Adobe Experience Cloud Blog

MARCH 14, 2012

by Seth Resler On March 5th, the non-profit organization Invisible Children posted a video online called “Kony 2012.” So what content marketing tips can we learn from the Kony 2012 campaign? Seth Godin’s book, All Marketers are Liars , is about the importance of storytelling. Story telling matters.

Campaigns 48

Campaigns Content Marketing Content Storytelling 48

Sprout Social

FEBRUARY 5, 2020

In many ways, it’s both the starting point and the end goal of Facebook marketing. However, this changed in February 2018 , so marketers who are familiar with the old way of measuring reach should be readjusted to the updated method by now. Organic, paid and viral reach. Reach vs. impressions. Reach vs. engagement.

Facebook 145

Facebook Viral Marketing Eye-Tracking Impressions 145

Crimson Marketing

OCTOBER 9, 2013

“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” Being Able to Define Content Marketing. Mobile Content Marketing Strategies Will Create Winners. Guest blog posts.

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Allocation Trends Content Marketing Marketing Automation Services 100

Crimson Marketing

OCTOBER 8, 2013

“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” Being Able to Define Content Marketing. Mobile Content Marketing Strategies Will Create Winners. Guest blog posts.

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

Scoop.it

JANUARY 7, 2021

This was the issue that Death Wish Coffee, a company based in Saratoga Springs, NY, faced back in 2012. Next, develop a content marketing strategy for each of the channels you’ll be using for branding purposes. One of the approaches to online branding that helped Death Wish Company grow so fast was influencer marketing.

Ad Building 98

Ad Building Brand Identity Branding Business 98

Marketing Insider Group

OCTOBER 21, 2015

There are 1876 marketing technology companies according to chiefmartec. Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. The Content Marketing Investment Build Up.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Marketing Insider Group

NOVEMBER 12, 2014

I am always looking for what kind of content works for others and how to emulate those best practices in content marketing. I continue to believe Slideshare is one of the greatest opportunities in content marketing. So In the spirit of learning from the best, here are the 15 best LinkedIn Pulse articles on Marketing.

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Linkedin Work Management Best Practices Marketing Management 100

Content Marketing Institute

DECEMBER 12, 2017

It’s hard to believe that, after 10 years, this will be the last time I share my annual list of content marketing predictions for CMI. In 2018, at least two major Fortune 500 brands will hire former publishers and/or media executives to serve as their chief marketing officers. JoePulizzi #Predictions2018 Click To Tweet.

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

NuSpark Consulting

MARCH 1, 2012

The passing of Davy Jones on February 29, 2012 has given me some time to reflect on the phenomenon on what the Monkees were at the time, and the role of marketing played in turning actors to beloved and still well-known musicians to this day. Davy wasn’t “liked”, “followed, ” or “shared.”

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Emarketing Content 100

Brandwatch Marketing

OCTOBER 5, 2020

Marketing always has to adapt to new technology and although we can hardly call social media new anymore, a lot of businesses still haven’t caught up or got to grips with it. What is social media marketing? Social media marketing is any marketing that takes place on social media platforms. How do I get started?

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Social Media Social Marketing Media Planning 105

Hubspot

JULY 5, 2012

Oh, and can you make it go viral, too? First of all, what a frustrating question; virality can never, ever be guaranteed. But there are some common qualities to many of the viral videos out there that we've started to notice. Why did this gem go viral? Keep it Short. And they did it in all of their videos.

Viral Marketing 28

Viral Marketing Video Marketing Word of Mouth Youtube 28

Hubspot

DECEMBER 17, 2012

And as marketers, that means we can't help but think about how our strategies took shape, how we adapted our tactics and techniques, and of course, how successful they all were. And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. Proctor & Gamble: Thank You, Mom.

Campaigns 28

Campaigns Work Management Marketing Management Planning 28

SmartBug Media

JULY 17, 2020

The Drum excels because it offers these white papers on the condition that people sign up to its email marketing list. And it’s straightforward about its intention, stating that signing up will “allow marketers to finally deliver truly contextual campaigns to audiences.”. But having good quality, authoritative content isn’t enough.

