Contently

MARCH 30, 2020

Spend $500 on a helpful blog post optimized for search, and it’ll drive continuous traffic and leads while building trust with your audience. We published it back in 2012, when Contently was five people hiding out in the corner of Google’s Chelsea Market office.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Zoominfo

FEBRUARY 25, 2018

If you’re not sure how to do this, we dig a little deeper in a recent blog post: How to Use Social Media for B2B Lead Generation. Instagram, Pinterest, and Facebook are visual platforms whereas Twitter and LinkedIn are typically used to distribute news. On the morning of July 20 th , 2012, the magazine tweeted, “Good morning, shooters.

Social Media 147

Social Media Social Marketing B2B Marketing Media 147

KoMarketing Associates

JULY 10, 2014

It’s a Good Cross Between Facebook and LinkedIn. However, it’s not as professionally-slanted as LinkedIn. Employees should create their own Google+ profile and be sure to fill out any of the outlets they write for, including your own blog, in the contributor section. The Integration of Google Maps/Places/+ Pages.

Google 120

Google B2B Marketing B2B Case Studies 120

KoMarketing Associates

MAY 1, 2013

According to the research, software marketers are using an average of 14 content marketing tactics, most notably including: Social media (excluding blogs) (93%). LinkedIn (87% vs. 83%). B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report. Content Marketing Search Engine Marketing Blog' Videos (87%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Marketing Insider Group

SEPTEMBER 11, 2015

Best choice for targeting a niche professional audience: LinkedIn Sponsored Updates. LinkedIn provides unmatched targeting based on first-person qualified data, reaching professionals with an aspirational mindset. 91% of business marketers prefer LinkedIn for content distribution – more than any other platform. The numbers.

Paid Content 100

Paid Content Distribution Cost Per Click Banner Ads 100

Marketing Insider Group

AUGUST 20, 2013

Mary Meeker’s Internet Trends Report : While the US has the highest internet penetration (78%) it ranks 10 th in new internet users from 2008-2012 behind China, India, Indonesia, Iran, Russia, Nigeria, The Philippines, Brazil and Mexico. Wearable devices have grown by 2x month over month since October 2012.

Business 100

Business Peer-to-peer Mobile Advertising Internet Marketing 100

Marketing Insider Group

DECEMBER 28, 2011

I know I am fully immersed in reading about the best songs, books, movies, tweets, blogs, etc. Whatever the reason for humanity’s obsession, here’s my simple objective: to share with you the B2B Marketing posts that generated the most traffic, conversation and sharing in 2011. And wishing all of you great success in 2012!

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

KoMarketing Associates

APRIL 11, 2013

Optify’s annual B2B Marketing Benchmark Report details the performance of the primary sources of traffic to B2B websites, extracted by analyzing over 62 million visits, 215 million pageviews and 350,000 leads from more than 600 small and medium-sized B2B websites. MarketingSherpa’s 2012 B2B Marketing Benchmark Report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Strategic-IC

APRIL 6, 2022

on LinkedIn, Twitter, TikTok, Facebook and everywhere else I share my content. Social platforms such as LinkedIn, TikTok, etc. Dark Social is a term coined in 2012 by Alexis Madrigal , who shed light on the idea that we are only measuring the tip of the iceberg. What do you mean - I can’t see its real impact? Of course I can.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

KoMarketing Associates

SEPTEMBER 25, 2013

The impact of this shift in search technology means that nearly 100% of keyword data, as reported in web traffic tools like Google Analytics, will be indefinable (“not provided”). Deeper analysis of site, brand, and page level performance, associated to organic search traffic, will be even more critical moving forward.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

KoMarketing Associates

MARCH 7, 2013

Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. “Chieftain of the social web’s most unique blog, {grow}.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. She is a speaker, author, and current member of the LinkedIn Influencer program.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

MAY 15, 2017

That’s why we put together the guidelines below to compose copy for five different social media channels: Facebook, Twitter, LinkedIn, Instagram, and Snapchat. Generally, people don’t visit Facebook to consume long-form text or stories -- that’s what your blog is for. 3) LinkedIn. Does your blog have that kind of reach?

