Sprout Social

MAY 10, 2019

Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. Let us know on Twitter @SproutSocial! What kind of an approach are you bringing to your YouTube or video strategy?

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Biznology

JUNE 17, 2013

By the percentages: 200% to 300% increase in click-through rate when marketers include video in an e-mail ( Forrester ). Million words is the value of one minute of video according to Dr. James McQuivey of Forrester Research. 700 YouTube videos are shared on Twitter every minute. ” Here are 37 reasons why. YouTube ).

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Convince & Convert

FEBRUARY 8, 2016

In 2012, a group of marketers got together to find a better way. Forrester Research ). To learn more about agile content marketing, visit the Agile Marketing Blog , follow @rsmartly on Twitter, or check out “ The X Factor: Creating Better Content Though Agile.” This was the birth of the agile marketing manifesto.

Content Marketing 109

Content Marketing Marketing Budget Creation Business Lead Scoring 109

Hubspot

JULY 22, 2018

Did you know that B2B marketers who implement marketing automation increase their sales pipeline contribution by an average of 10% according to a report by Forrester ? Editor's Note: This post was originally published in September 2012 and has been updated for freshness, accuracy, and comprehensiveness. there's more.

Marketing Automation Services 101

Marketing Automation Services Top of Funnel Lead Ranking Marketing Automation 101

Hubspot

MAY 16, 2014

from Forrest Gump. 3) How much money (in billions) was spent on product placement in 2012? 2006 -- It came from Twitter''s creator, Jack Dorsey. 2) What fictional fishing company became a restaurant chain after appearing in the 1994 Best Picture Winner? Bubba Gump Shrimp Co. Man of Steel. 5) In what year did the U.S.

Banner Ads 28

Banner Ads Paid Search Agency Television marketing Forrester 28

MLT Creative

JANUARY 31, 2012

Acccording to a Forrester report released in March 2011, 30 percent of global manufacturers intended to increase social media investments in 2012. You can get in touch with him at derek@softwareadvice and follow him on Twitter @ERPAdvice. That, however, appears to be changing.

Social Media 40

Social Media Top of Funnel Media B2B Thought Leadership 40

Directive Agency

FEBRUARY 22, 2019

Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. 2012 – 2014 Average CPC). Forrester Wave Reports. Forrester Wave Analyst Report – Landing Page). Uploading contact lists into an ad platform, to use in campaigns, is a native targeting capability for most online ad platforms.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

The ROI Guy

DECEMBER 9, 2010

Spending on IT cloud services will triple in the next 5 years, reaching $42 billion and capturing 25% of IT spending growth in 2012." - IDC Much of the adoption is driven by the promise of what cloud can do to help transform IT services and drive important cap-ex and op-ex cost savings. Frugalnomics in Full Effect: Forrester and Gartner.

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

Hubspot

JUNE 29, 2012

Source: Forrester Research ) Peer-to-peer communication through text messaging has become of core part of society's communication infrastructure. 7) 27% of TV sets shipped worldwide in Q1 of 2012 had internet connectivity. Source: Forrester Research ) Commerce is shifting more and more online. Tweet This Stat! Tweet This Stat!

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28

Paul Gillin

DECEMBER 1, 2010

and Twitter. Forrester Research now predicts that smart phones will be the dominant Internet access device in the US within three years. Mary Meeker of Morgan Stanley sees smart phone shipments surpassing PCs in 2012 ( Here’s the video of her terrific presentation ). and Twitter. I had a chance to attend the recent Web 2.0

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Hubspot

FEBRUARY 6, 2013

Since Twitter unleashed Vine unto the world last month, brands have been quick to use the 6-second video app as a free marketing platform. Gogo, an in-air internet provider for business and commercial flights, got its Twitter followers riled up by posting a quick clip of what they could win in the upcoming giveaway.

Creativity 28

Creativity Business Hubspot Paid Search Agency 28

SendX

JUNE 3, 2020

According to a Forrester report , digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate (CAGR). Kotler & Armstrong (2012 p. Online marketing is that Marvel superhero that took its time to arrive in the marketing arena but is here to stay for a long time.

Online Marketing 239

Online Marketing Work Management Marketing Management Tools 239

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing. I do set people straight about it on Twitter. I wasn’t talking to you.) Third time “as I always say&#.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

ViewPoint

APRIL 13, 2012

In this second episode of PowerViews, I have the pleasure of talking with Jeff Ernst who provides advisory services to CMO and marketing leadership professionals as Principal Analyst at Forrester Research. Jeff joined Forrester after spending 20 years in sales and marketing. Jeff Ernst's research at Forrester. Stay Tuned.