Generation 99

Generation Lead Scoring Lead Ranking Leads 99

Biznology

JULY 28, 2014

Large and small businesses alike have spent the better part of the past half-decade trying to best leverage the marketing potential of Facebook – and rightly so. billion active users worldwide, and an increase of 92 percent when it comes to shared content since 2012. B2B Marketing Social Business Social Media Marketing'

Twitter 80

Twitter Social Marketing Social Networks Viral Marketing 80

Convince & Convert

MARCH 26, 2013

Actually, Facebook itself started this rumor in February of 2012 at the Facebook Marketing Conference in New York. The views that are a result of actions are recorded in “viral” views. The views that are a result of an action are actually recorded in “viral” views. Viral Reach.

Viral Marketing 167

Viral Marketing Facebook Marketing Management Buzz 167

Buffer

JULY 5, 2022

While the influencer went viral on TikTok for her salmon rice bowl recipe in 2021, she first created her YouTube channel in 2012 sharing content around fitness and food. Emily’s life plan for the week If you’re a fan of Emily Mariko , you know that her brand is all about minimalism.

Newsletter 86

Newsletter Viral Marketing Twitter Youtube 86

Hubspot

SEPTEMBER 28, 2012

These are some examples of virality (the marketing kind) at its best. Thing is, viral marketing is not easy. Newsjack virality, that's what you can do. In other words, you can take something that's already gone viral, and piggyback on its success by creating your own awesome spin on it. So what can you do?

Viral Marketing 28

Viral Marketing Paid Search Agency Companies PR 28

ClearVoice

FEBRUARY 1, 2022

During a recent interview, I had the privilege of speaking about the collision of conscious marketing with inclusion at its forefront. When marketers think of the inclusion of diverse voices, it’s a no-brainer. She began gaining massive attention after her 2012 YouTube Video, “Ask Amber.”.

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First-Mover Advantage Thought Leadership Youtube Television marketing 98

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. I hope you enjoy this historical perspective via all the posts that I’ve written since way back in 2012.

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Long Tail Marketing Blogger Outreach Paid Content 199

Content Standard

JANUARY 4, 2018

In 2012, an Austrian skydiver named Felix Baumgartner drew worldwide attention for his record-setting skydive from 128,000 feet above sea level. Similar stunts have had a place in brand marketing for decades, even if most businesses won’t—and can’t—justify investments on Red Bull’s scale.

Planning 48

Planning Brand Identity Branding Viral Marketing 48

Contently

MAY 23, 2016

For instance, on Thursday evening, one of our recent posts—” 13 Works of Classic Literature With Upworthy Titles “—started going viral on the /r/books subreddit. On May 18, at the 2016 Digiday Content Marketing Awards, we won Best Brand Publication for Contently Quarterly , our print magazine.

Viral Marketing 94

Viral Marketing Advertising Mediums Linkedin ROI 94

Convince & Convert

JULY 23, 2012

The London 2012 Olympics from July 27th to August 12th are going to be the most covered sporting event in our world’s history. ESPN’s SportsNation is a television program that features viral sports video and interactive public polling. I wrote the majority of this piece from my hotel room in New Orleans while at NABJ 2012.

Social Media 134

Social Media Media Blogger Television marketing 134

Adobe Experience Cloud Blog

OCTOBER 11, 2017

A typical day in the life of a content marketer is somewhat like this: get into work, log in, grab a cup of coffee and, on a good day, get straight down to business to create top trending content that grabs thousands of eyeballs. The trick is to take off your marketing hat and think like a consumer while brainstorming for relevant content.

Trends 134

Trends Content Thought Leadership Viral Marketing 134

Vidyard

JULY 5, 2017

How does market disruption occur? What allowed these brands to blossom into household names and disrupt their markets even when they weren’t first? What allowed these brands to blossom into household names and disrupt their markets even when they weren’t first? viral in nature.

Storytelling 81

Storytelling Video Marketing Conversion Viral Marketing 81

Outgrow

AUGUST 12, 2021

The SaaS market will be clocking in revenue worth $123 Billion by 2021. Reports suggest that the growth in revenue in SaaS companies is directly correlated to the measure of marketing efficiency. This is why they have great ROI relative to other marketing initiatives. Need More Interesting Ideas for Interactive Marketing?

Work Management 98

Work Management Paid Search Agency Marketing Management Companies 98

Content Standard

JUNE 9, 2015

Dubbed “The Internetest safety video on the Internet,” Delta’s new airline safety video is basically the Internet’s greatest viral hits compressed into a six-minute span. Delta’s bid to liven up the federally mandated safety demonstration earned the company a meme marketing hit, with 8 million views and counting.

