Convince & Convert

JULY 23, 2012

Facebook is the new hub for fans. The London 2012 Olympics from July 27th to August 12th are going to be the most covered sporting event in our world’s history. In Chad’s case, his social media acumen has given him a platform to build a strong and fun brand that has lead to television deals and a ton of non-sports press.

Social Media 135

Social Media Media Blogger Television marketing 135

Hubspot

JULY 31, 2018

For now, augmented reality (AR) is still largely a novelty -- AR's newness alone contributes to its ability to surpass print, online, and television advertisements in terms of shock-factor. So, the question is -- how can your marketing strategy effectively capture an audience’s attention, once AR has become commonplace? AMC Theatres.

Examples 101

Examples Paid Search Agency Youtube Mobile Advertising 101

Convince & Convert

JANUARY 18, 2011

Let’s compare email marketing and social media. Market Size. companies will spend $1.676 billion on email in 2012. But nowhere near search, or television, or radio. But we have that metric in Facebook, where it’s called “impressions&# , and on YouTube, where it’s called “views&#.

Social Media 119

Social Media Media Digg Opt-in 119

Content Standard

OCTOBER 25, 2014

Marriott International is the latest brand to rev up its content marketing efforts with a new creative studio devoted to content development, production, and distribution. This move follows a growing marketing trend that has brands clamoring to become content publishers.

Microsite 40

Microsite Television marketing Content Social Networks 40

Convince & Convert

MARCH 15, 2013

Jake agrees, explaining that each and every market the brand is in seems to be defined by very passionate users. Jeff’s Social Media Stat of the Week is not your traditional Facebook or Pinterest announcement. in 2012 for television, digital, mobile, print, magazines, and outdoor. Social Media Stat of the Week.

Communities 140

Communities Mobile Advertising Emarketing Stats 140

Hubspot

OCTOBER 17, 2018

When I started selling HubSpot software in 2007, no one had ever heard of inbound sales and marketing. Because HubSpot provided a solution that was completely unique in the market, we had no competition from other companies selling the idea of inbound. But by that time, we had a sizable lead in the market.

First-Mover Advantage 73

First-Mover Advantage Work Management Marketing Management Amazon 73

Sprout Social

OCTOBER 9, 2018

Americans are obsessed with the sport—over 20 million people tune in each week for televised games during the season. To nobody’s surprise— 65% of fantasy sports participants watch more televised sports because they’re participating in fantasy leagues. The following year, Mark Zuckerberg invented Facebook.

Social Media 81

Social Media Media Television marketing eCommerce 81

NuSpark Consulting

APRIL 28, 2012

I still do when my clients ask me; radio, television, print, outdoor, etc. So before we look at calculating ROI of social media let’s understand the following: Social media marketing IS marketing; and that means the goal is leads and sales; no argument there. All marketing must contribute to revenue. Conferences?

Lead Ranking 100

Lead Ranking Social Media Paid Search Agency Lead Generation 100

Contently

MAY 11, 2016

“Let’s face it,” said Matt Johnson, State Farm’s former head of digital marketing. During his time at State Farm, Johnson also helped the marketing team shift its focus from traditional TV commercials to more engaging video content across different mediums. “We They’re not always calling that phone number.”

Paid Search Agency 60

Paid Search Agency Companies Advertising Agencies Content Marketing 60

Contently

MARCH 21, 2017

-centric approach to marketing coverage. According to the Content Marketing Institute, 87 percent of marketing professionals in the UK now use content marketing, and 53 percent planned to increase their spending in the next year. So is weighing JLL’s marketing agenda against audience demand.

Brand Identity 120

Brand Identity Branding Advertising Agencies Mobile Advertising 120

Contently

DECEMBER 8, 2016

Ratings dropped 15 percent from London 2012. “There’s still nothing on Facebook that equates itself to the Super Bowl or a major live event,” said Steve Rubel, chief content strategist at the communications agency Edelman. It happened at the Rio Olympics. ” The digital disruption. .”

Paid Search Agency 60

Paid Search Agency Ads Advertising Agencies Cable 60

Content Marketing Institute

DECEMBER 31, 2018

? ?. This text and the accompanying 30-minute video comes from my Content Marketing World 2018 keynote presentation. 31, 2017, I “retired” from marketing and took a sabbatical for 2018 (which, as of this publishing, I’m still happily on). I hope there is something here that will help you in your life or your marketing (hopefully both).