Work Management 120

Work Management Marketing Management Planning Paid Search Agency 120

EveryoneSocial

OCTOBER 26, 2021

The term seemingly first hit the world in 2012 when Alexis C. Here is a list of dark social examples to keep in mind: Social Networks (LinkedIn, Twitter, Instagram, etc.) Plus, there are various new channels where people obtain information, and effective marketers need to be active participants within these.

Ideal Customer Profiles 69

Ideal Customer Profiles Work Management Paid Search Agency Marketing Management 69

Marketing Insider Group

JANUARY 2, 2013

As we look back on 2012, I think the award for biggest buzzword for the year should go to Content Marketing. sources through the purchase funnel according to Peter Burris from Forrester. Gerardo is the author of the blog www.theAdaptiveMarketer.com and is on twitter at @ gerardodada. By Gerardo Dada.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 100

Adobe Experience Cloud Blog

FEBRUARY 29, 2016

Author: Lisa Marcyes While scrolling through my Twitter feed yesterday, I began thinking about the bulk of content being posted and how indifferent I was to most of it. Look past your computer screen or mobile device and remember that at the other end of your Twitter feed is a human being. So think human to human.

Social Media 48

Social Media Research B2B Thought Leadership Tips 48

Hubspot

JUNE 9, 2016

2) Instagram's more than 400 million active users place it well ahead of Twitter (310 million active users) Snapchat (200 million active users), and Pinterest (100 million active users). million users -- almost double the incremental users expected for Twitter, and far more than any other social platform tracked. Tweet this stat!

Stats 28

Stats Marketing & Strategy Emarketing Social Networks 28

Hubspot

AUGUST 5, 2012

We have something to strike everyone's fancy, from Twitter data to SEO to insights from CMOs. A Look at the People Who Use Twitter From Brian Solis. A Look at the People Who Use Twitter From Brian Solis. Brian Solis published an excellent analysis of some Twitter-focused Pew data on his blog this week. From Forrester.

Twitter 28

Twitter Forrester Mobile Advertising Curation 28

Webbiquity

FEBRUARY 7, 2012

59% are on Twitter, and 43% use a company blog for marketing. Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter. women make up 64% of Twitter’s following), men (63% to 37%) are the larger share on LinkedIn. The mean half life of a link on twitter is 2.8

Paid Content 100

Paid Content Social Media Statistics Research 100

chiefmartech

FEBRUARY 16, 2016

According to Kate Leggett, principal analyst at Forrester Research, self-service increases customer satisfaction and lowers costs for the business. Forrester found that 72 percent of consumers prefer using a company’s website to answer their questions. Norwegian Cruise Line has been a Needle customer since 2012. Which itinerary?

Work Management 40

Work Management Marketing Management Service Peer-to-peer 40

Webbiquity

FEBRUARY 24, 2015

5 Keys to Improving Search Rankings with Duane Forrester of Bing by Stone Temple Consulting. Eric Enge talks to Bing’s Duane Forrester about the keys to improving SEO rank on Bing. Link building is somewhat surprisingly at #4 of Forrester’s five top areas.

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

Marketing Insider Group

JULY 21, 2015

Forrester ). 445 different advertisers delivered more than a billion banner ads in 2012. Please follow me on Twitter , LinkedIn , Facebook and Subscribe here for regular updates. Display ads account for a mere 0.9 percent of upstream traffic to department store sites. ( DoubleClick ). Mobile CPMs are 75 cents. Mary Meeker ).

Banners 100

Banners Doubleclick Banner Ads Mobile Advertising 100

Golden Spiral

NOVEMBER 20, 2020

I think, you know, people talk about health, Twitter, healthcare, Twitter, or medical Twitter. Um, but a lot of those thought leaders are very active on Twitter. Another is to think about, uh, the analyst reports that you can that are not behind a paywall, um, that are not gated from IDC and Gartner and Forrester.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62

Convince & Convert

MARCH 2, 2010

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. And the fact that Forrester Research projects social media spend in the U.S.

Business 117

Business Paid Search Agency Social Media Analysis 117

Convert

FEBRUARY 24, 2021

It’s similar to social media analytics on Facebook, Twitter, Instagram, and other sites. As it turns out, even though 74% of companies agree they want to be data-driven, according to a report by Forrester, only 29% could act based on analytics results. He warns that data “could be dangerous when handled the wrong way.”.

Marketing Analytics Tools 94

Marketing Analytics Tools Lead Ranking Analysis Paid Search Agency 94