Hubspot

DECEMBER 29, 2011

With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Hubspot

NOVEMBER 16, 2012

Could David Bowie's 70s hit be a marketer's theme song, or what? On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. Inbound Marketing Strategist.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Hubspot

OCTOBER 16, 2013

These companies just made some smart marketing decisions that led to some serious growth spurts along the way. Let''s take a look at some of the decisions that proved to be watershed for seven companies and led to major increases in traffic, revenue, and brand evangelism. In 2011, the social medium''s traffic grew 40x in six months.

Brand Identity 28

Brand Identity Branding Top of Funnel Practices 28

Hubspot

JANUARY 14, 2013

Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. Just recognizing that you need to invest in inbound marketing is step one.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

OCTOBER 9, 2012

Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales; so why do so few companies employ a social media community manager? We've also noticed that employing a community manager drives approximately 30% more traffic to our website every month. 2) Listens to the Buzz.

Social Media 28

Social Media Communities Work Management Media 28

Hubspot

DECEMBER 11, 2013

Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. All of those blog posts you’re writing? The 3 Most Important LinkedIn Updates of 2013. Pin ‘em!

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

SendX

JUNE 3, 2020

Online marketing is how you leverage different web-based channels to transmit messages about a company’s product or service to potential buyers or target audiences. Kotler & Armstrong (2012 p. 508) stated that online marketing is “efforts to market products and services and build customer relationships over the Internet.”

Online Marketing 239

Online Marketing Work Management Marketing Management Tools 239

Hubspot

APRIL 27, 2012

Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. Landing pages , that's what!

Landing Pages 28

Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28

Hubspot

MARCH 30, 2012

In an online world where the quality of your blog content is only increasing in importance , the fabled 'list' post commonly gets a bad rap. I'm a firm believer that the list post does have a place in the world of high quality blog content. 13 Brands Using LinkedIn Company Page Features the Right Way ". "

High Quality Lead 28

High Quality Lead Blogger Lead Scoring Lead Ranking 28

Hubspot

MAY 14, 2012

How to Inject Problem Solving Into Your Marketing. 1) Create how-to blog content. As most inbound marketers know, success starts with content; so begin by writing blog posts that solve peoples' problems! When writing your how-to blog content, focus on providing actionable advice.

Marketing Prospects 28

Marketing Prospects Long Tail Marketing Planning Lead Gen 28

Hubspot

OCTOBER 19, 2012

so I could officially bust them in this blog post. Or LinkedIn? The best marketers use data to identify which marketing activities yield the best results -- if a social network isn't helping you out, cut it loose. Companies with 1000+ more Twitter followers get 6X more traffic. 20 Common Social Media Myths BUSTED.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

MAY 26, 2017

According to our report , generating traffic and leads and p roving ROI are the leading challenges marketers face. Here's a look at this year's data: Image Credit: The 2017 State of Inbound Report. Let's go through each of these top challenges and how marketers can address them. 1) Generating Traffic and Leads.

Work Management 101

Work Management Marketing Management Marketing Automation Services Budget Programs 101

Webbiquity

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. Digital Marketing Philippines ).

Social Networks 100

Social Networks Stats CTR Network Marketing 100

Hubspot

AUGUST 21, 2023

Go-To-Market Plan Methodologies I've seen two major methods for developing a go-to-market strategy: the funnel and the flywheel. Possible paid digital ad channels might be LinkedIn, Google Ads, Facebook, and Twitter. For example, LinkedIn offers options for job title, job function, company size, and geographic location.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

ViewPoint

MAY 2, 2012

Paul comments, "I think it's a realization on the part of marketers that social media has gone mainstream, that it’s part of the mainstream marketing mix now, and not something to be played with or experimented with. Inbound vs. Outbound Marketing. Inbound marketing is not a way to reach those accounts.”

Social Media 120

Social Media BtoB Media Inbound Marketing 120

Online Marketing Institute

JANUARY 16, 2013

OMI Blog - Internet Marketing Training Courses & Certification Programs. 26 Content Marketing Tools to Use in 2013. On 01.09.13, In Content Marketing , by Kari Rippetoe. Content marketing is so hot right now. LinkedIn Answers – Like Quora, LinkedIn Answers is another excellent source of ideas for content.

Marketing Automation Services 40

Marketing Automation Services Tools Planning Content Marketing 40

Webbiquity

JULY 14, 2015

For reaching top executives though, LinkedIn is the place to be. Though only 32% of Fortune 500 CEOs have a presence on any major social network, the majority of those (25% of the total) are on LinkedIn. Know your market (B2C): Nearly three-quarters of adult Internet users in the U.S. Image credit: B2B PR Sense Blog.

Stats 80

Stats PR Social Media Social Marketing 80

Hubspot

MAY 23, 2012

Got low site traffic? If you're an inbound marketer, you know that investing in expensive tools and technology won't solve that problem for you -- you need to consistently create content to do that. Setting the Stage: Identifying Your Traffic Problem. In the traditional playbook, the answer was simple: buy traffic.

Cost per Lead 28

Cost per Lead Traffic Marketing Websites Tools 28

Hubspot

JULY 29, 2018

Blog - Blog is a word that was created from two words: “web log.” Blogs are usually maintained by an individual or a business with regular entries of content on a specific topic, descriptions of events, or other resources such as graphics or video. Blog" can also be used as a verb, meaning to maintain or add content to a blog.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Webbiquity

APRIL 18, 2012

Citing research showing that “Social media campaigns with a robust content marketing strategy provide approximately seven times the number of leads/conversions as a social media campaign without,” Chad Pollitt shows how content marketing positively affects conversion rates, SEO, referral traffic and branding.