Planning 97

Planning Paid Search Agency Advertising Agencies Terms and Conditions 97

SnapApp

MARCH 6, 2012

consumers is expected to rise throughout 2012. to understand the necessity that mobile technology will play in their marketing?strategies. But, in addition to its staggering growth, mobile marketing is also?riddled marketing is only for big business. business of all sizes can take advantage of mobile marketing.

Mobile Marketing 48

Mobile Marketing Mobile Advertising Work Management Marketing Management 48

Content Standard

JULY 13, 2016

Remember when we used to get news from a newspaper or a local television broadcast? That’s a big bump from 2012, when 49 percent of adults said they received news from social media. That’s a big bump from 2012, when 49 percent of adults said they received news from social media. Putting the News in Content Marketing.

Marketing & Strategy 40

Marketing & Strategy Thought Leadership Content Amazon 40

Hubspot

AUGUST 2, 2012

We're knee deep in 2012 Summer Olympics coverage, and billions of eyes from around the world are watching athletes attempt to break records and bring home the gold. seems like a perfect opportunity for marketers, no? million views on YouTube and 727,068 likes on Facebook. Marketers can learn a lot from this campaign.

Campaigns 28

Campaigns Paid Search Agency Mobile Advertising Work Management 28

Adobe Experience Cloud Blog

SEPTEMBER 19, 2013

A success story like this takes a tremendous amount of marketing, some true customer obsession, the desire to build a fantastic customer and fan community, and some social media smarts. Target used ads in Vogue, television spots, and social media to promote the collection. Learn from Your Blunders. Social Media'

Communities 48

Communities Peer-to-peer Blogger Social Media 48

Convince & Convert

MAY 18, 2012

Let’s talk a little bit about Facebook, shall we? Some of the people listening to this podcast may have heard of Facebook. Eric : I think this is going to be the Facebook episode. Eric : I think this is going to be the Facebook episode. Jay’s Thought of the Week. This is real time podcasting, people.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Hubspot

FEBRUARY 1, 2017

As it turns out, many of our most beloved destination sites -- some of which we frequently write about and are essential to marketers -- were borderline unrecognizable when they first launched. And what can marketers stand to learn from it? Today: Current model: " The world’s leading Internet television network. ". 3) Facebook.

Blast Campaigns 28

Blast Campaigns Peer-to-peer Marketing Websites Amazon 28

Convince & Convert

AUGUST 24, 2012

This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. Read on for insights from Eric plus Eric Boggs ‘s Social Media Stat of the Week ( This week : Twitter gets 15% more media mentions than Facebook.).

Social Media 115

Social Media Media API Twitter 115

Digital B2B Marketing

DECEMBER 17, 2013

Stop grumbling about Facebook’s latest blow to marketers. Others have finally jumped on the social media bandwagon, adding their own voice to the marketing cacophony of Facebook. Of course your posts aren’t reaching as many people on Facebook! Thanks to the DVR, removing ads on television is easy.

Facebook 100

Facebook Television marketing Brand Identity Branding 100

Hubspot

JULY 3, 2013

Advertising was so prevalent then that it was already getting ignored, forcing marketers to bedazzle their newspaper headlines to get an extra blink or two. In 1922 and for the next 48 years, the world saw ads invade pre-digital channels such as radio, television, and home telephones. Marketing that’s trustworthy.

Advertisements 28

Advertisements Advertising Allocation Peer-to-peer 28

Hubspot

NOVEMBER 25, 2011

As retailers prep their brick and mortar presence with lights and glitter, smart inbound marketers are also taking to the internet in order to cash in on their online sales. Take a look at some mind-blowing statistics and predictions around the use of mobile devices, online coupons, and email marketing this holiday shopping weekend.

Statistics 28

Statistics Stats Mobile Advertising Marketing Budget 28

Convince & Convert

JUNE 8, 2012

What’s left for the mid market? You’ve got the low market stuff, Hootsuite and services like that, but for your mid-size companies, what are they going to do? There’s not going to be any software for the mid-market anymore, and I’m not sure what we’re going to do about it. Jim : Yeah.

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

Hubspot

MAY 29, 2014

Rather than attempt to capture all of the wisdom of her slides (which you can read in its entirety by flipping through the SlideShare presentation below), we decided to pull out the top insights for marketers contained in the report and give you some tweetable stats to share with your friends. hours on Twitter and 9 hours on Facebook.

Allocation 28

Allocation Trends Mobile Advertising Youtube 28

Hubspot

SEPTEMBER 11, 2013

So in October 2012, LinkedIn launched the Influencer program, allowing selected “thought leaders” (their term) to share original content directly with LinkedIn users. I was asked to be an Influencer during the holiday season last year (December 2012.) I compare those clicks to what I get on other platforms like Twitter and Facebook.

