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How to Cultivate a Data-Driven Marketing Team

Hubspot

When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. It highlights important questions you should ask potential analytics providers ( including HubSpot! For example, one of the teams in HubSpot's marketing department is the Editorial team, which is responsible for HubSpot's branding.

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The Ultimate List of 2012 Email Marketing Stats

Hubspot

1) Email clickthrough rates dropped to 4.4% in Q2 of 2012, down more than 6% from 4.7% Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. quarter over quarter in 2012 and 29.7% 5) In Q2 of 2012, triggered email (deployed as a result of an action) represented just 2.6% in Q2, jumping 8.5%

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Content Marketing: Justifying the Costs and Benefits to the C-Suite

SmartBug Media

Back in 2012, Hubspot noted that “the average banner ad has a 0.1% clickthrough rate (CTR), and the standard 468x60 banner has a 0.04% CTR.”. How often do you (or your executives) actually click on display ads for real purposes? Today, display ads have moved up slightly to 0.35 What’s caused the 300 percent increase?

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International SEO: How to Optimize Your Website for Other Countries

Hubspot

In that case, there would either have to be an extremely significant shift in search rankings where ccTLDs are rewarded (which Google has not reported), or a ccTLD would have to be favored by users in a way that meaningfully impacts clickthroughs to a website. How People See Your Domain. and one to a representative sample in Australia.

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Facebook Updates News Feed Algorithm to Crack Down on Photos With URLs and Click-Bait Headlines

Hubspot

Here''s what a link post looks like: Post by HubSpot. Here''s what a photo post that includes a URL in the caption looks like: Post by HubSpot. Check out how the two compared: (Note: This screenshot was taken from 2012 -- now, link updates can have a much more prominent photo.).

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Google Strikes Another Blow to Intrusive Ads: Here's What You Need to Know

Hubspot

It’s penalized sites with heavy above-the-fold ad content since 2012, and last year, it announced that mobile sites with intrusive pop-ups wouldn’t rank as well -- both among consistent changes that, at least on the surface, appear to be motivated by an endless quest to improve user experience.

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Photos on Facebook Generate 53% More Likes Than the Average Post [NEW DATA]

Hubspot

Even u sage of the photo-sharing tool Instagram, purchased by Facebook in April of 2012, has increased 1,179% in six months. This discovery not only reduced our sample size immensly -- making accurate clickthrough analysis impossible -- but it also highlighted a huge missed opportunity for marketers. And feel free to get creative.