SmartBug Media

JULY 17, 2020

Using authoritative content can help you generate leads, and there are some great content strategies that you can use to boost your chances of getting the leads you want. From using data from an authoritative source to writing informational content in an authoritative way, this is how your business can generate more leads.

Generation 99

Generation Lead Scoring Lead Ranking Leads 99

Crimson Marketing

OCTOBER 9, 2013

“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” ” The best content for relationship building include: Blog posts. Being Able to Define Content Marketing.

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

Crimson Marketing

OCTOBER 8, 2013

“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” ” The best content for relationship building include: Blog posts. Being Able to Define Content Marketing.

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

Content Standard

NOVEMBER 2, 2016

You’re a marketer. You’ve never done a viral marketing campaign before, and you don’t know where to start. For anyone who doesn’t know how the sausage is made, this seems like a reasonable request: hey, a brand did this huge viral campaign—let’s do one, too! Your boss comes into your office.

Viral Marketing 40

Viral Marketing Planning Marketing Budget Advertising Agencies 40

Marketing Insider Group

OCTOBER 21, 2015

There are 1876 marketing technology companies according to chiefmartec. Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. The Content Marketing Investment Build Up.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Adobe Experience Cloud Blog

MARCH 14, 2012

by Seth Resler On March 5th, the non-profit organization Invisible Children posted a video online called “Kony 2012.” So what content marketing tips can we learn from the Kony 2012 campaign? Seth Godin’s book, All Marketers are Liars , is about the importance of storytelling.

Campaigns 48

Campaigns Content Marketing Content Storytelling 48

Adobe Experience Cloud Blog

OCTOBER 11, 2017

A typical day in the life of a content marketer is somewhat like this: get into work, log in, grab a cup of coffee and, on a good day, get straight down to business to create top trending content that grabs thousands of eyeballs. That is the (not so) secret behind creating content that converts. So, what do you do?

Trends 134

Trends Content Thought Leadership Viral Marketing 134

Sprout Social

FEBRUARY 5, 2020

In many ways, it’s both the starting point and the end goal of Facebook marketing. Without any reach, your content will exist without purpose or visibility on Facebook. However, this changed in February 2018 , so marketers who are familiar with the old way of measuring reach should be readjusted to the updated method by now.

Facebook 145

Facebook Viral Marketing Eye-Tracking Impressions 145

NuSpark Consulting

MARCH 1, 2012

The passing of Davy Jones on February 29, 2012 has given me some time to reflect on the phenomenon on what the Monkees were at the time, and the role of marketing played in turning actors to beloved and still well-known musicians to this day. Like a good website or good content, the Monkees TV show was.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Emarketing Content 100

Content Marketing Institute

JUNE 8, 2018

When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.”. HANDPICKED RELATED CONTENT: How REI Is Unlocking the Power of Long-Form Video. Click To Tweet.

Storytelling 101

Storytelling Content Viral Marketing Video Marketing 101

Scoop.it

JANUARY 7, 2021

This was the issue that Death Wish Coffee, a company based in Saratoga Springs, NY, faced back in 2012. Next, develop a content marketing strategy for each of the channels you’ll be using for branding purposes. One of the approaches to online branding that helped Death Wish Company grow so fast was influencer marketing.

Ad Building 98

Ad Building Brand Identity Branding Business 98

SnapApp

AUGUST 22, 2017

In the early 1990s, content marketing was, for the most part, traditional marketing. . In fact, almost one-fourth of the $150 billion in US advertising market spend was invested into television ads in 1990. . Data from Andy Crestodina’s book Content Chemistry echoes this as well. Print Marketing.

Content Marketing 90

Content Marketing Advertising Agencies Television marketing Paid Search Agency 90

Hubspot

APRIL 21, 2020

Using social media and content to market your business isn't a new concept, so doing the bare minimum won't cut it. Think about how often content is shared across the web — for instance, there are over 2.45 Needless to say, there's a lot of content everywhere. 6 Ways to Create Content That Markets Itself.

