networks and marketing assets. Share with us in the comments!

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Hubspot

MARCH 30, 2012

There's no rule that your list post needs to be a laundry list of useless information or that it needs to include a minimum number of items. They're also easy to scan, and with so much content available on the web these days, being able to scan a post and still grasp a helpful nugget or two of information is highly valuable.

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Webbiquity

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Stacey Acevero. valeriemichelle.

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Webbiquity

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Stacey Acevero. valeriemichelle.

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Enterprise Management Work Management Twitter Marketing Management 100

Hubspot

JUNE 26, 2019

Also, be sure your company's legal department is fully informed and on-board before you make your contest public. Casey Winters, who was part of the GrubHub team that launched the sweepstakes in 2011, advises in a LinkedIn post , "You should strive to think of your program as constantly evolving to stay interesting to your users.

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Hubspot

APRIL 27, 2012

Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. Landing pages , that's what!

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Hubspot

AUGUST 21, 2017

In April, LinkedIn announced it had reached 500 million members, making it one of the most popular social networks for professionals and one of the top social networks overall. But are you using LinkedIn to its fullest potential? What Is LinkedIn? About LinkedIn. Now, are you ready for a treasure trove of LinkedIn tips?

Network Marketing 101

Network Marketing Linkedin Tips Paid Search Agency 101

SendX

JUNE 3, 2020

Online marketing is how you leverage different web-based channels to transmit messages about a company’s product or service to potential buyers or target audiences. Kotler & Armstrong (2012 p. 508) stated that online marketing is “efforts to market products and services and build customer relationships over the Internet.”

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Hubspot

MARCH 21, 2012

You know, something worth redeeming in exchange for their contact information. The problem is, creating content takes time, which might be why so few marketers are utilizing landing pages to their fullest extent. So what's a time-crunched marketer to do? Blog Bundle. Data Compilation. Presentation Slides.

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Hubspot

JULY 9, 2012

Still, according to The State of Inbound Marketing in 2012 , 57 percent of companies acquired a customer from their business blog last year. Quora , LinkedIn Answers , and Focus are all question & answer sites where you may be able to find a topic. Blog writing is integral to a good inbound marketing strategy.

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Hubspot

APRIL 9, 2013

According to Performics'' 2012 Life on Demand Survey , 40% of people feel more comfortable engaging with people online than in person. Look up the guest''s LinkedIn profile to learn a little bit more about them so you can seek them out at the event. Would you change your inbound marketing approach if you were me?"

Personalization 28

Personalization Effectiveness Co-Registration Network Marketing 28

Hubspot

APRIL 4, 2012

Some information about what content future emails will contain. Your privacy policy to ensure their information will be used properly. HubSpot, for example, does this with our free Inbound Marketing Assessments. Ask them to follow you on Twitter, like you on Facebook, follow your LinkedIn Company Page, etc.

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Hubspot

MAY 3, 2012

According to a 2012 NACE survey , an all-time-high of 58% of interns are hired full-time after the internship has ended. While the internship requirements for different businesses will vary, there are a few traits that every marketing intern should possess in order to succeed and make a positive impact on your inbound marketing strategy.

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Hubspot

FEBRUARY 7, 2012

People don't like to give up their contact information freely, and your lead-capture form will create some friction. For example, HubSpot sells inbound marketing software , so our offers focus on helping prospects with their marketing challenges. Always place your offers on landing pages, gated by forms.

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Hubspot

JULY 28, 2017

We bring up these concerns out of love for you and modern marketing. You see, social media marketing has changed, but most social media marketers haven’t. A modern social strategy is light-years away from the definition we used in 2012 and it’s time to adapt. Flash back to 2012 with me for a moment. New York Times.

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Webbiquity

AUGUST 11, 2015

And with Google+ being deprecated , social networking now primarily means the “big three” of Facebook, Twitter and LinkedIn, plus Pinterest now at #4. Consumer brands are noticing: 36% of Fortune 500 companies had a presence in 2014, up from 9% in 2013 and just 2% in 2012. 10 LinkedIn Statistics and Facts.

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Hubspot

OCTOBER 19, 2012

Or LinkedIn? 45% of marketers note social media has a below average cost-per-lead compared to other channels. 62% of companies using LinkedIn for marketing have acquired a customer from it. 52% of companies using Facebook for marketing have acquired a customer from it. 20) Social media is free marketing.

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