Social Media 101

Social Media Advertising Channels Copywriting Media 101

Hubspot

FEBRUARY 23, 2017

In this blog post, we’ll dive into the stories of some of the earliest social networks -- and why they didn’t stick around. Blogging (on “weblogs,” as they were once called) came to the scene in 1998 with the launch of Open Diary , which included a social networking feature wherein users in groups could read each other’s writing.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

KoMarketing Associates

JANUARY 16, 2013

In fact, for our clients that produced four or more new content assets on their website per month in 2012, organic search traffic rose an average of 58 percent year over year. Argo : Argo is a nail-biting thriller about the rescue of six U.S. diplomats from Tehran during the 1979 Iranian hostage crisis. It has a shelf life.”.

Content Marketing 120

Content Marketing Planning Best Practices Content 120

KoMarketing Associates

FEBRUARY 10, 2021

So how much of an effect is this having on organic search traffic? The Knowledge Graph was launched in 2012 and has accumulated an impressive amount of data. Please share your thoughts with us on LinkedIn , Twitter , or contact us directly to learn more! And this example is relatively light on SERP features.

SERP 295

SERP Features Google Top of Funnel 295

Webbiquity

JANUARY 19, 2016

80% of marketers use these as primary success metric; 56% base social success on website traffic. And yet—only 27% of top companies said their C-level executives were actively engaged in social media last year, down 20% from the peak in 2012. V3B Blog ). Audience size (61%) and website traffic (56%) round out the top three.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. While the report does not delve into specifics, B2B marketers are leveraging social media for customer service, product marketing, hiring and recruiting, and traffic and lead acquisition. Earned Media Is Not Free Media.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Marketing Insider Group

AUGUST 1, 2013

Your target audience is constantly exposed to massive amounts of content from competitors via blogs, Twitter, Facebook, LinkedIn and e-mail. According to Cisco, consumer Internet video traffic will be 69 percent of all consumer Internet traffic in 2017, up from 57 percent in 2012. Absolutely!

Video Marketing 100

Video Marketing Paid Search Agency Advertising Agencies Marketing Automation Services 100

Webbiquity

FEBRUARY 2, 2012

According to Compete.com, traffic to the site did fall off sharply in February and March of 2011 after an initial surge, but has rebounded to new highs since then (though half a million unique visitors per month isn’t particularly impressive for a social media site). ” A Marketer’s Guide to Quora by HubSpot Blog.

Best Practices 100

Best Practices Social Media SEO Blogger 100

Marketing Insider Group

JANUARY 27, 2014

There is some convincing research to support this: According to Webtrends , nearly 70% of Fortune 100 corporate websites experienced declines in traffic, with an average drop of 23%. 90% of website traffic comes from just 10% of the content and more than 50% of the traffic is from just 0.5% of the content. ~ InboundWriter.

Marketing Websites 100

Marketing Websites Work Management Marketing Management Custom Publishing 100

KoMarketing Associates

JANUARY 9, 2014

Here are four SEO-centric reasons we link out to credible external sites: Provide awareness via link: Hopefully, because of either the traffic you send or the diligence of the site owner on the other end (of the link), they realize you linked to them and make it a point to evaluate your content and organization. ” Makes a lot of sense.

SEO 120

SEO Search Engine Marketing Ad Exchange Paid Search Agency 120

KoMarketing Associates

AUGUST 29, 2013

Like other verticals, SEO measurement goes far beyond traffic and keyword visibility and into broader business performance metrics. Of immediate review for B2B industrial marketers: Creative Works such as Articles , Blogs , and Web Pages. B2B Industrial Marketing: Recap of GlobalSpec’s Economic Outlook Survey 2012.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

ClearVoice

MARCH 7, 2020

Instagram – This social networking platform is a photo- and video-sharing app that launched in 2010 and was acquired by Facebook in 2012. LinkedIn – With over 600 million users to date, LinkedIn is a professional social networking platform that allows you to bring your resume and portfolio beyond a written document.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Convince & Convert

JANUARY 18, 2016

If you’re interested in learning how to create SlideShare presentations that generate thousands of views and downloads, this will be one of the best blog posts you’ll ever read. I started out with very little knowledge of what worked well, and my only presentation was one created back in 2012. I built it from scratch.

Viral Marketing 104

Viral Marketing Ideal Customer Profiles Impressions Design 104

Hubspot

SEPTEMBER 11, 2013

This article originally appeared on LinkedIn Today. It’s not a fantasy if you’re Bill Gates , you wrote this post , and you’re a LinkedIn Influencer. David Kerpen, and entrepreneur and author, has the most popular article on LinkedIn -- " 11 Simple Concepts to Become a Better Leader " -- which has been viewed 1.8 You post it.