Tips 69

Tips Content SERP Custom Publishing 69

Marketing Insider Group

NOVEMBER 12, 2014

I am always looking for what kind of content works for others and how to emulate those best practices in content marketing. I continue to believe Slideshare is one of the greatest opportunities in content marketing. I continue to believe Slideshare is one of the greatest opportunities in content marketing.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

Brandwatch Marketing

OCTOBER 5, 2020

Marketing always has to adapt to new technology and although we can hardly call social media new anymore, a lot of businesses still haven’t caught up or got to grips with it. What is social media marketing? Social media marketing is any marketing that takes place on social media platforms. How do I get started?

Social Media 105

Social Media Social Marketing Media Planning 105

Contently

OCTOBER 17, 2016

Last week, we gathered 200 of the top minds in content marketing at the Bowery Hotel for the fith annual Contently Summit. When we held the first Contently Summit in the fall of 2012, Mitt Romney’s “47 percent” comment qualified as a debilitating political gaffe. Oh, how much has changed.

B2B Thought Leadership 60

B2B Thought Leadership Thought Leadership Content Viral Marketing 60

ClearVoice

FEBRUARY 1, 2022

During a recent interview, I had the privilege of speaking about the collision of conscious marketing with inclusion at its forefront. When marketers think of the inclusion of diverse voices, it’s a no-brainer. She began gaining massive attention after her 2012 YouTube Video, “Ask Amber.”. Wole Lagunju, Artist .

First-Mover Advantage 98

First-Mover Advantage Thought Leadership Youtube Television marketing 98

Buffer

JULY 5, 2022

While the influencer went viral on TikTok for her salmon rice bowl recipe in 2021, she first created her YouTube channel in 2012 sharing content around fitness and food. Readers know they’ll be learning more about freelance writing, making Kat’s content a great resource for a specific demographic.

Newsletter 86

Newsletter Viral Marketing Twitter Youtube 86

Biznology

JULY 28, 2014

Large and small businesses alike have spent the better part of the past half-decade trying to best leverage the marketing potential of Facebook – and rightly so. billion active users worldwide, and an increase of 92 percent when it comes to shared content since 2012. Facebook reports 1.23

Twitter 80

Twitter Social Marketing Social Networks Viral Marketing 80

Convince & Convert

MARCH 26, 2013

Actually, Facebook itself started this rumor in February of 2012 at the Facebook Marketing Conference in New York. The views that are a result of actions are recorded in “viral” views. The views that are a result of an action are actually recorded in “viral” views. Viral Reach.

Viral Marketing 167

Viral Marketing Facebook Marketing Management Buzz 167

Hubspot

JULY 5, 2012

Oh, and can you make it go viral, too? First of all, what a frustrating question; virality can never, ever be guaranteed. But there are some common qualities to many of the viral videos out there that we've started to notice. Why did this gem go viral? Hilarious Content. Keep it Short.

Viral Marketing 28

Viral Marketing Video Marketing Word of Mouth Youtube 28

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. I hope you enjoy this historical perspective via all the posts that I’ve written since way back in 2012. ” Be a big fish in the blogger outreach pond.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Content Standard

JANUARY 4, 2018

In 2012, an Austrian skydiver named Felix Baumgartner drew worldwide attention for his record-setting skydive from 128,000 feet above sea level. Similar stunts have had a place in brand marketing for decades, even if most businesses won’t—and can’t—justify investments on Red Bull’s scale.

Planning 48

Planning Brand Identity Branding Viral Marketing 48

Hubspot

DECEMBER 17, 2012

And as marketers, that means we can't help but think about how our strategies took shape, how we adapted our tactics and techniques, and of course, how successful they all were. And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. Proctor & Gamble: Thank You, Mom.

Campaigns 28

Campaigns Work Management Marketing Management Planning 28

Contently

MAY 23, 2016

A new “platform” for content gets dressed in hype every week. For instance, on Thursday evening, one of our recent posts—” 13 Works of Classic Literature With Upworthy Titles “—started going viral on the /r/books subreddit. Check out Contently’s so I don’t get fired!)

Viral Marketing 94

Viral Marketing Advertising Mediums Linkedin ROI 94

Outgrow

AUGUST 12, 2021

The SaaS market will be clocking in revenue worth $123 Billion by 2021. Reports suggest that the growth in revenue in SaaS companies is directly correlated to the measure of marketing efficiency. The need of the hour is interactive content. This is why they have great ROI relative to other marketing initiatives.

