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Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report

Contently

Last week, Facebook announced that it had reached 1 billion mobile-only monthly users. Per eMarketer, time spent with every medium —including advertising giants like TV, radio, and print—has been colonized by mobile devices. Almost all the gains are going to Facebook and Google. Everyone else combined for a 3 percent loss.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

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The 6 Most Important Social Media Trends of 2017

Contently

Facebook added a hundred million users in a quarter? Facebook is in trouble for failing to stop fake news , extremist messages , and child pornography ? Facebook shamelessly copied another Snapchat feature? In 2016, Facebook accounted for almost two-thirds of all social media ad spending. What else is new ?

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Facebook’s Booming Ad Business Is Only Getting Bigger

Contently

Social media revenue has climbed in every report since the IAB began including such data in 2012. To no one’s surprise, Facebook drove the majority of that growth. According to eMarketer , Facebook accounted for 68 percent of all social media ad spend in 2016.

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Consequences of killing time? In the future, more digital growth will be mobile.

Parse.ly

This year, time with digital media is expected to grow 4%, according to Nicole Perrin, Senior Analyst at eMarketer. eMarketer studied time spent with mobile devices (including including smartphones, tablets, and feature phones), desktop, and laptop. eMarketer’s study takes into account time spent multitasking. But by 2020?

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50 Facts about online consumer behavior not to ignore

Biznology

95% of Millennials expect brands to have a Facebook presence. 87% of Gen X-ers (30- to 44-year-olds) and 70% of those ages 45 to 60 think brands should, at the very least, have a Facebook page. eMarketer ). FINDING YOUR AUDIENCE. Conductor ). 96% of consumers have searched for product information from their mobile device.

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How to Turn Social Connections Into In-Person Sales

Convince & Convert

via Best Buy on Facebook. The company’s fluency in social media drove holiday sales in 2012. Jeff focuses on another eMarketer statistic about smartphone penetration: eMarketer has basically predicted a slowing adoption rate for social media on smartphones so that by 2017, about 49.7% ” via eMarketer.