Remove 2012 Remove Clickthrough Remove Correlation Remove Hubspot
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How to Cultivate a Data-Driven Marketing Team

Hubspot

When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. It highlights important questions you should ask potential analytics providers ( including HubSpot! For example, one of the teams in HubSpot's marketing department is the Editorial team, which is responsible for HubSpot's branding.

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Google Strikes Another Blow to Intrusive Ads: Here's What You Need to Know

Hubspot

It’s penalized sites with heavy above-the-fold ad content since 2012, and last year, it announced that mobile sites with intrusive pop-ups wouldn’t rank as well -- both among consistent changes that, at least on the surface, appear to be motivated by an endless quest to improve user experience. The 1 Thing You Should Do Right Now.

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20 Common Social Media Marketing Myths BUSTED

Hubspot

Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings. That might be when your community manager works, but that doesn't mean it correlates to when people are using social media. 4) Pinterest is only for B2C organizations.

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7 Common (and Dangerous) Misconceptions About SEO

Hubspot

In 2012, Bing became the engine which powers all Yahoo searches. Every two years, the search pros at Moz run a scientific correlation study to examine what webpage qualities are associated with high ranks on Google. One important metric for growing your search traffic is your clickthrough rate (CTR).

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Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

Clicks on banner ads have the lowest correlation with conversion. 445 different advertisers delivered more than a billion banner ads in 2012. million people and resulted in 416,000 clickthroughs at an >8% CTR. Brand marketers will account for just 27 percent of online display ad spending by 2018, down from 31 percent in 2011.

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