Work Management 98

Work Management Paid Search Agency Marketing Management Companies 98

SnapApp

FEBRUARY 10, 2012

Video marketing ranks high on the list of priorities for marketers in 2012. Specifically, a good portion of marketers have plans to increase their YouTube marketing efforts this year. Some marketers shy away from video, thinking it's too expensive to hire a professional video editor or too time consuming.

Video Marketing 48

Video Marketing Marketing & Strategy Viral Marketing Content 48

Content Standard

OCTOBER 8, 2016

When it comes to Twitter marketing, most brands only occasionally turn to promoting accounts and appearing in the Promoted Trends feature on the platform. There is also less opportunity to drive engagement—a critical component of successful marketing on Twitter. For effective promotion, Tweets need to be engaging in their own rights.

Promotion 88

Promotion Twitter Marketing & Strategy Marketing Strategy 88

Convince & Convert

JULY 23, 2012

The London 2012 Olympics from July 27th to August 12th are going to be the most covered sporting event in our world’s history. ESPN’s SportsNation is a television program that features viral sports video and interactive public polling. I wrote the majority of this piece from my hotel room in New Orleans while at NABJ 2012.

Social Media 133

Social Media Media Blogger Television marketing 133

Content Standard

JUNE 9, 2015

Dubbed “The Internetest safety video on the Internet,” Delta’s new airline safety video is basically the Internet’s greatest viral hits compressed into a six-minute span. Delta’s bid to liven up the federally mandated safety demonstration earned the company a meme marketing hit, with 8 million views and counting.

Internet Marketing 40

Internet Marketing Viral Marketing Blast Campaigns Guidelines 40

Convince & Convert

MAY 1, 2015

Karlijn has seen great success with things like Facebook’s advanced targeting and the viral Sherlock, the lost and found dog video by embracing the fact that mistakes will be made. In 2012, Jon responded to a Tweet requesting help with some data entry from Jeff Gibbard , who has continued to be a mentor to Jon ever since.

Social Media 158

Social Media CMS Development Media Thought Leadership 158

Brandwatch Marketing

OCTOBER 5, 2020

Marketing always has to adapt to new technology and although we can hardly call social media new anymore, a lot of businesses still haven’t caught up or got to grips with it. What is social media marketing? Social media marketing is any marketing that takes place on social media platforms. How do I get started?

Social Media 52

Social Media Social Marketing Media Planning 52

Convince & Convert

JANUARY 18, 2016

Two years ago, I set out on a mission to uncover insights that would allow me to unlock the power of SlideShare marketing. I started out with very little knowledge of what worked well, and my only presentation was one created back in 2012. For me, I like to take inspiration from the content that others have already created.

Viral Marketing 104

Viral Marketing Ideal Customer Profiles Impressions Design 104

Marketing Insider Group

MAY 6, 2015

Luke Kintigh , Intel’s Global Content and Media Strategist, is a triple threat in the content marketing industry: part content creator, part data analyst, and part distribution genius. It’s kind of funny to look back at when we launched iQ in 2012 and the KPIs we had then, which were mainly around content volume.

Distribution 100

Distribution B2B Thought Leadership Work Management Viral Marketing 100

Marketing Insider Group

NOVEMBER 21, 2013

Who created content that didn’t just pitch their products. To find the best branded content, I reached out to some of my best content marketing friends for nominations. They provided some amazing suggestions and mostly agreement (see below) on what was the best branded content of 2013. I get the message.

Video Marketing 100

Video Marketing Brand Identity Branding Training 100

RebelMouse

JULY 11, 2017

A lot of people know RebelMouse from when we went viral in 2012 as a social aggregation tool — later dubbed "social media's front page." Our clients get a global creative agency made up of content optimizers, social strategists, and audience builders. Those who stuck around with us got to later know us as a social-forward CMS.

Paid Search Agency 68

Paid Search Agency CMS Development Creativity Advertising Agencies 68

Contently

OCTOBER 5, 2016

When Apple released iOS 6 in 2012, the tech world flipped out over Apple Maps, the company’s late-to-the-game GPS directions app. What other shows they’re listening to,” said Jason Hoch, chief content officer at How Stuff Works. “I There’s already a lot of great content out there. Who they are.

Ad Exchange 117

Ad Exchange Paid Search Agency Budget Programs Advertising Mediums 117