Linkedin 28

Linkedin Clickthrough Thought Leadership Aggregators 28

Ambal's Amusings

FEBRUARY 22, 2012

2012-02-22T06:16:00Z. 2012-02-22T06:17:00Z. interesting Video based Content Marketing Tool. Animoto is an interesting content marketing tool for creating video pieces from photos, video clips, and music. Animoto is an interesting content marketing tool for creating video pieces from photos, video clips, and music.

Tools 100

Tools Planning Content Marketing Television marketing 100

KoMarketing Associates

DECEMBER 21, 2012

As content marketers, there’s something to be said for infusing your writing with nostalgia. In this post, we’ll take you through the ghosts of content marketing past , present , and future to reflect on the evolution of content marketing a la Charles Dickens. Ghost of Content Marketing Past. You get the idea.

Planning 120

Planning Content Marketing Television marketing Advertising Agencies 120

Salesforce Marketing Cloud

NOVEMBER 16, 2021

The company’s video streaming service not only proved to be hugely popular, it also changed how we consume television and movies altogether. Rival DVD rental business Blockbuster failed to adapt to meet the changing market. Facebook, Twitter, and Instagram all have polling tools. The rest is history. Make space for ideas.

Marketing AI 98

Marketing AI Tips Marketing & Strategy Customer Satisfaction 98

Webbiquity

APRIL 14, 2014

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. No, not that.)

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Parse.ly

FEBRUARY 20, 2019

Overall, Google in 2018 and Facebook in 2017 fell into this category. Google added a number of ways for people to discover content directly in their product, and Facebook, of course, changed their newsfeed algorithm. SmartNews ran television ads in 2018. More are learning about them though. Device usage by platform referral.

Aggregators 107

Aggregators Traffic Stats Case Studies 107

Convince & Convert

FEBRUARY 22, 2016

By now, we’re all aware that the campaign-centric model of marketing is over—at least, if you want to be a company that remains viable and visible in the minds of consumers. The “Tent Pole” Marketing Model. Even worse is the fact that the campaign model wasn’t applied to marketing alone. Or at least we should be.

Paid Search Agency 106

Paid Search Agency Advertising Agencies Mobile Advertising Marketing & Strategy 106

Biznology

JANUARY 1, 2013

However, if you’ll notice, most of what folks are sharing online via Twitter , Facebook , Pinterest , Tumblr, and Google + are articles via links. Become Way More Visual — The biggest changes over the last year, 2012, were in how people consume new content and new posts online. Take what you want and leave the rest.

Paid Search Agency 80

Paid Search Agency Facebook Twitter Viral Marketing 80

Contently

AUGUST 26, 2016

Before you scroll past this and read whatever Dillon chose (probably something about Facebook), give this story a chance. Europe’s evolving privacy regulations are particularly fascinating, and they’re relevant to pretty much any marketers who target a European market. Selected by Joe Lazauskas, editor-in-chief.

Media 60

Media Privacy Television marketing Internet Marketing 60

Marketing Insider Group

MARCH 31, 2014

This is a huge question on the minds of many marketing leaders and practitioners alike. Why Content Marketing? The reason brands have begun to think and act like is publishers is reflected in the growing cost and increasing opt out rates for many types of marketing. Biggest Mistakes Marketers Make. of banners are ignored.

Brand Identity 100

Brand Identity Branding B2B Thought Leadership Custom Publishing 100

Webbiquity

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What type of posts generate the most engagement on Facebook? Image credit: Business 2 Community. 68% of U.S.

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Hubspot

FEBRUARY 15, 2017

That's why there are formal marketing awards -- official ways of recognizing some of the most remarkable work done in the area, usually presented with some sort of trophy or plaque, as well as public proclamation as that year's "best of" something. The Ultimate Directory of Marketing Awards. 3) B2B Marketing Awards.

Paid Search Agency 71

Paid Search Agency Paid Content Advertising Agencies Budget Programs 71

Vidyard

OCTOBER 19, 2016

Television changed that. Many wrote TV off as a fad, but soon, nearly every home in North America had a television: rabbit-ears pointed in all directions, picking up everything from news broadcasts to sporting events. On-demand television was an exciting idea as early as the 1970s. The Short But Exciting Rise of Flash.

Paid Content 50

Paid Content Video Marketing Television marketing Bandwidth 50