Internet Marketing 40

Internet Marketing Viral Marketing Blast Campaigns Guidelines 40

SnapApp

AUGUST 22, 2017

In the early 1990s, content marketing was, for the most part, traditional marketing. . In fact, almost one-fourth of the $150 billion in US advertising market spend was invested into television ads in 1990. . The internet became a tool more widely used and opportunity-packed than any marketer could ever dream of.

Content Marketing 90

Content Marketing Advertising Agencies Television marketing Paid Search Agency 90

Convince & Convert

APRIL 11, 2014

It was that viral. Bob’s son, Jerry, went to Central Europe with his mother and half-brother in 2012. Ford and Jimmy Fallon have taken real-time marketing to a new level with the #fingersona4x4 campaign that arose in response to Jimmy Fallon looking for a new truck. Tweetable Moments It really was people. Holy Social!

Skype 143

Skype Viral Marketing Social Media Facebook 143

Content Standard

OCTOBER 8, 2016

When it comes to Twitter marketing, most brands only occasionally turn to promoting accounts and appearing in the Promoted Trends feature on the platform. There is also less opportunity to drive engagement—a critical component of successful marketing on Twitter.

Promotion 88

Promotion Twitter Marketing & Strategy Marketing Strategy 88

Brandwatch Marketing

OCTOBER 5, 2020

Marketing always has to adapt to new technology and although we can hardly call social media new anymore, a lot of businesses still haven’t caught up or got to grips with it. What is social media marketing? Social media marketing is any marketing that takes place on social media platforms. How do I get started?

Social Media 52

Social Media Social Marketing Media Planning 52

Convince & Convert

MAY 1, 2015

Karlijn has seen great success with things like Facebook’s advanced targeting and the viral Sherlock, the lost and found dog video by embracing the fact that mistakes will be made. In 2012, Jon responded to a Tweet requesting help with some data entry from Jeff Gibbard , who has continued to be a mentor to Jon ever since.

Social Media 160

Social Media CMS Development Media Thought Leadership 160

Content Marketing Institute

JUNE 8, 2018

Marketers have to produce stories that transcend these ephemeral 15-second cotton-candy spots to create loyalty beyond the “like” button. Sixteen-year-old Jack won the grand prize at the 2012 Intel International Science and Engineering Fair for his part in developing a new method to detect pancreatic and other cancers.

Storytelling 102

Storytelling Content Viral Marketing Video Marketing 102

Marketing-Gimbal

AUGUST 18, 2010

According to recent research by eMarketer more companies will start blogging to support their marketing efforts with 43% of all US companies expected to have some form of blog in use for marketing by 2012. What’s still amazing to me.

Emarketing 40

Emarketing Viral Marketing Paid Search Agency Social Networks 40

Hubspot

APRIL 21, 2020

Using social media and content to market your business isn't a new concept, so doing the bare minimum won't cut it. To prepare you for success from the get-go, here are six ways to cut through all of that noise and make sure your content comes out on top every time — no additional marketing effort required. in response.

Tips 69

Tips Content SERP Custom Publishing 69

Convince & Convert

JANUARY 18, 2016

Two years ago, I set out on a mission to uncover insights that would allow me to unlock the power of SlideShare marketing. I started out with very little knowledge of what worked well, and my only presentation was one created back in 2012. BuzzSumo is one tool that shows the most viral content online. I built it from scratch.

Viral Marketing 106

Viral Marketing Ideal Customer Profiles Impressions Design 106

RebelMouse

JULY 11, 2017

A lot of people know RebelMouse from when we went viral in 2012 as a social aggregation tool — later dubbed "social media's front page." By this point, I had already worked on viral projects ( Dog Island is particularly fun) and built a real e-commerce business for Palo Alto Software.

Paid Search Agency 68

Paid Search Agency CMS Development Creativity Advertising Agencies 68

Marketing Insider Group

NOVEMBER 21, 2013

To find the best branded content, I reached out to some of my best content marketing friends for nominations. It was produced to educate children on train safety and quickly became a social and viral sensation after it was released late last year. He won the 2012 Gordon E. Content Marketing' Some runner-ups: 7.

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Video Marketing Brand Identity Branding Training 100