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

Webbiquity

MARCH 25, 2014

discussions in relevant LinkedIn groups, trending topics on Twitter). Industry news sources and blogs. For example, this blog frequently publishes updated compilations of social media and digital marketing statistics. Just a cute little graphic showing that 95% of all businesses have blogs. Social media (e.g.,

Paper 100

Paper Marketing Automation Services Practices Paid Search Agency 100

Hubspot

MARCH 6, 2012

So to help prepare you, HubSpot and Who's Blogging What got in touch with 8 of the industry's best and brightest to get their take on some of the high-level issues social media marketers are facing. We asked them one question: What surprised you about social media in 2011, and how did it affect your planning for 2012?

Social Media 28

Social Media Media Social Networks Planning 28

Hubspot

MAY 9, 2012

We talk a lot about how critical landing pages are to the effectiveness of your inbound marketing. Luckily, this blog post can serve as your reference next time you create a new CTA or modify an existing one. 13 Common Mistakes Marketers Make With Calls-to-Action. They're the gatekeepers of your landing pages, after all!

Landing Pages 28

Landing Pages Click Rate Inbound Marketing Sales Cycle 28

Hubspot

SEPTEMBER 19, 2012

See how that kind of mentality -- if everyone in your organization adopted it -- would make you a way more effective marketer? Well, lots of inbound marketers are adopting the agile mindset, and I defy you to find any who aren't loving the results. 1) Agile marketers publish more content. 2) Agile marketers can newsjack.

Marketing Analytics Tools 28

Marketing Analytics Tools Work Management Marketing Management Landing Pages 28

Webbiquity

AUGUST 18, 2012

Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. Social media and inbound marketing techniques have been a boon for marketers. Marketing Charts ). LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs.

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Hubspot

JUNE 22, 2012

A study published by the Social Media Examiner unveiled several interesting statistics about how marketing professionals are leveraging social media in 2012. The study found that the majority of marketers, 59%, are using social media for 6 hours or more a week; 33% are dedicating 11 or more hours weekly. 1) Set specific goals.

Social Media 28

Social Media Social Marketing Planning Media 28

Hubspot

MARCH 29, 2012

And while in an ideal world you'd have the time to play around with both to see which, if either, is right for your business, we figure that you're just trying to find enough time to write your next blog post. As of February 2012, Pinterest had 10.4 inbound marketers should get excited about. million user s.

Social Networks 28

Social Networks Network Marketing Social Marketing Google 28

Hubspot

FEBRUARY 4, 2013

In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. So read through this list -- keeping in mind these are not ranked in order of awesomeness, but in order of alphabeticalness -- and let me know if there are some other amazing blogs we should consider for next year's list!

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Marketing Budget Creation 28

Hubspot

FEBRUARY 4, 2013

In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. So read through this list -- keeping in mind these are not ranked in order of awesomeness, but in order of alphabeticalness -- and let me know if there are some other amazing blogs we should consider for next year's list!

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Marketing Budget Creation 28

Hubspot

OCTOBER 9, 2012

As Michelle Accardi-Petersen wrote in her 2011 book Agile Marketing , “the old integrated marketing methods don’t work. that is, unless you have an agile process that allows you to move much faster and to adapt to these marketing pressures on the fly where necessary.”. 2) Blogging. The times they are a-changin' eh?

Planning 28

Planning Web 2.0 Copyright Viral Marketing 28

Hubspot

MAY 10, 2012

So this post will break down how you can be successful on the 6 most popular social networks: LinkedIn, Twitter, Facebook, Google+, YouTube, and Pinterest. LinkedIn for B2B Marketers. Did you know that LinkedIn is 277% more effective for lead generation than Facebook and Twitter? 1) Share your presentation slides.

Social Networks 28

Social Networks Network Marketing Paid Content Social Marketing 28

Hubspot

JUNE 9, 2012

Gather round, inbound marketers. Which is totally understandable, because holy cow do people pump out a lot of content these days (that's good though; keep doing that inbound marketers). Read more about the partnership in this blog post ! The 2012 Shopping Behavior Insights Study From Parago.

Lead Nurturing 28

Lead Nurturing Social Media Social Marketing Media 28

Hubspot

JULY 19, 2013

And when it comes to choosing the right format for your next blog post, there''s quite the smorgasbord to choose from. But just because you have a signature format, doesn''t mean it''s necessarily right for the topic you''re blogging about. 13 Popular Blog Post Types & Formats to Choose From. decisions, decisions.

Thought Leadership 28

Thought Leadership Curation Blogger Classified Ads 28

Hubspot

DECEMBER 4, 2012

Whether through blog posts, ebooks, social media, cartoons, videos, whatever -- helpful, educational, and interesting content was the name of the marketing game. Today, I think it's fair to say that not just some, but most marketers are on board with this whole "content-is-important-for-marketing" thing.

Top of Funnel 28

Top of Funnel Budget Programs Sales Qualified Leads Sales Cycle 28

Single Grain

JULY 21, 2020

Beyond the Blog Post: 21 Inspirational Branded Content Examples. Overview: HubSpot offers software products for sales, inbound marketing and customer service. HubSpot is a B2B marketing tool for businesses of all sizes. A 3-Step Strategy to Build Links and Drive Referral Traffic to Your SaaS Website. 2) Netflix .

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94