Linkedin 28

Linkedin Clickthrough Thought Leadership Aggregators 28

Adobe Experience Cloud Blog

JUNE 1, 2015

Ever since 2012 there has been a vast tidal shift in the time spent on each marketing medium. A recent Flurry analytics report showed that in Q1 2012, mobile minutes per day were only 109 and TV minutes per day were 168, but just 2.5 The web is now mostly accessed through mobile. Let’s face it—mobile is the primary channel now.

B2B Thought Leadership 48

B2B Thought Leadership Cost per Acquisition Mobile Advertising Marketo 48

Brandwatch Marketing

OCTOBER 5, 2020

So whether it’s promoting a blog post or running a recruitment drive, if it involves something like Facebook or Twitter, it’s social media marketing. I can’t think of anyone betting against the Internet in 2012.”. A short sarcastic quip can do well on Twitter, but for Linkedin something more actionable and advice based is better.

Social Media 105

Social Media Social Marketing Media Planning 105

KoMarketing Associates

DECEMBER 30, 2019

Here are some of the articles and blog posts our team members have shared and discovered throughout the year. How Much of Google’s Search Traffic is Left for Anyone But Themselves? Rand Fishkin at Sparktoro analyzed SERPs to determine how much traffic Google was giving to themselves. The answer…a lot! Andrea Cruz.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Biznology

NOVEMBER 8, 2012

Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. In 2012, IBM made a concerted effort to use a unified keyword database. The related communications teams helped press release and blog writers include the right links and anchor text in their efforts. Search rankings dramatically improved.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Marketing Insider Group

OCTOBER 9, 2013

90% of all internet traffic in 2017 will be video. Wearable devices have grown by 2x month over month since October 2012. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Click To Tweet. Click To Tweet. Click To Tweet.

Enterprise Management 100

Enterprise Management Business Work Management Click Rate 100

Directive Agency

DECEMBER 13, 2018

Focus on the homepage, core/product pages, and your blog pages. Keyword targeting within your meta tags, H1 headings, and content is essential to rank for a specific keyword on the search engine result pages (SERP) and drive organic traffic to your site. Therefore, it’s important to include at least two in each blog piece you produce.

SEO 40

SEO Cost Per Click B2B Marketing Analytics Tools 40

Hubspot

DECEMBER 20, 2011

There are lots of ways to do that, but the best includes a combination of search engine optimization (SEO), content creation like blogging, and social media. (2) Ebooks to help you learn broad inbound marketing strategies: 25 Website 'Must Haves' for Driving Traffic, Leads and Sales. How to Achieve Business Growth Through Blogging.

Inbound Marketing 28

Inbound Marketing Landing Pages Marketing Automation Services Hubspot 28

Hubspot

MAY 8, 2012

It's not an uncommon scenario: Business bloggers get so caught up in the grind of churning out quality content on a regular basis, they tend to forget about some of the other fundamental factors that contribute to a successful blog. You know, those dedicated blog readers that keep coming back to your blog on a regular basis?

Top of Funnel 28

Top of Funnel RSS Landing Pages Opt-out 28

nDash

FEBRUARY 22, 2019

Unlimited data plans pre-2012. Your traffic, leads and other key marketing metrics start to nosedive. Instead of building a large, extended team and having them all write blogs, designate a few people for certain content types, including case studies, long-form whitepapers, sales collateral, newsletters and so forth. Loved ones.

Content 45

Content Planning Work Management Deliverability 45

FMG Suite

JULY 7, 2019

Forty-one percent of adults over 65 are now using Facebook, which is up from just 20 percent in 2012. Drive traffic to your website. At the end of the day, you want your social media interaction to translate to an increase in traffic to your website or an increase in leads. Social media is no longer avoidable.

Social Media 60

Social Media Media Marketing & Strategy Curation 60

Hubspot

AUGUST 7, 2015

In the beginning, there were blogs. Then about 500 years passed and there were blogs. The very existence of content marketing was predicated on the ability of any company, anywhere to start a blog. Build as big of an audience as you can to center their attention on your website and your blog, and the conversions will come.

Content Marketing 28

Content Marketing Planning Trends Advertising Mediums 28